PPC Marketing for Solo Lawyers and Small Law Firms
Pay Per Click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.
LEGAL PAY PER CLICK PACKAGES
Pay per click search engines allow you to purchase rankings for keywords and phrases associated with your legal practice. You only pay for those visitors that actually click on your listing and go to your website.
Google AdWords & Yahoo Search and Bing PPC Marketing are the top Pay per click search engines because they have the most overall visitors and produce the most traffic. Yet there are a lot of other options in todays age including Facebook, Twitter and Linked in for starters.
The premium positions (#1-3) are most valuable and appear on these search engines at the top as sponsored matches. We will setup an account for your legal practice, do the keyword research and come up with the best possible keyword values for your law firm’s practice. Some PPC doesnt make sense for lawyers, its important to know what works and what doesnt, so you dont waste money.
Google adwords is without a doubt the biggest and the baddest, but also the most pricey in most cases. Yet there are great keyword values everywhere if you know what your looking for. Let us handle your law firms pay per click marketing campaigns. We can setup a basic PPC campaign where we have a small budget and only advertise at certain times. We can also setup a more advanced PPC campaign where we have a bigger budget and get more aggressive in driving traffic to your lawyers website.