What is the Difference between Google Paid Listings & Organic Search Listings? *** This post was done originally in 2005! How much has changed in 14 years? Not much and a ton at the same time. Google Paid Ads vs. Google Organic SEO Some lawyers are confused by the difference between the pay per click (PPC) sponsored listings and the free organic listings at Google, … [Read more...] about Difference between PPC and Organic SEO listings (2005 vs. 2019)
Pay Per Click Marketing
Adwords for Law Firms - How to Save Money on Campaigns Google Adwords is the main way your going to do Pay Per Click Marketing for attorneys usually. Its a pretty simple thing where you pay Google to show your ads when a user does a search for your practice area keywords. Is Google AdWords worth if for solo lawyers and small law firms? YES! 100% for sure if done right, you … [Read more...] about Google AdWords for Lawyers: Example of how to save money for Law Firm Ads
Google Adwords Marketing for Lawyers - Quality Score (QS) I would say most lawyers would NOT know what a Google adwords quality score is. Im sure they would all make great educated guesses but most non marketing people would not know what this is or why its important. Yet when you say its the thing that can save you 1000's over lifetime of your adwords campaigns. The … [Read more...] about 4 Reasons a High Google Adscore Will Save Your Law Firm Money
Google Adwords Marketing for Lawyers Quality Score, aka QS is super key when it comes down to how the whole Google adwords formula works. Just because you spend the most money, doesnt always mean you are going to be #1 when bidding at Google adwords. ' Google adwords is actually now known as Google Ads but either way its the main pay per click marketing option most … [Read more...] about Google Adwords Quality Score (QS) Explained
Lawyer Google Adwords Marketing PPC for Lawyers, Good Idea?? --> YES 100% for Sure, if Done Right! Pay per click marketing for law firms is just another way to bring potential clients to your website. Yet for some lawyers., its the only way! Yet really you should always be doing something towards organic and local SEO for lawyers. It just makes sense when your paying … [Read more...] about Pay Per Click Marketing for Lawyers, Worth It?