What is Google AdWords?
Google AdWords is Google’s main advertising product and main source of revenue. Google AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.
Google Adwords MOBILE
Interested in showing ads on mobile devices? AdWords allows you to target high-end mobile devices, WAP-enabled devices, or both. High-end mobile ads look like desktop ads and can show on high-end mobile devices, like smartphones. WAP mobile ads are shorter than normal ads and can show only on WAP-enabled devices (sometimes called “feature phones”).
High-end mobile ads
High-end mobile devices, such as smartphones, have full Internet browsers and can display websites similar to the ones you’d see on a desktop computer. To compensate for the smaller screen size, these devices typically allow you to zoom in and out to more easily navigate around a page.
High-end mobile ads come in two varieties: text ads and image ads.
High-end mobile text ads: These ads look like normal text ads that you’d see on a desktop computer. The main difference is that we can show more ads per page when someone’s searching on a desktop computer, and fewer ads per page when someone’s searching on a mobile device.
High-end mobile image ads: These ads are similar to normal image ads that you’d see on a desktop computer. However, the most common size for ads on mobile devices is the 300 x 50 banner. Learn more about mobile image ad sizes.
To have your text ads run on mobile devices, just select the “Mobile devices with full browsers” device option when creating your campaign.
To have your image ads run on mobile devices, make sure your campaign is opted in to the Display Network. To run on mobile apps and sites that are designed for mobile devices, your image ad size should be 300 x 50.
WAP mobile ads
WAP-enabled devices let people browse mobile websites that are specifically designed for small mobile devices. These websites are typically much simpler than the full-fledged websites you’d normally see on a desktop computer.
WAP mobile ads come in two varieties: text ads and image ads.
WAP mobile text ads: These ads have two lines of text, with as many as 12 or 18 characters per line, depending on the language you use. Your website URL appears on the third line, if you want to enter one. You can also add a “Call” link that allows customers to call you directly from your ad.
WAP mobile image ads: These ads look like whatever image file you’ve uploaded. See our guidelines for WAP mobile image ads.
Google Mobile AdWords Pay Per Click Marketing for Attorneys
Pay Per Click Marketing (PPC) is one of the best ways to market your legal site. Its a way to control when your ads shows up, how often and you can also set a budget per day or per month. Its a great way to drive focused and qualified traffic to your site. Google Adwords MOBILE is a really good idea because right now the cost per click (CPC) is lower typically on mobile search vs. normal search.
We can help your lawyer practice succeed via Google Adwords for Mobile. We have helped many lawyer clients market via Adwords and have driven a steady stream of qualified visitors that have turned into new clients. Google Adwords is one of the best ways to market your lawyer site online and it can give you immediate results.
MOBILE is getting bigger and bigger and now is the time to get in and this is one way to do it and an easy way, do it!
Contact us at 630-393-0460 or visit our Google Adwords for Attorneys page.