How To Setup Custom Domain Name For Blog

Domain Names /

You can create a basic blog using most blogging services like Typepad or Blogger but your then stuck with a generic domain name. If you want to use a customized domain name like www.legalsearchmarketing.com, you must first setup some advanced settings in the blogging software and then also with your web hosting or domain accounts. Here are the steps needed at Typepad to setup a customized domain name with your registar. 1)  Setup your blog with Typepad and then goto the control panel, choose "site access" and then "domain mapping". Then you need to run through the wizard to setup the domain. 2)  Setup your domain name with your registar like Godaddy.com and make sure the domain name is parked. 3)  At Godaddy.com, choose Total DNS Control and create a CNAME record and enter the information from the Godaddy wizard in step #1. 4)  Then once the CNAME record is setup, go back to the typepad blog and the domain mapping section and set the domaim name as "active". That’s it, now instead of having a long domain name with the typepad.com address, you can have a geographic specific keyword rich domain name like Chicago Estate Planning Law. Not all registars will allow you to make advanced DNS changes and sometimes you might have a domain name that is already setup with a web hosting account, in that case you can usually make the same kind of edits with your web host.

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Go Back In Time With The Wayback Machine

General Search Engine News /

Did you ever wonder what your law firms website looked like back in 1999? Well if the firm had a site back then, odds are you can see what it looked like if you visit the very cool Wayback Machine website. All you have to do is enter your firms website address and the wayback machine will then show you a page in chronological order of all the different versions of that web site. So for example the law firm of Sonnenschein, Nath & Rosenthal has the first entry as of 5/25/98 and this shows you exactly what the site looked like back then, its funny because they have a logo for the "Year 2000 Computer Problem".  Then on the next version they have a ticker with a countodown to the year 2000. Then you can continue to look at each year and every time the site was updated, they have a * next to the date. Its not perfect because sometimes the page isnt available and sometimes the graphics dont appear, but for the most part it can show you the chronological growth of a firms website and is a good online research tool.

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Best Sites for Legal Research

Legal Marketing /

Nolo.com is one of the better legal reseach sites on the net. You can do legal research by topic in one of Nolo’s Law Centers, or research through one of Nolo’s features, which include: Nolo’s Legal Encyclopedia with articles on legal topics in an easy to understand style, Ask Auntie Nolo with questions and answers on a wide variety of legal topics, Nolo’s Law Dictionary, Calculators for number-crunching, and Statutes & Cases ****The Internet Legal Research Group is another good Web site for free legal research, and is divided into several sections, including: Legal Profession, Academia, Legal Research, E-Mail Updates, and Attorney Referral Network. The Legal Research Section is divided into three sections: Law Runner, ILRG Legal Bookstore, and ILRG Web Index. In the Law Runner section under Legal Research, you can go to the Global Index, or the USA Index. The Global Index includes home pages for every nation in the world, including all islands and territories. The USA Index has a listing for each state and then includes some or all of the following links to the following within each state: the state’s home page, judicial branch & case law sources, legislative branch, executive branch, and miscellaneous state government sites. SOURCE: Allbusiness.com

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Virtual Law Libraries Provide Wealth of Material

Legal Internet Marketing /

Good article from Law.com about how the Internets virtual law libraries provide great legal research information. Some of the most extensive and accurate Web sites are virtual law libraries, such as those maintained by Cornell, Georgetown, Emory, Indiana and Washburn universities. In addition, the researcher can feel comfortable with the Internet Law Library, formerly maintained by the House of Representatives and now part of LawGuru; and the Law Library of Congress, just to name two of numerous sites out there. At Georgetown University’s law library, part of its mission as the research arm of the faculty and students of Georgetown Law Center is to "collect and organize information about research resources on the Web." This site, as well, is quick-loading, with extensive federal and state collections, and links to other research sources. Georgetown also provides a thorough tutorial section on researching statutory, case law and secondary sources.

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Google Hits All-Time High in U.S. Search Referrals

Google Search Engine /

Google’s U.S. search referral percentage hit an all-time high, climbing above 52 percent for the first time. According to independent research that was collected and analyzed by WebSideStory, Google’s search referral percentage – the percentage of search traffic it sends to other sites on the web – is more than double that of its nearest competitor and culminates a meteoric, four-year rise. This is no surprise to me because every site that I monitor gets more traffic from Google then anywhere else, always.

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First Lawsuit for Click Fraud

Pay Per Click Marketing /

Article from the AP about a click fraud lawsuit. This is the first lawsuit Ive heard of being filed against Google and other pay per click engines. A Texarkana gift shop that advertises on the Internet has filed a lawsuit against America Online, Google, Yahoo and other Web-centered companies alleging they knowingly overcharged the shop and other companies for "pay per click" advertising. Lane’s alleges a conspiracy in which the companies worked with one another to create an online environment that harms advertisers. This might be pretty hard to prove but will be interesting to see what happens.

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Top 5 Search Engines for Law Firms

Legal SEO Marketing /

Ive come up with what I believe are the top 5 search engines or directories that law firms should be most concerned with being listed in. Top 5 Search Engines and Directories for Law Firms: 1) Google – The King of the Search Engines is hard to beat and everyone knows the term "googled". Probably a good reason that Google is used more then any other search engine. So its important when a potential client is looking for information on your law firm and decides to google you, that your law firms web site appears. Its also important being found by key partners names. Usually this isn’t a problem but Ive noticed some big firms not coming up even by firm name. Since Google gets more traffic then any other search engine, its obviously the #1 place your law firm should  be listed in.  Just submitting your site isn’t enough though, you must have at least one other link from another web site. Its also very advantageous if you have a directory listing at both Yahoo and the Open Directory. In addition your site should have plenty of content that is updated on a regular basis. 2) Yahoo – Yahoo has been making a solid comeback after Google knocked them off as top dog in the Search Engine world. They are very important and get a lot of traffic.  Potential clients could very easily search for you at Yahoo instead of Google, SO its very key that your legal web site be found in all of the top search engines. Yahoo has a search directory that you can list your law firm in for $299 per year. Now usually this is a good idea for the value of a link from Yahoo, but the thing to keep in mind, is that you can get into the Yahoo search listings without buying the directory listing.    3)  MSN – MSN Search used to rely on results from the Inktomi index and the Looksmart directory. Those days are gone and MSN just launched a new search engine, so there’s a chance your firm is not in the new MSN.com.     I think its a much improved search engine and feel that Microsoft is committed to overtaking Google, so its obviously important to be listed with MSN. They have a built in user base from people that get computers with Microsoft Internet Explorer set with MSN.com as the starting page. 4) AOL – AOL has been changing things around but they are still basically using the Google results and most AOL and Google searches return identical results.    Still that will change soon and there will be another search engine to optimize for, because right now as long as your in Google, your in AOL.    Its important to be in AOL because they also have a big built in user base that will ONLY use AOL for search purposes, so its important to be in Google and the Open Directory. 5) OPEN DIRECTORY – The Open Directory on its own isn’t very important BUT because Google uses those results for its own directory, its very important be listed at.  Its a free listing IF you can get it. It sometimes takes me 6,7 attempts before I get my clients site listed. Usually it just takes the editor who is reviewing your submission time to get to it, because they aren’t paid and its all volunteer and many categories don’t have editors. Still once you get a listing, then your usually better listed with Google and your rankings improve.  Sometimes you can get multiple listings for your site if you can get listed in different practice areas OR if your firm has different geographic locations.   Its pays to be patient here and get a listing because it will pay off in the long run.

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