Lawyer Marketing Tips

Instagram Marketing Tips for Lawyers

Instagram Marketing, Law Firm Marketing, Lawyer Marketing Tips, Social Media Marketing /

Instagram for Attorney Marketing Lawyers should be using ALL forms of social media these days.  At the very least it makes sense to claim a listing at each of the main social media accounts (Facebook, Twitter, Google Plus, YouTube, Instagram, Pinterest, LinkedIn).    Instagram has been gaining in popularity and its one of the most popular social sites for sure. Although Instagram might seem something kids will use, the fact is that Instagram is incredibly popular among consumers of all ages, cultures, and genders. As a result, many marketers and businesses are beginning to see the value of integrating visual content into their social media marketing strategy. One of the reasons why Instagram is so popular is because it is a simplified version of Facebook with an emphasis on sharing visual content, such as photography and images. Users can also communicate, “follow”, and interact with one another by commenting, tagging and private messaging. Regardless of whether your business sells a product or offers a service, you can use Instagram to build brand awareness, expand your audience, engage with your audience, and even generate leads. Follow these 5 easy tips to become an Instagram expert: 1.  High Quality Images. Your Instagram marketing efforts will only be as effective as the quality of your photos. One of the best ways to save time and compose better photos for Instagram is to shoot square photos, which is super easy to do from any Smartphone. This saves time from having to crop photos later. 2.  Hashtag This. Still confused by hashtags? Check out Instagram’s Explore feature to find posts related to trending hashtags before publishing your post. The goal is to use trending hashtags that are relevant to your brand. You can also now search trending hashtags by emoji! #legalmindblown 3.  Mix it Up. One of the best and most effective ways to make the most from Instagram is to create a blend of content with both images and videos. In fact, videos are shareable and more engaging, and can even generate three times more inbound traffic to your website than written content! Get rolling! 4.  Bring Your Story to Real Life. Instagram is all about visual storytelling. Not only can you use videos to bring your story to real life, you can also use video to bring a product to life without coming across as too salty! 5.  Make Your Content Shareworthy! Another easy way to engage your audience via Instagram is to add captions to your images. Try using attractive graphics with an inspirational quote or tip. Combine this with a trending and relevant hashtag and you have instantly made your content easy to digest and share. You want to use Instagram as another way to get the word out about your law practice. Its possible to use images and videos on regular basis to tell the story of your law firm and how it handles a bunch of different practice areas types of law.

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Getting Ranked in Google My Business 3 Pack

Google Search Engine, Lawyer Marketing Tips, Legal Internet Marketing, Legal SEO Marketing /

Lawyer Google Local SEO Marketing Is your law firm site listed on the Google maps when you do a search at Google for your location and practice area? You want to be found in the Google 3 Pack for local searches.   Google will show the map on MOST search keywords but not all.  So sometimes the map results will come up for one keyword but not another.  You want to make sure your firm is well ranked for as many keywords as possible.    Getting well listed at Google Maps is like getting ranked well at the organic listings, not easy! You have to take a number of steps in order to have your site come up in the local 3 pack including…. #1- Claim & Optimize your Google My Business Listing The foundation of a great local SEO campaign is an optimized Google listing.We have perfected the creation, verification, and optimization process for our clients. When it comes to local business advertising, an accurate and informative listing on Google is as valuable as having an ad in the yellow pages 20 years ago. SO here you must claim and verify your listing, then optimize it for starters.  You want to make sure you add as much information on your firm as you can, then also choose the right category and then add a lot of images to your listing.  Images of the firm, the office, the location your in and any images related to your practice areas.  #2-Claim & Setup other Business Listings at top Directories You want to make sure your law firm has verified listings at other top directories on the Internet.  YELP is obvious, Facebook business page is a must and the list goes on.   You want to not only claim and verify these listings, but you want to optimize them.  These listings are considered “Citations” which are simply mentions of your firms Name, Address and Phone #, AKA NAP.    If Google sees you have all these other listings setup and verified, #3- Do On Site Optimization with focus on Local You want to make sure that you optimize your site for Local by optimizing the Titles and Descriptions on certain pages for your Local area. You want to have a different pages for different locations including zip codes.  If your #4- CITATION WORK – Find existing citations, fix citations and get new citations #5- REVIEWS – We can help you get new reviews and help improve your local online reputation —-> Why getting Google Reviews for your Firm is Key —-> SPECIAL – Lawyer Google Review Campaign Signup —-> Getting 5 Star Reviews for your Law Firm Process [divider height=”30″ style=”default” line=”default” themecolor=”1″]  

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What is Local SEO Marketing in 2017?

Lawyer Marketing Tips, Legal Internet Marketing, Legal SEO Marketing, Local Search Marketing /

  What is Local SEO for Lawyers in 2017? Local SEO for Attorneys Local SEO for law firms is a different animal than organic SEO, it’s more about how your legal site comes up in the local search results. Usually it’s a reference to the Google Local Business directory listings that come up when a user does a search of a local area or zipcode. The Google Map comes up along with 3 listings, otherwise known as the Google “3 Pack”, this has changed over the years and keeps going down. You want your law firm to be in these listings for your local city and zipcode.    Visitors from your own city deliver high-quality traffic and leads to your law firm.  So you want to make sure for starters that your Google My Business is setup, verified and optimized.   Then there are a whole bunch of different business directories that you want to make sure your legal site is setup at.  Some are obvious like Yelp and AVVO, but there are 100’s of different possible sites that your site might already be setup at. YET the key with Local SEO is consistency and you want to make sure that your law firms NAP (Name, Address and Phone #) are all coming up the same at the different directories. This means the exact same spelling, same phone #’s and everything else. If you have older office locations still coming up, then you might have a more difficult time with Local SEO. You want to get “Citations” of your firms contact info.  Citations are mentions of your law firm with your contact info at different sites and directories.  The more citations you have at high quality sites, the better your Local SEO results will be.   Getting citations from local area businesses can make a big difference in your Lawyer Local SEO campaign. CONTACT US FOR A FREE LOCAL SEO ESTIMATE Call us today at 630-393-0460 or fill out the form below regarding what kind of wordress service you need for your law firm.

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Law Firm Directories

Law Firm Marketing, Lawyer Marketing Tips, Lawyer Videos, Legal Directory /

Below is a list of lawyer directories.  Most offer free listings and the ability to claim your law firms listing.  Some offer premium listings and the ability to make your site stand out. These are GOOD Links to your lawyer site and good Citations as well.  You want as many links and citations to your lawyer site as possible, especially links from sites that are the same theme as yours. So if your a DUI Lawyer, you want listings on other sites that talk about DUI, same with personal injury, criminal law and every other niche. Law Firm Niche Directory List: Alphalegal http://www.alphalegal.com/ PR3 Attorney Directorydb http://attorneydirectorydb.org/ PR5 AttorneyFee http://attorneyfee.com/ PR4 AttorneysLawyers http://www.attorneyslawyers.org/ PR0 AttorneyYellowPages http://attorneyyellowpages.com/ PR2 Avvo http://www.avvo.com/free-lawyer-advertising PR6 Best Attorneys Online http://www.bestattorneysonline.com/ PR3 CourthouseSquare.com http://www.courthousesquare.com/become-a-member/index/type/professional/member-type/company PR3 Dilawctory http://www.dilawctory.com/ PR3 eLocal Lawyer http://www.elocallawyers.com/ PR5 Find Lawyer by City http://www.findlawyersbycity.com/ PR1 FindLaw http://flcas.findlaw.com/auth.jsp?tk=HtEyccWTNSOKiLRgB9A8JZ04NtGxdj5s&app=3041 PR7 FindMeALawyer http://www.findmealawyer.com/ PR0 Help-Lawyer.com http://help-lawyer.com/ PR0 HG.org http://www.hg.org/ PR7 Justia http://lawyers.justia.com/new-profile PR7 Law Fuel http://www.lawfuel.com/directory/membership-account/ PR0 Law Referral http://lawreferralconnect.com/ PR4 LawBlogs http://www.lawblogs.net/content/participate-lawblogs PR* LawDeeDa https://www.lawdeeda.com PR1 LawFirmDirectory http://lawfirmdirectory.org/ PR4 LawGuru http://lawguru.com/answers/atty_profile/apply/ PR6 LawLink http://lawlink.com/ PR4 LawQA http://www.lawqa.com/ PR3 Lawyer Legion http://lawyers.lawyerlegion.com/create.php PR3 Lawyer Ratingz http://www.lawyerratingz.com/ PR4 Lawyercentral http://www.lawyercentral.com/claim-my-attorney-profile.html PR3 LawyersDB http://www.lawyersdb.com/register.php PR1 Lead Counsel http://www.leadcounsel.org/ PR4 Legal Docs http://www.legaldocs.com/ PR5 Legal Financing http://www.legalfeefinancing.org/ PR* LegalWebFinder http://www.legalwebfinder.com/ PR2 List-Lawyers http://www.list-lawyers.com/ PR0 MoreLaw https://secure.morelaw.com/add/attorney/ PR4 My Legal Practice http://www.mylegalpractice.com/ PR1 PathLegal http://pathlegal.com/register/lawyer_profile.php PR0 Target Law http://targetlaw.com/ PR4 USA Attorneys http://usaattorneys.org/ PR0 USLegal http://lawyers.uslegal.com/ PR5

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Attorneys Setup Chat on Your Site

Chat Service, Law Firm Marketing, Lawyer Marketing Tips, Legal Technology News /

CHAT FOR LAWYERS Adding a chat box to your website can be a great idea and might be the difference between getting a new client or not.  Ive setup chat software for a number of lawyers and the results are solid. The bottom line is that sometimes people will come to your site and they are not really sure if they have a case or need your legal services.  You want to do everything you can to make sure they want to contact you. Sometimes they might decide to call you, they might email you or fill out your contact for or they might just leave.  YET if you have a chat box that pops up and lets the potential client know that your here 24/7 to help them with ANY questions they might have, that could make the difference. The potential client might just decide to engage in a chat to see if they have a case and that could then result in them providing their contact info and possibly wanting to get connected to your firm right away via phone. HOW CHAT SERVICE WORKS How most of these chat services work is that you pay a flat fee to have it setup on your site. Then you also pay a fee any time you get a solid lead, this means someone who provides their contact info and wants to possibly engage your services. If its a sales pitch or someone who is looking for the wrong type of lawyer or anything like that, then its not a billable lead. So a potential client will click the chat button and then the box will pop up. A operator will greet them and ask how they can assist them. Right off the bat this makes it seem like you have someone at your office 24/7 that is always available to help.   The chat operator will not give legal advice and they will mainly just ask about the case and get a phone # and email address.  Then the client is presented the option of connecting right now to the law firm via phone.   This is a great feature and again this could be the difference between getting this client, because without the chat box maybe they leave. Instead they were curious, they asked a question via chat and then the next thing your talking with them.  So I think this is a really valuable service for ANY lawyer. SETTING UP CHAT SOFTWARE FOR YOUR LAW FIRM We can assist you with setting up Chat software for your law firm. Fill out the contact form below and we will get in touch with you. [si-contact-form form=’1′]

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Bing Search Engine for Attorneys

Bing, Lawyer Marketing Tips, Legal SEO Marketing /

Bing Search For Lawyers Bing is never going to beat Google and it’s never going to be as popular, yet it’s still important because it does get a lot of searches and you never know where your next potential client is going to search for you. Also Bing has certain webmaster tools including a solid keyword research tool that can provide great value. So it makes sense that you setup a to make sure your site is submitted to Bing.  I personally like Bing better then Google and have been using it more and more. BING HISTORY Bing (formerly Live Search, Windows Live Search, and MSN Search) is a web search engine from Microsoft. Bing was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009 at the All Things Digital conference in San Diego for release on June 1. Notable changes include the listing of search suggestions while queries are entered and a list of related searches (called “Explore pane”) based on semantic technology from Powerset which Microsoft purchased in 2008. On July 29, 2009, Microsoft and Yahoo! announced a deal in which Bing would power Yahoo! Search. All Yahoo! Search global customers and partners are expected to have made the transition by early 2012. Market Share Before the launch of Bing, the marketshare of Microsoft web search pages (MSN and Live search) had been small but steady. By January 2011, Experian Hitwise show that Bing’s market share had increased to 12.8% at the expense of Yahoo and Google. Bing powered searches also continued to have a higher “success rate” compared to Google, with more users clicking on the resulting links. In the same period, comScore’s “2010 U.S. Digital Year in Review” report showed that “Bing was the big gainer in year-over-year search activity, picking up 29% more searches in 2010 than it did in 2009.” The Wall Street Journal notes the 1% jump in share “appeared to come at the expense of rival Google Inc”.  In February 2011, Bing beat Yahoo! for the first time with 4.37% search share while Yahoo! received 3.93% SUBMIT YOUR SITE TO BING Submitting a URL from your website can be an important first step to being indexed.  There are two ways to accomplish this with Bing: Submission through the Submit your Site to Bing web form: this method is designed to allows web publishers to quickly alert Bing that there new site exist. Bing will crawl the URL you submitted and — provided it meets certain criteria — your page will get indexed over time. The Submit URLs feature in the Configure My Site section in Bing Webmaster Tools: this feature is much faster and allows you to submit 10 URLs per day and a maximum of 50 URLs per month for immediate crawl and indexation. To submit URLs using the Submit URL feature, simply add 1 URL per line and click Submit. The URLs are immediately evaluated for search indexation and when quality criteria are met we will begin to surfacing to searchers. Very useful in helping get important content indexed quickly, but there is a limit of 10 submissions per day, up to 50 (total) per month. Note: the Submit URLs feature in Webmaster Tools is currently restricted to root domains only. ********************* You should not only submit your site but also make sure to have a XML sitemap created and submit that to Bing as well.  Then within the Bing webmaster tools, there are a lot of tools to see how your site is performing within Bing.

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Use Google Alerts to Monitor Your Law Firm Name

Lawyer Marketing Tips, Legal Internet Marketing /

Google Alerts If you need to stay on top of your legal industry, competition, or general news, Google Alerts is a powerful, free tool to cut down on your search time. Google Alerts prompts you to enter specific keywords you want to receive updated information about and will automatically email you a list of new articles, blogs, and posts on the Internet about any subject or keywords chosen. You can chose how often you want to receive alerts, and can easily add, change, or delete keyword lists. Google Alerts saves you time in two ways: Google hunts down information across the Internet for you and there are no accounts to log into. After you set up your alerts they are sent to you with links and snippets so you can choose at a glance what interests you most.

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Tips for Your Law Firm Online Marketing Strategy

Law Firm Marketing, Lawyer Marketing Tips, Legal Internet Marketing /

The start of the New Year is a perfect time for you to upgrade your web site and implement some new things into your online marketing strategy. There are a lot of different things you can do now with your law firms website. The first thing you should consider doing is upgrading your site and its content. Then creating a blog, facebook page, LinkedIn account and Twitter account are all solid new year ideas. Below are some tips for your 2011 law firm marketing campaign. Fine Tune & Upgrade Your Website: Most people will land on your site before they decide to communicate with your law firm. Your website could be what causes your phone to ring, so take the time this year to really clean it up if you haven’t already done so. Sometimes all you need is just a little bit of fine tuning which doesn’t have to break the bank.   I would suggest that you upgrade your existing site to a wordpress site so that its easier for you and anyone in your firm to make updates to your site and/or blog. Law Firm Blogging: Its key to have a blog BUT you must keep it updated with fresh content. The way you approach your blog often times adds credibility to your law firm. Try blogging at least once per week and create links to the different pages within your site. Create Facebook Fan Page: Creating a facebook business page for your law firm is a must these days. Facebook fan pages now have a vast variety of additional plugins a company can ad in order to increase the user experience. Facebook fan pages bring a variety of branding and credibility efforts to the table. Start Tweeting: Twitter is no longer just a little fad.  It is a real business tool that can be used to increase awareness, business and overall website traffic. Are you still skeptical about using Twitter to help grow your business? There are a variety of case studies that show a staggering number of large and small businesses in the U.S that have been successful in significantly growing their businesses using this amazing communication tool. Either  way, its a good idea to at least get a twitter name for you and your law firm. Its free and its pretty easy to setup and start tweeting, there a number of benefits including SEO benefits, so create your law firm twitter account today, or hire me!

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