Category: Mobile PPC

Time to Go Mobile is Now Lawyers!

3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average advertiser. Previously it was much harder and Google had advised marketers to create separate campaigns targeting different locations and device types in order to ensure ROI …

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iMobiTrax to Combat Mobile Ad Network Click Fraud

On Friday, the team behind iMobiTrax spoke an uncomfortable truth: the mobile advertising networks on which most advertisers place their mobile advertisements¬† run rampant with click fraud. This means millions of dollars are being wasted by honest advertisers while the mobile ad networks are making fortunes providing sometimes useless and even fraudulent traffic practices. If …

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