AI Law Guy

Law Firm Logos – Update Your Law Firm Graphics

Law Firm Logos, Law Firm Marketing /

Law Firm Logos – Graphics for Law Firms Two things you should go overboard on when setting up a new law firm website. Your website hosting and your firms logo. The first thing people will see is your logo and they will usually see it on every page. So makes sense to spend a little extra and get a great designer. Does your law firm have its logo updated? You might want to consider updating your law sites logo to a more modern and sharp design. If you are updating your website, makes sense to update your firms logo possibly.  Unless you are married to your existing logo and have it in all your branding, then it might make sense to upgrade it and get something that fits your company. New Logo Process 1- Find other logos that you like and send URLs 2- Describe what you like in other logos and what you want in your new logo 3- Send images to use in new logo if desired Thats all it will take to get a brand new logo for your law firm.  The cost of logos varies greatly from $10-5,000. Yes Ive seen someone with the balls to advertise a $5,000 logo!  I mean how good can it be?! We have numerous designers who can get the work done cheap and offer great value.  Logo for law firms cost anywhere from $150-500.   Contact us for more information.  

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2018 New Google SEO Ranking Factors for Lawyers – Part 2

Featured Content, Google Search Engine, Law Firm Marketing, Lawyer Marketing Tips, Legal Internet Marketing, Legal SEO Marketing /

Google SEO For Lawyers Ranking Factors – #21 – 40 As many lawyers know, Google has recently once again updated how they rank sites and its now more important then ever to have authority on your site and demonstrate that you are an expert in your legal field.   That combined with links, content and other things will get your site ranked higher in Google these days. Google recently released a document which shows that there are at least 200 Ranking Factors, 200!   Some obviously are more important then others, and some have almost no influence.   So its key to know what works in 2018 to get your lawyer website ranked higher, so you can start getting more leads from clients looking for your legal services I am going to cover the next 20 ranking factors today and then make this a 10 part series that covers all 200 ranking factors. Previous Post ====> RANKING FACTORS 1-20  21. Page Covers Topic In-Depth: There’s a known correlation between depth of topic coverage and Google rankings. Therefore, pages that cover every angle likely have an edge vs. pages that only cover a topic partially. 22. Page Loading Speed via HTML: Both Google and Bing use page loading speed as a ranking factor. Search engine spiders can estimate your site speed fairly accurately based on your page’s HTML code. 23. Page Loading Speed via Chrome: Google may also use Chrome user data to get a better handle on a page’s loading time. That way, they can measure how quickly a page actually loads to users. 24. Use of AMP: While not a direct Google ranking factor, AMP may be a requirement to rank in the mobile version of the Google News Carousel. 25. Entity Match: Does a page’s content match the “entity” that a user is searching for? If so, that page may get a rankings boost for that keyword. 26. Google Hummingbird: This “algorithm change” helped Google go beyond keywords. Thanks to Hummingbird, Google can now better understand the topic of a webpage. 27. Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility. 28. Rel=Canonical: When used properly, use of this tag may prevent Google from penalizing your site for duplicate content. 29. Image Optimization: Images send search engines important relevancy signals through their file name, alt text, title, description and caption. *** This is something not many other people do, so this can help not only get some traffic via Google images, but more important help establish RELEVANCY 30. Content Recency: Google Caffeine update favors recently published or updated content, especially for time-sensitive searches. Highlighting this factor’s importance, Google shows the date of a page’s last update for certain pages: 31. Magnitude of Content Updates: The significance of edits and changes also serves as a freshness factor. Adding or removing entire sections is more significant than switching around the order of a few words or fixing a typo. 32. Historical Page Updates: How often has the page been updated over time? Daily, weekly, every 5 years? Frequency of page updates also play a role in freshness. 33. Keyword Prominence: Having a keyword appear in the first 100 words of a page’s content is correlated to first page Google rankings. 34. Keyword in H2, H3 Tags: Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal. In fact, Googler John Mueller states: “These heading tags in HTML help us to understand the structure of the page.” 35. Outbound Link Quality: Many SEOs think that linking out to authority sites helps send trust signals to Google. And this is backed up by a recent industry study. *** This is no doubt IMPORTANT Lawyers, add links out to other authority sites within your blog posts. 36. Outbound Link Theme: According to The Hillop Algorithm, Google may use the content of the pages you link to as a relevancy signal. For example, if you have a page about cars that links to movie-related pages, this may tell Google that your page is about the movie Cars, not the automobile. 37. Grammar and Spelling: Proper grammar and spelling is a quality signal, although Cutts gave mixed messages a few years back on whether or not this was important. 38. Syndicated Content: Is the content on the page original? If it’s scraped or copied from an indexed page it won’t rank as well… or may not get indexed at all. ** You must create new fresh content on a constant basis.  You can borrow stuff and reword it, but the content must be fresh in order to rank better 39. Mobile-Friendly Update: Often referred to as “Mobilegeddon“, this update rewarded pages that were properly optimized for mobile devices. 40. Mobile Usability: Websites that mobile users can easily use may have an edge in Google’s “Mobile-first Index”. Be mobile friendly for lawyers is an obvious one these days.  More people then ever will visit your site from a mobile device. It used to be 10-20%, now its like 60% or more. So think mobile first. The next 20 Google ranking factors coming soon. The bottom line with all these factors, it comes down to new fresh content, establishing your an authority and expert and getting solid backlinks to your website. We help solo lawyers and small law firms with Internet Marketing services including: Create a new wordpress lawyer site, Social Media Management, organic SEO for lawyers, PPC Marketing for attorneys, MOBILE For Lawyers, Content Creation, Logos, Chatbot Marketing and Facebook Messenger Marketing. —> Read our 2018 Google My Business TIPS for Lawyers —> 2018 Social Media Marketing for Law Firms —> 2018 Social Media Management for Lawyers

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2018 New Google SEO Ranking Factors for Lawyers – Part 1

Google My Business, Google Search Engine, Google Updates, Lawyer Marketing Tips, Legal SEO Marketing /

Lawyer Google SEO Marketing in 2018 – Top Ranking Factors (1-20) As many lawyers know, Google has recently once again updated how they rank sites and its now more important then ever to have authority on your site and demonstrate that you are an expert in your legal field.   That combined with links, content and other things will get your site ranked higher in Google these days. Google recently released a document which shows that there are at least 200 Ranking Factors, 200!   Some obviously are more important then others, and some have almost no influence.   So its key to know what works in 2018 to get your lawyer website ranked higher, so you can start getting more leads from clients looking for your legal services I am going to cover the first 20 ranking factors today and then make this a 10 part series that covers all 200 ranking factors. RANKING FACTORS 1-20 ;  1. Domain Age: In this video, Google’s Matt Cutts states that: “The difference between a domain that’s six months old versus one year old is really not that big at all.” In other words, they do use domain age…but it’s not very important.  SO maybe its time to get some new domains? 2. Keyword Appears in Top Level Domain: This doesn’t give the boost that it used to. But having a keyword in your domain still acts as a relevancy signal. *** So this means that if you are a Las Vegas Accident Lawyer, there is some benefit of having a domain name of Las Vegas Accident Lawyer.com vs. Smithlaw.com. 3. Keyword As First Word in Domain: A domain that starts with their target keyword has an edge over sites that either don’t have that keyword in their domain (or have the keyword in the middle or end of their domain). 4. Domain registration length: A Google patent states: “Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain.” ** SO This is one of those factors where its a NOBrainer and make sure you register your name for at least 5 years, if not 10.   Its a small thing, but they will add up. 5. Keyword in Subdomain: Moz’s expert panel agrees that a keyword appearing in the subdomain can boost rankings. 6. Domain History: A site with volatile ownership or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain. Or, in certain cases, a penalized domain may carry the penalty over to the new owner. 7. Exact Match Domain: Exact Match Domains may still give you slight edge. But if your EMD happens to be a low-quality site, it’s vulnerable to the EMD update. 8. Public vs. Private WhoIs: Private WhoIs information may be a sign of “something to hide”. Googler Matt Cutts is quoted as stating: “…When I checked the whois on them, they all had “whois privacy protection service” on them. That’s relatively unusual. …Having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.” **** SO This means do NOT use privacy on your domain name 9. Penalized WhoIs Owner: If Google identifies a particular person as a spammer it makes sense that they would scrutinize other sites owned by that person. 10. Country TLD extension: Having a Country Code Top Level Domain (.cn, .pt, .ca) can help the site rank for that particular country… but it can limit the site’s ability to rank globally. PAGE LEVEL FACTORS 11. Keyword in Title Tag: Although not as critical as it once was, your title tag remains an important on-page SEO signal. *** This is super key to make sure you have unique TITLE tags for each page and try and utilize these to get higher rankings for a wide variety of keywords. Use YOAST SEO to accomplish this 12. Title Tag Starts with Keyword: According to Moz , title tags that starts with a keyword tend to perform better than title tags with the keyword towards the end of the tag.  —> So this means 13. Keyword in Description Tag: Google doesn’t use the meta description tag as a direct ranking signal. However, your description tag can impact click-through-rate, which is a key ranking factor.   Also Google will point out if you have duplicate descriptions tag, so it makes sense to optimize these all. 14. Keyword Appears in H1 Tag: H1 tags are a “second title tag”. Along with your title tag, Google uses your H1 tag as a secondary relevancy signal, according to results from this correlation study: **** You should only have ONE h1 tag per page. 15. TF-IDF: A fancy way of saying: “How often does a certain word appear in a document?”. The more often that word appears on a page, the more likely it is that the page is about that word. Google likely uses a sophisticated version of TF-IDF. 16. Content Length: Content with more words can cover a wider breadth and are likely preferable in the algorithm compared to shorter, superficial articles. Indeed, one recent ranking factors industry study found that content length correlated with SERP position. 17. Table of Contents: Using a linked table of contents can help Google better understand your page’s content. It can also result in sitelinks: 18. Keyword Density: Although not as important as it once was, Google may use it to determine the topic of a webpage. But going overboard can hurt you. 19. Latent Semantic Indexing Keywords in Content (LSI): LSI keywords help search engines extract meaning from words that have more than one meaning (for example: Apple the computer company vs. Apple the fruit). The presence/absence of LSI probably also acts as a content quality signal. 20. LSI Keywords in Title and Description Tags: As with webpage content, LSI keywords in page meta tags probably help Google discern between words with multiple potential meanings. May also

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Google AdWords for Lawyers: Example of how to save money for Law Firm Ads

Google AdWords, Google Search Engine, Pay Per Click Marketing /

Adwords for Law Firms – How to Save Money on Campaigns Google Adwords is the main way your going to do Pay Per Click Marketing for attorneys usually.   Its a pretty simple thing where you pay Google to show your ads when a user does a search for your practice area keywords. Is Google AdWords worth if for solo lawyers and small law firms? YES! 100% for sure if done right, you will get new potential clients contacting you. Yet many lawyers will waste 1000’s of dollars because the campaign is not setup right. There are a lot of different options with Adwords and the problem comes when your bidding on SUPER PRICEY Keywords for Lawyers.  Personal Injury, Bankruptcy, Family Law and a few others are really really expensive.  I mean its no big deal if your paying 40 cents a click BUT if your paying $30-200 per click, then it get get bad really quick. Ive seen a lot of lawyer campaigns where they are bidding way to high, or not setting a budget, or bidding only on broad match keywords and a number of other things that will make your campaign not a winning one. *** Here are a few TIPS to make your lawyer AdWords account work better. #1-  Setup Conversions in your AdWords campaign to measure the ROI of your campaign. #2- For Every Ad, have a Landing Page that fits the keywords you are bidding. Do not use the HOME Page. #3- Organize your campaign into different AdGroups #4- Have at least THREE Ads for each Adgroup #5- Research your competitors to see what Keywords they are using RECENT CAMPAIGN FOR LAWYER USING GOOGLE ADWORDS – Huge increase in Impressions, Clicks & Lower Costs I had a lawyer client recently who wasnt thrilled with the last couple of months of Google adwords advertising because they spent about $2000 and only had one conversion and no real leads.  This is what can happen when your bidding on personal injury or car accident terms. Lawyers will bid as high as $200 per click, Ive seen it as high as $721 and Im sure someone will pay $1000 per click if they feel it will lead to a new client. SO with this lawyers campaign at Adwords, I was able to login and review it and could see a few issues right away that could be improved. Some of the issues that I saw: The bidding strategy was setup so that Google would decide on the bid and the max bid was set to $75 The landing pages were almost ALL the sites home page instead of practice specific pages. No contact form on the landing page Broad Match keywords resulting in searches that were not related to personal injury —> Numbers from Previous Adwords Campaign for 12 day period…..  (7/23 – 08/03/18) (Practice Area Campaign #1…) —> Total Impressions = 389   (The ads didnt really run much because the budget was spent so quick after just 1-2 keyword clicks) —> Total Clicks =  7 —> Avg Cost Per Click = $35.00 —> Conversions = 0 —> Total spend = $230.00  **************************************** (Personal Injury Campaign #2…) —> Total Impressions = 777 —> Total Clicks =  12 —> Avg Cost Per Click = $40.00 …… —> Conversions = 0 —> Total spend = $474 + 230 = $704.00 So here you can see they spent $704 on ONLY 19 clicks from those two campaigns. Since they cost $35-40 per click, it was more expensive and the campaigns had to be shut down early and why the impressions are lower.      Then the even bigger issue was the ZERO conversions. 19 Clicks for $704  vs. 110 Clicks for $515  I created a new Campaign with multiple adgroups and ads.  Instantly the cost per click went from $35-150 down to $2-15 tops. Also because the past campaign was setup so the price was so high, the ads stopped running and the total impressions were low. New Campaign I setup for PI keywords and that has run for past 12 days… —> Total Impressions = 4,300  —> Total Clicks =  110  —> Avg Cost Per Click = $4.95  —> Conversions = 2 —> Total spend = $515  BETTER RESULTS IN 2 WEEKS – Lawyer PPC Marketing * Impressions went from 1000 to 4000 over same 2 week period. * Clicks went from 19 to 110 over same period * Total cost was lower ($515 vs. $704) and Per Click went from $40 to $5. Then even better the campaign got 2 conversions and a number of phone call clicks.  So this is an example of how you can #1 lower the overall cost and #2 Improve the Google Quality Score and conversion rate. Google AdWords for Lawyers  If your law firm needs assistance with Pay Per Click Marketing or Google AdWords assistance, please contact us for a Free Estimate. [Contact_Form_Builder id=”15″]  

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4 Reasons a High Google Adscore Will Save Your Law Firm Money

Google AdWords, Google Quality Score, Google Search Engine, Pay Per Click Marketing /

Google Adwords Marketing for Lawyers – Quality Score (QS) I would say most lawyers would NOT know what a Google adwords quality score is.  Im sure they would all make great educated guesses but most non marketing people would not know what  this is or why its important.   Yet when you say its the thing that can save you 1000’s over lifetime of your adwords campaigns. The quality  score in AdWords is very important and simply put, if you can make your ad near perfect, Google will reward you with a high quality score (1-10) and lower costs per click.  Yet if do everything wrong and have a low quality score, well then you will pay more for every click. What Is The AdWords Quality Score? In the simplest of definitions, the AdWords Quality Score is a numerical value given to a keyword that sits between 1 and 10, that then tells the advertiser how relevant Google thinks your keywords, ads, and landing pages are in combination. The lower the score, the more you pay per click. The higher the score, the less you pay per click on Google adwords. 4 Reasons a High Google Adscore Will Save Your Legal Practice Money Reason #1 – Quality score affects your CPC: Google has a tough job when it comes to AdWords. They want to make money, but, at the same time, they don’t want to lower the quality of their search results. So how do you balance this? Google came up with their ad rank formula. Since your ad rank is determined by some formula involving multiplying quality score by CPC, this means that one way you can decrease your CPC, is by improving your quality score. ** You want to make sure that your Ad Copy is top notch and that your landing pages are all optimized and setup correctly.  So if your a bankruptcy lawyer, you want to create different ad groups for chaper 7 keywords, chapter 13 keywords, general filing keywords.  Then in each ad group, you will have a small set of keywords related to the group and then your landing page should be about that topic.  SO if its the Chapter 7 keywords, then the landing page would be about Chapter 7 and have the keywords your bidding on that page, as well as a contact form.   THIS is a much better idea then making the landing page your home page or other not as relevant page. Any page with a high landing page quality can show up on the higher ad spots, which have a higher click-through rate and have an overall lower cost. The ad campaigns in this higher ad group have a higher quality score than those shown in the ad group on the right of the search engine. If someone wants to drive traffic to a low quality landing page with a high bounce rate, they’re going to have to pay much more per click. Obviously, the less you pay per click, the more likely it is that you can profit from the traffic, and vice versa. Reason #2 – You can also get lower bid estimates: When you set an advertising campaign on AdWords, you’ll get bid estimates. These are the amounts that Google recommends that you bid if you want to show up in the top few ad spots, when a relevant search query is entered. Reason #3 – A higher quality score equals a better ad position:  As you improve your quality score during an advertising campaign, you will notice that your average ad rank starts to improve as well (unless it was already in first position). This is due to the ad rank formula. The higher your quality score goes, the better your ad rank gets. Reason #4 – Some extensions require high quality scores: One way to get a higher clickthrough rate (CTR) on your ads is with ad extensions. These are special features that make your ad campaign stand out of the ad group to a potential customer, and will attract a higher CTR. There’s a few different common Google Ad Extensions: Locations Business contact info Star ratings Sitelinks (just more links to different parts of your site) Some are added automatically by Google, while you’ll have to set up others. In order to get these extensions to actually appear, you need a high enough quality score and ad rank. If you have a low quality score, it is very difficult to get them to show up, because your ad rank will be too low. You’d have to pay a ton per click and it probably wouldn’t be worth it. Increasing the quality score of your ad campaign will increase your ad rank.  The bottom line is that if your going to do Google adwords and pay per click marketing for your law firm, then you want to do whatever you can to cut costs and have your marketing dollars go farther. The key is the LANDING Page that you use. You want to have a lot of different landing pages, one for each of your practice areas, maybe more then one.  You want to test them out and there are a lot of different things you can do.  It would make sense to take a look at what your competitors are doing and see what kind of landing pages are working for them. Google Adwords for Lawyers – Free PPC Analysis Let us help you create a new PPC account at adwords OR fix an existing account.   Do you think your account could be working better? We will take a look and run a free PPC analysis and let you know what your doing right and wrong, and what your competitors are doing, exactly. —> Call us at 312-620-6190 [Contact_Form_Builder id=”13″]

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Google Adwords Quality Score (QS) Explained

Google AdWords, Google Mobile, Google My Business, Google Quality Score, Google Search Engine, Pay Per Click Marketing /

Google Adwords Marketing for Lawyers Quality Score, aka QS is super key when it comes down to how the whole Google adwords formula works.      Just because you spend the most money, doesnt always mean you are going to be #1 when bidding at Google adwords. ‘ Google adwords is actually now known as Google Ads but either way its the main pay per click marketing option most lawyers would use in order to drive traffic to the firms website and landing pages.    There are many things that go into doing a Google adwords campaign and its really easy to mess it up and if your bidding on high dollar keywords, which most lawyers are, then it makes sense to bring in a pro that has been doing Google adwords marketing for years and is familiar with everything that goes into it.    The main factor is your QS or Google Quality Score. What Is The AdWords Quality Score? In the simplest of definitions, the AdWords Quality Score is a numerical value given to a keyword that sits between 1 and 10, that then tells the advertiser how relevant Google thinks your keywords, ads, and landing pages are in combination. The lower the score, the more you pay per click. The higher the score, the less you pay per click (notice how I said “click”, not “conversion”). HOW GOOGLE ADWORDS WORKS – ITS NOT WHO BIDS THE MOST If you look at the graphic below, it shows how 4 different advertisers would be ranked based on factors like how much the max bid is, the quality score and then ad rank to determine the actual amount spent per click.     The main thing to notice here is how advertiser #1 has the lowest max  bid, but a high QS. So the bottom line is that they are only paying $1.61 as the #1 advertiser for that keyword, where the advertiser #3 had a max bid of $6 and wound up paying $4.01 as the #3 spot.   Doesnt seem to make sense but it comes down to the formula that I will explain and really its all about the QS, if you can get this higher, you will pay less no matter what. —>  The Max Bid TIMES the Quality Score = AD Rank —> Then the CPC = The Ad Rank of competitor below you / Your Quality Score + 0.01 SO in the example above, the #1 person is bidding $2 times his 10 QS = Ad Rank of 20 Then his cost is 16/10 + 0.01 = $1.61. It call comes down the QS and getting that higher. First here is some basics on Google Quality Scores for lawyers. Let’s start with the GQS basics… Any time that someone searches a term in Google, AdWords may show ad campaigns above and to the side of the organic search results.  I say “may” because ads will only be shown if advertisers are interested in bidding on the keyword contained in the search term. With AdWords, the ads are ordered based on their “Ad rank.”   Your ad’s ad rank is composed of 2 factors: how much you bid (cost per click – CPC) and your quality score. The quality score is Google’s best guess at how useful your landing page is for the searcher of that search term. This can be understood as the ad relevance. It’s composed of many different factors. Since it depends on the specific keyword searched, your landing page will get an individual quality score for each keyword in your advertising campaign. Usually they will cluster around one specific number (from 1 to 10), but sometimes you’ll see significant variation in quality score. —> Read more on PPC Marketing for Attorneys —> Free PPC and Google Adwords Analysis for Lawyers 4 Reasons a High Google Adscore Will Save Your Legal Practice Money Reason #1 – Quality score affects your CPC: Google has a tough job when it comes to AdWords. They want to make money, but, at the same time, they don’t want to lower the quality of their search results. So how do you balance this? Google came up with their ad rank formula. Since your ad rank is determined by some formula involving multiplying quality score by CPC, this means that one way you can decrease your CPC, is by improving your quality score. —> Read the full article on Google Quality Score Google Adwords for Law Firms – Free Analysis Google PPC For Lawyers Let us help you create a new PPC account at adwords OR fix an existing account.   Do you think your account could be working better? We will take a look and run a free PPC analysis and let you know what your doing right and wrong, and what your competitors are doing, exactly. Call us at 312-620-6190 —> Read more on PPC Marketing for Attorneys —> Free PPC and Google Adwords Analysis for Lawyers [Contact_Form_Builder id=”15″]

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Pay Per Click Marketing for Lawyers, Worth It?

Google AdWords, Google My Business, Google Search Engine, Pay Per Click Marketing /

Lawyer Google Adwords Marketing PPC for Lawyers, Good Idea?? –> YES 100% for Sure, if Done Right! Pay per click marketing for law firms is just another way to bring potential clients to your website.   Yet for some lawyers., its the only way!  Yet really you should always be doing something towards organic and local SEO for lawyers. It just makes sense when your paying $77 a click, or even higher.  I had a lawyer the other day have some bids at over $170!   This is what happens when you do personal injury PPC marketing for lawyers, it gets really really pricey.  So does Bankruptcy Law, Family Law, DUI, Criminal Defense and many others.   That doesnt mean your going to get a ton of cases if you decide to also bid, you might but its going to cost for sure and you have to test out things to see what works best. Lawyers Google Ads Marketing We have helped many lawyers save big money on ads advertising. Contact us today for a Free Google Ads Review. Google Ads for Lawyers Done Right A lot of lawyers and other businesses try to do Google adwords with not the greatest success.  Most of the time they are making one of many PPC mistakes such as: Allowing Google to choose how much they will pay for you so they can Maximize Clicks Doing only Broad Match keywords… Which is the default and seems like the right thing to do, yet its not big time Not setting up Conversion Tracking or Performance Goals Putting all the keywords into one campaign and one ad group Not bidding on the right keywords, or enough keywords Using the HOME PAGE as the Landing page, on every ad! Choosing a super high of an amount to bid and as a budget. This list can go on and on.  Its really easy to mess up Google adwords or just not set it up right.  This is why you have to constantly monitor it and check the results and how much you are paying per click.     You also need to make sure that you have a high Google Quality Score and this is done in a variety of ways but mainly via a great landing page Google AdWords for Law Firms Tips Google adwords is not the only game in town.  Instead of competing with everyone for the right to be #1 and spend $99 a click, why not instead goto Bing and take that $99-999 you just saved and invest it in a PPC campaign here? Usually the keywords are cheaper and you can make your budget last longer.    Not always the best conversions but really you never know where your next client is coming from.   You want to be covered and you really need to be everywhere these days.  Local, organic, video, Facebook, twitter, Youtube! So at Google adwords you want to make sure your doing keyword research and checking out your competitors for starters. ** PPC Marketing Tip #2 for Lawyers  —> If your competitors have been doing Google adwords pay per click marketing for years, odds are they have figured it out and its working. SO you can easily find out what they have been bidding on, how much they are spending, the exact ad copy and much more.    You can also figure out what keywords are working best and which ones you should be bidding on.  *** We can tell you EXACTLY what the ads and keywords are. Google Ads for Law Firms – Free Analysis PPC Marketing for Lawyers Free PPC Analysis & Quote

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Lawyer SEO Marketing Services

Google My Business, Law Firm Marketing, Legal Internet Marketing, Legal SEO Marketing, Organic Search Engine Optimization /

SEO Marketing for Attorneys Is your lawyer website highly ranked?  Is it ranked for right keywords at Google?  Sometimes just knowing what keywords to focus on is half the battle. Then you can write content around those keywords and create videos to use around the keywords. How Do You Get a Lawfirm Ranked at Google? Thats the million dollar question and the easy answer is you pay Google to do it! This is done via Google adwords and some lawyers will do this no matter how well that are ranked at the organic search results or local seo results.     If you want to get your law firm ranked higher at Google, focus on CONTENT.  You want to write 600 plus word posts and the longer the better usually.  You want to keep people on your site for as long as possible.  This is a new ranking signal for Google, User Experience and how well they interact with your site and pages.   If Google sees you have a high bounce rate and that people that find your site leave right away, thats not good for organic SEO.    You want people staying on your lawyer website for as long as possible.   So longer posts, images like infographics and engaging videos can help people stay on your site longer.    This is part of overall formula but solid content and links from other sites are the biggest factors. SEO FOR SMALL LAW FIRMS AND SOLO LAWYERS Search engine optimization (SEO) is a marketing strategy where you work to increase the visibility of a website in a search engine’s unpaid results. SEO is often referred to as “natural,” “organic,” or “earned” results. As a general rule, the earlier (or higher ranked), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine. So really most lawyers think that what they want is to be ranked #1 for a term like Chicago Lawyers…. or even the more specific Chicago Tax Lawyer or Asheville Accident Attorney.  Yet really those terms are much more competitive and really wouldn’t bring in a ton of traffic.  So what you want to really focus on are the long tail keyword phrases.  The more content you can create, the more likely your legal website is going to be ranked for a LOT of keywords that you didnt even intend on it ranking for, but that are relevant.   Like obviously if your Just a Chicago Criminal Lawyer, you dont want to be ranked for a Divorce Lawyer term, only terms related to criminal defense in that location.   Yet there are a lot of different types of keywords people will type in when searching, usually they will type in long searchs like “Find a tax lawyer with good reviews in Chicago, Illinois” thats a 10 word phrase.     So the more content you can write, the better your organic SEO results are going to be. —>  FREE LAWYER SEO SITE ANALYSIS  Google My Business for Lawyers Google My Business (GMB) is more important then ever and should be one of the first things that you do for your law firms Internet marketing strategy. Google is obviously the most important search engine but usually people think organic results and where your ranked for certain keywords.   Yet really its possible that even if your firm has low or no organic rankings, you can possibly dominate the local seo results.  This is done by optimizing your GMB lawyer listing and doing a few things that will help get your LAW FIRM ranked on the first page of the search results in the Google local 3 pack.  AKA the Goldmine. GOOGLE MY BUSINESS FOR LAWYERS FORM [Contact_Form_Builder id=”13″]

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Has Google’s August Broad Core Algorithm Update Made Your SEO Rankings Drop?

Google Search Engine, Google Updates /

Google SEO Rankings for Lawyers – Latest Google Update…. On August 1st, 2018, Google released a broad core algorithm update that seems to have had an impact on both local and organic rankings. One of the functions of the update has been to demote advice pages with questionable expertise, authoritativeness, and trustworthiness (E-A-T) in rankings. YMYL (Your Money or Your Life) websites and pages seem to have been a particular focus. You’ll no doubt have noticed, whether from reading the news or experiencing its effects yourself, that on August 1st, Google released what it’s called a ‘broad core algorithm’ update. This is the same way it referred to the updates in March and April, perhaps in an effort to move away from the irregular, major updates like Possum, Pigeon, Panda, etc. which inevitably send shockwaves throughout the SEO and content industry. What is E-A-T in SEO? E-A-T stands for ‘expertise, authoritativeness, and trustworthiness’ and plays a big part in Google’s Search Quality Guidelines. I’m going to assume you don’t have the time right now to read the 164-page PDF I just linked to, so I’ll summarise this for you here. Making expertise, authoritativeness, and trustworthiness big factors in Page Quality is Google’s way of trying to avoid negatively impacting people’s lives. By ranking sites that offer questionable advice from non-authoritative sources lower than more authoritative ones, they reduce the risk of searchers being scammed, or in more extreme cases, suffering worse physical and mental health. For example, as Google states in its guidelines, with regard to medical sites, “High E-A-T medical advice should be written or produced by people or organizations with appropriate medical expertise or accreditation. High E-A-T medical advice or information should be written or produced in a professional style and should be edited, reviewed, and updated on a regular basis.” This approach extends to news articles (something that’s particularly relevant these days), information pages, financial/legal/tax advice, home improvement sites, and even pages on hobbies such as photography or musicianship. Qualifying a website or content creator’s expertise, authoritativeness, and trustworthiness, without performing deep research into authors’ experience or qualifications, is highly subjective, so it’s assumed that Googlers have a way of fairly quickly assessing these factors for millions of websites. In this update, it would seem that websites with low E-A-T are being hit the hardest, so if you’re working with a local business with a tendency to overreach their expertise with their site content, you’ll want to look carefully at its site rankings and assess whether it’s time to find another way to highlight the worth of the site and business. What is a YMYL website? Another term that’s cropping up more since Google’s August core broad algorithm update is YMYL, which stands for ‘Your Money or Your Life’. What Google calls YMYL websites are closely tied to E-A-T, as they include pages that “could potentially impact the future happiness, health, financial stability, or safety of users.” YMYL isn’t a statement of quality; it’s more a category of page or website that has the potential to significantly affect someone’s life, for better or for worse. These include the following (per Google): Shopping or financial transaction pages Financial information pages Medical information pages Legal information pages Legal information pages News articles or public/official information pages important for having an informed citizenry Other (based on evaluator judgment) I’d encourage you to take a look at page 9 of the Google Search Quality Guidelines for more details on these. Conclusion This latest algorithm update, if what we’re seeing from the community is to be believed, may well have been focused on demoting YMYL pages with low E-A-T. Whilst this will definitely impact websites like forums with low-quality advice, it should be noted that local businesses are just as at risk (as shown by Joy and Marie above) from providing advice that doesn’t come from a place of expertise, authoritativeness, and trustworthiness. Google is basically saying here that you MUST create high quality content to prove your an expert, and if you do, you will be rewarded with higher rankings. That actually seems fair and is a huge reason for lawyers to have more content done. Write articles, do blog posts, create FAQs, create many videos.

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Google My Business (GMB) Marketing for Lawyers

Google My Business, Google Places, Google Search Engine, Legal SEO Marketing, Local Search Marketing /

Google Local SEO for Attorneys We have a special going for lawyers who want to get top Google My Business rankings and get more 5 star reviews from Google.    You can try this for FREE for 30 days to see how it works and only pay $499 and 99 per month for ongoing local seo and review marketing work. We have put together a package for lawyers that covers what any lawyer needs…….. #1- To have your firm listed in the Google Local 3 pack for keywords related to your practice #2- To have a system setup to make it easier to get 5 star reviews at Google #3- To have new Images, Videos and Content created and used on your blog and social media accounts #4- To have your NAP (Name, Address and Phone #) all setup and consistent across all sites. #5- To have high quality citations setup for your lawfirm at a number of different related sites and directories. #6 – Having a Press Release done announcing any news related to your law firm. The press release will then be distributed to 100’s of news media sites and will contain a link to your website and your firms NAP, Name, Address and Phone #, which are then citations that are listed at numerous high ranking and trusted media sites.   This can have a big impact on your Local SEO results.    * This is an advanced feature performed after first month and part of ongoing monthly service. ** SPECIAL Lawyer Local SEO & Reviews Package – 100% FREE FOR 30 Days, No Commitment and if your not satisfied with the results after the first 30 days, you can cancel and pay nothing. After the first 30 days, then it’s a one time flat fee of $499 and then mk$99 per month for the ongoing Local SEO & Review work on your site.   You can cancel anytime and no contracts. Sign up now below to start your free 30 day trial.  We will start the initial work to get your site better listed in the Google 3 pack, have the review system setup and create graphics and videos for your firm.    We are confident that you will want to continue the service after you see the initial results.  We then have a number of advanced things we will do including the creation and distribution of a press release with your firms contact information. [Contact_Form_Builder id=”13″]

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