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Google My Business (GMB) For Attorneys 2019

Featured Content, Google My Business, Google Search Engine, Internet Marketing News /

Google My Business Lawyer Marketing Google My Business (GMB) is more important than ever and should be one of the first things that you do for your law firms Internet marketing strategy. This is basically a big part of what Local SEO is, getting your GMB listing to show up in the Google 3 pack for searches related to your firm’s practice areas. Google is obviously the most important search engine but most people think there is just one set of rankings at Google and usually think of the organic results. Yet there are multiple sets of search results usually. First, you will see the Google paid ads at the top, then you will see the Google map listings, which come from your Google my business listing.  Then you will see the organic search results. Yet really it’s possible that even if your firm low or no organic rankings, you can possibly dominate the local seo results.   What is Google My Business? Google My Business is a free service designed to make it easy for local businesses to manage their listings in Google search results. Anytime you search Google for local services in your area, you have likely seen Google My Business at work. It displays results on a map and lists other important details about businesses, including their contact information, website, and even reviews. Since Google is the premier search engine online, listing your law firm with Google’s My Business is essential for proper search engine optimization or SEO. Your Google my business listing is what controls your listing that comes up in the local search and map results at Google. LAWYER GOOGLE MY BUSINESS MARKETING TIPS 1. Claim your Google My Business Profile If you haven’t claimed your law firms GMB profile, which stands for Google My Business – also known as the local 3 pack – then you need to get this done right away. GMB profiles are some of the first organic listings people see when searching for attorneys and law firms. By default, many firms already have a GMB profile created by Google and sometimes you will find that certain lawyers will have a GMB profile that is created by Google, and sometimes your clients will find this and even though you haven’t claimed or verified this listing, they still can leave you a review. So it makes sense to claim these listings so that you can not only optimize it, but you respond to any reviews you might get. Walk through the following process to claim it: Search for your law firm or attorney name in Google When you see the Knowledge Graph card for your firm, click on the ‘Are you the owner?’ link near the bottom. Start the process of verifying the firm’s ownership. Note that Google will want you to verify ownership in one of two ways – either by phone or through regular mail.  Once you’ve verified ownership, you can edit your GMB profile. 2. Add Photos & Videos to your GMB Lawyer profile Make sure your GMB profile is complete and contains consistent contact information.  Then adding as many images as possible of your law firm can help it rank far better in the local 3 pack.    So add all the existing images you might have put on your blog and facebook. Then create more images and get creative.  Try to have a LOT of images, like 30 – 50! You can do it over time and it seems to make a difference. Here are some image ideas to get you started: show your legal offices on the inside and outside show your firms team, partners, and you describe the areas of law that you practice show your firms logo include your firms’ tag lines, quotes, or other marketing messages You do not want to put generic stock images or videos into your Google listing.  Google wants images that are related to your firm and what your firm does. So this means photos of the people who work at the firm, photos of your locations and the type of law you practice.   If you are a personal injury lawyer, you want to have a number of different images related to personal injury 3. Onsite Website Optimization Onsite SEO are the things done to your website structure to make it rank well, This is one of the most top tasks you can do to achieve good local rankings. Start with a location-based page: Create a location-based page for the keyword phrases you want to rank for. An example could be ‘Chicago auto accident lawyer’ or ‘Michigan Malpractice Attorney.’   Then you can create other location posts for all the different cities, zips, neighborhoods in your area and then interlink them together. Here are some other tips: Include the location in the copy of the page Include the keyword phrase in the title, the headings, meta description and URL of the page Include the keyword as an image file name of any images on the page Include the keyword in any alt attributes of images on the page Add your firms NAP (name, address, phone number) to the header: Your firm’s name, address and phone number should be on the header of every page, but especially on location-based pages or pages that link to your Google my business – GMB profile. This should also be the same information used in other listings around the web. Make sure it’s all consistent. Substantial quality content: Include a lot of useful content on your pages. Most short articles are like 300 words. So articles longer than 500 words is a good start and the longer the better. 2000 words is a really good start and if you are trying to rank for highly competitive keywords, then the longer the better. 4. Citation signals: Mentions of your firm NAP across the web Citations are like links and are the fuel towards getting higher Google local rankings. Building citations is one of the most influential strategies

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Welcome (back) to the Legal Search Marketing Blog (2019)

Featured Content, General Search Engine News, Google Search Engine, Lawyer Marketing Tips, Legal SEO Marketing /

Re-Launch of Legal Search Marketing Blog Welcome to the relaunch of the Legal Search Engine Marketing Blog. We will bring you the latest news on the search engine industry with a specific focus on the legal community.   We will help your law firm be able to rank in the Google search results and improve your law firms Organic SEO, Local SEO, and even video SEO results! Holy Shit this Blog has been going since 2005! Thats frigging almost 15 years now.    So Im going to update this post with today’s date of February 5, 2019, and make this the relaunch of the Legal Search Marketing blog.  This blog in the past was just put up in order to link to my lawyer clients sites and to just blog about the latest search engine related news, mainly Google SEO for lawyer news. SEO FOR LAWYERS Yet over the past year, I’ve made this into an SEO marketing blog for Lawyers, posting not only the latest Google news and other search engine marketing related news but also SEO tips for lawyers.    I am going to be posting as many valuable tips as possible for the legal community. We will focus on everything related to search engine optimization for attorneys including Keyword Research for lawyers, organic seo marketing, latest Google my business tips and everything else related to getting the best possible results for your law firm. SEO CHANGES OVER THE YEARS SEO is always changing and evolving each and every year it seems.  Yet some things remain the same as they were in 2005. Back then it was very easy to get ranked and you just had to optimize your TITLE and meta tags, and get a few links with exact match anchor text, and you would probably easily be in the top 3 at Google for most of your keywords. Yet Google has made it MUCH harder to get ranked and to get quality traffic to your legal site.  YET if your a lawyer who writes a lot of content and has a good brand, then your probably going to be in good shape and don’t even need to do that much. There are so many new things though that you must do in 2019, over 2005.  Social media accounts for one, earning backlinks from a lot of different sites, creating videos and the list goes on. LAWYER SEO IN 2019 Today it comes down to a few different things as far as “how do you get your lawyer website ranked #1 at Google”.   First off there are a few different places to be #1.   The Local SEO Map results is one place, the organic listings is another, and then Google has all kinds of other ways they show content in the search engine listings. You must create high-quality content that is 2000 words plus and is relevant to your legal practice.   You must get listed in the right legal directories and make sure your Name, Address, and Phone # (NAP) are all exactly the same.  You must have social media accounts set up and get social signals to your content. This means people are sharing your content and engaging in it by making comments.   Your site must be mobile friendly and fast in order to rank higher these days.    Then getting links from other sites is usually what the secret sauce is going to be, but the right sites.  You need links from high authority relevant sites and they should be using your law firms brand name in the anchor text. Updating Your Lawyer Blog Posts from Past One of the many SEO techniques that you need to do in 2019, is to go back through your older blog posts and check for a few different things including: Duplicate Content – (You can use the tool of siteliner.com to check your site for duplicate content) Thin Content – This means content like this blog post that was maybe 100 words total.  I now am updating it to add another 600-1000 words of content, this way its not so thin.  I am also updating the date to let Google know this is new fresh content! Non Relevant Content – Sometimes over the years your content might not be as relevant or might be a post that you just would like removed.   So what you need to do is 301 redirect these older posts to a new post or page that makes sense for user to find.   This way any link juice that these posts have, will be carried over to the new post or page. Then also you might have blogged about the same thing 10 times over the years, so it might make sense to combine those posts into one main post. You can also do a 301 redirect of older duplicative posts where you are talking about the same subject as in a new post. Nathan Gotch of Gotch SEO talks about the importance of not cannibalizing your keywords.  So I am going back through all of my older posts and making a number of updates and probably going to redirect like 150 posts or more.  Then maybe 50 of the posts will be deleted and 50 of them will be updated for 2019 lawyer Search Marketing. I am in the process of doing project for a few different personal injury lawyers, as well as updating my Chicago SEO website. If you need any assistance with improving your law firms SEO results, contact us for a free SEO audit of your legal website.

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Lawyers Make Sure Your Content is Unique

Content for Lawyers, Duplicate Content, Featured Content, Law Firm Marketing, Lawyer Marketing Tips /

Content for Lawyers If content is King, unique high-quality content is emperor and then some!   Everyone now knows what duplicate content is and how you don’t want to just cut and paste content from one site to another, or from one page to another in your legal site. You want to make sure you high top quality content that is 100% unique and will pass the copyscape test.  You want unique content for all of your practice area pages, and then you want to create unique content on an ongoing basis via your blog.   Here you want to create content around long tail keywords that are related to your legal practice. Your lawyer SEO depends on you having unique content all around.  It seems like Google really wants all of your content to be unique and you might not get a penalty if you use duplicate content but your for sure not getting any credit from Google if you simply cut and paste another article you found on the web. Same thing if you take the content from your personal injury page and just paste it into a new blog post and add a few new lines of content. That will never work and you need to just from now on go by the motto of “Make every piece of content unique”. This means you don’t want to just take an article you wrote and used as a guest post, as the same content on your site, or any other site.   From now on, you must only use content one time.  If you use it on your blog, never use it anywhere else. Google knows, believe me! Use Copyscape to check for Unique Content There are a lot of tools you can use to find duplicate content but the best way is to run it through the copyscape tool, this will check the entire Internet and even if there is just a chunk of that content on some other site, it will let you know.  You want to go for 100% unique content, not 95, 100 only.  Visit https://www.copyscape.com/   There are a lot of different tools you can use to help create your content and you dont want to take any chances of having duplicate content. You need to make sure you do a few different things with your attorney content, but the main thing is to not repeat things on different pages. You want to make sure you have unique TITLEs and Description tags on each page.  Then you dont want to have the same block of content on every page, mix it up. Change things around and rewrite stuff. Let the law firm SEO experts at Legal Search Marketing help you with your next organic SEO project for your law firm. —> Google Organic SEO For Lawyers —> Google My Business for Law Firms —> Google SEO FREE Analysis Need SEO results for your personal injury law firm? Contact us today for a free analysis and seo audit of your lawyer website.

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2018 New Google SEO Ranking Factors for Lawyers – Part 2

Featured Content, Google Search Engine, Law Firm Marketing, Lawyer Marketing Tips, Legal Internet Marketing, Legal SEO Marketing /

Google SEO For Lawyers Ranking Factors – #21 – 40 As many lawyers know, Google has recently once again updated how they rank sites and its now more important then ever to have authority on your site and demonstrate that you are an expert in your legal field.   That combined with links, content and other things will get your site ranked higher in Google these days. Google recently released a document which shows that there are at least 200 Ranking Factors, 200!   Some obviously are more important then others, and some have almost no influence.   So its key to know what works in 2018 to get your lawyer website ranked higher, so you can start getting more leads from clients looking for your legal services I am going to cover the next 20 ranking factors today and then make this a 10 part series that covers all 200 ranking factors. Previous Post ====> RANKING FACTORS 1-20  21. Page Covers Topic In-Depth: There’s a known correlation between depth of topic coverage and Google rankings. Therefore, pages that cover every angle likely have an edge vs. pages that only cover a topic partially. 22. Page Loading Speed via HTML: Both Google and Bing use page loading speed as a ranking factor. Search engine spiders can estimate your site speed fairly accurately based on your page’s HTML code. 23. Page Loading Speed via Chrome: Google may also use Chrome user data to get a better handle on a page’s loading time. That way, they can measure how quickly a page actually loads to users. 24. Use of AMP: While not a direct Google ranking factor, AMP may be a requirement to rank in the mobile version of the Google News Carousel. 25. Entity Match: Does a page’s content match the “entity” that a user is searching for? If so, that page may get a rankings boost for that keyword. 26. Google Hummingbird: This “algorithm change” helped Google go beyond keywords. Thanks to Hummingbird, Google can now better understand the topic of a webpage. 27. Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility. 28. Rel=Canonical: When used properly, use of this tag may prevent Google from penalizing your site for duplicate content. 29. Image Optimization: Images send search engines important relevancy signals through their file name, alt text, title, description and caption. *** This is something not many other people do, so this can help not only get some traffic via Google images, but more important help establish RELEVANCY 30. Content Recency: Google Caffeine update favors recently published or updated content, especially for time-sensitive searches. Highlighting this factor’s importance, Google shows the date of a page’s last update for certain pages: 31. Magnitude of Content Updates: The significance of edits and changes also serves as a freshness factor. Adding or removing entire sections is more significant than switching around the order of a few words or fixing a typo. 32. Historical Page Updates: How often has the page been updated over time? Daily, weekly, every 5 years? Frequency of page updates also play a role in freshness. 33. Keyword Prominence: Having a keyword appear in the first 100 words of a page’s content is correlated to first page Google rankings. 34. Keyword in H2, H3 Tags: Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal. In fact, Googler John Mueller states: “These heading tags in HTML help us to understand the structure of the page.” 35. Outbound Link Quality: Many SEOs think that linking out to authority sites helps send trust signals to Google. And this is backed up by a recent industry study. *** This is no doubt IMPORTANT Lawyers, add links out to other authority sites within your blog posts. 36. Outbound Link Theme: According to The Hillop Algorithm, Google may use the content of the pages you link to as a relevancy signal. For example, if you have a page about cars that links to movie-related pages, this may tell Google that your page is about the movie Cars, not the automobile. 37. Grammar and Spelling: Proper grammar and spelling is a quality signal, although Cutts gave mixed messages a few years back on whether or not this was important. 38. Syndicated Content: Is the content on the page original? If it’s scraped or copied from an indexed page it won’t rank as well… or may not get indexed at all. ** You must create new fresh content on a constant basis.  You can borrow stuff and reword it, but the content must be fresh in order to rank better 39. Mobile-Friendly Update: Often referred to as “Mobilegeddon“, this update rewarded pages that were properly optimized for mobile devices. 40. Mobile Usability: Websites that mobile users can easily use may have an edge in Google’s “Mobile-first Index”. Be mobile friendly for lawyers is an obvious one these days.  More people then ever will visit your site from a mobile device. It used to be 10-20%, now its like 60% or more. So think mobile first. The next 20 Google ranking factors coming soon. The bottom line with all these factors, it comes down to new fresh content, establishing your an authority and expert and getting solid backlinks to your website. We help solo lawyers and small law firms with Internet Marketing services including: Create a new wordpress lawyer site, Social Media Management, organic SEO for lawyers, PPC Marketing for attorneys, MOBILE For Lawyers, Content Creation, Logos, Chatbot Marketing and Facebook Messenger Marketing. —> Read our 2018 Google My Business TIPS for Lawyers —> 2018 Social Media Marketing for Law Firms —> 2018 Social Media Management for Lawyers

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Social Media Management SPECIAL for Law Firms

Featured Content, Legal Internet Marketing, Legal SEO Marketing, Social Media Management /

LAWYER SOCIAL MEDIA MANAGEMENT We Will Manage Your Social Media Accounts & Create Content ** Special Social Media Management Program for Lawyers – First Month FREE Special ** PRICING–> $500 FLAT Fee to Setup Program ; $250 per month for ongoing monitoring, content, images and more. —>  Call us at 312-620-6190 or fill out the Social Media for Lawyers contact form to take advantage of this deal ASAP.   We have a special social media management program for lawyers that includes the following: Review and Optimization of your main 5 Social media Accounts (Facebook, Twitter, Google, Youtube and Instagram) Setup of any social accounts you do not have already setup – Includes graphic work for accounts. Setup of all social media accounts in special Legal Social Media Management Software that will keep track of all account, post content to all accounts. Creation of new Content to use within blog and social media sites (We can take existing content and images and create a video to use in a new post) Creation of high quality images to use in blog and social media accounts. Creation of high quality videos to use in blog, Youtube and Facebook. Curation of content to use from other related websites RSS feeds Setup of CONTENT QUEUES for different social media sites to post content automatically on a set 2-5 times per week. Social Media Reports showing traffic, Likes, Followers and other key info related to social media accounts PRICING–> $500 FLAT Fee to Setup Program ; $250 per month for ongoing monitoring, content, images and more.  (*Additional social media accounts extra) —>  Call us at 312-620-6190 or fill out the Social Media for Lawyers contact form to take advantage of this deal ASAP. —> 2018 Social Media Marketing for Law Firms —> 2018 Social Media Management for Lawyers CONTENT MARKETING CALENDAR  There are a number of ways you can do this and I use a few different social media management programs that allow you to manage multiple accounts, post content on a regular basis and setup a schedule where you can post content from different sources to your different accounts.  Sometimes you can post every hour of every day, or just once a week.   The key is having the content and then setting up a schedule to have the content posted on certain times of certain days. MONITOR YOUR SOCIAL ENGAGEMENTS You also want to monitor your inbox and engagements of your social media content.   If people have questions and post to your wall, the sooner you get back to them, the better.    If people make comments, respond if you can and the more engagement that you can create, the better. CREATE UNIQUE CONTENT, IMAGES AND VIDEO Make sure you create a steady flow of new content, custom images and videos around the content.   You  can also currate content and find other blogs that have interesting or related stories and post those on your social sites.     You can create a content queue for your facebook account and just have content post to your facebook page, then have a queue for your Twitter account and all other accounts. —> fill out the Social Media for Lawyers contact form —> 2018 Social Media Marketing for Law Firms —> 2018 Social Media Management for Lawyers

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Google SEO Five Step Special Package to #1

Featured Content, Google My Business, Google Search Engine /

Do You Need Your Website Ranked Higher in Google? Thats an obvious answer but what you really probably need is website traffic of people looking for your legal services.    Google organic traffic should be your #1 target, then having social media accounts setup and fresh content on a regular basis will help get your ranked higher in Google.  You can rank #1 for many keywords if you do it right. We have put together a 5 Step Plan that will guarantee your law firm site comes up #1 at Google for keywords related to your local area and practice area.   You want a LOT of keywords ranking at Google and the key to that is fresh content for your blog and social media sites. **** JULY SPECIAL – Google SEO For Lawyers Package – $3750 worth of SEO Services for $799!! No Monthly Fees!!!  We are running a special this month for lawyers and now is the time to take action on your legal website.     This package has EVERYTHING and a TON of value.  The bottom line is that these days it takes a lot more to be ranked high in Google.   You need content, social media sites, links, citations and more. You want to rank not only at Google organic search, but also Google Local and Google Video searches.      This package has it all, money back guarantee. —> Fill out contact form to get started now.    We are only taking the first 25 law firms for this special.  (Read below for everything included in this package) Google SEO for Lawyers 5 Step Plan Step – I: Full Website SEO Health Check (Day 1) • Initial Backlinks analysis • Google Penalty Check • Competition Analysis Step – II: On Page Optimization: (week-1) • Keyword Research (12 best keyword suggestions) • On page Changes Up to 10 Pages • Title Tags Optimization • META Tags Optimization • Content Optimization • HTML Code Optimization • Internal Linking Optimization • Heading Tags Optimization • Images Optimization • Hyperlink Optimization • Robots.txt Creation/Optimization • Sitemap Creation • Google Webmaster Tools Setup • Bing Webmaster Tools Setup • Google Analytics Setup & Integration Step: III: Social Media Marketing  (We will create accounts if needed, or optimize existing social accounts) • Facebook Account Setup • Twitter Account Setup • Google+ Account Setup • Linkedin+ Account Setup • Instagram + Account Setup • 5 Unique Social Media Posting Step: IV: Local SEO Optimization  (This is KEY to getting ranked on the Google My Business & Map Listings) • NAP Syndication • Google Business Page Creation • Bing Local Listing Creation • Local Map Optimization • 10 Local Citations listings • 5 Local Business Listings • 5 Local classified listing Step: V: Content Marketing & Link Building • Search Engine Submissions • 2 Blogs Writing • 10 Blog Posting Links • 10 Blogs Social Bookmarking Links • 1 Press Release Writing • 5 Press Release Links • 2 Guest Blogging Links • 1 Article Writing • 2 article links • 5 Image Sharing Links • 20 high authority directory links • 5 Social sites Links • 2 Video Sharing Links • 1 PDF Sharing Links • 2 Audio Sharing Links • 20 Social Bookmarking —> Fill out contact form to get started now.    We are only taking the first 25 law firms for this special. 

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Summer Google SEO Marketing Special

Featured Content /

Google SEO Marketing for Law Firms – SPECIAL We have a special going for lawyers who want to get top Google My Business rankings and get more 5 star reviews from Google.    You can try this for FREE for 30 days to see how it works and only pay $499 and 99 per month for ongoing local seo and review marketing work. ** SPECIAL Lawyer Local SEO & Reviews Package – 100% FREE FOR 30 Days, No Commitment and if your not satisfied with the results after the first 30 days, you can cancel and pay nothing.  We are confident that you will want to continue the service after you see the initial results. LEGAL LOCAL SEO & REVIEW PACKAGE – Sign Up FREE for 30 Days. Then $499 and $99 Monthly   ****SIGN UP BELOW BY CLICKING SUBSCRIBE BUTTON  ****   We have put together a package for lawyers that covers what any lawyer needs…….. #1- To have your firm listed in the Google Local 3 pack for keywords related to your practice #2- To have a system setup to make it easier to get 5 star reviews at Google #3- To have new Images, Videos and Content created and used on your blog and social media accounts #4- To have your NAP (Name, Address and Phone #) all setup and consistent across all sites. #5- To have high quality citations setup for your lawfirm at a number of different related sites and directories. #6 – Having a Press Release done announcing any news related to your law firm. The press release will then be distributed to 100’s of news media sites and will contain a link to your website and your firms NAP, Name, Address and Phone #, which are then citations that are listed at numerous high ranking and trusted media sites.   This can have a big impact on your Local SEO results.    * This is an advanced feature performed after first month and part of ongoing monthly service. ** SPECIAL Lawyer Local SEO & Reviews Package – 100% FREE FOR 30 Days, No Commitment and if your not satisfied with the results after the first 30 days, you can cancel and pay nothing. After the first 30 days, then it’s a $499 fee for the package and $99 per month for the ongoing Local SEO & Review work on your site.   You can cancel anytime and no contracts. Sign up now below to start your free 30 day trial.  We will start the initial work to get your site better listed in the Google 3 pack, have the review system setup and create graphics and videos for your firm.    We are confident that you will want to continue the service after you see the initial results.  We then have a number of advanced things we will do including the creation and distribution of a press release with your firms contact information. LEGAL LOCAL SEO & REVIEW PACKAGE   —> FREE SEO & Website Analysis —> Call us at 630-202-9208

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Top 5 Uses of Chatbots for Law Firms

Chat Service, Chatbots, Featured Content, Legal Internet Marketing /

Top Reasons Chatbots Work for Attorneys Since the beginning of modern digital era, having live chat features on websites has been vastly engaging for the law firms that are interested in conversions and bringing a special touch to collect leads from their website. And that is where chatbot for attorneys comes in. Chatbot for lawyers is a new evolving technology that solves the present market deficiencies through an intellectual software solution.  The main reason to have a chatbot setup is to not let any potential clients that come to your site just leave without possible leaving their contact info.   If they leave, they are gone. If the chatbot gets them to start chatting and leave the phone and email, then you can contact them and follow up and maybe they become client, thanks to your chatbot! HERE ARE FIVE REASONS CHATBOTS WORK FOR LAW FIRMS 1. Chatbots are 24/7 Assistants that offer ease of access Your Chatbot does not need a break or a vacation like the human workforce.  It works 24/7 to provide the customers with legal help whenever and from wherever they need it. This technology could add a lot to the legal firms’ services making them better, smoother, and more proficient. You can train your chatbot, like you might train someone who is going to handle the live chats.   You can provide answers to a variety of questions your potential clients might have.   You could program the chatbot to give info on each lawyer in the firm, answers to questions about specific practice areas and many other things.   As time goes on, you can learn from the answers you get from people using the chatbot.   The chatbot also learns via Artificial Intelligence and can add new questions people might have.      This is a big difference from a chatbot for facebook, here the chatbot will only give answers that you program, their is no AI in that case. 2. Chatbots Are Quick to Repond to People Chatbots understand natural language questions and are quick to respond with serviceable and supportive legal information in simple English. A user can chat with the chatbot to get whatever information he or she need.  They are also very beneficial for people doing introductory research. Its chief benefits are easiness and accessibility, which means that anybody can find appropriate legal information. The bottom line is that if someone comes to the website after hours or really anytime, it looks good that the firm would have a chatbot setup that can potentially help someone answer a question they might have.    They might just need directions, or want to read your reviews, or want to know if you give a free consultation.       These questions can easily be answered by the BOT, thus taking some burden off whoever else might have to answer these questions. 3. Chabots help collecting data Chatbots come equipped with a tool to gather, study, and optimize the data. By using a chatbot, a legal firm can go through the conversation record to trace and evaluate the engagement process of the users. It helps them in identifying users’ behavior and the potential leads. If the firm knows how often the clients make use the chatbots, what their queries are, and what motivates their continual involvement, it proves to be a very valuable asset, which offers new perspective for the firms and encourages them to enhance their commercial practices. The chatbots can collect a users email address and phone # and email you right away with this valuable info.    You can also go back through the chats and gather info that you might otherwise have no record of. 4. Chatbot for Customer Service & Educational Purposes Chatbots for lawyers can also be used to engage and educate a client. As modern technology, for instance natural language processing helps in developing clients’ online association with legal firms as it converts the one-way communication into a mutual dialogue. It helps the lawyers in demonstrating their expertise and share new and significant content pertaining to the laws and policies of their residing city or country. You can setup the bot so it has a customer service script vs. a lead generation script if your main goal is to provide customer service to the people that visit your lawyer website or blog.   The customer service script is more setup to provide as many answers to potential questions a user might have. 5. Chatbot for possible Lead Generation Chatbots can be used for lead generation by simply engaging the user on the website and getting them to leave their contact info.   Some people might not want to go through hassle of calling a firm or even filling out a contact form, yet some people like the idea of instant satisfaction to a question that is on their mind.    So if the chatbox comes up, they very well might start typing a question they have and then wind up leaving their contact details, as well as describing their legal problem. Looking at it from the outsider’s point of view, chatbots are a win-win situation for both clients and the law firms as they help and improve clients’ engagement while providing a valuable tool for lawyers to generate fresh leads and expand the clients’ base of the firm. In last few years, the chatbot environment has been flourishing in almost all the sectors. Legal expertise and digital revolution give lawyers vital competitive advantages over their competitors and also helps them in bringing in new clients with new cases. When a legal firm starts using chatbots, it sets free the lawyers or human representatives in customer support team from managing everyday repetitive tasks that are time consuming and allowing them to concentrate on more important tasks that are of higher value and effect for the firm. HIRE US TO CREATE A CHATBOT FOR YOUR LEGAL WEBSITE We can help you setup a bot like we have on this website.   Your bot can be

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Social Media Marketing for Attorneys

Facebook, Facebook Ads, Featured Content, Social Media Management, Social Media Marketing /

Social Media Marketing Program for Attorneys Social Media is another way to advertise your law practice and possibly get new clients.    A lot of lawyers do not use social media at all, let alone for marketing.  So that should mean its wide open for those that decide to use it!   No doubt most of the time I see that getting clicks are cheaper at facebook ads vs. Google adwords. We have a program available that will create a social media marketing campaign for your firm.   You can do a number of things here including creating a Facebook Like campaign to build the number of likes to your site. You can create a facebook ad campaign that targets ONLY people from your Email List,  Or a campaign that targets a Look a Like audience that is close to your email list.  There are many things you can do with facebook ads including just putting up an ad and targeting people in your local area. Does Facebook Ads for Law Firms work? YES, just ask Happy Joey! You can also advertise on other social media networks including Twitter, Instagram, Linked In, pretty much everywhere! YET You only want to advertise where it would make sense for you, You have to figure out where your potential clients would most likely be and then put your ad in front of them in order to get them to your site.   Then once they are on your site, you want to make some contact with them and the best idea is to get them to join your email list or facebook messenger bot. SOCIAL MEDIA MANAGEMENT FOR ATTORNEYS We have a special social media management program for lawyers that includes the following: Review and Optimization of your main 5 Social media Accounts (Facebook, Twitter, Google, Youtube and Instagram) Setup of any social accounts you do not have already setup – Includes graphic work for accounts. Setup of all social media accounts in special Legal Social Media Management Software that will keep track of all account, post content to all accounts. —> Read more on Social Media Management Program for Lawyers PRICING–> $500 FLAT Fee to Setup Program ; $250 per month for ongoing monitoring, content, images and more. —>  Fill out the online contact form to take advantage of this deal ASAP.

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Using Chatbots for Your Legal Website

Chat Service, Chatbots, Featured Content, Legal Internet Marketing, Legal SEO Marketing /

What are Chatbots and How Do They Work? A chatbot is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods.   It basically is a personal assistant that works 24/7 and has all the answers related to your business. Do you remember when it wasn’t necessary to have a website for your legal practice? When most online boards would scoff at the value of running a Facebook page for your legal practice? Now Gartner is telling us that customers will manage 85% of their relationship with brands without interacting with a human by 2020 and publications like Forbes are saying that chat bots are the cause.    SO it makes sense that you should start using chatbots sooner then later. I’m sure most of you must’ve interacted with a chatbot by now on Facebook Messenger. It is adopted by thousands of companies and becoming more and more popular. A chatbot publishing platform is a medium through which the chatbot can be accessed and used by the users. This is where your chatbot that you create with software like Chatfuel or Manychat, is then accessed on something like facebook messenger. A chat bot development platform, on the other hand is a tool/ application through which one can create a chatbot. Chatbot platform helps you by letting you add more functionality to your bot by creating a flow, machine learning capabilities, API integration etc.     (This is where you would TEACH Your Robot! You would program the robot to have answers to a variety of different questions a potential client might have for you) Chatbots for Lawyers There are a number of reasons people will use chatbots but the main reason might be to provide assistance to anyone looking for help on your site or facebook page.    You can have the chatbot setup so that its the first thing someone sees when visiting your site or facebook page, and then you can have it be helpful and even entertaining.    So the chatbot has to be built or programmed so that it has the answers to any question a potential client might ask.    SO if your a criminal lawyer and someone is looking for help after an arrest, they probably want to get some answers QUICK.  So with the chat feature, you can have it setup so they can easily call you or visit the key pages of your site. Yet you can also provide some easy answers to basic questions.     So this person might have a question about being arrested and what happens next.   The bot can provide the answers and list content about the arrest process.   Then the client might ask about DUI and the bot could respond to specific questions about what is DUI, the penalties, etc. You could also have the bot be a Legal Dictionary and have answers to questions about legal definitions. You could also have the bot answer a number of questions clients might have related to your legal practice.  Like questions about directions, reviews of the lawyers, social accounts of the firm, latest blog posts and info related to the lawyers on the case. I will be testing out all of the different chat platforms and the first one Ive used is Chatfuel.   This is a Free product with a pro version, but it has most of the things you would need for free.  Its easy to use for the most part but takes a little setup.    Manychat is the next and most popular chat program on the market.   Either way you just want something that will allow you to easily create a Chatbot for your law firm and program it to use with Facebook Messenger. Chatfuel – www.chatfuel.com Any person without any knowledge of coding can create his/her own bot on Facebook Messenger using Chatfuel. It provides features like adding content cards and sharing it to your followers automatically, gathering information inside Messenger chats with forms and let users request info and interact with your bot with buttons. Since people are more comfortable with chatting than selecting options from a chatbot. It also provides Artificial Intelligence technology for scripting interactive conversations. And using AI to recognize user answers to provide the appropriate response. It is completely free for anyone to make a bot on its chatbot platform. Although after your bot reaches 100K conversations/month you will have to contact their team to subscribe as a premium customer. Many multinational companies like Adidas, MTV, British Airways, Volkswagen etc are using Chatfuel for their Facebook Messenger chatbots. Help with Lawyer Chatbots Contact us today for assistance with setting up a chatbot for your legal practice today.  

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