Law Firm Marketing

Boost Your Law Firm’s Visibility with Our Attorney SEO Services

Law Firm Marketing, Lawyer SEO, Lawyer SEO & AI, SEO Tips /

Attorney SEO Marketing Services Nowadays, building a solid online presence is essential for law firms if they want to grow their clientele and compete in a crowded market. Our attorney SEO services can help your law firm increase its visibility, draw in relevant traffic, and generate valuable leads. With our expertise in law firm SEO, we can tailor our services to meet the specific requirements of your law firm and help you elevate your online presence. Key Takeaways Boost your law firm’s visibility with our attorney SEO services. Increase your online presence, draw in relevant traffic, and generate valuable leads. Tailor our services to meet the specific requirements of your law firm. Stay ahead of the competition in the digital landscape and maximize your potential for online success. Invest in attorney SEO services to improve your law firm’s online visibility, attract targeted traffic, and generate more qualified leads. The Significance of Lawyer SEO for Law Firms In today’s digital age, search engine optimization (SEO) plays a crucial role in helping law firms increase their online visibility and attract targeted visitors. Lawyer SEO services are specifically designed to enhance the online presence of legal professionals and improve their organic search rankings. By investing in law firm SEO services, attorneys can effectively market their services, generate qualified leads, and stay ahead of the competition. Search engine optimization for attorneys involves various strategies and techniques aimed at optimizing websites, creating valuable content, and improving online visibility. With the right attorney SEO services, law firms can enhance their website design, optimize site structure and navigation, and develop high-quality content that resonates with their target audience. By implementing effective SEO strategies, law firms can attract more organic traffic, increase their visibility in search engine results, and ultimately grow their clientele. Attorney marketing services that focus on law firm SEO provide invaluable benefits to legal professionals. By improving online visibility and search engine rankings, law firms can establish credibility, build trust with potential clients, and position themselves as industry leaders. With the help of lawyer SEO services, attorneys can effectively target specific keywords, optimize their online content, and attract visitors who are actively searching for legal services online. This targeted approach to marketing ensures that law firms reach their desired audience and increase the likelihood of converting visitors into clients. “Investing in law firm SEO services is a strategic decision that can have a significant impact on the success of legal professionals in the digital landscape.” Choosing the right attorney SEO service provider is essential for law firms looking to maximize their online potential. It is important to select a company that specializes in law firm SEO services and has a proven track record of delivering results. Transparency, communication, and detailed reporting are key factors to consider when choosing a lawyer SEO company. By partnering with a reputable SEO provider, law firms can ensure that their online presence is optimized for search engines, attracting relevant traffic, and generating valuable leads. With our law firm SEO services, tailored to meet the specific needs of legal professionals, we can help your law firm improve its online visibility, attract targeted visitors, and ultimately grow its clientele. Contact us today to learn how our attorney SEO services can benefit your law firm. Choosing the Right Lawyer SEO Company When it comes to selecting the right lawyer SEO company for your law firm, making the right choice is vital. A reputable and experienced company can significantly contribute to the success of your online presence. Here are a few key factors to consider when making your decision: Proven Track Record Look for a lawyer SEO company that has a proven track record of delivering outstanding results for their clients. A company with a successful history of increasing organic site traffic and generating quality leads can provide you with the confidence that they have the expertise to help your law firm succeed. Expertise in Attorney Website Optimization Ensure that the lawyer SEO company you choose has expertise in attorney website optimization. They should be knowledgeable about the unique aspects of the legal industry and how to optimize your website accordingly. This expertise will enable them to make strategic recommendations and implement effective SEO strategies to improve your online presence. Transparency and Communication Transparency is key when working with a lawyer SEO company. Look for a company that values open and honest communication. Regular updates, detailed reporting, and a clear understanding of the services they provide will give you peace of mind and help build a strong working relationship.   How Law Firms Can Benefit from SEO Services Law firms can greatly benefit from SEO services in several ways. Firstly, SEO services improve the online visibility of your law firm’s website, making it easier for potential clients to find you. With the right attorney marketing services, your website can rank higher in search engine results pages, increasing your chances of attracting targeted traffic and capturing the attention of potential clients. Additionally, law firm SEO benefits include increased website traffic. Through strategic optimization techniques, SEO services can drive more organic traffic to your website. This means that more people who are actively searching for legal services will come across your firm’s website, giving you the opportunity to showcase your expertise and services. Another benefit of SEO services for law firms is enhanced reputation. When your website appears at the top of search results, it instills a sense of trust and credibility in potential clients. They are more likely to view your firm as a reputable authority in the legal field. This can influence their decision to choose your firm over competitors. “The right SEO strategy can give law firms a competitive edge over local competitors by ensuring their website stands out and attracts potential clients.” Finally, investing in law firm SEO services offers a cost-effective marketing solution. Compared to traditional advertising methods, SEO allows you to target your audience more efficiently and measure the effectiveness of your campaigns. By focusing on specific keywords and

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Mastering Backlink Strategies for Legal Websites

Law Firm Marketing, Lawyer Marketing Tips, Legal Internet Marketing, Link Building /

Backlink Strategies for Lawyers & Law Firms – Backlinks SEO Backlinks are a crucial element in improving the visibility and authority of your law firm’s website. In the competitive legal industry, having a strong backlink profile is essential for optimizing your website for search engines and attracting potential clients. The one thing that remains consistent over the years with SEO is that you need backlinks from other high authority websites, in order to rank higher in the Google results. It also remains one of the more difficult things to do and why a lot of law firm sites have a very small number of backlinks. Both referring domains and overall number of links. There are other things you need as well, like social signals from the different social media accounts, but links will always be a key factor. In this guide, we will explore effective backlink techniques specifically tailored for law firms, helping you improve your website’s authority and boost your online presence. Key Takeaways: Implementing backlink strategies is essential for improving the online presence of legal websites. Focus on generating quality backlinks rather than quantity. Gaining backlinks from authoritative legal websites, law schools, and reputable legal directories is crucial. Guest posting and utilizing legal directories are effective techniques to start with. Building relationships, providing value, and engaging with industry associations can lead to acquiring authoritative backlinks. Mastering Backlink Strategies for Legal Websites: A Guide The Anatomy of a Quality Backlink When it comes to improving your law firm’s online presence, understanding the anatomy of a quality backlink is crucial. A quality backlink is one that possesses relevance, authority, and is a dofollow link. Let’s break down each component to understand why these factors are essential. Relevance In the context of backlinks, relevance refers to the connection between the linking website and your law firm’s niche. For example, a backlink from a legal website or a reputable law school carries more weight than a backlink from an unrelated source. Search engines recognize relevance as an indicator of trust and credibility, boosting your law firm’s search engine ranking. Authority The authority of a backlink is determined by the reputation and trustworthiness of the linking website. Backlinks from high-authority sources in the legal industry, such as renowned legal directories or respected legal publications, hold more value than backlinks from low-quality or spammy websites. These authoritative backlinks help establish your law firm as a reliable and reputable source, signaling to search engines that your website provides valuable content. Dofollow Link A dofollow link is a type of hyperlink that passes on SEO value to your law firm’s website. When a search engine crawls a webpage and encounters a dofollow link, it follows that link and considers it as an endorsement of your website’s credibility. Dofollow links contribute to your law firm’s search engine ranking, helping it climb higher in search results. By understanding and implementing the anatomy of a quality backlink, you can focus your efforts on acquiring relevant, authoritative, and dofollow links. These high-quality backlinks not only improve your law firm’s online visibility but also enhance its reputation within the legal industry. Characteristics Importance Relevance Signals trust and credibility Authority Establishes reputation and reliability Dofollow Link Contributes to search engine ranking Getting Started with Link Building for Law Firms When it comes to link building for law firms, there are a few key strategies you can implement to start generating quality backlinks. Two effective methods to consider are guest posting and utilizing legal directories. By focusing on quality over quantity, you can establish a strong backlink profile that will benefit your law firm’s online presence. Guest Posting: Showcasing Your Expertise Guest posting involves writing and contributing articles to legal blogs, law school websites, or general news sites as a guest author. This strategy not only allows you to showcase your expertise to a wider audience but also provides an opportunity to include a backlink to your law firm’s website. When guest posting, it’s essential to create value-driven content that provides insights or advice to readers, positioning yourself as a knowledgeable authority in your field. Legal Directories: Increasing Visibility Legal directories are another effective avenue for acquiring backlinks for your law firm. These directories allow you to list your law firm’s information and provide a backlink, boosting your online visibility and credibility. When selecting directories, it’s important to choose relevant ones that are specific to the legal industry. Regularly updating your law firm’s information on these directories and encouraging satisfied clients to leave positive reviews can further enhance the SEO benefits. By starting with guest posting and utilizing legal directories, you can lay the foundation for a strong link building strategy for your law firm. Remember, quality backlinks are key, so focus on establishing relationships, providing valuable content, and leveraging reputable platforms in the legal industry. Benefits of Guest Posting Benefits of Legal Directories 1. Establish yourself as an authority 1. Increased online visibility 2. Reach a wider audience 2. Improved credibility 3. Drive targeted traffic to your website 3. SEO benefits through backlinks 4. Build relationships within the legal community 4. Access to potential clients Remember to approach link building with a focus on quality over quantity. Building strong relationships, providing valuable content, and utilizing reputable platforms will ultimately lead to a stronger online presence for your law firm. Leveraging Guest Posts Guest posting is a powerful strategy for acquiring backlinks and increasing your law firm’s online visibility. By contributing value-driven content to legal blogs, law school websites, or general news sites, you can establish yourself as an authority in the legal industry and cultivate relationships with other professionals and potential clients. When leveraging guest posts, it’s essential to focus on providing value to the readers. Consider sharing insights, case studies, or practical tips that showcase your expertise and address common legal concerns. By offering valuable information, you can engage and connect with the audience, positioning yourself as a trusted resource. Engaging with the comments section of your guest posts is

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criminal defense attorney advertising

Expert Criminal Defense Attorney Advertising Services

Criminal Law Marketing, Law Firm Marketing /

Advertising for Criminal Defense Lawyers Criminal defense attorneys play a crucial role in the justice system, but it can be challenging to get their legal services noticed in a saturated market. Effective marketing is essential for generating leads and growing a law practice. In this article, we will explore some killer tactics for criminal defense attorney advertising, including defining your ideal client, building a responsive website, and utilizing SEO and PPC advertising. These strategies will increase visibility and attract more clients in need of criminal defense expertise. Key Takeaways: Defining your ideal client is crucial for effective advertising as a criminal defense attorney. Building a strong brand and targeting specific keywords will help differentiate your law firm and attract potential clients. A responsive and functional website is essential for effective criminal defense attorney advertising. Running a well-planned PPC campaign can boost visibility and attract potential clients. A comprehensive SEO strategy is crucial for increasing the visibility of your criminal defense law firm. Determine Your Ideal Client When advertising as a criminal defense attorney, it is crucial to determine your ideal client or target audience. By understanding the characteristics and needs of your potential clients, you can tailor your marketing efforts to effectively reach and resonate with them. Defining your ideal client is an essential step in creating a successful advertising strategy. To define your ideal client, consider factors such as age, income level, education, marital status, and employment status. These demographic details will help you create a buyer persona that represents your target audience. Conduct research to understand your audience’s motivations, behaviors, and pain points. This information will enable you to craft messaging that speaks directly to their needs. Continually reevaluate your desired client base and adjust your advertising strategy accordingly. As trends and demographics change, it is important to stay updated and adapt your approach. By understanding and targeting your ideal client, you can increase the effectiveness of your advertising efforts and attract more clients in need of criminal defense expertise. Targeting Your Ideal Client To effectively advertise to your ideal client, you need to utilize the right platforms and messaging. Conduct research to identify the digital channels and platforms frequented by your target audience. Whether it’s social media, search engines, or industry-specific websites, focus your advertising efforts where your ideal client is most likely to see it. Craft compelling content that addresses the specific pain points and needs of your ideal client. Speak their language and establish yourself as a trusted authority in criminal defense. Use testimonials and case studies that resonate with your target audience to showcase your expertise and build trust. By defining and targeting your ideal client, you can create advertising campaigns that are personalized, relevant, and effective. Understanding your audience will enable you to attract more clients who are seeking the services of a criminal defense attorney. Build a Criminal Defense Law Firm Brand To effectively advertise as a criminal defense attorney and stand out in a competitive market, it’s crucial to build a strong brand for your law firm. Establishing trust, meeting client expectations, and resonating with potential clients are key considerations. By crafting a brand that aligns with client needs, you can differentiate your law firm and attract more clients seeking criminal defense expertise. “Building a strong brand is essential in criminal defense attorney advertising. It helps convey credibility, expertise, and empathy to potential clients.” One important aspect of building a criminal defense law firm brand is to address the unique dynamics of criminal cases. Recognize the short decision cycle in such cases and the potential for clients to pay upfront. By projecting a personality that aligns with client expectations and demonstrates understanding of their urgency, you can build trust and foster connections. Additionally, targeting a larger number of keywords is essential, as potential clients research specific charges on the internet. This targeted approach ensures your law firm is visible to those in need of criminal defense services. Establishing Trust and Conveying Expertise To build trust and establish your law firm as a reliable choice, consider incorporating the following strategies: Create a professional and visually appealing website that reflects your law firm’s values and expertise. Highlight your law firm’s achievements, such as awards, accolades, and successful case results, to showcase credibility. Utilize client testimonials and case studies to demonstrate your firm’s track record of success. Showcase your team’s expertise and experience through professional bios and profiles. Remember, criminal defense attorney advertising is not just about promoting your services – it’s about building a brand that clients can trust and rely on during their legal journey. Benefits of Building a Criminal Defense Law Firm Brand How to Achieve It Increased visibility and recognition Utilize targeted keywords, optimize online presence Established trust and credibility Highlight achievements, testimonials, and case results Attract more clients seeking criminal defense services Create a responsive website, showcase expertise Build a Responsive Criminal Defense Website When it comes to criminal defense attorney advertising, having a responsive website is key. With more and more people using smartphones to search for legal services, it’s crucial to optimize your website for mobile use. Studies show that nearly 50% of website visitors will leave if a page takes more than three seconds to load, so it’s important to ensure that your website is fast and user-friendly on all devices. In addition to mobile optimization, it’s essential to create practice area pages on your website. These pages will attract potential clients who are specifically looking for representation in certain areas of criminal defense. By providing detailed information about your expertise in different practice areas, you can establish yourself as a knowledgeable and reliable attorney in those specific fields. Another important element of a responsive criminal defense website is clear contact options. Potential clients should be able to easily get in touch with your firm, whether it’s through a live chat option, a contact form, or a clearly displayed phone number. By making it easy for potential clients to reach out to you, you increase

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PPC Ad Copywriting for Lawyers

Mastering PPC Ad Copywriting for Lawyers

Law Firm Marketing, Lawyer SEO, Pay Per Click Marketing /

If you’re a lawyer looking to enhance your online visibility and attract more potential clients, PPC ad copywriting is an essential tool to add to your marketing strategy. However, creating effective ad copy that complies with advertising regulations and showcases your expertise can be challenging. That’s why we’ve put together this comprehensive guide to help you master PPC Ad Copywriting for Lawyers. In this guide, we’ll explore the power of PPC ad copy, the key elements of effective ad copy for lawyers, best practices for optimizing PPC campaigns, and choosing the right PPC copywriting services.   Pay Per Click Marketing for Law Firms Key Takeaways: PPC Ad Copywriting is an essential tool to enhance your online visibility and attract potential clients Effective ad copy involves understanding the unique challenges and regulations of the legal industry Key elements of effective ad copy for lawyers include compelling headlines, relevant keywords, unique selling propositions, and strong calls to action Best practices for optimizing PPC campaigns include conducting thorough keyword research, implementing effective ad targeting options, monitoring and analyzing campaign performance, and optimizing ad copy based on data-driven insights Choosing the right PPC copywriting service involves partnering with professionals who understand the legal industry and can create compelling ad copy that adheres to ethical guidelines Understanding the Power of PPC Ad Copy for Lawyers If you’re a lawyer looking to increase your online visibility and attract more clients, you’re likely already familiar with PPC advertising. But, are you making the most of your ad copy? The truth is, well-crafted PPC ad copy can be a game-changer for legal professionals. By targeting potential clients with compelling messaging, you can increase click-through rates, drive conversions, and ultimately grow your business. However, creating effective PPC ad copy for lawyers is easier said than done. Not only do you need to comply with advertising regulations, but you also need to showcase your expertise and unique value proposition. That’s where PPC copywriting services come in. By partnering with professionals who understand the intricacies of the legal industry, you can ensure that your ad copy is both compliant and compelling. But, why is PPC ad copy so powerful for lawyers? Firstly, PPC advertising allows you to target specific audiences based on keywords, demographics, location, and more. This means that you can tailor your messaging to reach the clients who are most likely to be interested in your services. Secondly, PPC ads typically appear at the top of search engine results pages, giving you prime real estate and maximum visibility. By creating ad copy that stands out and speaks directly to your target audience, you can increase the likelihood of clicks and conversions. However, crafting effective PPC ad copy isn’t just about standing out. It’s also about providing value to potential clients. By highlighting your expertise, unique selling propositions, and commitment to client satisfaction, you can build trust and credibility with potential clients who may not have heard of you before. In the next section, we’ll delve into the key elements that make PPC ad copy for lawyers effective. By understanding these elements and incorporating them into your ad copy, you can create compelling messaging that resonates with potential clients and drives results. Elements of Effective PPC Ad Copy for Lawyers When it comes to creating compelling PPC ad copy for lawyers, there are several essential elements to consider. By incorporating these techniques into your ad copy, you can increase the chances of attracting potential clients and driving conversions. Here are some key elements of effective PPC ad copy: Compelling Headlines Your headline is the first thing potential clients will see when your ad appears in search results. It’s essential to create a compelling headline that grabs their attention and encourages them to click through to your landing page. Consider using action-oriented language, relevant keywords, and unique value propositions to differentiate your ad from others. Relevant Keywords Using relevant keywords in your ad copy is crucial for targeting the right audience. Conducting thorough keyword research can help you identify the most effective keywords to include in your ad copy. Be sure to use keywords that accurately reflect the legal services you offer and the needs of your target audience. Highlight Unique Selling Propositions What makes your law firm stand out from the competition? Identifying and highlighting your unique selling propositions can help your ad copy stand out from others and entice potential clients to choose your law firm. Consider featuring your experience, expertise, or other differentiators in your ad copy. Strong Calls to Action A strong call to action is essential for encouraging potential clients to take action after clicking on your ad. Be clear and direct with your call to action, whether it’s to call your law firm, fill out a form, or schedule a consultation. Consider using action-oriented language to create a sense of urgency and motivate potential clients to take action. Align with Landing Page Content Creating effective ad copy is only part of the equation. Your ad copy should align with the content on your landing page to ensure a seamless user experience. Be sure your landing page clearly reflects the messaging and offerings in your ad copy to avoid confusing potential clients. By focusing on these key elements, you can create effective PPC ad copy that resonates with potential clients and drives conversions. Remember, crafting effective ad copy takes time and effort, but the results can be well worth it in terms of growing your law firm’s business. Optimizing PPC Campaigns for Lawyers: Best Practices In order to achieve maximum ROI from your PPC campaigns, it’s essential to continually optimize them to ensure they are performing at their best. Here are some best practices for optimizing your law firm’s PPC campaigns: Conduct Thorough Keyword Research Conducting thorough keyword research is crucial for creating PPC campaigns that are targeted and effective. Use tools like Google’s Keyword Planner to identify high volume keywords that are relevant to your legal services. Consider long-tail keywords that are more specific

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Keyword Research For Law Firms (The 2006 way)

Keyword Research, Law Firm Marketing, Legal Internet Marketing /

SEO Marketing for Lawyers: Keyword Research A blast from the past is this old post below I dug up that’s from July 3rd, 2006.  A lot has changed in SEO and keyword research, but a lot has stayed the same. It still comes down to finding the right keywords to focus on that are related to your practice, and that can bring traffic and potential clients to your site.  Finding keywords that are both high in traffic volume and low in competition is still a great thing in 2023! ***KEYWORD RESEARCH – LAW FIRM MARKETING Every law firm should do some kind of keyword research to determine which keywords to focus on. Keyword research is vital to a successful search engine optimization campaign, both for organic and pay-per-click search marketing. Below are some example data from Keyword Research.com for a law firm in Portland, Oregon. Query Searches    Occurrences KEI Predicted Daily oregon lawyer 578,155 1,010,000 5.11 13,200 oregon criminal law 383,994  1,010,000 4.70 8,767 real estate law 301,432  256,000,000 0.18 6,882 property law real estate law 19,211  77,900,000 0.04 439 real estate and portland oregon 16,012  10,400,000 0.30 366 oregon+lawyer 12,902  991,000 1.56 295 real estate portland oregon 10,399  17,100,000 0.12 237 portland attorney 4,863  581,000 1.26 111 portland law firm 3,897  440,000 1.32 89 oregon bankruptcy law 3,843  n/a  n/a  88 These are the top 10 results sorted by the # of searches. Below is an explanation of what each column means. Predicted Searches Figures in this column provide a rough estimate of the total number of daily searches on the internet as a whole, for each given search term. The predicted Daily count is just that, “PREDICTED”. The searches column contains the total number of ACTUAL searches in OUR DATABASE that is supplied by close to 200 search engines. Occurrences This column contains an estimate of the number of pages in which each search term appears. The more pages there are, the more competition there is for the top position in the search results. This means that if there are a lot of pages, it will be more difficult for you to achieve good rankings. KEI KEI stands for Keyword Effectiveness Indicator. It is designed to measure the effectiveness, or the value of a given search term. This is done by correlating a number of factors such as the number times a keyword is searched for, with the number of pages on which it occurs, etc. KEI is a log scale with values from 0 to 10. The concept is very similar to the Richter Scale used to measure earthquakes and this is a good way to think about the numbers. Search terms with the largest values tend to be less competitive and thus have the most potential to “shake” things up. ** If you want to see a more modern 2023 update on how to do keyword research for attorneys, take a look at this post on Keyword Research for Law Firms.

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Lawyers Make Sure Your Content is Unique

Content for Lawyers, Duplicate Content, Featured Content, Law Firm Marketing, Lawyer Marketing Tips /

Content for Lawyers If content is King, unique high-quality content is emperor and then some!   Everyone now knows what duplicate content is and how you don’t want to just cut and paste content from one site to another, or from one page to another in your legal site. You want to make sure you high top quality content that is 100% unique and will pass the copyscape test.  You want unique content for all of your practice area pages, and then you want to create unique content on an ongoing basis via your blog.   Here you want to create content around long tail keywords that are related to your legal practice. Your lawyer SEO depends on you having unique content all around.  It seems like Google really wants all of your content to be unique and you might not get a penalty if you use duplicate content but your for sure not getting any credit from Google if you simply cut and paste another article you found on the web. Same thing if you take the content from your personal injury page and just paste it into a new blog post and add a few new lines of content. That will never work and you need to just from now on go by the motto of “Make every piece of content unique”. This means you don’t want to just take an article you wrote and used as a guest post, as the same content on your site, or any other site.   From now on, you must only use content one time.  If you use it on your blog, never use it anywhere else. Google knows, believe me! Use Copyscape to check for Unique Content There are a lot of tools you can use to find duplicate content but the best way is to run it through the copyscape tool, this will check the entire Internet and even if there is just a chunk of that content on some other site, it will let you know.  You want to go for 100% unique content, not 95, 100 only.  Visit https://www.copyscape.com/   There are a lot of different tools you can use to help create your content and you dont want to take any chances of having duplicate content. You need to make sure you do a few different things with your attorney content, but the main thing is to not repeat things on different pages. You want to make sure you have unique TITLEs and Description tags on each page.  Then you dont want to have the same block of content on every page, mix it up. Change things around and rewrite stuff. Let the law firm SEO experts at Legal Search Marketing help you with your next organic SEO project for your law firm. —> Google Organic SEO For Lawyers —> Google My Business for Law Firms —> Google SEO FREE Analysis Need SEO results for your personal injury law firm? Contact us today for a free analysis and seo audit of your lawyer website.

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Free Keyword Research Tool for Lawyers

Google Search Engine, Keyword Research, Law Firm Marketing, Ubersuggest /

Keyword Research Tools for Attorneys – Ubersuggest Neil Patel is one of the top SEO’s in the world I would say, and hes my 2nd favorite SEO guru behind Nathan Gotch of Gotch SEO.     Yet Mr. Patel here has made paying for keyword research a thing of the past.   In the old days if you wanted great keyword data, you needed to pay a good monthly fee to one of many top sites that offered keyword research tools.   I would always use wordtracker back in the day, and many many others. Ubersuggest is 100% free Ubersuggest is a great keyword research tool and its one of these totally free things, where you dont need to enter your email or any other info.  He has bought this piece of software and then simply added it to his site and its just open for anyone to use.    It does a great job and from my research, it has solid keyword volume numbers. Keyword Research Info If you do a search for example for the term of “Personal Injury Lawyers”, it will tell you a number of things about that keyword. It will give you its overall search volume, in this case 40,500 visits per month.   Then it also gives you 1-100 rating difficulty scores for both organic seo and paid seo.     Then it also lists how much this keyword would cost on average to get a top 3 ranking with Google ads.   Other Keyword Research Ideas or Related Keywords Then of course you want to get other keyword ideas for other related keywords.  As you see below, for personal injury lawyers, it will then list other keywords that you would want to use on your page.  These are LSI or related keywords and there are a few different ways to find these but the idea is that you want to let Google know exactly what your page is about.  Have the main focus KW is important, but if you also have these other related keywords on the page, it gives better signals to Google on what this page is about. Other Keyword Research Tools for Lawyers Google has the Google keyword tool, but this is only free for people who are running google adwords, now known as Google Ads.     Then there are other free tools, and then many of the other big SEO tools like Ahrefs, SEMRush, Moz and others all have some kind of built in keyword research tools that will show you keywords related to your main keyword. Keyword Research for Attorneys on Budget Using this tool can give you a lot of great ideas for keywords to use in your content. It will also show you how much competition keywords have and how difficult they might be to rank for Google organic seo for lawyers rankings.   It will also give you a good idea of how pricey some of these keywords can be, some can be over $150 per click, which is crazy and why you must focus big time on getting better organic rankings at Google.

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SEO For Solo Lawyers

General Search Engine News, Google My Business, Law Firm Marketing, Lawyer Marketing Tips, Legal Internet Marketing, Solo Lawyer Marketing /

Search Engine Marketing for Solo Attorneys Are you a Solo Lawyer that needs SEO help?  You really should do all you can with SEO in order to give yourself a chance at beating the big guys of the world.  Its possible for a solo attorney or small law firm to achieve as good or better SEO organic and local seo rankings. Its not easy but it can happen! The key is want to create a shit load of high quality content and just write your ass off.   Just like if you were preparing a brief for a big case and needed to do weeks of research, same thing here. Just write it all down and put it into blog posts. Keyword Research for Lawyers  You always want to do some keyword research to see exactly what keywords make sense to focus on.    Also if you are a personal injury lawyer who lives in Pennsylvania, then there are a lot of possible keyword combinations you could be ranked for.   You want to find keywords related to your practice and location, but also that you can rank for.   You cant rank for personal injury lawyers usually, or just ynt to create a LOT our town and lawyers. Sometimes you have to find long tail keywords and get multiple blog posts ranked for many different keywords. Longtail Keywords for Attorneys Longtrail keywords are just simply searches that contain more then 4 keywords, sometimes 10-12 keywords.    You want to try and rank for all things a user might search that relates to what you do. SO a good thing to do is check a site like Answer the public and find out what questions people are asking.  These are usually longer searches like “What do I do after a car accident?” or “how do I find a great personal injury lawyer? SEO Audits for Attorneys and Law Firms You want to have an SEO audit of your law firm website done and see where you stand right now.   You want to see where your ranked, how many links you currently have how many citations you have and a number of other factors that go into getting your lawyer website ranked at Google.   We can do a video audit that shows where your site is ranked and other key metrics using top paid search marketing tools.      ** Fill out the FREE Consultation Form Content is King and Queen Writing content for your solo law firm website should now be your side job.  Write articles related to your law firms practice areas and what you do in real life.  Do videos where you are talking to people and answering questions potential clients might have.   People like to see real people when hiring a lawyer and if someone sees you talking, it might make a big difference.  You want to write content, create videos, create images and infographics for your law firm practices. Getting Links for Your Solo Law Site You want to make sure you get links to your website and not just to your homepage.  You want to get authority links and relevant links, and hopefully they are DO Follow links, which means link juice passes to your site and you get credit for the link.    If you are a criminal lawyer, you want links from other legal sites, criminal law sites are best.   Yet you want links from everywhere you can get. Social accounts, client sites, directories, legal directories and everything else where you could possibly get a link.  This IS NOT EASY and it usually doesnt happen on its own, UNLESS You create great content that people find and decide to link to because its a great resource.

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2018 New Google SEO Ranking Factors for Lawyers – Part 3

General Search Engine News, Google Search Engine, Google Updates, Internet Marketing News, Law Firm Marketing, Lawyer Marketing Tips /

Google SEO For Lawyers Ranking Factors – #41 – 75 Google recently released a document which shows that there are at least 200 Ranking Factors, 200.   Some obviously are more important then others, and some have almost no influence.   So its key to know what works in 2018 and 2019 to get your lawyer website ranked higher, so you can start getting more leads from clients looking for your legal services. I have gone over the first 40 in other posts and am listing the next 35 here.  Then I will create a post on what the TOP 20 overall ranking factors are out of these 200 possible factors.   Bottom line is there are a LOT of different things that go into ranking your website, so you cant go overboard on any 1 thing, other then creating high quality unique content.    If you do that, you will have a big advantage. Yet if everyone else is doing that, then it will come down to who is doing the most of these 200 different factors. Previous Post ====> RANKING FACTORS 1-20 – Google SEO Ranking Factors 21-40 SEO Ranking factors from Google for Lawyers: 41. “Hidden” Content on Mobile: Hidden content on mobile devices may not get indexed (or may not be weighed as heavily) vs. fully visible content. However, a Googler recently stated that hidden content is OK. But also said that in the same video, “…if it’s critical content it should be visible…”. 42. Helpful “Supplementary Content”: According to a now-public Google Rater Guidelines Document, helpful supplementary content is an indicator of a page’s quality (and therefore, Google ranking). Examples include currency converters, loan interest calculators and interactive recipes. 43. Content Hidden Behind Tabs: Do users need to click on a tab to reveal some of the content on your page? If so, Google has said that this content “may not be indexed”. 44. Number of Outbound Links: Too many dofollow OBLs can “leak” PageRank, which can hurt that page’s rankings. *** So this is interesting because it makes sense that you dont want to include a ton of links, BUT it can help to include a couple of outbound links to authority websites.   45. Multimedia: Images, videos and other multimedia elements may act as a content quality signal. For example, one industry study found a correlation between multimedia and rankings: *** No doubt having more images and videos will help you rank better and keep people on your site longer, which is key.   46. Number of Internal Links Pointing to Page: The number of internal links to a page indicates its importance relative to other pages on the site. *** So this means you should make sure that you links other pages together, especially when they make sense.  So if you do a blog post on divorce law, link to the divorce law practice page, and other related posts.   47. Quality of Internal Links Pointing to Page: Internal links from authoritative pages on domain have a stronger effect than pages with no or low PageRank. 48. Broken Links: Having too many broken links on a page may be a sign of a neglected or abandoned site. The Google Rater Guidelines Document uses broken links as one was to assess a homepage’s quality. 49. Reading Level: There’s no doubt that Google estimates the reading level of webpages. In fact, Google used to give you reading level stats: But what they do with that information is up for debate. Some say that a basic reading level will help you rank better because it will appeal to the masses. But others associate a basic reading level with content mills like Ezine Articles. 50. Affiliate Links: Affiliate links themselves probably won’t hurt your rankings. But if you have too many, Google’s algorithm may pay closer attention to other quality signals to make sure you’re not a “thin affiliate site“. 51. HTML errors/W3C validation: Lots of HTML errors or sloppy coding may be a sign of a poor quality site. While controversial, many in SEO think that a well-coded page is uses as a quality signal. 52. Domain Authority: All things being equal, a page on an authoritative domain will rank higher than a page on a domain with less authority. *** So here you want to get quality links from authority websites in your niche, this will help raise your domain authority score.   53. Page’s PageRank: Not perfectly correlated. But pages with lots of authority tend to outrank pages without much link authority. 54. URL Length: Excessively long URLs may hurt a page’s search engine visibility. In fact, several industry studies have found that short URLs tend to have a slight edge in Google’s search results. 55. URL Path: A page closer to the homepage may get a slight authority boost vs. pages buried deep down in a site’s architecture. 56. Human Editors: Although never confirmed, Google has filed a patent for a system that allows human editors to influence the SERPs. 57. Page Category: The category the page appears on is a relevancy signal. A page that’s part of a closely related category may get a relevancy boost compared to a page that’s filed under an unrelated category. 58. WordPress Tags: Tags are WordPress-specific relevancy signal. According to Yoast.com: “The only way it improves your SEO is by relating one piece of content to another, and more specifically a group of posts to each other.” 59. Keyword in URL: Another relevancy signal. A Google rep recently called this a “a very small ranking factor“. But a ranking factor nontheless. 60. URL String: The categories in the URL string are read by Google and may provide a thematic signal to what a page is about: 61. References and Sources: Citing references and sources, like research papers do, may be a sign of quality. The Google Quality Guidelines states that reviewers should keep an eye out for sources when looking at certain pages: “This is a topic where expertise and/or authoritative sources are important…”. However, Google has denied that they use external links as a ranking signal. *** Everything Ive heard is that this is a ranking signal, if you link out to the right sites that

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Law Firm Logos – Update Your Law Firm Graphics

Law Firm Logos, Law Firm Marketing /

Law Firm Logos – Graphics for Law Firms Two things you should go overboard on when setting up a new law firm website. Your website hosting and your firms logo. The first thing people will see is your logo and they will usually see it on every page. So makes sense to spend a little extra and get a great designer. Does your law firm have its logo updated? You might want to consider updating your law sites logo to a more modern and sharp design. If you are updating your website, makes sense to update your firms logo possibly.  Unless you are married to your existing logo and have it in all your branding, then it might make sense to upgrade it and get something that fits your company. New Logo Process 1- Find other logos that you like and send URLs 2- Describe what you like in other logos and what you want in your new logo 3- Send images to use in new logo if desired Thats all it will take to get a brand new logo for your law firm.  The cost of logos varies greatly from $10-5,000. Yes Ive seen someone with the balls to advertise a $5,000 logo!  I mean how good can it be?! We have numerous designers who can get the work done cheap and offer great value.  Logo for law firms cost anywhere from $150-500.   Contact us for more information.  

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