Legal Internet Marketing

Latest Google Local SEO Features

Google My Business, Lawyer SEO, Legal Internet Marketing /

GMB Features for Lawyers in 2023 Google My Business (GMB) is more important than ever and should be one of the first things that you do for your law firms Internet marketing strategy.  GMB is always updating and adding new features that you can use for free. *** Google My Business is now Google Business PROFILE Here are some new features: Google Posts:  Google posts included in GMB gives business owners the chance to write short blog posts, announce new products, list news about the company and so on. Business owners should use this feature along with images or videos to grab the customer’s attention. Posts can be between 100 to 300 words long and can contain any type of content the business sees relevant. The posts can also link back to the business’s website. A tracking link within the post can give the owner an idea of whether or not the post is generating interest in the business. Q&A feature:  This feature allows customers to ask a business owner questions directly on the GMB listing. The business owner can upvote the good questions with their answers so that they appear first in the profile. Giving informative answers and upvoting good questions is one of the best ways to take advantage of the Q&A feature. Chat & SMS:  GMB has a chat feature that can be switched on and linked to a phone number. Business owners can select this feature to receive queries via SMS. The feature enables business owners to reply almost instantly to questions. The response time is displayed on the GMB profile; a quick response time can help the profile rank better in a Google search. Longer Description:  The 750-character description feature gives the profile owner a good opportunity to make a strong case for their business. A short description telling customers a bit more about the business can help generate more interest and customer engagement. The description should be used to talk about the brand and the product in a way that a customer finds useful. Profile owners should use clear and concise language to convey what services they offer. For example, a legal practice can list all the treatments that are carried out at the law firm. Book an appointment:  The book an appointment feature allows customers to contact the business for an appointment directly from the GMB listing. This feature is important because it makes things more convenient for the customer by eliminating extra steps. The owner of the profile should use this feature to increase customer engagement by adding a URL that takes the customer directly to a landing page. Need Help with Google My Business? Let the law firm SEO experts at Legal Search Marketing help you with your next organic SEO project for your law firm. We have a special going for lawyers who want to get top Google My Business rankings and get more 5 star reviews from Google.    You can try this for FREE for 30 days to see how it works and only pay $499 and 99 per month for ongoing local seo and review marketing work. —> Google Organic SEO For Lawyers —> Google My Business for Law Firms —> Google SEO FREE Analysis

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SEO For Solo Lawyers

General Search Engine News, Google My Business, Law Firm Marketing, Lawyer Marketing Tips, Legal Internet Marketing, Solo Lawyer Marketing /

Search Engine Marketing for Solo Attorneys Are you a Solo Lawyer that needs SEO help?  You really should do all you can with SEO in order to give yourself a chance at beating the big guys of the world.  Its possible for a solo attorney or small law firm to achieve as good or better SEO organic and local seo rankings. Its not easy but it can happen! The key is want to create a shit load of high quality content and just write your ass off.   Just like if you were preparing a brief for a big case and needed to do weeks of research, same thing here. Just write it all down and put it into blog posts. Keyword Research for Lawyers  You always want to do some keyword research to see exactly what keywords make sense to focus on.    Also if you are a personal injury lawyer who lives in Pennsylvania, then there are a lot of possible keyword combinations you could be ranked for.   You want to find keywords related to your practice and location, but also that you can rank for.   You cant rank for personal injury lawyers usually, or just ynt to create a LOT our town and lawyers. Sometimes you have to find long tail keywords and get multiple blog posts ranked for many different keywords. Longtail Keywords for Attorneys Longtrail keywords are just simply searches that contain more then 4 keywords, sometimes 10-12 keywords.    You want to try and rank for all things a user might search that relates to what you do. SO a good thing to do is check a site like Answer the public and find out what questions people are asking.  These are usually longer searches like “What do I do after a car accident?” or “how do I find a great personal injury lawyer? SEO Audits for Attorneys and Law Firms You want to have an SEO audit of your law firm website done and see where you stand right now.   You want to see where your ranked, how many links you currently have how many citations you have and a number of other factors that go into getting your lawyer website ranked at Google.   We can do a video audit that shows where your site is ranked and other key metrics using top paid search marketing tools.      ** Fill out the FREE Consultation Form Content is King and Queen Writing content for your solo law firm website should now be your side job.  Write articles related to your law firms practice areas and what you do in real life.  Do videos where you are talking to people and answering questions potential clients might have.   People like to see real people when hiring a lawyer and if someone sees you talking, it might make a big difference.  You want to write content, create videos, create images and infographics for your law firm practices. Getting Links for Your Solo Law Site You want to make sure you get links to your website and not just to your homepage.  You want to get authority links and relevant links, and hopefully they are DO Follow links, which means link juice passes to your site and you get credit for the link.    If you are a criminal lawyer, you want links from other legal sites, criminal law sites are best.   Yet you want links from everywhere you can get. Social accounts, client sites, directories, legal directories and everything else where you could possibly get a link.  This IS NOT EASY and it usually doesnt happen on its own, UNLESS You create great content that people find and decide to link to because its a great resource.

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2018 New Google SEO Ranking Factors for Lawyers – Part 2

Featured Content, Google Search Engine, Law Firm Marketing, Lawyer Marketing Tips, Legal Internet Marketing, Legal SEO Marketing /

Google SEO For Lawyers Ranking Factors – #21 – 40 As many lawyers know, Google has recently once again updated how they rank sites and its now more important then ever to have authority on your site and demonstrate that you are an expert in your legal field.   That combined with links, content and other things will get your site ranked higher in Google these days. Google recently released a document which shows that there are at least 200 Ranking Factors, 200!   Some obviously are more important then others, and some have almost no influence.   So its key to know what works in 2018 to get your lawyer website ranked higher, so you can start getting more leads from clients looking for your legal services I am going to cover the next 20 ranking factors today and then make this a 10 part series that covers all 200 ranking factors. Previous Post ====> RANKING FACTORS 1-20  21. Page Covers Topic In-Depth: There’s a known correlation between depth of topic coverage and Google rankings. Therefore, pages that cover every angle likely have an edge vs. pages that only cover a topic partially. 22. Page Loading Speed via HTML: Both Google and Bing use page loading speed as a ranking factor. Search engine spiders can estimate your site speed fairly accurately based on your page’s HTML code. 23. Page Loading Speed via Chrome: Google may also use Chrome user data to get a better handle on a page’s loading time. That way, they can measure how quickly a page actually loads to users. 24. Use of AMP: While not a direct Google ranking factor, AMP may be a requirement to rank in the mobile version of the Google News Carousel. 25. Entity Match: Does a page’s content match the “entity” that a user is searching for? If so, that page may get a rankings boost for that keyword. 26. Google Hummingbird: This “algorithm change” helped Google go beyond keywords. Thanks to Hummingbird, Google can now better understand the topic of a webpage. 27. Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility. 28. Rel=Canonical: When used properly, use of this tag may prevent Google from penalizing your site for duplicate content. 29. Image Optimization: Images send search engines important relevancy signals through their file name, alt text, title, description and caption. *** This is something not many other people do, so this can help not only get some traffic via Google images, but more important help establish RELEVANCY 30. Content Recency: Google Caffeine update favors recently published or updated content, especially for time-sensitive searches. Highlighting this factor’s importance, Google shows the date of a page’s last update for certain pages: 31. Magnitude of Content Updates: The significance of edits and changes also serves as a freshness factor. Adding or removing entire sections is more significant than switching around the order of a few words or fixing a typo. 32. Historical Page Updates: How often has the page been updated over time? Daily, weekly, every 5 years? Frequency of page updates also play a role in freshness. 33. Keyword Prominence: Having a keyword appear in the first 100 words of a page’s content is correlated to first page Google rankings. 34. Keyword in H2, H3 Tags: Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal. In fact, Googler John Mueller states: “These heading tags in HTML help us to understand the structure of the page.” 35. Outbound Link Quality: Many SEOs think that linking out to authority sites helps send trust signals to Google. And this is backed up by a recent industry study. *** This is no doubt IMPORTANT Lawyers, add links out to other authority sites within your blog posts. 36. Outbound Link Theme: According to The Hillop Algorithm, Google may use the content of the pages you link to as a relevancy signal. For example, if you have a page about cars that links to movie-related pages, this may tell Google that your page is about the movie Cars, not the automobile. 37. Grammar and Spelling: Proper grammar and spelling is a quality signal, although Cutts gave mixed messages a few years back on whether or not this was important. 38. Syndicated Content: Is the content on the page original? If it’s scraped or copied from an indexed page it won’t rank as well… or may not get indexed at all. ** You must create new fresh content on a constant basis.  You can borrow stuff and reword it, but the content must be fresh in order to rank better 39. Mobile-Friendly Update: Often referred to as “Mobilegeddon“, this update rewarded pages that were properly optimized for mobile devices. 40. Mobile Usability: Websites that mobile users can easily use may have an edge in Google’s “Mobile-first Index”. Be mobile friendly for lawyers is an obvious one these days.  More people then ever will visit your site from a mobile device. It used to be 10-20%, now its like 60% or more. So think mobile first. The next 20 Google ranking factors coming soon. The bottom line with all these factors, it comes down to new fresh content, establishing your an authority and expert and getting solid backlinks to your website. We help solo lawyers and small law firms with Internet Marketing services including: Create a new wordpress lawyer site, Social Media Management, organic SEO for lawyers, PPC Marketing for attorneys, MOBILE For Lawyers, Content Creation, Logos, Chatbot Marketing and Facebook Messenger Marketing. —> Read our 2018 Google My Business TIPS for Lawyers —> 2018 Social Media Marketing for Law Firms —> 2018 Social Media Management for Lawyers

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Lawyer SEO Marketing Services

Google My Business, Law Firm Marketing, Legal Internet Marketing, Legal SEO Marketing, Organic Search Engine Optimization /

SEO Marketing for Attorneys Is your lawyer website highly ranked?  Is it ranked for right keywords at Google?  Sometimes just knowing what keywords to focus on is half the battle. Then you can write content around those keywords and create videos to use around the keywords. How Do You Get a Lawfirm Ranked at Google? Thats the million dollar question and the easy answer is you pay Google to do it! This is done via Google adwords and some lawyers will do this no matter how well that are ranked at the organic search results or local seo results.     If you want to get your law firm ranked higher at Google, focus on CONTENT.  You want to write 600 plus word posts and the longer the better usually.  You want to keep people on your site for as long as possible.  This is a new ranking signal for Google, User Experience and how well they interact with your site and pages.   If Google sees you have a high bounce rate and that people that find your site leave right away, thats not good for organic SEO.    You want people staying on your lawyer website for as long as possible.   So longer posts, images like infographics and engaging videos can help people stay on your site longer.    This is part of overall formula but solid content and links from other sites are the biggest factors. SEO FOR SMALL LAW FIRMS AND SOLO LAWYERS Search engine optimization (SEO) is a marketing strategy where you work to increase the visibility of a website in a search engine’s unpaid results. SEO is often referred to as “natural,” “organic,” or “earned” results. As a general rule, the earlier (or higher ranked), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine. So really most lawyers think that what they want is to be ranked #1 for a term like Chicago Lawyers…. or even the more specific Chicago Tax Lawyer or Asheville Accident Attorney.  Yet really those terms are much more competitive and really wouldn’t bring in a ton of traffic.  So what you want to really focus on are the long tail keyword phrases.  The more content you can create, the more likely your legal website is going to be ranked for a LOT of keywords that you didnt even intend on it ranking for, but that are relevant.   Like obviously if your Just a Chicago Criminal Lawyer, you dont want to be ranked for a Divorce Lawyer term, only terms related to criminal defense in that location.   Yet there are a lot of different types of keywords people will type in when searching, usually they will type in long searchs like “Find a tax lawyer with good reviews in Chicago, Illinois” thats a 10 word phrase.     So the more content you can write, the better your organic SEO results are going to be. —>  FREE LAWYER SEO SITE ANALYSIS  Google My Business for Lawyers Google My Business (GMB) is more important then ever and should be one of the first things that you do for your law firms Internet marketing strategy. Google is obviously the most important search engine but usually people think organic results and where your ranked for certain keywords.   Yet really its possible that even if your firm has low or no organic rankings, you can possibly dominate the local seo results.  This is done by optimizing your GMB lawyer listing and doing a few things that will help get your LAW FIRM ranked on the first page of the search results in the Google local 3 pack.  AKA the Goldmine. GOOGLE MY BUSINESS FOR LAWYERS FORM [Contact_Form_Builder id=”13″]

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Social Media Management SPECIAL for Law Firms

Featured Content, Legal Internet Marketing, Legal SEO Marketing, Social Media Management /

LAWYER SOCIAL MEDIA MANAGEMENT We Will Manage Your Social Media Accounts & Create Content ** Special Social Media Management Program for Lawyers – First Month FREE Special ** PRICING–> $500 FLAT Fee to Setup Program ; $250 per month for ongoing monitoring, content, images and more. —>  Call us at 312-620-6190 or fill out the Social Media for Lawyers contact form to take advantage of this deal ASAP.   We have a special social media management program for lawyers that includes the following: Review and Optimization of your main 5 Social media Accounts (Facebook, Twitter, Google, Youtube and Instagram) Setup of any social accounts you do not have already setup – Includes graphic work for accounts. Setup of all social media accounts in special Legal Social Media Management Software that will keep track of all account, post content to all accounts. Creation of new Content to use within blog and social media sites (We can take existing content and images and create a video to use in a new post) Creation of high quality images to use in blog and social media accounts. Creation of high quality videos to use in blog, Youtube and Facebook. Curation of content to use from other related websites RSS feeds Setup of CONTENT QUEUES for different social media sites to post content automatically on a set 2-5 times per week. Social Media Reports showing traffic, Likes, Followers and other key info related to social media accounts PRICING–> $500 FLAT Fee to Setup Program ; $250 per month for ongoing monitoring, content, images and more.  (*Additional social media accounts extra) —>  Call us at 312-620-6190 or fill out the Social Media for Lawyers contact form to take advantage of this deal ASAP. —> 2018 Social Media Marketing for Law Firms —> 2018 Social Media Management for Lawyers CONTENT MARKETING CALENDAR  There are a number of ways you can do this and I use a few different social media management programs that allow you to manage multiple accounts, post content on a regular basis and setup a schedule where you can post content from different sources to your different accounts.  Sometimes you can post every hour of every day, or just once a week.   The key is having the content and then setting up a schedule to have the content posted on certain times of certain days. MONITOR YOUR SOCIAL ENGAGEMENTS You also want to monitor your inbox and engagements of your social media content.   If people have questions and post to your wall, the sooner you get back to them, the better.    If people make comments, respond if you can and the more engagement that you can create, the better. CREATE UNIQUE CONTENT, IMAGES AND VIDEO Make sure you create a steady flow of new content, custom images and videos around the content.   You  can also currate content and find other blogs that have interesting or related stories and post those on your social sites.     You can create a content queue for your facebook account and just have content post to your facebook page, then have a queue for your Twitter account and all other accounts. —> fill out the Social Media for Lawyers contact form —> 2018 Social Media Marketing for Law Firms —> 2018 Social Media Management for Lawyers

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Top 5 Uses of Chatbots for Law Firms

Chat Service, Chatbots, Featured Content, Legal Internet Marketing /

Top Reasons Chatbots Work for Attorneys Since the beginning of modern digital era, having live chat features on websites has been vastly engaging for the law firms that are interested in conversions and bringing a special touch to collect leads from their website. And that is where chatbot for attorneys comes in. Chatbot for lawyers is a new evolving technology that solves the present market deficiencies through an intellectual software solution.  The main reason to have a chatbot setup is to not let any potential clients that come to your site just leave without possible leaving their contact info.   If they leave, they are gone. If the chatbot gets them to start chatting and leave the phone and email, then you can contact them and follow up and maybe they become client, thanks to your chatbot! HERE ARE FIVE REASONS CHATBOTS WORK FOR LAW FIRMS 1. Chatbots are 24/7 Assistants that offer ease of access Your Chatbot does not need a break or a vacation like the human workforce.  It works 24/7 to provide the customers with legal help whenever and from wherever they need it. This technology could add a lot to the legal firms’ services making them better, smoother, and more proficient. You can train your chatbot, like you might train someone who is going to handle the live chats.   You can provide answers to a variety of questions your potential clients might have.   You could program the chatbot to give info on each lawyer in the firm, answers to questions about specific practice areas and many other things.   As time goes on, you can learn from the answers you get from people using the chatbot.   The chatbot also learns via Artificial Intelligence and can add new questions people might have.      This is a big difference from a chatbot for facebook, here the chatbot will only give answers that you program, their is no AI in that case. 2. Chatbots Are Quick to Repond to People Chatbots understand natural language questions and are quick to respond with serviceable and supportive legal information in simple English. A user can chat with the chatbot to get whatever information he or she need.  They are also very beneficial for people doing introductory research. Its chief benefits are easiness and accessibility, which means that anybody can find appropriate legal information. The bottom line is that if someone comes to the website after hours or really anytime, it looks good that the firm would have a chatbot setup that can potentially help someone answer a question they might have.    They might just need directions, or want to read your reviews, or want to know if you give a free consultation.       These questions can easily be answered by the BOT, thus taking some burden off whoever else might have to answer these questions. 3. Chabots help collecting data Chatbots come equipped with a tool to gather, study, and optimize the data. By using a chatbot, a legal firm can go through the conversation record to trace and evaluate the engagement process of the users. It helps them in identifying users’ behavior and the potential leads. If the firm knows how often the clients make use the chatbots, what their queries are, and what motivates their continual involvement, it proves to be a very valuable asset, which offers new perspective for the firms and encourages them to enhance their commercial practices. The chatbots can collect a users email address and phone # and email you right away with this valuable info.    You can also go back through the chats and gather info that you might otherwise have no record of. 4. Chatbot for Customer Service & Educational Purposes Chatbots for lawyers can also be used to engage and educate a client. As modern technology, for instance natural language processing helps in developing clients’ online association with legal firms as it converts the one-way communication into a mutual dialogue. It helps the lawyers in demonstrating their expertise and share new and significant content pertaining to the laws and policies of their residing city or country. You can setup the bot so it has a customer service script vs. a lead generation script if your main goal is to provide customer service to the people that visit your lawyer website or blog.   The customer service script is more setup to provide as many answers to potential questions a user might have. 5. Chatbot for possible Lead Generation Chatbots can be used for lead generation by simply engaging the user on the website and getting them to leave their contact info.   Some people might not want to go through hassle of calling a firm or even filling out a contact form, yet some people like the idea of instant satisfaction to a question that is on their mind.    So if the chatbox comes up, they very well might start typing a question they have and then wind up leaving their contact details, as well as describing their legal problem. Looking at it from the outsider’s point of view, chatbots are a win-win situation for both clients and the law firms as they help and improve clients’ engagement while providing a valuable tool for lawyers to generate fresh leads and expand the clients’ base of the firm. In last few years, the chatbot environment has been flourishing in almost all the sectors. Legal expertise and digital revolution give lawyers vital competitive advantages over their competitors and also helps them in bringing in new clients with new cases. When a legal firm starts using chatbots, it sets free the lawyers or human representatives in customer support team from managing everyday repetitive tasks that are time consuming and allowing them to concentrate on more important tasks that are of higher value and effect for the firm. HIRE US TO CREATE A CHATBOT FOR YOUR LEGAL WEBSITE We can help you setup a bot like we have on this website.   Your bot can be

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Top 7 WordPress Plugins for Lawyers

Legal Internet Marketing, SEO Tips, Web Site Tips, Wordpress Plugins, Wordpress Software /

Top WordPress Plugins for Attorneys WordPress plugins are great tools for adding and extending functionality to WordPress. Below are the top 7 any law firm or any other business site should have setup. They are all FREE and most of them have some kind of premium version you can buy to expand plugin further but all the free versions are usually plenty for what your going to need from them. There are plenty of handy plugins in WordPress framework which reduce lots of work on your part. The official plugin repository has over 47,000 WordPress plugins and counting. That means there are plugins for almost every function or feature you need on your website.   TOP 7 WORDPRESS PLUGINS FOR LAWYERS #1 – Jetpack (Freemium) A powerful plugin from the brilliant team behind the WordPress software itself (Automattic), Jetpack is a must have plugin for every WordPress website. As the name suggests, it offers a pack of awesome features for your website to fly up high and make it a success. Jetpack takes care of your site security, website performance, traffic growth, image optimization, website appearance and a lot more. Most of all, it protects your website security by preventing brute force attacks. It also monitors your site every five minutes for downtime and instantly notifies you for any issues found. —> Download for FREE #2 – YOAST SEO PLUGIN Yoast SEO (formerly known as WordPress SEO by Yoast) is one of the most popular WordPress plugins. It allows you to optimize your WordPress site for search engines. It not only helps you add meta tags, it optimizes your site as a whole.  Yoast SEO is an awesome plugin which guides you all the way to create better content and improve your ranking on search results. It focuses on creating the content which is useful to the users as well as technically SEO friendly. The goal is to help the users, gain trust and sustain the rankings which they call sustainable SEO. —> Download Here ************************ #3 – Akismet (Freemium) Akismet is yet another plugin developed by the people behind WordPress (Matt and his team at Automattic). It is one of the default plugins of WordPress that comes with every new WordPress core installation. It is basically an anti-spam plugin which checks all comments and filters out the spammy comments. The plugin provides a status history for each comment so that you can learn which comments were found spammy by Akismet or the moderator. Moderators also can view the number of approved comments for each user, see the URLs in the comment body and remove the suspicious links. The plugin is free for the personal site and blogs while you have to subscribe its monthly plans for commercial sites. The premium plans provide advanced security solution besides spam protection. —> Download Here for Free ***********************  # 4- W3 Total Cache (Freemium) Speed is one of the most important SEO factors. Faster websites rank higher in Google, this means more visitors for your business website and more conversions. W3 Total Cache allows you to serve compressed and cached files to your visitors. This reduces the load on your server and your website becomes faster. W3 Total Cache WordPress plugin is one of the most popular plugins and probably the best caching plugin for WordPress. It features page cache, database caching, object caching, browser caching and a lot more. Besides, it lets you integrate CDN services to reduce page load time. Besides, it has options to minify and HTTP compression of the HTML, JS, and CSS files so that you can save bandwidth up to 80%. —> Download here for free # 5 – All in One Schema.org Rich Snippets Rich Snippets are special markup that you can add to your content and describe your content more precisely to search engines. This information is then used by search engines to show your content differently. For example, star ratings below your product listings, maps when someone searches for your business, and so on. All in One Schema.org rich snippets plugin provides you an easy user interface to generate that markup and use it in your WordPress posts and pages.   —> Download Here  #6 – Everest Forms (FREE) One of the fundamental pages you need in a website is ‘Contact‘ page. No matter how big or small website you have or whatever type of website it is, you definitely need a contact page from where your website audience can contact you. The purpose of contact can be anything; to provide you feedback on your work, reach you out for business deals, or suggestions in general, a well-designed contact page is a must. So, to create contact forms, here is a plugin ‘Everest Forms‘. It’s a modern WordPress contact form plugin with drag and drop interface that lets you build beautiful contact forms easily and quickly. It has a set of general fields along with advanced fields which you can easily drag and drop to create forms. View Everest Forms demo, and learn how it works. The plugin is available for free, however, it comes with a complete set of features to enable you to build full-fledged forms. It features Google reCaptcha support, editable email settings, redirect page options after successful submission, editable form validation message etc. Summing up, it’s an incredible plugin for WordPress contact forms. —> Download here for free   #7 – WP Smush (Freemium) Images are the great assets for your post/ page which easily grab the users’ attention. Uploading images helps you deliver the message many times better that simply the texts can. They make your page look attractive, catchy and engaging. While being so helpful to make you site more appealing to users, images also take up a lot of storage space and slow down your website. You can’t simply afford to ignore the slow site speed and look for the disaster to happen. Wait a while, here’s good news – you can compress images! Yes, you can compress and optimize the images without reducing the quality of the images using WP Smush plugin. It optimizes

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Why Chatbots Make Perfect Sense for Lawyers

Chatbots, Facebook, Internet Marketing News, Lawyer Marketing Tips, Legal Internet Marketing /

Chatbots for Lawyers Chatbots are here to stay and I can see why.   They basically are assistants that work 24/7 365 days a year.  They can serve in a customer service function and make it easier for people to find answers they might have.    They also can help generate leads and be used in combination with facebook ads. Chatbots are one of the hottest tech tools on the market today.  Almost every business is looking to use chatbots for customer service. LIVE AGENT CHAT IS DEAD ALSO for a few years now, CHAT has been somewhat of a hot topic in the legal industry.   It seemed that having a LIVE CHAT option available made perfect sense because you could get an overseas person to easily read a script and take down basic contact info, and then pass it along to the law firm,    YET I aways thought that wasnt that great of a solution because Each lead can costs upwards of $30.  As you can imagine, this gets expensive fast.  Paying someone to collect data from prospects 24/7 often becomes too expensive for many law firms to utilize for the long term.  Cost, therefore, is a major drawback when using live agent chat. CHATBOTS MAKE MORE SENSE People are worried about Robots and AI and rightfully so.  When Elon Musk says hes worried about it, you take it serious.    Yet at this level, bots can be very useful and provide a lot of value.      I mean the chatbot can replace the Live Chat system that many law firms have right now.    I mean whats the big deal about a live agent collecting info from a potential client?  They are just reading a script and probably have a worse personality then most bots!  Then they pass on the info to the lawyers, ok and for that firms are being charged a big setup fee, monthly fees and per lead fees? I would say WTF?! SETTING UP CHATBOTS You can setup the chatbot on your facebook page so that when someone trys to message you, the chatbot will take over and have answers to any questions the person might have.  Then you can also set it up on your site in a few different ways, including like I have right now on this site at the top of the page.     You can also setup a landing page where you can send people to engage with your bot, or send someone a link to your bot, OR you can also setup facebook ads and send people to messenger instead of your website. So once the chatbot is setup and programmed to answer questions, you can then connect it to your site and facebook page.  Once its setup, then its ready to work for your 24/7, 365!  There are many advanced things you can do here as well, like collect email info and pass it on to your email program. The language used in a chatbot should be: Short (one or two sentences) Conversational Simple (avoid heavy legal terms if possible) If you’re building answers into your chatbot, make sure you structure them in a way that it is easy for the user to read and understand. Effectively using chatbots on your law firm’s website can help improve the customer experience and save you time and money in the long run. You can also use Chatbots to generate new leads. You can use facebook ads along with facebook messenger to build up leads and usually for much cheaper then Google adwords.   This is a more advanced service, but really just the customer service assistant part of this should be enough to convince any lawyer to utilize a chatbot. Also to replace any live chat system that is setup.    I mean why not instead pay a fraction of the price to have chatbot for your firm that will serve as assistant, as well as possibly a lead generation machine. Contact us today at 630-202-9208 or fill out the contact form below. [Contact_Form_Builder id=”11″]

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Using Chatbots for Your Legal Website

Chat Service, Chatbots, Featured Content, Legal Internet Marketing, Legal SEO Marketing /

What are Chatbots and How Do They Work? A chatbot is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods.   It basically is a personal assistant that works 24/7 and has all the answers related to your business. Do you remember when it wasn’t necessary to have a website for your legal practice? When most online boards would scoff at the value of running a Facebook page for your legal practice? Now Gartner is telling us that customers will manage 85% of their relationship with brands without interacting with a human by 2020 and publications like Forbes are saying that chat bots are the cause.    SO it makes sense that you should start using chatbots sooner then later. I’m sure most of you must’ve interacted with a chatbot by now on Facebook Messenger. It is adopted by thousands of companies and becoming more and more popular. A chatbot publishing platform is a medium through which the chatbot can be accessed and used by the users. This is where your chatbot that you create with software like Chatfuel or Manychat, is then accessed on something like facebook messenger. A chat bot development platform, on the other hand is a tool/ application through which one can create a chatbot. Chatbot platform helps you by letting you add more functionality to your bot by creating a flow, machine learning capabilities, API integration etc.     (This is where you would TEACH Your Robot! You would program the robot to have answers to a variety of different questions a potential client might have for you) Chatbots for Lawyers There are a number of reasons people will use chatbots but the main reason might be to provide assistance to anyone looking for help on your site or facebook page.    You can have the chatbot setup so that its the first thing someone sees when visiting your site or facebook page, and then you can have it be helpful and even entertaining.    So the chatbot has to be built or programmed so that it has the answers to any question a potential client might ask.    SO if your a criminal lawyer and someone is looking for help after an arrest, they probably want to get some answers QUICK.  So with the chat feature, you can have it setup so they can easily call you or visit the key pages of your site. Yet you can also provide some easy answers to basic questions.     So this person might have a question about being arrested and what happens next.   The bot can provide the answers and list content about the arrest process.   Then the client might ask about DUI and the bot could respond to specific questions about what is DUI, the penalties, etc. You could also have the bot be a Legal Dictionary and have answers to questions about legal definitions. You could also have the bot answer a number of questions clients might have related to your legal practice.  Like questions about directions, reviews of the lawyers, social accounts of the firm, latest blog posts and info related to the lawyers on the case. I will be testing out all of the different chat platforms and the first one Ive used is Chatfuel.   This is a Free product with a pro version, but it has most of the things you would need for free.  Its easy to use for the most part but takes a little setup.    Manychat is the next and most popular chat program on the market.   Either way you just want something that will allow you to easily create a Chatbot for your law firm and program it to use with Facebook Messenger. Chatfuel – www.chatfuel.com Any person without any knowledge of coding can create his/her own bot on Facebook Messenger using Chatfuel. It provides features like adding content cards and sharing it to your followers automatically, gathering information inside Messenger chats with forms and let users request info and interact with your bot with buttons. Since people are more comfortable with chatting than selecting options from a chatbot. It also provides Artificial Intelligence technology for scripting interactive conversations. And using AI to recognize user answers to provide the appropriate response. It is completely free for anyone to make a bot on its chatbot platform. Although after your bot reaches 100K conversations/month you will have to contact their team to subscribe as a premium customer. Many multinational companies like Adidas, MTV, British Airways, Volkswagen etc are using Chatfuel for their Facebook Messenger chatbots. Help with Lawyer Chatbots Contact us today for assistance with setting up a chatbot for your legal practice today.  

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Top Citations for Lawyers in 2018

Citations, Google My Business, Lawyer Marketing Tips, Legal Internet Marketing, Local Search Marketing /

Lawyer Local SEO Marketing   LIST OF TOP 2018 LAWYER CITATIONS Legal Citations are key to your law firms Google My Business (GMB) and Local SEO success.   Citations are like links, the more QUALITY and legal focused you are, the better your overall results will be with Google.       Bright Local puts out a listing of the top niche citation sites and have updated it for the current year.    So here you can see the best citations for lawyers below.  Lots of obvious sites like Findlaw, Avvo, Lawyers.com and most likely every lawyer are listed in those sites, so you need to differentiate your firm and have more focused citations.    So first off you want to focus on some of the other not so obvious legal directory sites below such as Lawguru.com and then also you want to do some Paid legal directories and then also try and focus on getting some listings at any local related directory or site. Online directories (often referred to as ‘citation sites’) are crucial for local search optimization, and our recent research shows that consumers lose trust in businesses with inaccurate business listings. But which online business directories and citation sites are the best? The citation lists below are the outcome of a huge project to compile the most comprehensive list of niche lawyer citation sites available on the internet. These lawyer sites are all listed by DA or Domain Authority.   Most of the sites give you a free listing and might already have one setup for you, and guess what? It might be WRONG and sabatoging your local SEO and Google My Business rankings.   You need to have all of your citations have the correct contact info or NAP, Name, Address and Phone #.  You want them all to be 100% the same if possible. Citation Site D.A. Country Free / Paid Listing URL findlaw.com 87 USA Free Click here nolo.com 81 USA Free Click here avvo.com 78 USA Free Click here wallethub.com 75 USA Free Click here justia.com 74 USA Free Click here lawyers.com 72 USA Paid Click here bestlawyers.com 71 ALL Free Click here hg.org 64 ALL Free Click here lawguru.com 59 ALL Free Click here lawinfo.com 57 USA Paid Click here lawyers.uslegal.com 56 USA Free Click here divorcemag.com 49 USA / CAN Paid Click here lawyer.com 47 USA Free Click here justgreatlawyers.com 43 ALL Paid Click here legaldocs.com 43 USA Free Click here canadianlawlist.com 41 CAN Free Click here leadcounsel.org 41 USA Free Click here attorneypages.com 40 USA Paid Click here lawfirms.com 39 USA Free Click here lawqa.com 38 USA Free Click here lawyercentral.com 37 USA Free Click here uslawyersdb.com 37 USA Paid Click here lawfirmdirectory.org 36 USA Paid Click here lawlink.com 35 ALL Free Click here lawresearch.com 35 USA Paid Click here gaylawnet.com 35 ALL Free Click here legalhelpmate.com 32 USA Paid Click here lawyerlegion.com 30 USA Free Click here bailbond.com 28 USA Free Click here findacriminaldefenseattorney.com 28 USA Free Click here town-court.com 27 USA Free Click here dilawctory.com 26 ALL Free Click here alphalegal.com 26 USA Free Click here dilawctory.com 26 USA Free Click here findafamilyattorney.com 25 USA Free Click here getlawyersonline.com 25 USA Paid Click here courthousesquare.com 24 USA Free Click here legalwebfinder.com 23 USA Free Click here mylegalpractice.com 22 USA Reciprocal Click here lawfiles.net 22 ALL Free Click here ilawyersource.com 21 USA Paid Click here findabankruptcylawyer.com 21 USA Free Click here bestattorneysrankings.com 20 ALL Paid Click here lawyers-and-solicitors.com 19 UK Paid Click here lawyerprofiles.com 18 USA Paid Click here lawyersdb.com 18 USA Free Click here pathlegal.com 18 ALL Free Click here lawreferralconnect.com 18 ALL Free Click here truckaccidentlawyerdir.com 17 USA / CAN Paid Click here attorneyslawyer.org 17 USA Free Click here divorceattorneydir.com 16 USA / CAN Paid Click here aplawyers.com 15 USA Paid Click here familyattorneydir.com 14 USA / CAN Paid Click here domesticviolenceattorneydir.com 14 USA / CAN Paid Click here indexlawyer.com 14 ALL Reciprocal Click here bankruptcyattorneydir.com 14 USA / CAN Paid Click here usaattorneys.org 13 USA Free Click here usattorneynetwork.com 13 USA Paid Click here list-lawyers.com 13 USA Free Click here caraccidentattorneydir.com 13 USA Paid Click here caraccidentlawyerdir.com 13 USA / CAN Paid Click here injuryattorneydir.com 13 USA Paid Click here braininjurylawyerdir.com 12 USA / CAN Paid Click here lawyerucla.com 12 USA Paid Click here lawyersolicitor.co.uk 12 UK Paid Click here legalfeefinancing.org 12 ALL Free Click here —> Read Full List of Citation Categories  

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