Law Firm Marketing

2018 New Google SEO Ranking Factors for Lawyers – Part 2

Featured Content, Google Search Engine, Law Firm Marketing, Lawyer Marketing Tips, Legal Internet Marketing, Legal SEO Marketing /

Google SEO For Lawyers Ranking Factors – #21 – 40 As many lawyers know, Google has recently once again updated how they rank sites and its now more important then ever to have authority on your site and demonstrate that you are an expert in your legal field.   That combined with links, content and other things will get your site ranked higher in Google these days. Google recently released a document which shows that there are at least 200 Ranking Factors, 200!   Some obviously are more important then others, and some have almost no influence.   So its key to know what works in 2018 to get your lawyer website ranked higher, so you can start getting more leads from clients looking for your legal services I am going to cover the next 20 ranking factors today and then make this a 10 part series that covers all 200 ranking factors. Previous Post ====> RANKING FACTORS 1-20  21. Page Covers Topic In-Depth: There’s a known correlation between depth of topic coverage and Google rankings. Therefore, pages that cover every angle likely have an edge vs. pages that only cover a topic partially. 22. Page Loading Speed via HTML: Both Google and Bing use page loading speed as a ranking factor. Search engine spiders can estimate your site speed fairly accurately based on your page’s HTML code. 23. Page Loading Speed via Chrome: Google may also use Chrome user data to get a better handle on a page’s loading time. That way, they can measure how quickly a page actually loads to users. 24. Use of AMP: While not a direct Google ranking factor, AMP may be a requirement to rank in the mobile version of the Google News Carousel. 25. Entity Match: Does a page’s content match the “entity” that a user is searching for? If so, that page may get a rankings boost for that keyword. 26. Google Hummingbird: This “algorithm change” helped Google go beyond keywords. Thanks to Hummingbird, Google can now better understand the topic of a webpage. 27. Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility. 28. Rel=Canonical: When used properly, use of this tag may prevent Google from penalizing your site for duplicate content. 29. Image Optimization: Images send search engines important relevancy signals through their file name, alt text, title, description and caption. *** This is something not many other people do, so this can help not only get some traffic via Google images, but more important help establish RELEVANCY 30. Content Recency: Google Caffeine update favors recently published or updated content, especially for time-sensitive searches. Highlighting this factor’s importance, Google shows the date of a page’s last update for certain pages: 31. Magnitude of Content Updates: The significance of edits and changes also serves as a freshness factor. Adding or removing entire sections is more significant than switching around the order of a few words or fixing a typo. 32. Historical Page Updates: How often has the page been updated over time? Daily, weekly, every 5 years? Frequency of page updates also play a role in freshness. 33. Keyword Prominence: Having a keyword appear in the first 100 words of a page’s content is correlated to first page Google rankings. 34. Keyword in H2, H3 Tags: Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal. In fact, Googler John Mueller states: “These heading tags in HTML help us to understand the structure of the page.” 35. Outbound Link Quality: Many SEOs think that linking out to authority sites helps send trust signals to Google. And this is backed up by a recent industry study. *** This is no doubt IMPORTANT Lawyers, add links out to other authority sites within your blog posts. 36. Outbound Link Theme: According to The Hillop Algorithm, Google may use the content of the pages you link to as a relevancy signal. For example, if you have a page about cars that links to movie-related pages, this may tell Google that your page is about the movie Cars, not the automobile. 37. Grammar and Spelling: Proper grammar and spelling is a quality signal, although Cutts gave mixed messages a few years back on whether or not this was important. 38. Syndicated Content: Is the content on the page original? If it’s scraped or copied from an indexed page it won’t rank as well… or may not get indexed at all. ** You must create new fresh content on a constant basis.  You can borrow stuff and reword it, but the content must be fresh in order to rank better 39. Mobile-Friendly Update: Often referred to as “Mobilegeddon“, this update rewarded pages that were properly optimized for mobile devices. 40. Mobile Usability: Websites that mobile users can easily use may have an edge in Google’s “Mobile-first Index”. Be mobile friendly for lawyers is an obvious one these days.  More people then ever will visit your site from a mobile device. It used to be 10-20%, now its like 60% or more. So think mobile first. The next 20 Google ranking factors coming soon. The bottom line with all these factors, it comes down to new fresh content, establishing your an authority and expert and getting solid backlinks to your website. We help solo lawyers and small law firms with Internet Marketing services including: Create a new wordpress lawyer site, Social Media Management, organic SEO for lawyers, PPC Marketing for attorneys, MOBILE For Lawyers, Content Creation, Logos, Chatbot Marketing and Facebook Messenger Marketing. —> Read our 2018 Google My Business TIPS for Lawyers —> 2018 Social Media Marketing for Law Firms —> 2018 Social Media Management for Lawyers

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Lawyer SEO Marketing Services

Google My Business, Law Firm Marketing, Legal Internet Marketing, Legal SEO Marketing, Organic Search Engine Optimization /

SEO Marketing for Attorneys Is your lawyer website highly ranked?  Is it ranked for right keywords at Google?  Sometimes just knowing what keywords to focus on is half the battle. Then you can write content around those keywords and create videos to use around the keywords. How Do You Get a Lawfirm Ranked at Google? Thats the million dollar question and the easy answer is you pay Google to do it! This is done via Google adwords and some lawyers will do this no matter how well that are ranked at the organic search results or local seo results.     If you want to get your law firm ranked higher at Google, focus on CONTENT.  You want to write 600 plus word posts and the longer the better usually.  You want to keep people on your site for as long as possible.  This is a new ranking signal for Google, User Experience and how well they interact with your site and pages.   If Google sees you have a high bounce rate and that people that find your site leave right away, thats not good for organic SEO.    You want people staying on your lawyer website for as long as possible.   So longer posts, images like infographics and engaging videos can help people stay on your site longer.    This is part of overall formula but solid content and links from other sites are the biggest factors. SEO FOR SMALL LAW FIRMS AND SOLO LAWYERS Search engine optimization (SEO) is a marketing strategy where you work to increase the visibility of a website in a search engine’s unpaid results. SEO is often referred to as “natural,” “organic,” or “earned” results. As a general rule, the earlier (or higher ranked), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine. So really most lawyers think that what they want is to be ranked #1 for a term like Chicago Lawyers…. or even the more specific Chicago Tax Lawyer or Asheville Accident Attorney.  Yet really those terms are much more competitive and really wouldn’t bring in a ton of traffic.  So what you want to really focus on are the long tail keyword phrases.  The more content you can create, the more likely your legal website is going to be ranked for a LOT of keywords that you didnt even intend on it ranking for, but that are relevant.   Like obviously if your Just a Chicago Criminal Lawyer, you dont want to be ranked for a Divorce Lawyer term, only terms related to criminal defense in that location.   Yet there are a lot of different types of keywords people will type in when searching, usually they will type in long searchs like “Find a tax lawyer with good reviews in Chicago, Illinois” thats a 10 word phrase.     So the more content you can write, the better your organic SEO results are going to be. —>  FREE LAWYER SEO SITE ANALYSIS  Google My Business for Lawyers Google My Business (GMB) is more important then ever and should be one of the first things that you do for your law firms Internet marketing strategy. Google is obviously the most important search engine but usually people think organic results and where your ranked for certain keywords.   Yet really its possible that even if your firm has low or no organic rankings, you can possibly dominate the local seo results.  This is done by optimizing your GMB lawyer listing and doing a few things that will help get your LAW FIRM ranked on the first page of the search results in the Google local 3 pack.  AKA the Goldmine. GOOGLE MY BUSINESS FOR LAWYERS FORM [Contact_Form_Builder id=”13″]

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Instagram Marketing Tips for Lawyers

Instagram Marketing, Law Firm Marketing, Lawyer Marketing Tips, Social Media Marketing /

Instagram for Attorney Marketing Lawyers should be using ALL forms of social media these days.  At the very least it makes sense to claim a listing at each of the main social media accounts (Facebook, Twitter, Google Plus, YouTube, Instagram, Pinterest, LinkedIn).    Instagram has been gaining in popularity and its one of the most popular social sites for sure. Although Instagram might seem something kids will use, the fact is that Instagram is incredibly popular among consumers of all ages, cultures, and genders. As a result, many marketers and businesses are beginning to see the value of integrating visual content into their social media marketing strategy. One of the reasons why Instagram is so popular is because it is a simplified version of Facebook with an emphasis on sharing visual content, such as photography and images. Users can also communicate, “follow”, and interact with one another by commenting, tagging and private messaging. Regardless of whether your business sells a product or offers a service, you can use Instagram to build brand awareness, expand your audience, engage with your audience, and even generate leads. Follow these 5 easy tips to become an Instagram expert: 1.  High Quality Images. Your Instagram marketing efforts will only be as effective as the quality of your photos. One of the best ways to save time and compose better photos for Instagram is to shoot square photos, which is super easy to do from any Smartphone. This saves time from having to crop photos later. 2.  Hashtag This. Still confused by hashtags? Check out Instagram’s Explore feature to find posts related to trending hashtags before publishing your post. The goal is to use trending hashtags that are relevant to your brand. You can also now search trending hashtags by emoji! #legalmindblown 3.  Mix it Up. One of the best and most effective ways to make the most from Instagram is to create a blend of content with both images and videos. In fact, videos are shareable and more engaging, and can even generate three times more inbound traffic to your website than written content! Get rolling! 4.  Bring Your Story to Real Life. Instagram is all about visual storytelling. Not only can you use videos to bring your story to real life, you can also use video to bring a product to life without coming across as too salty! 5.  Make Your Content Shareworthy! Another easy way to engage your audience via Instagram is to add captions to your images. Try using attractive graphics with an inspirational quote or tip. Combine this with a trending and relevant hashtag and you have instantly made your content easy to digest and share. You want to use Instagram as another way to get the word out about your law practice. Its possible to use images and videos on regular basis to tell the story of your law firm and how it handles a bunch of different practice areas types of law.

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Big Facebook Changes for 2018

Facebook, General Search Engine News, Law Firm Marketing /

FACEBOOK MARKETING FOR LAWYERS Facebook is making a big update to how its going to rank and show sites in the news feeds.  Lawyers should take notice here. Every so often another social media channel changes their algorithms and leaves marketers scrambling to find the best ways to get maximum views and engagement. Usually, this creates a huge problem – like when Google changes their algorithm – but for this change, I think a lot of us have been expecting some of it. Facebook announced that the new feed will have display more updates and posts from friends and family rather than from the pages that you follow or from Facebook ads. What’s really interesting is that they are predicting that this will decrease the average time that people spend on Facebook? What? Why would Facebook want people to spend less time on the platform? The feedback from people has been pretty standard – that there are way too many sponsored posts and meaningless ads on their newsfeeds. And what ends up happening is that people endlessly scrolling through their feeds and not interacting with any of the content. So Facebook decided to increase their user engagement, decrease the newsfeed zombie effect, and show their support and appreciation for their diehard fans. Mark Zuckerberg explained it in a formal statement: “We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.” “But recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other. … Based on this, we’re making a major change to how we build Facebook.” So what does this mean for marketers? A few things. First, this signals the almost certain death of organic reach for branded content. What companies need to do is to put more money into Facebook ads in order to get the same reach. Alternatively, brands need to put more time and energy into creating content that will truly engage with their audience and peak their interest. Remember, Facebook is going for engagement so if your friends are all commenting on a catchy post by Pepsi, chances are that you will see it. Smaller brands need to get better at creating engaging content and using Facebook ads. What’s really vital is for each company to really study their audience and understand what they are looking for. Learn their interests and problems and learn to provide the right solutions. What can brands do with this information? Strategically use influencer marketing Brands can best help counter the decrease in organic reach by strategically using influencers to promote their product, service, or message. Influencers have an engaged audience with specific interests, hobbies, and forms of content that they regularly consume. If a brand works with an influencer whose audience matches their ideal group of people that they want to promote to then they will be able to get more engagement and more sales in a shorter amount of time. Think about it, no organic reach means people will only see the post from the brands (or influencers) that they really engage with. So the best way to still get traction on Facebook is to work with those influencers. What other ways can you adjust to the algorithm change? Collaborate with others Facebook is switching to a ranking system where they rank those posts with the highest engagement (likes and longer comments) at the top. Find other brands or businesses and work with them to create thought-provoking posts that will get the engagement of both audiences. Focus on live video Zuckerberg announced that Facebook video reach will decrease because most people watch videos and never actually engage with them. That being said, it is very probable that a Facebook live feed, that actually brings engagement, comments, and conversation will get a lot of organic reach. So focus on live video, make it part of your content strategy. Also, always ask for comments and feedback in every video that you do, this will bring your rankings higher. Learn how to work Facebook ads It is going to be vital to learn how to advertise. Facebook Ads is a separate system than organic content and it looks like it won’t be affected by this algorithm change. So, learn how to advertise, you can higher a freelancer, learn it yourself, or even get a marketing agency to do it for you. Diversify your social media strategy Finally, please do yourself a favor and get on as many social networks as you possibly can. Make Pinterest, Instagram, LinkedIn, Twitter, and Snapchat part of your social media strategy and learn how to maximize your reach and engagement on each platform. Remember, you need to honor the rules of each platform. Learn the best content types that work on each social media channel, learn the common forms to write things, learn how to display your content visually. Don’t just post the same piece of content on all of your networks, make it fit each one. Recap Facebook is changing and in a lot of ways, it’s becoming a more fun and more meaningful platform. That being said, lawyers need to learn how to navigate the new changes and shift their social media strategy to achieve the same engagement and reach.      Bottom line is that you need to do more here with Facebook, both with creating engaging content and doing more with Facebook ads.

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Local SEO Lawyer Tips

Law Firm Marketing, Lawyer Reviews, Legal SEO Marketing, Local Search Marketing /

LOCAL SEO TIPS FOR LAWYERS Local Search Marketing for Attorneys We provide local SEO services to lawyers in any city across the United States.  Local SEO is more important then ever before. Why? Well mainly because it usually comes up before organic rankings, but also because it can be easier to rank for because you wont have as many competitors in some cases.  Also since mobile has become so big, it makes sense that they would see local results first when searching for local businesses on their mobile phones. So bottom line is that you want to focus on Local, Mobile and Video more then ever. Here are a few tips for your law firm local SEO campaign. 1 – Optimize your title tag with the city/cities & services you offer.  Ex – Chicago Personal Injury Lawyer or 60602 Injury Lawyers 2- Keep the URLs neat and clean. Eg. www.xyz.com/air -conditioning.html 3 – Avoid having duplicate content on the website. UseSiteLiner/CopyScape to check for duplicate content. 4- Your images must have descriptive ALT tags and filenames, because this is what search engines read while looking for images. (Use a WordPress plugin) 5-  Do blog posts that are focused on your local area and include keywords related to your practice area and all the location areas. 6 – Add Practice area and location keywords in the titles and descriptions of each page and post. 7 – Install Google Webmaster and Bing Webmaster Tools and Google analytics. 8 – Make sure your existing Citations all have the exact same NAP (Name, Address and Phone #) 9- Get as many Citations as you can, but focus mainly on citations from other LOCAL Area website. So if you can get a listing on a local area directory, another local business or better yet a chamber of commerce type website, that will be a more valuable citation.  Remember a citation is just the listing of your business with its contact info. A Link is not needed BUT if you can also get a link to your website, do that! 10- Get REVIEWS for your Google My Business listing.  The more 5 star reviews you can get the better all around.   You want to make sure that when your firms listing comes up in the Google 3 pack, that it stands out from the other 2 law firms by having more 5 star reviews.  

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Law Firm Directories

Law Firm Marketing, Lawyer Marketing Tips, Lawyer Videos, Legal Directory /

Below is a list of lawyer directories.  Most offer free listings and the ability to claim your law firms listing.  Some offer premium listings and the ability to make your site stand out. These are GOOD Links to your lawyer site and good Citations as well.  You want as many links and citations to your lawyer site as possible, especially links from sites that are the same theme as yours. So if your a DUI Lawyer, you want listings on other sites that talk about DUI, same with personal injury, criminal law and every other niche. Law Firm Niche Directory List: Alphalegal http://www.alphalegal.com/ PR3 Attorney Directorydb http://attorneydirectorydb.org/ PR5 AttorneyFee http://attorneyfee.com/ PR4 AttorneysLawyers http://www.attorneyslawyers.org/ PR0 AttorneyYellowPages http://attorneyyellowpages.com/ PR2 Avvo http://www.avvo.com/free-lawyer-advertising PR6 Best Attorneys Online http://www.bestattorneysonline.com/ PR3 CourthouseSquare.com http://www.courthousesquare.com/become-a-member/index/type/professional/member-type/company PR3 Dilawctory http://www.dilawctory.com/ PR3 eLocal Lawyer http://www.elocallawyers.com/ PR5 Find Lawyer by City http://www.findlawyersbycity.com/ PR1 FindLaw http://flcas.findlaw.com/auth.jsp?tk=HtEyccWTNSOKiLRgB9A8JZ04NtGxdj5s&app=3041 PR7 FindMeALawyer http://www.findmealawyer.com/ PR0 Help-Lawyer.com http://help-lawyer.com/ PR0 HG.org http://www.hg.org/ PR7 Justia http://lawyers.justia.com/new-profile PR7 Law Fuel http://www.lawfuel.com/directory/membership-account/ PR0 Law Referral http://lawreferralconnect.com/ PR4 LawBlogs http://www.lawblogs.net/content/participate-lawblogs PR* LawDeeDa https://www.lawdeeda.com PR1 LawFirmDirectory http://lawfirmdirectory.org/ PR4 LawGuru http://lawguru.com/answers/atty_profile/apply/ PR6 LawLink http://lawlink.com/ PR4 LawQA http://www.lawqa.com/ PR3 Lawyer Legion http://lawyers.lawyerlegion.com/create.php PR3 Lawyer Ratingz http://www.lawyerratingz.com/ PR4 Lawyercentral http://www.lawyercentral.com/claim-my-attorney-profile.html PR3 LawyersDB http://www.lawyersdb.com/register.php PR1 Lead Counsel http://www.leadcounsel.org/ PR4 Legal Docs http://www.legaldocs.com/ PR5 Legal Financing http://www.legalfeefinancing.org/ PR* LegalWebFinder http://www.legalwebfinder.com/ PR2 List-Lawyers http://www.list-lawyers.com/ PR0 MoreLaw https://secure.morelaw.com/add/attorney/ PR4 My Legal Practice http://www.mylegalpractice.com/ PR1 PathLegal http://pathlegal.com/register/lawyer_profile.php PR0 Target Law http://targetlaw.com/ PR4 USA Attorneys http://usaattorneys.org/ PR0 USLegal http://lawyers.uslegal.com/ PR5

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Attorneys Setup Chat on Your Site

Chat Service, Law Firm Marketing, Lawyer Marketing Tips, Legal Technology News /

CHAT FOR LAWYERS Adding a chat box to your website can be a great idea and might be the difference between getting a new client or not.  Ive setup chat software for a number of lawyers and the results are solid. The bottom line is that sometimes people will come to your site and they are not really sure if they have a case or need your legal services.  You want to do everything you can to make sure they want to contact you. Sometimes they might decide to call you, they might email you or fill out your contact for or they might just leave.  YET if you have a chat box that pops up and lets the potential client know that your here 24/7 to help them with ANY questions they might have, that could make the difference. The potential client might just decide to engage in a chat to see if they have a case and that could then result in them providing their contact info and possibly wanting to get connected to your firm right away via phone. HOW CHAT SERVICE WORKS How most of these chat services work is that you pay a flat fee to have it setup on your site. Then you also pay a fee any time you get a solid lead, this means someone who provides their contact info and wants to possibly engage your services. If its a sales pitch or someone who is looking for the wrong type of lawyer or anything like that, then its not a billable lead. So a potential client will click the chat button and then the box will pop up. A operator will greet them and ask how they can assist them. Right off the bat this makes it seem like you have someone at your office 24/7 that is always available to help.   The chat operator will not give legal advice and they will mainly just ask about the case and get a phone # and email address.  Then the client is presented the option of connecting right now to the law firm via phone.   This is a great feature and again this could be the difference between getting this client, because without the chat box maybe they leave. Instead they were curious, they asked a question via chat and then the next thing your talking with them.  So I think this is a really valuable service for ANY lawyer. SETTING UP CHAT SOFTWARE FOR YOUR LAW FIRM We can assist you with setting up Chat software for your law firm. Fill out the contact form below and we will get in touch with you. [si-contact-form form=’1′]

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Legal Mobile Marketing: Push Notifications & QR Codes

Law Firm Marketing, Mobile for Lawyers, Mobile Marketing /

Mobile Marketing focusing on “Push Notifications” and QR Codes Mobile marketing makes staying in touch with your customer base a fun, dynamic experience- so everyone’s happy! With “Push Notifications” and QR Codes, you will have contact with your customers, no matter where they are. And best of all, it is something that they opt-in for. With careful strategy and a tasteful, restrained approach, you will be using your customer base’s smartphone as a medium for your business message. Here is how it goes; Push Notifications In short, a ‘Push Notification’ is a brief message altering the smartphone user as to a commerce-related opportunity. This message will be a prompt to either purchase a new amazing product or to visit a website for the full run-down on some hot-off-the-press news from your company. When your clients download your application- whether from Facebook or the App store or your website, you have the chance to get them to opt-in to receive “Push Notifications”. If they agree to this, you will then have the opportunity to incorporate this wondrous new technology into your marketing campaign. The do’s: Always give your client the chance to opt-in to Push Notifications when they are downloading your app. You can’t just spring your message on them whenever you like. Make the incentive to accepting Push Notifications irresistible. Make a promise such as “you will receive early-bird notifications” For heaven’s sake, deliver on the promise you make. Otherwise your client’s will opt-out before too long… The don’ts When sending Push Notifications, don’t overdo it. Depending on your niche, even once a day is probably too much contact with your client base. Think more along the lines of weekly. Don’t send Push Notifications at the small hours of the morning. Give consideration to time of day when sending out your Push Notifications. Quite frankly there is nothing worse than being woken up with a chime from your smartphone at 1am telling you that you should visit a certain site for a hot coupon. QR Codes You know the future has arrived when you look at these rather unsightly perfectly square bits of gibberish that translate into total customer interaction. Operate on the assumption that all of your customers use smartphones and have the ability to scan your QR code. What? You don’t use QR codes? Your business needs to get one- now. Why? Because QR codes are so hot right now and your competitors definitely make use of them. QR codes evoke curiosity and your customer base WILL want to scan. They can’t help themselves. You can put anything into the QR code- url, phone number, message- anything. They are free or next to free to generate. QR codes bring fun and creativity to your marketing campaign. Put one on your business card for example. It creates interest and makes the recipient want to hang onto your card for longer so that they can check out what your code is about. Don’t be shy about implementing mobile technology options into your legal marketing campaigns.  Push notifications and QR Codes are another part of mobile marketing and can be used to your advantage. Visit Mobile For Lawyers for more information on mobile solutions for attorneys.

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Tips for Your Law Firm Online Marketing Strategy

Law Firm Marketing, Lawyer Marketing Tips, Legal Internet Marketing /

The start of the New Year is a perfect time for you to upgrade your web site and implement some new things into your online marketing strategy. There are a lot of different things you can do now with your law firms website. The first thing you should consider doing is upgrading your site and its content. Then creating a blog, facebook page, LinkedIn account and Twitter account are all solid new year ideas. Below are some tips for your 2011 law firm marketing campaign. Fine Tune & Upgrade Your Website: Most people will land on your site before they decide to communicate with your law firm. Your website could be what causes your phone to ring, so take the time this year to really clean it up if you haven’t already done so. Sometimes all you need is just a little bit of fine tuning which doesn’t have to break the bank.   I would suggest that you upgrade your existing site to a wordpress site so that its easier for you and anyone in your firm to make updates to your site and/or blog. Law Firm Blogging: Its key to have a blog BUT you must keep it updated with fresh content. The way you approach your blog often times adds credibility to your law firm. Try blogging at least once per week and create links to the different pages within your site. Create Facebook Fan Page: Creating a facebook business page for your law firm is a must these days. Facebook fan pages now have a vast variety of additional plugins a company can ad in order to increase the user experience. Facebook fan pages bring a variety of branding and credibility efforts to the table. Start Tweeting: Twitter is no longer just a little fad.  It is a real business tool that can be used to increase awareness, business and overall website traffic. Are you still skeptical about using Twitter to help grow your business? There are a variety of case studies that show a staggering number of large and small businesses in the U.S that have been successful in significantly growing their businesses using this amazing communication tool. Either  way, its a good idea to at least get a twitter name for you and your law firm. Its free and its pretty easy to setup and start tweeting, there a number of benefits including SEO benefits, so create your law firm twitter account today, or hire me!

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5 Tips for Using Online Video to Market Your Law Firm

Law Firm Marketing, Video Marketing /

Statistics show that video improves online visibility and drives more action online than plain images and text. For example, according to the BIA Kelsey Group, viewers engage more after watching a video, with clicks for more information increasing by 30-40% and phone inquiries by 16-20%. Whether you choose to do-it-yourself or hire a pro, marketing your business with online video doesn’t end with the production. Remember, videos need to be seen. Here are a few tips to help you make the most out of your video marketing: 1. Aim for Authentic, Actionable Content Don’t worry about stock photography, templates, or videographers who will make you look like all their other clients. Be authentic. Be personal. After all, this is your big chance to highlight your strengths and show what really makes you different. Keep the video short and the less scripted, the better — since customers are jaded by typical sales pitches and marketing buzzwords. Creating authentic video that captures the human element behind any business allows customers to connect on a personal level. This is TRUE and creating a video that is personal and shows who you are and what you do can be a big factor when a new client chooses your law firm.  Also creating a video of client testimonials can be another powerful tool. And don’t forget to incorporate a call to action. While your authentic video builds trust and drives action, viewers must be given a reason and a way to call you, visit your website, or stop by your store. Be sure to include some action path — for example, a trackable URL, a coupon, discount code, or unique phone number to call. This not only encourages viewers to engage with you, but also provides a tangible way to measure the results of your video. 2. Optimize Video for Google Search The advent of blended or universal search has changed the search game. Search engines now display more and more videos, images, blogs, maps, and books in their results. These new search algorithms weigh video heavily, giving you a great opportunity to increase your relevance in search results (and even achieve that coveted first page ranking on Google). In fact, Forrester Research ran an experiment on the top-searched keywords and discovered that videos have an 11,000-to-1 chance of appearing on the first page of Google’s results, while text has a 500,000-to-1 chance of making it on the first page — in short, video has a 50 times better chance than plain text for getting to the top of search rankings. Even with this incredible opportunity, many marketers don’t yet think about making their video Google-friendly. There are several simple steps you can take to optimize your online video content. 3. Add Video to Your Facebook Page Most likely, your Facebook fans are already customers — the social network gives you the chance to strengthen existing relationships, build your brand, present special offers, as well as find some new customers as you reach into the extended networks of your current fan base. On Facebook, use video to show the human side of your company. Think fun and creative. Show a ‘behind the scenes’ peak at your office or shop. Use video to announce a new contest or special. Post video highlights of past events, customer testimonials, etc. 4. Put Video on YouTube and Other Video Sites YouTube has quickly grown from a network of user-generated content to become an invaluable repository of content. Next to Google, YouTube is the second largest search engine, with more than 3.5 billion queries a month according to comScore. YouTube and other video sites are great vehicles to reach an audience who might not find you otherwise. Best of all, you can create a branded YouTube channel and host your videos without incurring any bandwidth costs. And don’t worry — you don’t necessarily have to create the next viral sensation to find success on YouTube. Small businesses can create valuable new relationships and build sales without generating a million views. 5. Add Video to Your Google Local Business Listing By adding video to your business listing on Google Local, you’ll be able to tell your story and connect with those people who are looking for your products or services, at the very point in time when they’re actively researching or ready to buy. This ultra-targeted form of marketing is highly effective for driving clicks and calls. And amid a list of company names, addresses, and phone numbers, an engaging video brings your listing to life and sets you apart from the crowd. Most Importantly – Get Started There’s no time like the present to get started with video. While spare time is always in short supply for the small business owner, online video can be less time intensive and is relatively low cost compared with other marketing initiatives. Most importantly, video will reap dividends in both the short and long term. This is all great video advise.  Putting a video on your lawyer website is a great move for many reasons, just do it! Read full post at Reel SEO

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