PPC for Lawyers – Social Media Marketing Social Media is big and Social Media Marketing is getting bigger every day. Social Media Marketing is different then Social Media Management. Social Marketing is more about doing Facebook Ads and other paid advertising at different social media sites like Twitter, LinkedIn, Pinterest and others. …
DOES YOUR LAW FIRM USE VIDEO? Using video to promote your law firm has been around for awhile now, but not many lawyers seem to utilize it. Having video on your lawyer site can be a big advantage. People tend to not want to read as much as they want to easily watch something. So …
With many Americans spending as much time online as watching TV, media-savvy advertisers are turning to creative new formats to attract attention and customers. We recently surveyed more than 1,600 Americans aged 18-45 and got some interesting insights into TrueView Video Ads, the family of YouTube ad formats that give viewers choice and control over …
New Google research: Reaching your audience effectively with YouTube TrueView Ads Read More »
YouTube always seems to group their major announcements in little bunches. Hot on the heels of the brand new site-wide redesign, they’ve just announced another big change for YouTube creators. Today they announced a new YouTube Video Manager that has a new look, some new features, and an overall streamlined approach. Highlights of the new …
YouTube Video Manager Gets An Update & A Facelift Read More »
YouTube, well technically the Google sites, topped 14.6 billion video streams in May according to comScore. Top U.S. Online Video Content Properties* by Videos Viewed – May 2010 Total U.S. – Home/Work/University Locations Property Videos (000) Share of Videos (%) Total Internet : Total Audience 33,950,891 100.0 Google Sites 14,628,095 43.1 Hulu 1,174,844 3.5 Microsoft …
Statistics show that video improves online visibility and drives more action online than plain images and text. For example, according to the BIA Kelsey Group, viewers engage more after watching a video, with clicks for more information increasing by 30-40% and phone inquiries by 16-20%. Whether you choose to do-it-yourself or hire a pro, marketing …
5 Tips for Using Online Video to Market Your Law Firm Read More »
Nearly 178 million U.S. Internet users watched 33.2 billion online videos during December 2009, according to the latest data from comScore Vedio Metrix. This means Americans watched an average of 187 videos per viewer during the month. Here are some other related stats from comScore's announcement: 86.5 percent of the total U.S. Internet audience viewed …
178 million Americans watched 33 billion videos in December Read More »
A little over a year ago, comScore’s US Search Rankings Report for Dec. 2008 showed that YouTube for the first time, could be thought of as the second largest search engine next to Google with 2,905,000,000 total search queries that month. According to comScore’s December 2009 US Search Rankings Report published last week, YouTube searches grew …
YouTube Search Accounts for Nearly 28% of all Google Searches Read More »
Good article from Reel SEO about legal issues related to video marketing. Mark Rosenberg was recently published in Affiliate Summit’s FeedFront magazine with his article titled “Video Marketing and the Law.” We have the article for you to read here and Mark shares with us the basic proactive measures that all video marketers should be …
Video Marketing and the Law – What you Should Know Read More »
These 5 basic tips for video SEO are a good starting point for marketers looking to improve the “searchability” of their videos. 1. Optimize with keywords. Just like any type of text-based content, video SEO involves optimizing with target relevant keywords — both for search engines and for user experience. Use keywords in: File name …
