Legal SEO Marketing

Lawyer SEO Marketing Services

Google My Business, Law Firm Marketing, Legal Internet Marketing, Legal SEO Marketing, Organic Search Engine Optimization /

SEO Marketing for Attorneys Is your lawyer website highly ranked?  Is it ranked for right keywords at Google?  Sometimes just knowing what keywords to focus on is half the battle. Then you can write content around those keywords and create videos to use around the keywords. How Do You Get a Lawfirm Ranked at Google? Thats the million dollar question and the easy answer is you pay Google to do it! This is done via Google adwords and some lawyers will do this no matter how well that are ranked at the organic search results or local seo results.     If you want to get your law firm ranked higher at Google, focus on CONTENT.  You want to write 600 plus word posts and the longer the better usually.  You want to keep people on your site for as long as possible.  This is a new ranking signal for Google, User Experience and how well they interact with your site and pages.   If Google sees you have a high bounce rate and that people that find your site leave right away, thats not good for organic SEO.    You want people staying on your lawyer website for as long as possible.   So longer posts, images like infographics and engaging videos can help people stay on your site longer.    This is part of overall formula but solid content and links from other sites are the biggest factors. SEO FOR SMALL LAW FIRMS AND SOLO LAWYERS Search engine optimization (SEO) is a marketing strategy where you work to increase the visibility of a website in a search engine’s unpaid results. SEO is often referred to as “natural,” “organic,” or “earned” results. As a general rule, the earlier (or higher ranked), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine. So really most lawyers think that what they want is to be ranked #1 for a term like Chicago Lawyers…. or even the more specific Chicago Tax Lawyer or Asheville Accident Attorney.  Yet really those terms are much more competitive and really wouldn’t bring in a ton of traffic.  So what you want to really focus on are the long tail keyword phrases.  The more content you can create, the more likely your legal website is going to be ranked for a LOT of keywords that you didnt even intend on it ranking for, but that are relevant.   Like obviously if your Just a Chicago Criminal Lawyer, you dont want to be ranked for a Divorce Lawyer term, only terms related to criminal defense in that location.   Yet there are a lot of different types of keywords people will type in when searching, usually they will type in long searchs like “Find a tax lawyer with good reviews in Chicago, Illinois” thats a 10 word phrase.     So the more content you can write, the better your organic SEO results are going to be. —>  FREE LAWYER SEO SITE ANALYSIS  Google My Business for Lawyers Google My Business (GMB) is more important then ever and should be one of the first things that you do for your law firms Internet marketing strategy. Google is obviously the most important search engine but usually people think organic results and where your ranked for certain keywords.   Yet really its possible that even if your firm has low or no organic rankings, you can possibly dominate the local seo results.  This is done by optimizing your GMB lawyer listing and doing a few things that will help get your LAW FIRM ranked on the first page of the search results in the Google local 3 pack.  AKA the Goldmine. GOOGLE MY BUSINESS FOR LAWYERS FORM [Contact_Form_Builder id=”13″]

Lawyer SEO Marketing Services Read More »

Google My Business (GMB) Marketing for Lawyers

Google My Business, Google Places, Google Search Engine, Legal SEO Marketing, Local Search Marketing /

Google Local SEO for Attorneys We have a special going for lawyers who want to get top Google My Business rankings and get more 5 star reviews from Google.    You can try this for FREE for 30 days to see how it works and only pay $499 and 99 per month for ongoing local seo and review marketing work. We have put together a package for lawyers that covers what any lawyer needs…….. #1- To have your firm listed in the Google Local 3 pack for keywords related to your practice #2- To have a system setup to make it easier to get 5 star reviews at Google #3- To have new Images, Videos and Content created and used on your blog and social media accounts #4- To have your NAP (Name, Address and Phone #) all setup and consistent across all sites. #5- To have high quality citations setup for your lawfirm at a number of different related sites and directories. #6 – Having a Press Release done announcing any news related to your law firm. The press release will then be distributed to 100’s of news media sites and will contain a link to your website and your firms NAP, Name, Address and Phone #, which are then citations that are listed at numerous high ranking and trusted media sites.   This can have a big impact on your Local SEO results.    * This is an advanced feature performed after first month and part of ongoing monthly service. ** SPECIAL Lawyer Local SEO & Reviews Package – 100% FREE FOR 30 Days, No Commitment and if your not satisfied with the results after the first 30 days, you can cancel and pay nothing. After the first 30 days, then it’s a one time flat fee of $499 and then mk$99 per month for the ongoing Local SEO & Review work on your site.   You can cancel anytime and no contracts. Sign up now below to start your free 30 day trial.  We will start the initial work to get your site better listed in the Google 3 pack, have the review system setup and create graphics and videos for your firm.    We are confident that you will want to continue the service after you see the initial results.  We then have a number of advanced things we will do including the creation and distribution of a press release with your firms contact information. [Contact_Form_Builder id=”13″]

Google My Business (GMB) Marketing for Lawyers Read More »

Social Media Management SPECIAL for Law Firms

Featured Content, Legal Internet Marketing, Legal SEO Marketing, Social Media Management /

LAWYER SOCIAL MEDIA MANAGEMENT We Will Manage Your Social Media Accounts & Create Content ** Special Social Media Management Program for Lawyers – First Month FREE Special ** PRICING–> $500 FLAT Fee to Setup Program ; $250 per month for ongoing monitoring, content, images and more. —>  Call us at 312-620-6190 or fill out the Social Media for Lawyers contact form to take advantage of this deal ASAP.   We have a special social media management program for lawyers that includes the following: Review and Optimization of your main 5 Social media Accounts (Facebook, Twitter, Google, Youtube and Instagram) Setup of any social accounts you do not have already setup – Includes graphic work for accounts. Setup of all social media accounts in special Legal Social Media Management Software that will keep track of all account, post content to all accounts. Creation of new Content to use within blog and social media sites (We can take existing content and images and create a video to use in a new post) Creation of high quality images to use in blog and social media accounts. Creation of high quality videos to use in blog, Youtube and Facebook. Curation of content to use from other related websites RSS feeds Setup of CONTENT QUEUES for different social media sites to post content automatically on a set 2-5 times per week. Social Media Reports showing traffic, Likes, Followers and other key info related to social media accounts PRICING–> $500 FLAT Fee to Setup Program ; $250 per month for ongoing monitoring, content, images and more.  (*Additional social media accounts extra) —>  Call us at 312-620-6190 or fill out the Social Media for Lawyers contact form to take advantage of this deal ASAP. —> 2018 Social Media Marketing for Law Firms —> 2018 Social Media Management for Lawyers CONTENT MARKETING CALENDAR  There are a number of ways you can do this and I use a few different social media management programs that allow you to manage multiple accounts, post content on a regular basis and setup a schedule where you can post content from different sources to your different accounts.  Sometimes you can post every hour of every day, or just once a week.   The key is having the content and then setting up a schedule to have the content posted on certain times of certain days. MONITOR YOUR SOCIAL ENGAGEMENTS You also want to monitor your inbox and engagements of your social media content.   If people have questions and post to your wall, the sooner you get back to them, the better.    If people make comments, respond if you can and the more engagement that you can create, the better. CREATE UNIQUE CONTENT, IMAGES AND VIDEO Make sure you create a steady flow of new content, custom images and videos around the content.   You  can also currate content and find other blogs that have interesting or related stories and post those on your social sites.     You can create a content queue for your facebook account and just have content post to your facebook page, then have a queue for your Twitter account and all other accounts. —> fill out the Social Media for Lawyers contact form —> 2018 Social Media Marketing for Law Firms —> 2018 Social Media Management for Lawyers

Social Media Management SPECIAL for Law Firms Read More »

Setup a Lawyer Chatbot Virtual Assistant

Chat Service, Chatbots, Legal SEO Marketing, Live Chat, SEO Tips, Web Site Tips /

Chatbot Virtual Assistants for Attorneys I wrote about using a chatbot for your legal site over the last month and there are two different types of chatbots.    One is the kind you will use at Facebook with facebook messenger and facebook ads.  THEN the other kind is the virtual assistant kind that is specifically for your website that I am writing about here. REPLACE YOUR LIVE CHAT TODAY LIVE Chat has been the next big thing for awhile now and a LOT of law firms have those chat boxes setup where they have a “Live” agent ready to answer any questions and collect names, phone #s and email lead info.   They are trained on what to say….almost like ROBOTS!  Wait, how about just using a robot, or BOT?  They pretty much do the exact same thing and the Bot here via AI (Artificial Intelligence) can get smarter as it learns and it can suggest new questions and answers to use. SO usually these Live chat services are PRICEY, like a monthly fee and then a per lead fee.  So for every lead they collect, it can be like $20-30 or more. Maybe its less now but I know its a pretty high fee and if you get 10 leads thats awesome, but for $300 over the week?!   Plus a monthly fee and another vendor to deal with. WHAT IS THE SOLUTION? It’s using a Virtual Assistant Chatbot.    Ive tested this out and its a really awesome system.  It allows you to have a chat box come up where your asking the person if they have any questions.  THEN you can have some answer buttons that they can click on, and you can also program the BOT so that it has answers to many different questions.  SO if someone asks the question “Do you give free consultations”, the BOT will respond with YES if you do, along with some info and links to the form.   Then if they ask for directions or hours or anything related to a specific practice area or attorney name, the BOT will have the answer and will try to engage the user and will have the person leave their name, email and phone #. CHATBOT VIRTUAL ASSISTANT FOR LAWYERS Setup this chatbot box on your website so that you can capture users that might otherwise leave.   Here they might click on the chat and wind up leaving an email or phone number, which is a HOT LEAD!  Plus when someone is looking for info, they appreciate it if you make it easier for them.   So you can program the bot here to answer a lot of questions,     You could also do some pay per click marketing and send the user to a landing page that has the chatbox come up to engage them right away and hopefully at least get the contact info.   ALSO another difference with this system vs the facebook chat system, is that YOU can jump in to the chat and take over and answer any questions live with the person.  OR you can leave it to the bot to follow a script and have a big FAQ library.   This makes sense and the thing here is that once this is setup, it works like a charm.   The BOT works 24/7, 365 days and will email any new leads it gets of any new chats. What answers can my Legal Chatbot Agent provide? You can teach your Agent answers on dozens of questions.  The best part of it is that your Virtual Agent includes Self-Learning features that will automatically detect valuable questions for which it has no answers. More about Self-Learning It is quite complex for website owners to find out what visitors look for (in their own words), what questions they have, and what the best answers are, in order to convert. This is exaclty what your Agent will learn for you, i.e. what questions/answers are most important for visitors to turn into leads. The Agent self-learning feature determines this based on analyzing previous chats against lead generation rate.This in turn enables it to identify important question that have no answers.   Your Agent will send you notifications on newly added “questions” for which it is recommended to provide answers.Once new answers are provided, it use them in chats with visitors, and it will measure the impact of the changes on the lead generation rate, and provide new recommendations. Over the course of weeks and months your Virtual Agent becomes smarter and smarter, making it your best skilled salesmen into the art of converting visitors into leads! Give your Legal Bot a Personality! Your Bot doesnt have to be lame!  Make it so it has a big fun personality, while keeping a professional tone as well.    Yet you can make it so it has non robotic answers showing a good sense of humor.   You can even have it suggest a good joke once in awhile.  Clean of course and maybe even a lawyer joke.  The main thing you want your bot to be is SMART and Helpful. If its also funny, well that a triple threat that your not going to get from most human assistants! HIRE US TO CREATE A BOT FOR YOUR LEGAL WEBSITE We can help you setup a bot like we have on this website.   Your bot can be pretty basic where its just collecting basic info from anyone who engages in a chat. It can also be more advanced where you program it with answers to questions related to your firm and practice. —> Fill out online BOT Contact Form —> Chatbot Marketing For Lawyers —> Facebook Messenger Chatbot (Use now)

Setup a Lawyer Chatbot Virtual Assistant Read More »

NEW – Google My Business Agency Dashboard

Google My Business, Google Places, Google Search Engine, Legal SEO Marketing, Local Search Marketing /

Announced by Google just over a month ago, but finally launched today, Google My Business Agency Dashboard aims to give agency partners full control over their multi-location clients’ multiple GMB profiles. You can register here to get access to the new dashboard. —> Read our 2018 Google My Business TIPS for Lawyers This news is long-awaited by the countless poor SEOs previously stuck manually logging into a separate GMB profile for each location, and, provided it works as well as it claims, this could drastically improve the efficiency and efficacy of your GMB profile updates. Coming as it does after a raft of new features for and improvements to Google My Business (and the local search experience as a whole), this is a timely reminder that Google is taking local SEO very seriously in 2018. Here’s a rundown of the main features in the Google My Business Agency Dashboard: Google My Business Agency Dashboard Features Manage an unlimited (well, Google says ‘thousands’) number of locations from within one account. New ‘Location Groups’ can be set up to collect organizations. Access to the Location Group can by sought by or given by both client and agency. Quick search function allows for easier access to locations within your entire account or Location Group. User Groups help management of teams and access control, with permission levels available for different user types. Invite others to manage listings and view invite status. There are new things that Google is adding every month to the GMB interface.  You can now add short 30 second videos to your listing.   You can also add posts to your listing, so the post will show up under your listing on the google page. Call us today at 630-202-9208 or fill out the online SEO analysis contact form for a free estimate. —> Read our 2018 Google My Business TIPS for Lawyers

NEW – Google My Business Agency Dashboard Read More »

Using Chatbots for Your Legal Website

Chat Service, Chatbots, Featured Content, Legal Internet Marketing, Legal SEO Marketing /

What are Chatbots and How Do They Work? A chatbot is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods.   It basically is a personal assistant that works 24/7 and has all the answers related to your business. Do you remember when it wasn’t necessary to have a website for your legal practice? When most online boards would scoff at the value of running a Facebook page for your legal practice? Now Gartner is telling us that customers will manage 85% of their relationship with brands without interacting with a human by 2020 and publications like Forbes are saying that chat bots are the cause.    SO it makes sense that you should start using chatbots sooner then later. I’m sure most of you must’ve interacted with a chatbot by now on Facebook Messenger. It is adopted by thousands of companies and becoming more and more popular. A chatbot publishing platform is a medium through which the chatbot can be accessed and used by the users. This is where your chatbot that you create with software like Chatfuel or Manychat, is then accessed on something like facebook messenger. A chat bot development platform, on the other hand is a tool/ application through which one can create a chatbot. Chatbot platform helps you by letting you add more functionality to your bot by creating a flow, machine learning capabilities, API integration etc.     (This is where you would TEACH Your Robot! You would program the robot to have answers to a variety of different questions a potential client might have for you) Chatbots for Lawyers There are a number of reasons people will use chatbots but the main reason might be to provide assistance to anyone looking for help on your site or facebook page.    You can have the chatbot setup so that its the first thing someone sees when visiting your site or facebook page, and then you can have it be helpful and even entertaining.    So the chatbot has to be built or programmed so that it has the answers to any question a potential client might ask.    SO if your a criminal lawyer and someone is looking for help after an arrest, they probably want to get some answers QUICK.  So with the chat feature, you can have it setup so they can easily call you or visit the key pages of your site. Yet you can also provide some easy answers to basic questions.     So this person might have a question about being arrested and what happens next.   The bot can provide the answers and list content about the arrest process.   Then the client might ask about DUI and the bot could respond to specific questions about what is DUI, the penalties, etc. You could also have the bot be a Legal Dictionary and have answers to questions about legal definitions. You could also have the bot answer a number of questions clients might have related to your legal practice.  Like questions about directions, reviews of the lawyers, social accounts of the firm, latest blog posts and info related to the lawyers on the case. I will be testing out all of the different chat platforms and the first one Ive used is Chatfuel.   This is a Free product with a pro version, but it has most of the things you would need for free.  Its easy to use for the most part but takes a little setup.    Manychat is the next and most popular chat program on the market.   Either way you just want something that will allow you to easily create a Chatbot for your law firm and program it to use with Facebook Messenger. Chatfuel – www.chatfuel.com Any person without any knowledge of coding can create his/her own bot on Facebook Messenger using Chatfuel. It provides features like adding content cards and sharing it to your followers automatically, gathering information inside Messenger chats with forms and let users request info and interact with your bot with buttons. Since people are more comfortable with chatting than selecting options from a chatbot. It also provides Artificial Intelligence technology for scripting interactive conversations. And using AI to recognize user answers to provide the appropriate response. It is completely free for anyone to make a bot on its chatbot platform. Although after your bot reaches 100K conversations/month you will have to contact their team to subscribe as a premium customer. Many multinational companies like Adidas, MTV, British Airways, Volkswagen etc are using Chatfuel for their Facebook Messenger chatbots. Help with Lawyer Chatbots Contact us today for assistance with setting up a chatbot for your legal practice today.  

Using Chatbots for Your Legal Website Read More »

Google My Business (GMB) Marketing Tips

Featured Content, Google My Business, Google Places, Google Search Engine, Legal Internet Marketing, Legal SEO Marketing, Local Search Marketing /

Lawyer GMB SEO Marketing Tips Google My Business (GMB) is more important then ever and should be one of the first things that you do for your law firms Internet marketing strategy. Google is obviously the most important search engine but usually people think organic results and where your ranked for certain keywords.   Yet really its possible that even if your firm low or no organic rankings, you can possibly dominate the local seo results. What is Google My Business? Google My Business is a free service designed to make it easy for local businesses to manage their listings in Google search results. Anytime you search Google for local services in your area, you have likely seen Google My Business at work. It displays results on a map, and lists other important details about businesses, including their contact information, website, and even reviews. Since Google is the premier search engine online, listing your law firm with Google’s My Business is essential for proper search engine optimization, or SEO. A basic approach to Google My Business is to list your law firm’s name, address, and contact information. When someone searches your firm by name, your firm’s listing appears to the right of the Google search results. The display therefore gives your firm much more attention than a search link in a list of other firms. LAWYER GOOGLE MY BUSINESS MARKETING TIPS 1. Claim your Google My Business Profile If you haven’t claimed your law firms GMB profile, which stands for Google My Business – also known as the local 3 pack – then you need to get this done right away. GMB profiles are some of the first organic listings people see when searching for law firms. By default, many firms already have a GMB profile created by Google and sometimes you will find that certain lawyers will have a GMB profile that is created by Google, and sometimes your clients will find this and even though you haven’t claimed or verified this listing, they still can leave you a review. So it makes sense to claim these listings so that you can not only optimize it, but you respond to any reviews you might get. Walk through the following process to claim it: Search for your law firm or attorney name in Google When you see the Knowledge Graph card for your firm, click on the ‘Are you the owner?’ link near the bottom. Start the process of verifying the firm’s ownership. Note that Google will want you to verify ownership in one of two ways – either by phone or through regular mail.  Once you’ve verified ownership, you can edit your GMB profile. 2. Add Photos & Videos to your GMB Lawyer profile Make sure your GMB profile is complete and contains consistent contact information.  Then adding as many images as possible of your law firm can help it rank far better in the local 3 pack.    So add all the existing images you might have put on your blog and facebook. Then create more images and get creative.  Try to have a LOT of images, like 30 – 50! You can do it over time and it seems to make a difference. Here are some image ideas to get you started: show your legal offices on the inside and outside show your firms team, partners, and you describe the areas of law that you practice show your firms logo include your firms tag lines, quotes, or other marketing messages You do not want to put generic stock images or videos into your Google listing.  Google wants images that are related to your firm and what your firm does. So this means photos of the people who work at firm, photos of your locations and the type of law you practice. 3. Onsite Website Optimization Onsite SEO are the things done to your website structure to make it rank well, This is one of the most top tasks you can do to achieve good local rankings. Start with a location-based page: Create a location-based page for the keyword phrases you want to rank for. An example could be ‘Chicago auto accident lawyer’ or ‘Michigan Malpractice Attorney.’   Then you can create other location posts for all the different cities, zips, neighborhoods in your area and then interlink them together. Here are some other tips: Include the location in the copy of the page Include the keyword phrase in the title, the headings, meta description and URL of the page Include the keyword as an image file name of any images on the page Include the keyword in any alt attributes of images on the page Add your firms NAP (name, address, phone number) to the header: Your firm’s name, address and phone number should be on the header of every page, but especially on location-based pages or pages that link to your Google my business – GMB profile. This should also be the same information used in other listings around the web. Make sure it’s all consistent. Substantial quality content: Include a lot of useful content on your pages. Most short articles are like 300 words. So articles longer than 500 words is a good start and the longer the better. 2000 words is a really good start and if you are trying to rank for highly competitive keywords, then the longer the better. 4. Citation signals: Mentions of your firm NAP across the web Citations are like links and are the fuel towards getting higher Google local rankings. Building citations is one of the most influential strategies for ranking well in local search. Citations are simply mentions of your law firm’s NAP, which is Name, Address and Phone numbers on other websites such as directories, social media profiles, business listing websites, and data aggregators. You want to get listings at all of the obvious top directories like Yelp, Yellow Pages and a number of other places that will list your law firm.   Most of these will automatically create listings for your

Google My Business (GMB) Marketing Tips Read More »

Getting Ranked in Google My Business 3 Pack

Google Search Engine, Lawyer Marketing Tips, Legal Internet Marketing, Legal SEO Marketing /

Lawyer Google Local SEO Marketing Is your law firm site listed on the Google maps when you do a search at Google for your location and practice area? You want to be found in the Google 3 Pack for local searches.   Google will show the map on MOST search keywords but not all.  So sometimes the map results will come up for one keyword but not another.  You want to make sure your firm is well ranked for as many keywords as possible.    Getting well listed at Google Maps is like getting ranked well at the organic listings, not easy! You have to take a number of steps in order to have your site come up in the local 3 pack including…. #1- Claim & Optimize your Google My Business Listing The foundation of a great local SEO campaign is an optimized Google listing.We have perfected the creation, verification, and optimization process for our clients. When it comes to local business advertising, an accurate and informative listing on Google is as valuable as having an ad in the yellow pages 20 years ago. SO here you must claim and verify your listing, then optimize it for starters.  You want to make sure you add as much information on your firm as you can, then also choose the right category and then add a lot of images to your listing.  Images of the firm, the office, the location your in and any images related to your practice areas.  #2-Claim & Setup other Business Listings at top Directories You want to make sure your law firm has verified listings at other top directories on the Internet.  YELP is obvious, Facebook business page is a must and the list goes on.   You want to not only claim and verify these listings, but you want to optimize them.  These listings are considered “Citations” which are simply mentions of your firms Name, Address and Phone #, AKA NAP.    If Google sees you have all these other listings setup and verified, #3- Do On Site Optimization with focus on Local You want to make sure that you optimize your site for Local by optimizing the Titles and Descriptions on certain pages for your Local area. You want to have a different pages for different locations including zip codes.  If your #4- CITATION WORK – Find existing citations, fix citations and get new citations #5- REVIEWS – We can help you get new reviews and help improve your local online reputation —-> Why getting Google Reviews for your Firm is Key —-> SPECIAL – Lawyer Google Review Campaign Signup —-> Getting 5 Star Reviews for your Law Firm Process [divider height=”30″ style=”default” line=”default” themecolor=”1″]  

Getting Ranked in Google My Business 3 Pack Read More »

What is Local SEO Marketing in 2017?

Lawyer Marketing Tips, Legal Internet Marketing, Legal SEO Marketing, Local Search Marketing /

  What is Local SEO for Lawyers in 2017? Local SEO for Attorneys Local SEO for law firms is a different animal than organic SEO, it’s more about how your legal site comes up in the local search results. Usually it’s a reference to the Google Local Business directory listings that come up when a user does a search of a local area or zipcode. The Google Map comes up along with 3 listings, otherwise known as the Google “3 Pack”, this has changed over the years and keeps going down. You want your law firm to be in these listings for your local city and zipcode.    Visitors from your own city deliver high-quality traffic and leads to your law firm.  So you want to make sure for starters that your Google My Business is setup, verified and optimized.   Then there are a whole bunch of different business directories that you want to make sure your legal site is setup at.  Some are obvious like Yelp and AVVO, but there are 100’s of different possible sites that your site might already be setup at. YET the key with Local SEO is consistency and you want to make sure that your law firms NAP (Name, Address and Phone #) are all coming up the same at the different directories. This means the exact same spelling, same phone #’s and everything else. If you have older office locations still coming up, then you might have a more difficult time with Local SEO. You want to get “Citations” of your firms contact info.  Citations are mentions of your law firm with your contact info at different sites and directories.  The more citations you have at high quality sites, the better your Local SEO results will be.   Getting citations from local area businesses can make a big difference in your Lawyer Local SEO campaign. CONTACT US FOR A FREE LOCAL SEO ESTIMATE Call us today at 630-393-0460 or fill out the form below regarding what kind of wordress service you need for your law firm.

What is Local SEO Marketing in 2017? Read More »

Local SEO Lawyer Tips

Law Firm Marketing, Lawyer Reviews, Legal SEO Marketing, Local Search Marketing /

LOCAL SEO TIPS FOR LAWYERS Local Search Marketing for Attorneys We provide local SEO services to lawyers in any city across the United States.  Local SEO is more important then ever before. Why? Well mainly because it usually comes up before organic rankings, but also because it can be easier to rank for because you wont have as many competitors in some cases.  Also since mobile has become so big, it makes sense that they would see local results first when searching for local businesses on their mobile phones. So bottom line is that you want to focus on Local, Mobile and Video more then ever. Here are a few tips for your law firm local SEO campaign. 1 – Optimize your title tag with the city/cities & services you offer.  Ex – Chicago Personal Injury Lawyer or 60602 Injury Lawyers 2- Keep the URLs neat and clean. Eg. www.xyz.com/air -conditioning.html 3 – Avoid having duplicate content on the website. UseSiteLiner/CopyScape to check for duplicate content. 4- Your images must have descriptive ALT tags and filenames, because this is what search engines read while looking for images. (Use a WordPress plugin) 5-  Do blog posts that are focused on your local area and include keywords related to your practice area and all the location areas. 6 – Add Practice area and location keywords in the titles and descriptions of each page and post. 7 – Install Google Webmaster and Bing Webmaster Tools and Google analytics. 8 – Make sure your existing Citations all have the exact same NAP (Name, Address and Phone #) 9- Get as many Citations as you can, but focus mainly on citations from other LOCAL Area website. So if you can get a listing on a local area directory, another local business or better yet a chamber of commerce type website, that will be a more valuable citation.  Remember a citation is just the listing of your business with its contact info. A Link is not needed BUT if you can also get a link to your website, do that! 10- Get REVIEWS for your Google My Business listing.  The more 5 star reviews you can get the better all around.   You want to make sure that when your firms listing comes up in the Google 3 pack, that it stands out from the other 2 law firms by having more 5 star reviews.  

Local SEO Lawyer Tips Read More »