Mobile for Lawyers

Create a Mobile PPC Campaign at Google AdWords

Google AdWords, Google Search Engine, Mobile Advertising, Mobile for Lawyers, Pay Per Click Marketing /

What is Google AdWords? Google AdWords is Google’s main advertising product and main source of revenue. Google AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. Google Adwords MOBILE Interested in showing ads on mobile devices? AdWords allows you to target high-end mobile devices, WAP-enabled devices, or both. High-end mobile ads look like desktop ads and can show on high-end mobile devices, like smartphones. WAP mobile ads are shorter than normal ads and can show only on WAP-enabled devices (sometimes called “feature phones”). High-end mobile ads High-end mobile devices, such as smartphones, have full Internet browsers and can display websites similar to the ones you’d see on a desktop computer. To compensate for the smaller screen size, these devices typically allow you to zoom in and out to more easily navigate around a page. High-end mobile ads come in two varieties: text ads and image ads. High-end mobile text ads: These ads look like normal text ads that you’d see on a desktop computer. The main difference is that we can show more ads per page when someone’s searching on a desktop computer, and fewer ads per page when someone’s searching on a mobile device. High-end mobile image ads: These ads are similar to normal image ads that you’d see on a desktop computer. However, the most common size for ads on mobile devices is the 300 x 50 banner. Learn more about mobile image ad sizes. To have your text ads run on mobile devices, just select the “Mobile devices with full browsers” device option when creating your campaign. To have your image ads run on mobile devices, make sure your campaign is opted in to the Display Network. To run on mobile apps and sites that are designed for mobile devices, your image ad size should be 300 x 50. WAP mobile ads WAP-enabled devices let people browse mobile websites that are specifically designed for small mobile devices. These websites are typically much simpler than the full-fledged websites you’d normally see on a desktop computer. WAP mobile ads come in two varieties: text ads and image ads. WAP mobile text ads: These ads have two lines of text, with as many as 12 or 18 characters per line, depending on the language you use. Your website URL appears on the third line, if you want to enter one. You can also add a “Call” link that allows customers to call you directly from your ad. WAP mobile image ads: These ads look like whatever image file you’ve uploaded. See our guidelines for WAP mobile image ads. Google Mobile AdWords Pay Per Click Marketing for Attorneys Pay Per Click Marketing (PPC) is one of the best ways to market your legal site. Its a way to control when your ads shows up, how often and you can also set a budget per day or per month. Its a great way to drive focused and qualified traffic to your site. Google Adwords MOBILE is a really good idea because right now the cost per click (CPC) is lower typically on mobile search vs. normal search. We can help your lawyer practice succeed via Google Adwords for Mobile. We have helped many lawyer clients market via Adwords and have driven a steady stream of qualified visitors that have turned into new clients. Google Adwords is one of the best ways to market your lawyer site online and it can give you immediate results. MOBILE is getting bigger and bigger and now is the time to get in and this is one way to do it and an easy way, do it! Contact us at 630-393-0460 or visit our Google Adwords for Attorneys page.  

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Mobile Industry Stats

Mobile Advertising, Mobile for Lawyers /

More mobile industry stats showing that more people are using mobile and more people are going to use mobile ! By 2015, 81% of U.S. cell users will have smartphones (Source: Goldman Sachs, 2011) Android expected to have 31pc market share by 2016 (Source: IDC, 2012) 53% of American consumers use their smartphones to access search engines at least once a day (Source: Google and Mobile Marketing Association Survey) Globally, 80% of consumers have used computers to access the Web within the previous seven days. Sixty percent used their mobile devices to do so (Source: Google and the Mobile Marketing Association Survey) By the end of 2011, Android is predicted to have nearly 40% of the total global market share, with Symbian at just over 20%, the iOS platform with 16% and RIM 14.9% (Source: IDC 2011 report) US mobile subscriptions officially crossed the 100% penetration mark in Q4 2010 (Source: Chetan Sharma Consulting) The smartphone market is now larger than the PC market. Smartphones outsold PCs in Q4 of 2010 101 million to 92 million (Source: IDC) Smartphones and tablet computers will increase mobile Web traffic by 26 times during the next four years (Source: Cisco Systems, 2011) 86% of mobile internet users use their mobile device while watching TV with 37% of those browsing the internet for non-related TV material (Source: Yahoo, 2011) The number of Smartphone users worldwide is predicted to exceed 1 billion by 2014 (Parks Associates, 2010) 25% of US mobile web users only access the web from their mobile phones (Source: On Device Research, 2010 as reported by MobiThinking) It is predicted there will be 80 million new smartphone users in 2011 added to the already existing 60 million consumers who already own one (Nielsen, 2010) It is expected that half of the US population will use a Smartphone by the end of 2011 (Asymco.com, 2010) More than 65 million smartphones are to ship in 2010 in North America (Canalys, 2010) Mobile is predicted to be bigger than internet in 5 years (Morgan Stanley, 2010) 74 percent of online retailers have already, or are currently, developing a mobile strategy(Forrester Research study produced in conjunction with Shop.org, 2010) The number of available mobile retail applications has increased 350% from 2009 to 2010 (Acquity Group) 7% of Internet Retailer’s Top 500 e-retailers have downloadable mobile apps available to consumers (Internet Retailer, 2010) 44% of retailers plan to enable a mobile app in 2010 (Forbes Insights) Apparel, accessory and footwear retailers plan to spend an average of $65,000 on mobile this year (Internet Retailer, 2010) BlackBerry, iPhone and Android devices will account for over 80% of smartphones shipped in the region this year (Canalys, 2010) Source: http://www.digby.com/mobile-industry-resources/mobile-industry-statistics/

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Mobile Stats

Mobile Advertising, Mobile Apps, Mobile for Lawyers /

Mobile is growing bigger and bigger every day and below are some of the recent stats about the growth of mobile.  Make sure your law firms site is in a mobile friendly format and consider setting up a Mobile App for your legal practice. Mobile Commerce and Engagement Stats 47% of consumers confirm they use their smartphone to search for local information, such as information about a local store they want to visit. 46% of consumers look up prices on a store’s mobile site, and 42% check inventory prior to shopping in the store (Source: Local and the e-tailing group, 2012) Nearly two of three shoppers use at least one device to research and purchase while shopping, and 28% use two devices at a time. More than one in three shoppers made at least one purchase with their mobile devices during the past six months, and tablet shoppers have an even higher propensity to make a purchase on the device, with one in four having purchased six times or more in the past six months (Source: Local and the e-tailing group, 2012) The number of US mobile phone owners who have used 2D barcodes in the past 3 months increased from 1% in 2010 to 5% in 2011 and reached 15% among smartphone users (Source: Forrester, 2011) 62% of shoppers search for deals digitally for at least half of their shopping trips (Source:GMA/Booz & Company Shopper Survey) 50% of U.S. cellphone users have smartphones (Source: Nielsen, 2012) 55 percent of consumers express an interest in mobile coupons but only 10 percent have actually received one from a merchant (Source:Mercator Advisory Group, 2012) 66% of Americans ages 24-35 own a smartphone (Source: Nielsen, 2012) 18 percent of consumers have redeemed a mobile coupon in the past 90 days (Source: Mobile Audience Insights Report from JiWire, Feb 2012) 21 percent of consumers search for a coupon on their mobile device while in a store (Source:Mobile Audience Insights Report from JiWire, 2012) 80 percent of mobile users prefer locally relevant advertising and 75 percent are more likely to take an action after seeing a location-specific message (Source: Mobile Audience Insights Report from JiWire, 2012) 52% of adult cell phone owners use their devices while in a store to get help with purchasing decisions (Source: Pew American & Internet Life Project, 2012) 1.2 billion apps were downloaded during the holiday week between December 25-31 (Source: Flurry, 2011) On Cyber Monday, 10.8% of people used a mobile device to visit a retailer’s site, up from 3.9% in 2010. Additionally, mobile sales grew dramatically, reaching 6.6% on Cyber Monday versus 2.3% in 2010 (Source: IBM’s fourth annual Cyber Monday Benchmark, 2011) Sixty-five percent of mobile users said they used their mobile device to find a business to make an in-store purchase (Source: Google, 2011) Forty-three percent of mobile shoppers have downloaded a retail app (Source: Retrevo, 2011) Approximately 52 percent of smartphone users will use their device to research products, redeem coupons and use apps to assist in their holiday gift purchase (Source: Acquity Group, 2011) Sixty-seven percent of consumers plan to make a purchase via mobile this holiday season (Source: PayPal, 2011)

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Google: 1 Billion People Will Use Mobile As Primary Internet Access Point In 2012

Google Search Engine, Mobile Advertising, Mobile for Lawyers /

Former AdMob executive Jason Spero, who is now Google’s head of mobile sales, took the stage earlier today at the Mobile World Congress event in Barcelona to offer up some new,global smartphone user survey data and 2012 predictions. The Google-sponsored survey had a sample size of roughly 1,000 respondents in each of the represented countries: US, UK, France, Germany, Spain and Japan. The data reflect that mobile search usage has nearly 100 percent penetration among smartphone owners, most of whom search at least once a week. Though it’s not made clear in the data released I assume this is browser-based search and does not include search via mobile apps. Google’s browser-based mobile-search share is 97 percent globally, according to StatCounter. In addition Google’s Spero offered mobile predictions for 2012: More than 1 billion people will use mobile devices as their primary internet access point. There will be 10 days where >50% of trending search terms will be on mobile Mobile’s role in driving people into stores will be proven and it will blow us away “Mobile driven spend” will emerge as a big category Smartphones will prove exceptional at driving a new consumer behavior Tablets will take their place as the 4th screen New industry standards will make mobile display easy to run 5 new, mobile first companies will reach the Angry Birds level of success The ROI on mobile and tablet advertising will increase as a result of the unmatched relevance of proximity The intersection of mobile and social will spark a dramatic new form of engaging consumers 80% of the largest 2,000 websites globally will have an HTML5 site One million small businesses globally will build a mobile website This is all amazing information and it shows that mobile is just taking over. So its time to think about your mobile presence.  Can people find your site when they are on a mobile device and if so, is it setup for mobile users?

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Creating a Mobile App for your Lawyer Site

Mobile Apps, Mobile for Lawyers /

MOBLE APPS FOR LAWYERS Everyone today knows what an “App” is and has probably downloaded one on their Iphone, blackberry or other smart phone device. Apps for lawyers are a somewhat new marketing tool and not one that many lawyers have utilized.   It seems that mostly personal injury lawyers have mobile apps but more and more attorneys are creating mobile apps of their legal sites just becasue so many people are using mobile phones these days to access the Internet.  

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Over One-Third of American Adults Now Own a Smartphone

Iphone For Lawyers, Mobile Advertising, Mobile for Lawyers /

Any more proof that you need a strong mobile site? It should come as no surprise to anyone that more people are browsing the web from their phones than ever before.  For the past few years, not only have more people decided that smartphones should play an integral part of their daily lives, but those smartphones have gotten better, faster, stronger. The Pew Internet & American Life Project has just released a new study that shows more Americans now own smartphones than have college degrees. According to the survey, 83% of Americans own some sort of cellphone and 35% own a smartphone – as defined as running on iOs, Android, Blackberry OS or Windows 7. Of those that own smartphones, 87% said that they use it for email or to browse the internet.  68% said that in a typical day they use their smartphones to access the web.  And here’s the big number – A quarter of those surveyed said that they access the internet mostly on their smartphones.  That’s right, for 25% of Americans, the smartphone has virtually replaced the desktop of laptop. These “smartphone mostly” internet users are more likely to be young, non-white women according to the survey. And using a smartphone definitely makes it more likely that a person will use the phone for browsing the internet.  Only 28% of total cellphone users said that they browse the internet daily on their devices. The breakdown of smartphone ownership also has definite economic, racial and generational markers. The more financially well-off a person is, the more likely they are to own a smartphone.  Of individuals earning over $75,000 a year, 59% reported owning a smartphone.  That figure is 48% when it comes to those with college degrees. The people most likely to own a smartphone fall into the age range of 25-34.  Race also plays a factor, as 44% of the African-Americans and Latinos surveyed said they own a smartphone. Only 30% of the whites surveyed reported ownership.  The research also confirmed that African-Americans and Latinos were much more likely to use their devices for internet browsing, games and multimedia content. Finally, according to the study, Android is the most popular platform, followed by the iPhone and Blackberry in a dead heat for second place. What’s the takeaway?  Not only are people using smartphones more and more, but they are using them to access the internet.  Some are even solely using their mobile devices to browse the web.  Having an easily browsable, functioning mobile site will become even more important as this trend continues to grow.   – Source ********* This is a good story and Ive been saying for awhile that your law firm site needs to also be easily readable on a mobile device.   Most sites are readable enough, but its important to have a mobile version of your site that is easy to read, navigate and contact you. We help lawyers create mobile versions of their sites, contact us for further information on lawyer mobile.

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60% Of Mobile Users Click Ads Weekly

Mobile Advertising, Mobile for Lawyers /

More than 60% of mobile consumers click on mobile ads at least once a week, according to new research from mobile ad network Mojiva and InsightExpress. Of that group, about 20% are especially responsive, clicking on ads several times a day. The study, based on a poll of 100 random users on the network, also found that about half or more of respondents would be willing to play a game, download an application, visit a Web site or watch a video as a result of seeing an ad. Less than a quarter (22%) said they would go as far as purchasing a product and only 17% would use an ad’s tap-to-call feature. When it comes to ad units, about 21% on average indicated they would notice normal banner ads, video ads, interactive ads and animated banner ads. Surprisingly, only 2% said they would pay attention to screen takeover ads. The study suggested that’s because the aggressive approach these ads take may alienate users. But even if users find takeover ads a turnoff, how could they not notice them? In terms of ad content, people were most likely to be receptive to ads related to retail stores, weather, restaurants and bars. That makes sense, given that people use mobile phones on the go. Among topics or industry categories queried, ads related to magazines, airlines, traffic and banks had the least interest for users. Roughly one-third said they use their phones mostly “offline” for calling and texting, one-third use phones equally online and offline, and about the same proportion spend most of their time browsing the Web, checking email or doing other things online. In terms of demographics, whites make up almost half (47%) of users, while African-Americans make up 26%, Hispanics 9%, Native Americans 3%, “Other” 4%, and 11% did not respond to the question. Seventy percent or more of survey participants said they are responsible for household purchases in each of the following product categories: groceries, restaurant meals, personal items and/or electronics. For 60% of users, annual household income is below $40,000. The Mojiva network overall had more than 100 million unique U.S. users and 471.4 million globally in April. Source

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Creating a Mobile Version of Your Law Firm Site

Mobile Advertising, Mobile for Lawyers /

Its pretty obvious now that mobile devices are for real and many people are using them. So it would make sense that you probably would want to make sure that someone who views your firms site on a mobile device, sees a version that is easy to read, easy to navigate and has your firms contact info, including your phone # readily available. MOBILE SITES FOR LAWYERS If you don’t have a mobile version of your site, that means that someone on a mobile device will see your site just like they would on a desktop. For some sites, its not that big of a deal because they have a basic text rich site. Yet for bigger sites that have flash animation, they can pose problems in that first most mobile devices, including the Iphone can’t read flash, so you basically have a big blank spot where the flash animation normally would be. Then also normal sites that look good on the desktop, sometimes don’t look as good and are usually harder to navigate. So some users who found the site might just give up and go find another site that is more mobile friendly! CREATING A MOBILE SITE FOR YOUR LAW FIRM Creating a mobile version of your site can be done in a number of different ways.  It depends on how your site is currently setup.  If your site is setup in WordPress, you have  a lot of different options on ways to get your site setup for mobile.  If you have a html regular site, then there are other ways to get a mobile version of your site.  Ive used a service called Mofuse and basically you setup a site using tools and you can add different elements to the mobile site. Then you would setup a custom domain name like M.lawdomain.com and then you would have some kind of script setup so that it would detect if someone was on a mobile device and direct them to the mobile version. WORDPRESS MOBILE SOLUTIONS FOR ATTORNEYS Ive found that using wordpress plugins for the mobile site is the best solution.  Another reason to upgrade your current legal site to WordPress, it just has more flexibility and makes certain tasks easier.  There are a number of different plugins you can use to mobilize your attorney site. Most of them are setup so you dont use a custom domain name and instead your URL stays the same.  You can have your posts come up on your mobile site, or you can instead redirect it to any other page in your site, including your contact page or a special page you create for mobile users.    You have a lot of options but the goal is to make it easy for the user to view the pages and posts in your site, and to also make it easy for them to contact you, including the ability to click on your phone # and instantly call you on the mobile devise they are using. If you look at this site on a mobile device, you can see an example of how the site would look. We have helped a number of lawyers create mobile versions of their sites, contact us today to see how we can help your law firm create a mobile site.

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