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Lawyer SEO Marketing Services

Google My Business, Law Firm Marketing, Legal Internet Marketing, Legal SEO Marketing, Organic Search Engine Optimization / AI Law Guy

SEO Marketing for Attorneys Is your lawyer website highly ranked? Is it ranked for right keywords at Google? Sometimes just knowing what keywords to focus on is half the battle. Then you can write content around those keywords and create videos to use around the keywords. How Do You Get a Lawfirm Ranked at Google? Thats the million dollar question and the easy answer is you pay Google to do it! This is done via Google adwords and some lawyers will do this no matter how well that are ranked at the organic search results or local seo results. If you want to get your law firm ranked higher at Google, focus on CONTENT. You want to write 600 plus word posts and the longer the better usually. You want to keep people on your site for as long as possible. This is a new ranking signal for Google, User Experience and how well they interact with your site and pages. If Google sees you have a high bounce rate and that people that find your site leave right away, thats not good for organic SEO. You want people staying on your lawyer website for as long as possible. So longer posts, images like infographics and engaging videos can help people stay on your site longer. This is part of overall formula but solid content and links from other sites are the biggest factors. SEO FOR SMALL LAW FIRMS AND SOLO LAWYERS Search engine optimization (SEO) is a marketing strategy where you work to increase the visibility of a website in a search engine’s unpaid results. SEO is often referred to as “natural,” “organic,” or “earned” results. As a general rule, the earlier (or higher ranked), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine. So really most lawyers think that what they want is to be ranked #1 for a term like Chicago Lawyers…. or even the more specific Chicago Tax Lawyer or Asheville Accident Attorney. Yet really those terms are much more competitive and really wouldn’t bring in a ton of traffic. So what you want to really focus on are the long tail keyword phrases. The more content you can create, the more likely your legal website is going to be ranked for a LOT of keywords that you didnt even intend on it ranking for, but that are relevant. Like obviously if your Just a Chicago Criminal Lawyer, you dont want to be ranked for a Divorce Lawyer term, only terms related to criminal defense in that location. Yet there are a lot of different types of keywords people will type in when searching, usually they will type in long searchs like “Find a tax lawyer with good reviews in Chicago, Illinois” thats a 10 word phrase. So the more content you can write, the better your organic SEO results are going to be. —> FREE LAWYER SEO SITE ANALYSIS Google My Business for Lawyers Google My Business (GMB) is more important then ever and should be one of the first things that you do for your law firms Internet marketing strategy. Google is obviously the most important search engine but usually people think organic results and where your ranked for certain keywords. Yet really its possible that even if your firm has low or no organic rankings, you can possibly dominate the local seo results. This is done by optimizing your GMB lawyer listing and doing a few things that will help get your LAW FIRM ranked on the first page of the search results in the Google local 3 pack. AKA the Goldmine. GOOGLE MY BUSINESS FOR LAWYERS FORM [Contact_Form_Builder id=”13″]

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Has Google’s August Broad Core Algorithm Update Made Your SEO Rankings Drop?

Google Search Engine, Google Updates / AI Law Guy

Google SEO Rankings for Lawyers – Latest Google Update…. On August 1st, 2018, Google released a broad core algorithm update that seems to have had an impact on both local and organic rankings. One of the functions of the update has been to demote advice pages with questionable expertise, authoritativeness, and trustworthiness (E-A-T) in rankings. YMYL (Your Money or Your Life) websites and pages seem to have been a particular focus. You’ll no doubt have noticed, whether from reading the news or experiencing its effects yourself, that on August 1st, Google released what it’s called a ‘broad core algorithm’ update. This is the same way it referred to the updates in March and April, perhaps in an effort to move away from the irregular, major updates like Possum, Pigeon, Panda, etc. which inevitably send shockwaves throughout the SEO and content industry. What is E-A-T in SEO? E-A-T stands for ‘expertise, authoritativeness, and trustworthiness’ and plays a big part in Google’s Search Quality Guidelines. I’m going to assume you don’t have the time right now to read the 164-page PDF I just linked to, so I’ll summarise this for you here. Making expertise, authoritativeness, and trustworthiness big factors in Page Quality is Google’s way of trying to avoid negatively impacting people’s lives. By ranking sites that offer questionable advice from non-authoritative sources lower than more authoritative ones, they reduce the risk of searchers being scammed, or in more extreme cases, suffering worse physical and mental health. For example, as Google states in its guidelines, with regard to medical sites, “High E-A-T medical advice should be written or produced by people or organizations with appropriate medical expertise or accreditation. High E-A-T medical advice or information should be written or produced in a professional style and should be edited, reviewed, and updated on a regular basis.” This approach extends to news articles (something that’s particularly relevant these days), information pages, financial/legal/tax advice, home improvement sites, and even pages on hobbies such as photography or musicianship. Qualifying a website or content creator’s expertise, authoritativeness, and trustworthiness, without performing deep research into authors’ experience or qualifications, is highly subjective, so it’s assumed that Googlers have a way of fairly quickly assessing these factors for millions of websites. In this update, it would seem that websites with low E-A-T are being hit the hardest, so if you’re working with a local business with a tendency to overreach their expertise with their site content, you’ll want to look carefully at its site rankings and assess whether it’s time to find another way to highlight the worth of the site and business. What is a YMYL website? Another term that’s cropping up more since Google’s August core broad algorithm update is YMYL, which stands for ‘Your Money or Your Life’. What Google calls YMYL websites are closely tied to E-A-T, as they include pages that “could potentially impact the future happiness, health, financial stability, or safety of users.” YMYL isn’t a statement of quality; it’s more a category of page or website that has the potential to significantly affect someone’s life, for better or for worse. These include the following (per Google): Shopping or financial transaction pages Financial information pages Medical information pages Legal information pages Legal information pages News articles or public/official information pages important for having an informed citizenry Other (based on evaluator judgment) I’d encourage you to take a look at page 9 of the Google Search Quality Guidelines for more details on these. Conclusion This latest algorithm update, if what we’re seeing from the community is to be believed, may well have been focused on demoting YMYL pages with low E-A-T. Whilst this will definitely impact websites like forums with low-quality advice, it should be noted that local businesses are just as at risk (as shown by Joy and Marie above) from providing advice that doesn’t come from a place of expertise, authoritativeness, and trustworthiness. Google is basically saying here that you MUST create high quality content to prove your an expert, and if you do, you will be rewarded with higher rankings. That actually seems fair and is a huge reason for lawyers to have more content done. Write articles, do blog posts, create FAQs, create many videos.

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Google My Business (GMB) Marketing for Lawyers

Google My Business, Google Places, Google Search Engine, Legal SEO Marketing, Local Search Marketing / AI Law Guy

Google Local SEO for Attorneys We have a special going for lawyers who want to get top Google My Business rankings and get more 5 star reviews from Google. You can try this for FREE for 30 days to see how it works and only pay $499 and 99 per month for ongoing local seo and review marketing work. We have put together a package for lawyers that covers what any lawyer needs…….. #1- To have your firm listed in the Google Local 3 pack for keywords related to your practice #2- To have a system setup to make it easier to get 5 star reviews at Google #3- To have new Images, Videos and Content created and used on your blog and social media accounts #4- To have your NAP (Name, Address and Phone #) all setup and consistent across all sites. #5- To have high quality citations setup for your lawfirm at a number of different related sites and directories. #6 – Having a Press Release done announcing any news related to your law firm. The press release will then be distributed to 100’s of news media sites and will contain a link to your website and your firms NAP, Name, Address and Phone #, which are then citations that are listed at numerous high ranking and trusted media sites. This can have a big impact on your Local SEO results. * This is an advanced feature performed after first month and part of ongoing monthly service. ** SPECIAL Lawyer Local SEO & Reviews Package – 100% FREE FOR 30 Days, No Commitment and if your not satisfied with the results after the first 30 days, you can cancel and pay nothing. After the first 30 days, then it’s a one time flat fee of $499 and then mk$99 per month for the ongoing Local SEO & Review work on your site. You can cancel anytime and no contracts. Sign up now below to start your free 30 day trial. We will start the initial work to get your site better listed in the Google 3 pack, have the review system setup and create graphics and videos for your firm. We are confident that you will want to continue the service after you see the initial results. We then have a number of advanced things we will do including the creation and distribution of a press release with your firms contact information. [Contact_Form_Builder id=”13″]

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Social Media Marketing for Lawyers

Social Media Management, Social Media Marketing, Video Marketing, Videos / AI Law Guy

PPC for Lawyers – Social Media Marketing Social Media is big and Social Media Marketing is getting bigger every day. Social Media Marketing is different then Social Media Management. Social Marketing is more about doing Facebook Ads and other paid advertising at different social media sites like Twitter, LinkedIn, Pinterest and others. DOES SOCIAL MEDIA MARKETING WORK FOR LAWYERS? Ask Joey!! Social media management for lawyers is about managing your different social media accounts, doing posts of new content, videos and images and then doing that on a regular basis. Sometimes and a lot of times you combine the two. If your doing a facebook post and then you boost that post or do some kind of facebook ad around the post, then your doing both. Social Media Marketing for Lawyers Social Media is another way to advertise your law practice and possibly get new clients. A lot of lawyers do not use social media at all, let alone for marketing. So that should mean its wide open for those that decide to use it! No doubt most of the time I see that getting clicks are cheaper at Facebook ads vs. Google adwords. Yet you can not bid on keywords at Facebook like you can at Google adwords. Its a different kind of advertising. Its more about targeting the right people and then also using the facebook pixel to track visitors to your website, then you can do campaigns of ads that only get shown to those people who showed interest in your site in the past up to 180 days. Many other things you can do with facebook marketing and you should at least take a look and see if it would be a good fit for you. SOCIAL MEDIA ACCOUNTS TO DO SOCIAL MARKETING #1- Facebook #2- Twitter #3- LinkedIn #4- YouTube So first off you want to make sure these social media accounts are setup and optimized with images for your logo and banner. Then you want to make sure that you update these accounts with content, images and videos. Then you can run ads at the different programs and use the content you posted along with images and videos. We can help you setup the accounts, then create different ad campaigns that consist of different ad groups. Each Ad group will focus on a different audience and within each ad group we will have 2-5 ads running. These ads will have different images, videos and ad copy. You want to test out what works and sometimes you need to spend a little money to get the best data, then once you optimize the campaigns, the costs can go down because your ads have a HIGH RELEVANCY SCORE with facebook. Contact us for a FREE Estimate for your law firm. ** Special Social Media Marketing Program for Lawyers – First Month FREE Special ** PRICING–> $500 FLAT Fee to Setup Program ; $300 per month for ongoing monitoring, content, images and more. —> Call us at 312-620-6190 or fill out the Social Media for Lawyers contact form to take advantage of this deal ASAP. —> 2018 Social Media Marketing for Law Firms —> 2018 Social Media Management for Lawyers

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Social Media Management SPECIAL for Law Firms

Featured Content, Legal Internet Marketing, Legal SEO Marketing, Social Media Management / AI Law Guy

LAWYER SOCIAL MEDIA MANAGEMENT We Will Manage Your Social Media Accounts & Create Content ** Special Social Media Management Program for Lawyers – First Month FREE Special ** PRICING–> $500 FLAT Fee to Setup Program ; $250 per month for ongoing monitoring, content, images and more. —> Call us at 312-620-6190 or fill out the Social Media for Lawyers contact form to take advantage of this deal ASAP. We have a special social media management program for lawyers that includes the following: Review and Optimization of your main 5 Social media Accounts (Facebook, Twitter, Google, Youtube and Instagram) Setup of any social accounts you do not have already setup – Includes graphic work for accounts. Setup of all social media accounts in special Legal Social Media Management Software that will keep track of all account, post content to all accounts. Creation of new Content to use within blog and social media sites (We can take existing content and images and create a video to use in a new post) Creation of high quality images to use in blog and social media accounts. Creation of high quality videos to use in blog, Youtube and Facebook. Curation of content to use from other related websites RSS feeds Setup of CONTENT QUEUES for different social media sites to post content automatically on a set 2-5 times per week. Social Media Reports showing traffic, Likes, Followers and other key info related to social media accounts PRICING–> $500 FLAT Fee to Setup Program ; $250 per month for ongoing monitoring, content, images and more. (*Additional social media accounts extra) —> Call us at 312-620-6190 or fill out the Social Media for Lawyers contact form to take advantage of this deal ASAP. —> 2018 Social Media Marketing for Law Firms —> 2018 Social Media Management for Lawyers CONTENT MARKETING CALENDAR There are a number of ways you can do this and I use a few different social media management programs that allow you to manage multiple accounts, post content on a regular basis and setup a schedule where you can post content from different sources to your different accounts. Sometimes you can post every hour of every day, or just once a week. The key is having the content and then setting up a schedule to have the content posted on certain times of certain days. MONITOR YOUR SOCIAL ENGAGEMENTS You also want to monitor your inbox and engagements of your social media content. If people have questions and post to your wall, the sooner you get back to them, the better. If people make comments, respond if you can and the more engagement that you can create, the better. CREATE UNIQUE CONTENT, IMAGES AND VIDEO Make sure you create a steady flow of new content, custom images and videos around the content. You can also currate content and find other blogs that have interesting or related stories and post those on your social sites. You can create a content queue for your facebook account and just have content post to your facebook page, then have a queue for your Twitter account and all other accounts. —> fill out the Social Media for Lawyers contact form —> 2018 Social Media Marketing for Law Firms —> 2018 Social Media Management for Lawyers

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Google SEO Five Step Special Package to #1

Featured Content, Google My Business, Google Search Engine / AI Law Guy

Do You Need Your Website Ranked Higher in Google? Thats an obvious answer but what you really probably need is website traffic of people looking for your legal services. Google organic traffic should be your #1 target, then having social media accounts setup and fresh content on a regular basis will help get your ranked higher in Google. You can rank #1 for many keywords if you do it right. We have put together a 5 Step Plan that will guarantee your law firm site comes up #1 at Google for keywords related to your local area and practice area. You want a LOT of keywords ranking at Google and the key to that is fresh content for your blog and social media sites. **** JULY SPECIAL – Google SEO For Lawyers Package – $3750 worth of SEO Services for $799!! No Monthly Fees!!! We are running a special this month for lawyers and now is the time to take action on your legal website. This package has EVERYTHING and a TON of value. The bottom line is that these days it takes a lot more to be ranked high in Google. You need content, social media sites, links, citations and more. You want to rank not only at Google organic search, but also Google Local and Google Video searches. This package has it all, money back guarantee. —> Fill out contact form to get started now. We are only taking the first 25 law firms for this special. (Read below for everything included in this package) Google SEO for Lawyers 5 Step Plan Step – I: Full Website SEO Health Check (Day 1) • Initial Backlinks analysis • Google Penalty Check • Competition Analysis Step – II: On Page Optimization: (week-1) • Keyword Research (12 best keyword suggestions) • On page Changes Up to 10 Pages • Title Tags Optimization • META Tags Optimization • Content Optimization • HTML Code Optimization • Internal Linking Optimization • Heading Tags Optimization • Images Optimization • Hyperlink Optimization • Robots.txt Creation/Optimization • Sitemap Creation • Google Webmaster Tools Setup • Bing Webmaster Tools Setup • Google Analytics Setup & Integration Step: III: Social Media Marketing (We will create accounts if needed, or optimize existing social accounts) • Facebook Account Setup • Twitter Account Setup • Google+ Account Setup • Linkedin+ Account Setup • Instagram + Account Setup • 5 Unique Social Media Posting Step: IV: Local SEO Optimization (This is KEY to getting ranked on the Google My Business & Map Listings) • NAP Syndication • Google Business Page Creation • Bing Local Listing Creation • Local Map Optimization • 10 Local Citations listings • 5 Local Business Listings • 5 Local classified listing Step: V: Content Marketing & Link Building • Search Engine Submissions • 2 Blogs Writing • 10 Blog Posting Links • 10 Blogs Social Bookmarking Links • 1 Press Release Writing • 5 Press Release Links • 2 Guest Blogging Links • 1 Article Writing • 2 article links • 5 Image Sharing Links • 20 high authority directory links • 5 Social sites Links • 2 Video Sharing Links • 1 PDF Sharing Links • 2 Audio Sharing Links • 20 Social Bookmarking —> Fill out contact form to get started now. We are only taking the first 25 law firms for this special.

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Lawyers Need an SSL Certificate by July per Google

Google Search Engine, Google Updates, Site Security, SSL Security / AI Law Guy

GOOGLE SEO MARKETING FOR LAWYERS: SSL is Needed Upgrade your WEB HOSTING to a webhost that automatically gives you the SSL Security certificate and so that you have the https instead of the standard http. When people on Google chrome visit a site without SSL, they will warn them that its NOT SECURE. That will turn a LOT of people off bottom line. Also its possible that you will get a boost in your organic SEO rankings by having SSL, so its really a no brainer and you should upgrade ASAP. —> Contact us about setting up SSL for your law firm. Google Chrome to Flag Sites with SSL Certificates as Insecure GOOGLE HAS MADE JULY AS THE DEADLINE FOR SSL On February 8th, Google made clear its intentions to formally mark websites lacking SSL Certificates (the certificate which once installed on the website results in an HTTPS secure URL string) as insecure. Google has confirmed a date of “early July 2018” as the start date. They have also disclosed how they will alert web surfers of the non-HTTPS status, or not secure. Sites that remain on the HTTP non-secure protocol will be flagged with a warning in the URL bar of the surfer’s browser. The non-secure flag will be built into the release of Chrome 68, which will be ready for download in early July. HTTPS encryption growth shows that most site owners are taking Google’s warnings seriously. However, it remains that a large group of site owners has been less than motivated to make the change. This adaptive lag is likely a result of confusion over what HTTPS encryption is, the annual cost associated with HTTPS encryption maintenance, and general laziness. WHAT IS AN SSL CERTIFICATE? An SSL certificate is a security certificate that once installed on a web server activates a secure connection between the browser the surfer is viewing the content on and the web server that the content is derived from initially. The website’s URL protocol will change from HTTP to HTTPS. Currently, a security padlock will also be present in the URL as a way to further signal the status of the website’s Google SSL certificate. SSL certificates help the web cut down on instances of cybercrime that are often performed through security loopholes in web browsers. If the connection between the surfer’s web browser and web server are not secure through an SSL connection, a moderately skilled hacker could seize information, such as credit card numbers, as it is being typed into a form on an unsecured website. SSL SECURITY FOR LAWYERS Why are Google SSL Requirements Important? —> Establishes Trust and Builds Brand Power —> Provides Encryption of Sensitive Information —> Provides Authentication —> Contact us about setting up SSL for your law firm.

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Summer Google SEO Marketing Special

Top 5 Uses of Chatbots for Law Firms

Chat Service, Chatbots, Featured Content, Legal Internet Marketing / AI Law Guy

Top Reasons Chatbots Work for Attorneys Since the beginning of modern digital era, having live chat features on websites has been vastly engaging for the law firms that are interested in conversions and bringing a special touch to collect leads from their website. And that is where chatbot for attorneys comes in. Chatbot for lawyers is a new evolving technology that solves the present market deficiencies through an intellectual software solution. The main reason to have a chatbot setup is to not let any potential clients that come to your site just leave without possible leaving their contact info. If they leave, they are gone. If the chatbot gets them to start chatting and leave the phone and email, then you can contact them and follow up and maybe they become client, thanks to your chatbot! HERE ARE FIVE REASONS CHATBOTS WORK FOR LAW FIRMS 1. Chatbots are 24/7 Assistants that offer ease of access Your Chatbot does not need a break or a vacation like the human workforce. It works 24/7 to provide the customers with legal help whenever and from wherever they need it. This technology could add a lot to the legal firms’ services making them better, smoother, and more proficient. You can train your chatbot, like you might train someone who is going to handle the live chats. You can provide answers to a variety of questions your potential clients might have. You could program the chatbot to give info on each lawyer in the firm, answers to questions about specific practice areas and many other things. As time goes on, you can learn from the answers you get from people using the chatbot. The chatbot also learns via Artificial Intelligence and can add new questions people might have. This is a big difference from a chatbot for facebook, here the chatbot will only give answers that you program, their is no AI in that case. 2. Chatbots Are Quick to Repond to People Chatbots understand natural language questions and are quick to respond with serviceable and supportive legal information in simple English. A user can chat with the chatbot to get whatever information he or she need. They are also very beneficial for people doing introductory research. Its chief benefits are easiness and accessibility, which means that anybody can find appropriate legal information. The bottom line is that if someone comes to the website after hours or really anytime, it looks good that the firm would have a chatbot setup that can potentially help someone answer a question they might have. They might just need directions, or want to read your reviews, or want to know if you give a free consultation. These questions can easily be answered by the BOT, thus taking some burden off whoever else might have to answer these questions. 3. Chabots help collecting data Chatbots come equipped with a tool to gather, study, and optimize the data. By using a chatbot, a legal firm can go through the conversation record to trace and evaluate the engagement process of the users. It helps them in identifying users’ behavior and the potential leads. If the firm knows how often the clients make use the chatbots, what their queries are, and what motivates their continual involvement, it proves to be a very valuable asset, which offers new perspective for the firms and encourages them to enhance their commercial practices. The chatbots can collect a users email address and phone # and email you right away with this valuable info. You can also go back through the chats and gather info that you might otherwise have no record of. 4. Chatbot for Customer Service & Educational Purposes Chatbots for lawyers can also be used to engage and educate a client. As modern technology, for instance natural language processing helps in developing clients’ online association with legal firms as it converts the one-way communication into a mutual dialogue. It helps the lawyers in demonstrating their expertise and share new and significant content pertaining to the laws and policies of their residing city or country. You can setup the bot so it has a customer service script vs. a lead generation script if your main goal is to provide customer service to the people that visit your lawyer website or blog. The customer service script is more setup to provide as many answers to potential questions a user might have. 5. Chatbot for possible Lead Generation Chatbots can be used for lead generation by simply engaging the user on the website and getting them to leave their contact info. Some people might not want to go through hassle of calling a firm or even filling out a contact form, yet some people like the idea of instant satisfaction to a question that is on their mind. So if the chatbox comes up, they very well might start typing a question they have and then wind up leaving their contact details, as well as describing their legal problem. Looking at it from the outsider’s point of view, chatbots are a win-win situation for both clients and the law firms as they help and improve clients’ engagement while providing a valuable tool for lawyers to generate fresh leads and expand the clients’ base of the firm. In last few years, the chatbot environment has been flourishing in almost all the sectors. Legal expertise and digital revolution give lawyers vital competitive advantages over their competitors and also helps them in bringing in new clients with new cases. When a legal firm starts using chatbots, it sets free the lawyers or human representatives in customer support team from managing everyday repetitive tasks that are time consuming and allowing them to concentrate on more important tasks that are of higher value and effect for the firm. HIRE US TO CREATE A CHATBOT FOR YOUR LEGAL WEBSITE We can help you setup a bot like we have on this website. Your bot can be

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Facebook Ads for Lawyers

Facebook, Facebook Ads, Social Media Management, Social Media Marketing / AI Law Guy

Internet Marketing for Attorneys Facebook Social Media Marketing for solo lawyers and smaller law firms. Does it work? Does it make sense? YES AND YES FACEBOOK ADS & SOCIAL MEDIA MARKETING FOR LAW FIRMS Facebook ads are HUGE business for Facebook, just like Adwords is huge for Google. Facebook ads are different then adwords because your not bidding on keywords. Instead your putting up your ad and showing the ad to a specific audience. How specific and good that audience will determine how well your advertising goes. You want to show your ad to people who might want to see it, so for starters it should be shown to people who live within a certain mile radius from your firm and where your serve people. You can really pinpoint it and only show ads to people 5 miles from this zipcode, and people who are business owners, or are married or own a home. There are a lot of combinations and for lawyers its a littler trickier because they are not selling something that everyone might want. So you dont want to just show your ad to everyone and have it show up in some 18 year old high school seniors facebook feed or someone over 65 who is in town visiting. SELECTING THE RIGHT FACEBOOK AUDIENCE You can create as many different audiences as your want and thats the key. You want to create a number of different audiences and then test them out on the different campaigns you will run. So you will need to be creative and test different combinations of things out but sometimes it can be as simple as choosing people within 2 miles of a zipcode that make over a certain income, are married and in certain age bracket. USING FACEBOOK PIXEL AND CREATING RE TARGETING CAMPAIGN You want to get the facebook pixel setup on your lawyer site ASAP. This will help facebook track all the traffic that goes to your site. Then once that builds up a little, you can then create a pixel custom audience of JUST the people that visited your site over say the last 60, 90 or up to 180 days of stats. Then your ad would just be shown to those people on facebook. CREATING A CUSTOM AUDIENCE USING AN EMAIL LIST You can also create a custom audience from an email list. So if you have a client list of say 500 emails of people who joined your newsletter or are somehow on your email list, then you can take that list and import it into facebook. They will then match that list up and find those people on facebook if they can, usually they can. Then just like the pixel audience, this audience of your email list will then see whatever ads you show. CREATING LOOK A LIKE AUDIENCES You can then have Facebook create a LOOK A Like audience which will take your pixel data and go out and find an audience that is pretty close to the people on that list and then create a new audience. You can then whittle that audience down and then test out different audiences on different campaigns. SETTING UP CAMPAIGNS, ADSETS AND ADS You will want to setup a campaign for each of your main topics that you want to promote. So if your a firm that handles bankruptcy and personal injury matters, you might setup 3 campaigns. One for each of those practice areas and then a general law campaign. So for the first campaign of Bankruptcy, you would then create ADSETS for each bankruptcy topic. The adset is where you will choose the audience that will see your ad and then under each adset you will have multiple ads. SO the first ADSET here would be General Bankruptcy and I would choose an audience, choose how much I will pay and how I will be billed (Per Click, impression, etc), THEN I would create ads under that adset which would have images or videos, along with text describing what the ad is about. So here it might just be an ad with the firm name and that it handles bankruptcy matters in that area. THEN you can create a 2nd ad which might have different text and images. THEN you could create the next adset for Chapter 7 Bankruptcy and then you would choose a new audience (You could here choose a pixel audience if you have this created OR an email list audience or any other custom audience) Then you would create different ads and then keep that process going. PAYING FOR THE ADS So the first thing to do is set a daily budget of no more then $5-10. Then also set an end date for your campaign so they are just going forever. Then you can choose if you want to pay every time someone clicks on your sites link OR you can choose to pay on impressions and a few other options. So this is another place it can be tricky and you need to pay attention to this and monitor things to see what works. Sometimes you need to stop campaigns and switch it up to something else. Change images, use videos, use different ad copy and landing pages. —> Social Media Management for Lawyers —> Social Media Marketing for Attorneys

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