Creating New Legal Blogs for your Legal Practice

New Legal Blogs, New Legal Web Design /

Creating Practice Specific Legal Blogs When doing Internet Marketing and SEO for your legal practice, you want to focus on getting ranked for as many keywords as possible. If you have multiple geographic locations and multiple practice areas, then its going to be hard to be ranked for all possible keywords with one site. One solution is creating multiple legal sites and/or legal blogs that focus on a specific niche practice area and location. This way you can focus the entire site on that one group of keywords, instead of trying to focus on many groups of keywords.  Yet this site must be unique and have different content then your other sites. Latest Legal Blog Design – Pasco Drunk Driving Lawyer An example of this is for a Florida Criminal Lawyer who has multiple offices and has many different kinds of criminal matters he handles.  We have helped him create a new website for a geographic location (Pasco County, Florida) and practice specific (DUI) blog. PASCO DUI LAWYERS Sandefer Law Firm 4625 East Bay Drive Suite 203 Clearwater, FL 33764 Toll Free:   866-786-5297 (LAWS) Clearwater   727-726-5297 (LAWS)   ** Visit Pasco DUI Attorneys This new blog has content all related to drunk driving and the Pasco County area. It also has pages of content related to the law firm, as well as links to main site and videos. The new blog also has other features such as  *  Free Consultation contact forms *  Attention Grabber pop up asking user to fill out form *  Social Media Icons setup on left side of all pages *  Videos on firm from YouTube *  Custom Twitter account setup with auto posting from blog *  Full Search Engine Optimization Setup  (Site is ranked in top 3 for most keywords)   Upgrading Your Lawyer Website It’s a good idea to upgrade your website every once in awhile. Sometimes you want to upgrade the design and graphics so it has a more appealing look.  Then other times you might want to upgrade so that you can have your site setup in a Content Management System (CMS) so that you can easily make edits to your site and post to the blog. NEW LAWYER WEB DESIGN We can help your law firm create a new legal web design or upgrade an existing site.  We can also assist you with Attorney SEO marketing, pay per click marketing, YouTube Video marketing and Social Media Marketing for Lawyers. Contact Lawyers Court at 630-393-0460 for a free Lawyer website Evaluation.  

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Top WordPress Plugins for Lawyers: Google XML Sitemaps

Wordpress Plugins, XML Sitemap /

Sitemaps are a way to tell Google, Bing and other search engines about web pages, images and video content on your site that they may otherwise not discover. It’s important to have a XML sitemap file created and if your using wordpress, you can setup a plugin that will automatically alert Google and Bing every time your site changes. Google XML Sitemap / Image Sitemap / Video Sitemap XML Sitemaps are a way to tell Google, Bing and other search engines about web pages, images and video content on your site that they may otherwise not discover. These plugins will generate a sitemap for your WordPress blog with all the URLs that are attached to your blog posts and WordPress pages. Google XML Sitemaps Google XML Sitemap for Images Google XML Sitemap for Mobile Google XML Sitemap for Videos The Video Sitemap plugin will generate an XML Sitemap for your WordPress blog using all YouTube videos that you may have embedded in your blog posts. Your Video Sitemap will includes web pages which embed videos from YouTube or which links to videos on YouTube. If a YouTube video that you have in your blog has been removed from YouTube, the record in the Sitemap file will be ignored by Googlebot. WORDPRESS SITES FOR LAWYERS If your a lawyer that has an older site, it might be a good idea to upgrade to a new WordPress site. Get a new design, layout and enhance your site with multiple plugins.  You can also improve your organic SEO rankings by setting up different plugins.  Contact us for assistance. We have a special deal going on with a low down payment and low monthly payments. [si-contact-form form=’1′]

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WordPress Plugins For Lawyers: Increasing Page Loadtimes

Website Speed, Wordpress Plugins /

WordPress allows you to further enhance your site by adding plugins. Most plugins are free and some are no brainers to add to your site. Page Speed Plugins Google and other search engines are obsessed with speed. A faster internet means better user experience. According to several reports that are widely available on the internet, user no longer have the patience to wait for a long time for a page to render.  This means “seconds”, and any site that takes more than 10 seconds (that’s a lot already) to load is nearing the borderline of loosing traffic. WP Super Cache / W3Total Cache – These plugins are highly recommended as they reduce page speed load time by serving cached version of your files. Essentially, these plugins generates static html files from your dynamic WordPress blog. After a html file is generated your webserver will serve those file instead of processing the comparatively heavier and more expensive WordPress PHP scripts. This improves the user experience (UX) of your site by increasing server performance, reducing the download times. Better UX, good for SEO. They really help a great deal but you have to make sure that they dont interfere with any other plugins. I find sometimes they can cause other plugins to not work correctly, so you have to sometimes test things out but usually they work fine and do make a difference. A faster loading website can not only provide a better experience for the user that is visiting your site, but it can sometimes make a difference in getting better organic SEO rankings for your lawyer site. Contact us today at 630-393-0460 or fill out contact form below for a FREE Web Site Analysis and Proposal. [si-contact-form form=’1′]

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Google Launches Webmaster Help For Hacked Sites

General Search Engine News, Google Webmaster Tools, Hacked Sites /

Has your lawyer site been hacked or compromised? If you are in doubt about the chances of your site getting compromised, the recent release of Google’s webmaster help for hacked sites should be a good indicator on just how widespread this problem is. If you have a website, be advised that it does not matter if it is big or small, your site stands an equal chance of being compromised. Perhaps, the more popular ones are more prone to attacks, but then again, those popular sites are likely to have increased “defenses” and proper “recovery plans” in place, in case something happens. How about your site? Google knows that this is not a small risk to site owners and in lieu of the ever increasing threats out there, has created a whole new section on how to tackle matters if your site has sadly been compromised. Start by reading these articles on how to increase your websites security, specially in you are on WordPress… WordPress Security Plugins, Protect Your Online Business WordPress Security For Blogs and Small Business, Why care? Create A Strong And Unique Password (oldie but still works) Password Management Guide (downloadable for free) The articles (and guides) above, if you have read and implemented some of the suggestions, will not guarantee 100% security. Nonetheless, it will help to increase your websites security and prevent as much as possible attempts to hack your site. Now, in the likelihood that those suggestion have failed to avoid your site from being compromised, this is where you may want to head over Google’s Hacked site help section for further information on how to deal with the problem. WATCH VIDEO FROM GOOGLE ON HACKED SITES Following the discovery that your site has been compromised, follow through the next steps, as provided on Google’s help for hacked sites. 1 Watch the overview (completed – you just watched it, right) Beginner 2 Contact your hoster and build a support team Beginner 3 Quarantine your site Intermediate 4 Touch base with Webmaster Tools Intermediate 5 Assess the damage (hacked with spam) or Assess the damage (hacked with malware) Advanced 6 Identify the vulnerability Advanced 7 Clean and maintain your site Advanced 8 Request a review Intermediate If you need assistance with your lawyer site that has been hacked or compromised, contact us today. [si-contact-form form=’1′]

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Google Plus Changes its Look

Google Plus, Google+, Legal Internet Marketing /

Google plus is Google’s answer to facebook and every Attorney should have a personal Google plus profile setup for starters. Then you also should have a page setup for your law firm. Google plus has made some big updates to the design of the pages and a number of other updates. It looks like these updates are to the Google plus pages and also to Google+ local pages. From Sara McKinley at Google: We spend lots of time listening to your feedback, and today we’re launching some profile and page updates that you’ve been asking for. These include: – A new tab for your Local reviews. In addition to your photos, +1’s and YouTube videos, there’s now a place for all your Local reviews. Highlight your favorite restaurants, or hide the tab completely via settings — it’s completely up to you. – An easier way to edit your info. The ‘About’ tab now consists of separate cards (like Story, Places, and Links) — each with its own prominent edit link. As always: you can share specific fields with specific circles, or keep them just for you. – Bigger cover photos, with a better aspect ratio. Cover photos are much larger than before (up to 2120px by 1192px), and they display in 16×9 when fully expanded. This way more images can be used as cover photos, and there’s more room for your selection to shine. I think this looks pretty good and lawyers needs to make sure they setup a Google+ Profle ASAP.  Contact us and we can assist you with this. [si-contact-form form=’1′]  

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Attorneys Setup Chat on Your Site

Chat Service, Law Firm Marketing, Lawyer Marketing Tips, Legal Technology News /

CHAT FOR LAWYERS Adding a chat box to your website can be a great idea and might be the difference between getting a new client or not.  Ive setup chat software for a number of lawyers and the results are solid. The bottom line is that sometimes people will come to your site and they are not really sure if they have a case or need your legal services.  You want to do everything you can to make sure they want to contact you. Sometimes they might decide to call you, they might email you or fill out your contact for or they might just leave.  YET if you have a chat box that pops up and lets the potential client know that your here 24/7 to help them with ANY questions they might have, that could make the difference. The potential client might just decide to engage in a chat to see if they have a case and that could then result in them providing their contact info and possibly wanting to get connected to your firm right away via phone. HOW CHAT SERVICE WORKS How most of these chat services work is that you pay a flat fee to have it setup on your site. Then you also pay a fee any time you get a solid lead, this means someone who provides their contact info and wants to possibly engage your services. If its a sales pitch or someone who is looking for the wrong type of lawyer or anything like that, then its not a billable lead. So a potential client will click the chat button and then the box will pop up. A operator will greet them and ask how they can assist them. Right off the bat this makes it seem like you have someone at your office 24/7 that is always available to help.   The chat operator will not give legal advice and they will mainly just ask about the case and get a phone # and email address.  Then the client is presented the option of connecting right now to the law firm via phone.   This is a great feature and again this could be the difference between getting this client, because without the chat box maybe they leave. Instead they were curious, they asked a question via chat and then the next thing your talking with them.  So I think this is a really valuable service for ANY lawyer. SETTING UP CHAT SOFTWARE FOR YOUR LAW FIRM We can assist you with setting up Chat software for your law firm. Fill out the contact form below and we will get in touch with you. [si-contact-form form=’1′]

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Time to Go Mobile is Now Lawyers!

Google AdWords, Mobile for Lawyers, Mobile Marketing, Mobile PPC /

3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average advertiser. Previously it was much harder and Google had advised marketers to create separate campaigns targeting different locations and device types in order to ensure ROI on mobile advertising. This quickly became too complicated and time-consuming for most advertisers, especially small law firms and solo lawyers. Now, with Enhanced Campaigns, AdWords users can target mobile users with the same campaigns they use for desktop search. It’s just a matter of checking a box that tells Google you want a given ad to run on mobile. The best way to optimize the ad experience for mobile users is to take advantage of ad extensions – essentially enhancements that will make your ad more compelling and clickable for mobile users. (These are really big deals) Here are the top three new or completely overhauled ad extensions you should use in your mobile campaigns to increase clicks and conversions. 1. Offer Extensions Offer Extensions are a brand new feature, one which wasn’t publicly available until this week! This exciting new extension type allows you to attach a redeemable offer (such as a coupon, rebate, or discount) to your AdWords ad. On a mobile device, it looks like this: When a user clicks on the offer extension link users will be taken to a Google-hosted landing page. From there, they can print out the offer or save it by sending it to the “My Offers” section for later in-store use.  (Now for lawyers you could put a Free Consultation, Free 1/2 hour meeting or some other kind of creative enticement to get them to visit your site) 2. Location Extensions At least 1 in 3 mobile searches have local intent, so if you’re the type of businesses that can benefit from local searches on mobile, you need to take advantage of location extensions. Location extensions allow you to add location data about your business to your ad, like a phone number and address. When combined with click to call extensions, that phone number becomes clickable, so mobile users can call you with one click. The advantages for you, the advertiser, include: A bigger, more noticeable ad: Location information, at a basic level, adds more lines to your ad, so it will stand out more from the competition that isn’t using location extensions.  (This is HUGE) Giving the user what they need now: Mobile users tend to be further down the funnel than desktop searchers. They’re on the go, in your area, and they want something now. Making your physical location or phone number available immediately, without them having to search around on your site for it, increases the chances that they will call you. 3. Click to Call Extensions Click to call extensions make your phone number clickable so a mobile user only has to click the number to make an appointment at your law firm. Again, since mobile users tend to be “hot” leads, in the sense that they are ready to convert immediately, it’s crucial to make the pathways to conversion as smooth as possible, or you could lose those leads to a competitor. According to Google’s Surojit Chatterjee, Group Product Manager of Global Mobile Search Ads, “When an advertiser uses click-to-call ads with call extensions and location extensions, we see an average CTR increase of 6-8%.” Mobile Campaigns Are Easier, More Measurable Enhanced Campaigns are a game changer because they make it much easier for small, local businesses to get ROI from mobile search ads – these are the types of businesses that stand to gain the most from mobile search, but (due to time and budget constraints) were least likely to advertise on mobile under the previous system. Does your law firm have a mobile advertising strategy yet? If not, now is the time! Contact Mobile for Lawyers for more info on creating a mobile version of your lawyer site. *  Professionally Done Mobile Design *  Custom Mobile Logo for site *  Custom Mobile Site Backgrounds *  Setup of Call To Action Buttons (Click to Call, Email & Maps) *  Conversion & Setup of Main Pages to Mobile *  Inclusion of firm images and other professional legal images *  Setup of Firms Blog RSS Feeds, YouTube Videos and other Social Media *  Custom Mobile Domain Setup – M.YourDomainName.com *  Mobile SEO Setup ; Custom Titles & Descriptions setup for mobile pages *  Mobile Web Hosting, Maintenance, Updates & SEO Included in monthly fee

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Google AdWords Has New Enhanced Campaigns

Google AdWords, Pay Per Click Marketing /

GOOGLE PPC FOR LAWYERS Google announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context like location, device type, and time of the day, in a single campaign. Enhanced Campaigns have three main features: Campaign and budget management: An advertiser with a local presence could increase bids based on context, such as the location of the user or to adjust for device (e.g., “if this query is from mobile device, increase bid by 10%”). Bid adjustments will be found in the campaigns settings tab. Ads Based on Context: Advertisers will be able to differentiate mobile preferred creative where an ad would appear if the query is from a mobile device. This would take into consideration the capabilities of the device – such as whether the device can download apps or make phone calls. Mobile preferred creative will be a type of ad selection in AdWords. New conversion types: This will integrate phone calls from click-to-call and app downloads in AdWords reports. It will be easier to see the full value of campaigns across actions and from new platforms. Phone calls and app downloads will be additional columns as a conversion in reporting. Why enhanced campaigns? (From Google Blog) People are constantly connected and moving from one device to another to communicate, shop and stay entertained. In fact, a recent study of multi-device consumers found that 90% move sequentially between several screens to accomplish a task. There’s also a proliferation of new devices — PCs, laptops, tablets, smartphones, hybrid devices, mini-tablets, televisions, and more. And there are many more digital screens and devices to come, with the lines between them continuing to blur. For example, as devices converge, consumer behaviors on tablets and desktops are becoming very similar. This creates great opportunities for businesses, but can also make marketing more complex and time-consuming. For example, a pizza restaurant probably wants to show one ad to someone searching for “pizza” at 1pm on their PC at work (perhaps a link to an online order form or menu), and a different ad to someone searching for “pizza” at 8pm on a smartphone a half-mile from the restaurant (perhaps a click-to-call phone number and restaurant locator). Signals like location, time of day, and the capabilities of the device people are using have become increasingly important in showing them the right ad. With enhanced campaigns, instead of having to cobble together and compare several separate campaigns, reports and ad extensions to do this, the pizza restaurant can easily manage all of this in one single place. Enhanced campaigns help you reach people with the right ads, based on their context like location, time of day and device type, across all devices without having to set up and manage several separate campaigns. This all sounds good but it does seem like you can’t control certain things as well. Also this is a big thing for MOBILE because the ads will be shown to people on mobile devices by default. Also there are new ad extensions you can use that seem pretty exciting, like offers you can put with your ads and many other things.  This means for one you better have a mobile version of your site setup!

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Latest Lawyer Web Design – Upgrading HTML to WordPress

New Legal Blogs, New Legal Web Design /

Latest Legal Web Design – Palm Springs DUI We have helped a California DUI law firm upgrade their previous HTML site to a new design that is also setup in WordPress CMS.  The new site includes a new design, new logo, updated graphics, a new blog and many other new features. PALM SPRINGS DUI – Law Offices of Manuel Barba 68-457 E. Palm Canyon Dr. Suite 1 Cathedral City, CA 92234 Phone:      (760) 770-3377 Toll Free:  (866) 442-2722 Fax:          (951) 680-9161 Visit Palm Springs Drunk Driving Lawyers Upgrading Your Lawyer Website It’s a good idea to upgrade your website every once in awhile. Sometimes you want to upgrade the design and graphics so it has a more appealing look.  Then other times you might want to upgrade so that you can have your site setup in a Content Management System (CMS) so that you can easily make edits to your site and post to the blog. NEW LAWYER WEB DESIGN We can help your law firm create a new legal web design or upgrade an existing site.  We can also assist you with Attorney SEO marketing, pay per click marketing, YouTube Video marketing and Social Media Marketing for Lawyers. Contact Lawyers Court at 630-393-0460 for a free Lawyer website Evaluation.

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