Mobile is growing bigger and bigger every day and below are some of the recent stats about the growth of mobile. Make sure your law firms site is in a mobile friendly format and consider setting up a Mobile App for your legal practice. Mobile Commerce and Engagement Stats 47% of consumers confirm they use their smartphone to search for local information, such as information about a local store they want to visit. 46% of consumers look up prices on a store’s mobile site, and 42% check inventory prior to shopping in the store (Source: Local and the e-tailing group, 2012) Nearly two of three shoppers use at least one device to research and purchase while shopping, and 28% use two devices at a time. More than one in three shoppers made at least one purchase with their mobile devices during the past six months, and tablet shoppers have an even higher propensity to make a purchase on the device, with one in four having purchased six times or more in the past six months (Source: Local and the e-tailing group, 2012) The number of US mobile phone owners who have used 2D barcodes in the past 3 months increased from 1% in 2010 to 5% in 2011 and reached 15% among smartphone users (Source: Forrester, 2011) 62% of shoppers search for deals digitally for at least half of their shopping trips (Source:GMA/Booz & Company Shopper Survey) 50% of U.S. cellphone users have smartphones (Source: Nielsen, 2012) 55 percent of consumers express an interest in mobile coupons but only 10 percent have actually received one from a merchant (Source:Mercator Advisory Group, 2012) 66% of Americans ages 24-35 own a smartphone (Source: Nielsen, 2012) 18 percent of consumers have redeemed a mobile coupon in the past 90 days (Source: Mobile Audience Insights Report from JiWire, Feb 2012) 21 percent of consumers search for a coupon on their mobile device while in a store (Source:Mobile Audience Insights Report from JiWire, 2012) 80 percent of mobile users prefer locally relevant advertising and 75 percent are more likely to take an action after seeing a location-specific message (Source: Mobile Audience Insights Report from JiWire, 2012) 52% of adult cell phone owners use their devices while in a store to get help with purchasing decisions (Source: Pew American & Internet Life Project, 2012) 1.2 billion apps were downloaded during the holiday week between December 25-31 (Source: Flurry, 2011) On Cyber Monday, 10.8% of people used a mobile device to visit a retailer’s site, up from 3.9% in 2010. Additionally, mobile sales grew dramatically, reaching 6.6% on Cyber Monday versus 2.3% in 2010 (Source: IBM’s fourth annual Cyber Monday Benchmark, 2011) Sixty-five percent of mobile users said they used their mobile device to find a business to make an in-store purchase (Source: Google, 2011) Forty-three percent of mobile shoppers have downloaded a retail app (Source: Retrevo, 2011) Approximately 52 percent of smartphone users will use their device to research products, redeem coupons and use apps to assist in their holiday gift purchase (Source: Acquity Group, 2011) Sixty-seven percent of consumers plan to make a purchase via mobile this holiday season (Source: PayPal, 2011)
