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Social Media Marketing for Lawyers

Social Media Management, Social Media Marketing, Video Marketing, Videos / AI Law Guy

PPC for Lawyers – Social Media Marketing Social Media is big and Social Media Marketing is getting bigger every day. Social Media Marketing is different then Social Media Management. Social Marketing is more about doing Facebook Ads and other paid advertising at different social media sites like Twitter, LinkedIn, Pinterest and others. DOES SOCIAL MEDIA MARKETING WORK FOR LAWYERS? Ask Joey!! Social media management for lawyers is about managing your different social media accounts, doing posts of new content, videos and images and then doing that on a regular basis. Sometimes and a lot of times you combine the two. If your doing a facebook post and then you boost that post or do some kind of facebook ad around the post, then your doing both. Social Media Marketing for Lawyers Social Media is another way to advertise your law practice and possibly get new clients. A lot of lawyers do not use social media at all, let alone for marketing. So that should mean its wide open for those that decide to use it! No doubt most of the time I see that getting clicks are cheaper at Facebook ads vs. Google adwords. Yet you can not bid on keywords at Facebook like you can at Google adwords. Its a different kind of advertising. Its more about targeting the right people and then also using the facebook pixel to track visitors to your website, then you can do campaigns of ads that only get shown to those people who showed interest in your site in the past up to 180 days. Many other things you can do with facebook marketing and you should at least take a look and see if it would be a good fit for you. SOCIAL MEDIA ACCOUNTS TO DO SOCIAL MARKETING #1- Facebook #2- Twitter #3- LinkedIn #4- YouTube So first off you want to make sure these social media accounts are setup and optimized with images for your logo and banner. Then you want to make sure that you update these accounts with content, images and videos. Then you can run ads at the different programs and use the content you posted along with images and videos. We can help you setup the accounts, then create different ad campaigns that consist of different ad groups. Each Ad group will focus on a different audience and within each ad group we will have 2-5 ads running. These ads will have different images, videos and ad copy. You want to test out what works and sometimes you need to spend a little money to get the best data, then once you optimize the campaigns, the costs can go down because your ads have a HIGH RELEVANCY SCORE with facebook. Contact us for a FREE Estimate for your law firm. ** Special Social Media Marketing Program for Lawyers – First Month FREE Special ** PRICING–> $500 FLAT Fee to Setup Program ; $300 per month for ongoing monitoring, content, images and more. —> Call us at 312-620-6190 or fill out the Social Media for Lawyers contact form to take advantage of this deal ASAP. —> 2018 Social Media Marketing for Law Firms —> 2018 Social Media Management for Lawyers

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Facebook Ads for Lawyers

Facebook, Facebook Ads, Social Media Management, Social Media Marketing / AI Law Guy

Internet Marketing for Attorneys Facebook Social Media Marketing for solo lawyers and smaller law firms. Does it work? Does it make sense? YES AND YES FACEBOOK ADS & SOCIAL MEDIA MARKETING FOR LAW FIRMS Facebook ads are HUGE business for Facebook, just like Adwords is huge for Google. Facebook ads are different then adwords because your not bidding on keywords. Instead your putting up your ad and showing the ad to a specific audience. How specific and good that audience will determine how well your advertising goes. You want to show your ad to people who might want to see it, so for starters it should be shown to people who live within a certain mile radius from your firm and where your serve people. You can really pinpoint it and only show ads to people 5 miles from this zipcode, and people who are business owners, or are married or own a home. There are a lot of combinations and for lawyers its a littler trickier because they are not selling something that everyone might want. So you dont want to just show your ad to everyone and have it show up in some 18 year old high school seniors facebook feed or someone over 65 who is in town visiting. SELECTING THE RIGHT FACEBOOK AUDIENCE You can create as many different audiences as your want and thats the key. You want to create a number of different audiences and then test them out on the different campaigns you will run. So you will need to be creative and test different combinations of things out but sometimes it can be as simple as choosing people within 2 miles of a zipcode that make over a certain income, are married and in certain age bracket. USING FACEBOOK PIXEL AND CREATING RE TARGETING CAMPAIGN You want to get the facebook pixel setup on your lawyer site ASAP. This will help facebook track all the traffic that goes to your site. Then once that builds up a little, you can then create a pixel custom audience of JUST the people that visited your site over say the last 60, 90 or up to 180 days of stats. Then your ad would just be shown to those people on facebook. CREATING A CUSTOM AUDIENCE USING AN EMAIL LIST You can also create a custom audience from an email list. So if you have a client list of say 500 emails of people who joined your newsletter or are somehow on your email list, then you can take that list and import it into facebook. They will then match that list up and find those people on facebook if they can, usually they can. Then just like the pixel audience, this audience of your email list will then see whatever ads you show. CREATING LOOK A LIKE AUDIENCES You can then have Facebook create a LOOK A Like audience which will take your pixel data and go out and find an audience that is pretty close to the people on that list and then create a new audience. You can then whittle that audience down and then test out different audiences on different campaigns. SETTING UP CAMPAIGNS, ADSETS AND ADS You will want to setup a campaign for each of your main topics that you want to promote. So if your a firm that handles bankruptcy and personal injury matters, you might setup 3 campaigns. One for each of those practice areas and then a general law campaign. So for the first campaign of Bankruptcy, you would then create ADSETS for each bankruptcy topic. The adset is where you will choose the audience that will see your ad and then under each adset you will have multiple ads. SO the first ADSET here would be General Bankruptcy and I would choose an audience, choose how much I will pay and how I will be billed (Per Click, impression, etc), THEN I would create ads under that adset which would have images or videos, along with text describing what the ad is about. So here it might just be an ad with the firm name and that it handles bankruptcy matters in that area. THEN you can create a 2nd ad which might have different text and images. THEN you could create the next adset for Chapter 7 Bankruptcy and then you would choose a new audience (You could here choose a pixel audience if you have this created OR an email list audience or any other custom audience) Then you would create different ads and then keep that process going. PAYING FOR THE ADS So the first thing to do is set a daily budget of no more then $5-10. Then also set an end date for your campaign so they are just going forever. Then you can choose if you want to pay every time someone clicks on your sites link OR you can choose to pay on impressions and a few other options. So this is another place it can be tricky and you need to pay attention to this and monitor things to see what works. Sometimes you need to stop campaigns and switch it up to something else. Change images, use videos, use different ad copy and landing pages. —> Social Media Management for Lawyers —> Social Media Marketing for Attorneys

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Social Media Marketing for Attorneys

Facebook, Facebook Ads, Featured Content, Social Media Management, Social Media Marketing / AI Law Guy

Social Media Marketing Program for Attorneys Social Media is another way to advertise your law practice and possibly get new clients. A lot of lawyers do not use social media at all, let alone for marketing. So that should mean its wide open for those that decide to use it! No doubt most of the time I see that getting clicks are cheaper at facebook ads vs. Google adwords. We have a program available that will create a social media marketing campaign for your firm. You can do a number of things here including creating a Facebook Like campaign to build the number of likes to your site. You can create a facebook ad campaign that targets ONLY people from your Email List, Or a campaign that targets a Look a Like audience that is close to your email list. There are many things you can do with facebook ads including just putting up an ad and targeting people in your local area. Does Facebook Ads for Law Firms work? YES, just ask Happy Joey! You can also advertise on other social media networks including Twitter, Instagram, Linked In, pretty much everywhere! YET You only want to advertise where it would make sense for you, You have to figure out where your potential clients would most likely be and then put your ad in front of them in order to get them to your site. Then once they are on your site, you want to make some contact with them and the best idea is to get them to join your email list or facebook messenger bot. SOCIAL MEDIA MANAGEMENT FOR ATTORNEYS We have a special social media management program for lawyers that includes the following: Review and Optimization of your main 5 Social media Accounts (Facebook, Twitter, Google, Youtube and Instagram) Setup of any social accounts you do not have already setup – Includes graphic work for accounts. Setup of all social media accounts in special Legal Social Media Management Software that will keep track of all account, post content to all accounts. —> Read more on Social Media Management Program for Lawyers PRICING–> $500 FLAT Fee to Setup Program ; $250 per month for ongoing monitoring, content, images and more. —> Fill out the online contact form to take advantage of this deal ASAP.

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Instagram Marketing Tips for Lawyers

Instagram Marketing, Law Firm Marketing, Lawyer Marketing Tips, Social Media Marketing / AI Law Guy

Instagram for Attorney Marketing Lawyers should be using ALL forms of social media these days. At the very least it makes sense to claim a listing at each of the main social media accounts (Facebook, Twitter, Google Plus, YouTube, Instagram, Pinterest, LinkedIn). Instagram has been gaining in popularity and its one of the most popular social sites for sure. Although Instagram might seem something kids will use, the fact is that Instagram is incredibly popular among consumers of all ages, cultures, and genders. As a result, many marketers and businesses are beginning to see the value of integrating visual content into their social media marketing strategy. One of the reasons why Instagram is so popular is because it is a simplified version of Facebook with an emphasis on sharing visual content, such as photography and images. Users can also communicate, “follow”, and interact with one another by commenting, tagging and private messaging. Regardless of whether your business sells a product or offers a service, you can use Instagram to build brand awareness, expand your audience, engage with your audience, and even generate leads. Follow these 5 easy tips to become an Instagram expert: 1. High Quality Images. Your Instagram marketing efforts will only be as effective as the quality of your photos. One of the best ways to save time and compose better photos for Instagram is to shoot square photos, which is super easy to do from any Smartphone. This saves time from having to crop photos later. 2. Hashtag This. Still confused by hashtags? Check out Instagram’s Explore feature to find posts related to trending hashtags before publishing your post. The goal is to use trending hashtags that are relevant to your brand. You can also now search trending hashtags by emoji! #legalmindblown 3. Mix it Up. One of the best and most effective ways to make the most from Instagram is to create a blend of content with both images and videos. In fact, videos are shareable and more engaging, and can even generate three times more inbound traffic to your website than written content! Get rolling! 4. Bring Your Story to Real Life. Instagram is all about visual storytelling. Not only can you use videos to bring your story to real life, you can also use video to bring a product to life without coming across as too salty! 5. Make Your Content Shareworthy! Another easy way to engage your audience via Instagram is to add captions to your images. Try using attractive graphics with an inspirational quote or tip. Combine this with a trending and relevant hashtag and you have instantly made your content easy to digest and share. You want to use Instagram as another way to get the word out about your law practice. Its possible to use images and videos on regular basis to tell the story of your law firm and how it handles a bunch of different practice areas types of law.

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Social Media Management for Lawyers

Facebook, Featured Content, Social Media Management, Social Media Marketing / AI Law Guy

Social Media Accounts for Law Firms Lawyers first off need to HAVE Social Media accounts, but once you do, then you need to have them managed. You want to make sure that your updating these accounts on a regular basis, building new fans and followers and engaging with your followers. Thats a lot of things to do! ** Special Social Media Management Campaign for Lawyers – First Month FREE Special ** —> Call us at 630-202-9208 or fill out the Social Media for Lawyers contact form to take advantage of this deal ASAP. We have a special social media management program for lawyers that includes the following: Review and Optimization of your main 5 Social media Accounts (Facebook, Twitter, Google, Youtube and Instagram) Setup of any social accounts you do not have already setup – Includes graphic work for accounts. Setup of all social media accounts in special Legal Social Media Management Software that will keep track of all account, post content to all accounts. Creation of new Content to use within blog and social media sites (We can take existing content and images and create a video to use in a new post) Creation of high quality images to use in blog and social media accounts. Creation of high quality videos to use in blog, Youtube and Facebook. Curation of content to use from other related websites RSS feeds Setup of CONTENT QUEUES for different social media sites to post content automatically on a set 2-5 times per week. PRICING–> $500 FLAT Fee to Setup Program ; $250 per month for ongoing monitoring, content, images and more. (*Additional social media accounts extra) —> Call us at 630-202-9208 or fill out the Social Media for Lawyers contact form to take advantage of this deal ASAP. The main social media accounts every lawyer should have right now are: #1- Facebook #2- Twitter #3- LinkedIn #4- Instagram #5- Google #6- Pinterest #7- YouTube So first off you want to make sure these social media accounts are setup and optimized with images for your logo and banner. Then you want to make sure that you update these accounts. Now if you do this manually, it will take forever. So you need to automate this process and have a Content marketing schedule and post content your sites blog, and then also to your social accounts. CONTENT MARKETING CALENDAR There are a number of ways you can do this and I use a few different social media management programs that allow you to manage multiple accounts, post content on a regular basis and setup a schedule where you can post content from different sources to your different accounts. Sometimes you can post every hour of every day, or just once a week. The key is having the content and then setting up a schedule to have the content posted on certain times of certain days. MONITOR YOUR SOCIAL ENGAGEMENTS You also want to monitor your inbox and engagements of your social media content. If people have questions and post to your wall, the sooner you get back to them, the better. If people make comments, respond if you can and the more engagement that you can create, the better. CREATE UNIQUE CONTENT, IMAGES AND VIDEO Make sure you create a steady flow of new content, custom images and videos around the content. You can also currate content and find other blogs that have interesting or related stories and post those on your social sites. You can create a content queue for your facebook account and just have content post to your facebook page, then have a queue for your Twitter account and all other accounts. —> fill out the Social Media for Lawyers contact form

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What is Google Plus?

Google Plus, Google Search Engine, Google+, Social Media Marketing / AI Law Guy

Google Plus is one more Social Media network you should have your legal practice setup with. Its the new player on the block but its growing quickly and I really like it. Google Plus is a social network, with similarities to Twitter and Facebook, but some interesting differences as well. The site is based around the idea of offering users some control over who they share information with through a feature called “Circles.”Essentially, a circle is a group of people you define and curate, designed specifically for sharing information. The site also features “Huddles,” which are group chats, “Hangouts,” which are group video chats, and “Sparks,” which are streams of content from around the Web based on topics you’re interested in. Instead of having a wall like on Facebook, the primary user experience is through viewing feeds of information, similar to Twitter or the Facebook news feed. But what’s unique about Google Plus is that you can view one feed of everyone you’ve added to a circle under the “home” view, select to view unique streams of information based on the circles you’ve created, or view a feed called “incoming” for people who have added you to a circle that you haven’t added to one of your own. Your posts aren’t limited to a short character length, and you can edit a post once you’ve shared it. Like a Facebook wall, you can comment on people’s posts and interact with other people, and if they’ve posted publicly, you can comment on someone’s post even if they didn’t share it directly with you. Google Plus integrates the +1 feature that the company launched last month, which has similarity to a Facebook “like,” except that it doesn’t actually share the content on your Google Plus profile. For example, you can +1 a comment or a post on Google+, just like you can +1 a website or blog post that has added the +1 button. GOOGLE PLUS FOR LAWYERS Should lawyers have a Google plus page? YES! Without a doubt it makes sense to have a Google plus page for your law firm. Even though Google plus just started, it just makes sense to do anything related to Google. Especially because it appears that it can have a positive effect on your organic SEO rankings. Below is a great video describing what Google Plus is and how it compares to Facebook.

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SOCIAL MEDIA MARKETING FOR LAWYERS

Social Media Marketing / AI Law Guy

Social media marketing is the process of promoting your site or business through social media channels. Which can be a powerful strategy that can get you links that can increase your organic search engine rankings and potential traffic to your legal web site. Social media marketing for lawyers will only work if you have some kind of useful content and also the time it takes for the "social" part of social media marketing! If you have good articles that have useful and interesting information, then it is a good idea to promote it via the social media websites. Developing articles and successfully getting them popular on various social media websites like Digg and StumbleUpon will lead to multiple benefits for any website: · Primary and Secondary Traffic. Primary traffic is the number of visitors who come directly from social media websites after reading your article. Secondary traffic is referral traffic from websites which link to and send you visitors, after they come across your content through the social sites. · High Quality Links. Becoming popular on social news websites like Digg or Reddit will get you a large number of links, some of which may be topically relevant, some not. A good story can realistically acquire a large number of high quality editorial links, most of which cannot be easily bought. Now let’s translate this into tangible benefits for your legal website: 1. Links = Better Search Engine Rankings. When a website receives a large number of natural, permanent links from trusted domains, it develops authority. Search engines trust it. A new website may find it difficult to gain links from a critical mass that is not familiar with it but a trusted social news resource makes it easier for links to come in, because the community and buzz has somewhat ‘certified‘ the value of the site. 2. Primary & Secondary Traffic General sites or blogs in the same niche will link to a story that’s popular on social sites, because it adds value for their readers or users. This is done naturally on a daily basis for many. So this is valuable for getting a link but also the visitors that come from those links to your website, will probably be interested in your service. What Makes Social Media Marketing so Important? Social Media connects people through technology, affordably, and comfortably. When people connect, information gets shared! If you have a practice area or legal service you are promoting, you really can’t afford to ignore the potential of social media marketing. Most people think of social networks like Facebook and MySpace and have no idea that they can be used to promote a business or a product. Absolut Vodka has a page called Top Bartender on Facebook. Acura has a fan club, Acura TSX Connect, as well. If the big companies see the benefit of using social networks, you should, too. Facebook and MySpace aren’t the only social networks. Do you want to connect with the business community? LinkedIn is the site for you. It is the perfect place to promote services and products that meet the needs of business. Would you like to integrate video, pictures, and blog? Then Bebo is a top competitor. All these social internet communities can be tapped to market services and products. Some sites give you exposure because people collaborate on them. The most famous, always at the top of the search engines, is Wikipedia. You may be less familiar with social bookmarking. Delicious and StumbleUpon are the most popular. These bookmarking sites let members store and organize bookmarks to their favorite sites in categories that they choose. These bookmarks can be kept private or made public. Members can give feedback on the sites, too. How do you make social media marketing work? The first thing is to let people know who you are. On Facebook use your profile to say who you are, what you do, and where you are. On a blog, your about us pages tell the story and your posts provide unique content that can then be distributed via social media sites. The main thing is that you have to create good solid content on a regular basis because it can then be used to get more people to your website and as a bonus you can usually get a number of high quality back links pointing to your site, that you normally would have never gotten and this increased link exposure usually will lead to higher organic search engine rankings. Social media marketing offers a number of low-cost ways to promote your legal services. Create a blog, post video clips on YouTube, create articles and submit them to Digg and Reddit and start building your site up through social bookmarking. Social media marketing is becoming very popular and is something that should be part of your overall Internet marketing plan. Now is the time to start utilizing social media marketing in order to promote your law firm. Contact us today for ways we can help your law firm succeed on the Internet.

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