4 Reasons a High Google Adscore Will Save Your Law Firm Money

Google AdWords, Google Quality Score, Google Search Engine, Pay Per Click Marketing /

Google Adwords Marketing for Lawyers – Quality Score (QS) I would say most lawyers would NOT know what a Google adwords quality score is.  Im sure they would all make great educated guesses but most non marketing people would not know what  this is or why its important.   Yet when you say its the thing that can save you 1000’s over lifetime of your adwords campaigns. The quality  score in AdWords is very important and simply put, if you can make your ad near perfect, Google will reward you with a high quality score (1-10) and lower costs per click.  Yet if do everything wrong and have a low quality score, well then you will pay more for every click. What Is The AdWords Quality Score? In the simplest of definitions, the AdWords Quality Score is a numerical value given to a keyword that sits between 1 and 10, that then tells the advertiser how relevant Google thinks your keywords, ads, and landing pages are in combination. The lower the score, the more you pay per click. The higher the score, the less you pay per click on Google adwords. 4 Reasons a High Google Adscore Will Save Your Legal Practice Money Reason #1 – Quality score affects your CPC: Google has a tough job when it comes to AdWords. They want to make money, but, at the same time, they don’t want to lower the quality of their search results. So how do you balance this? Google came up with their ad rank formula. Since your ad rank is determined by some formula involving multiplying quality score by CPC, this means that one way you can decrease your CPC, is by improving your quality score. ** You want to make sure that your Ad Copy is top notch and that your landing pages are all optimized and setup correctly.  So if your a bankruptcy lawyer, you want to create different ad groups for chaper 7 keywords, chapter 13 keywords, general filing keywords.  Then in each ad group, you will have a small set of keywords related to the group and then your landing page should be about that topic.  SO if its the Chapter 7 keywords, then the landing page would be about Chapter 7 and have the keywords your bidding on that page, as well as a contact form.   THIS is a much better idea then making the landing page your home page or other not as relevant page. Any page with a high landing page quality can show up on the higher ad spots, which have a higher click-through rate and have an overall lower cost. The ad campaigns in this higher ad group have a higher quality score than those shown in the ad group on the right of the search engine. If someone wants to drive traffic to a low quality landing page with a high bounce rate, they’re going to have to pay much more per click. Obviously, the less you pay per click, the more likely it is that you can profit from the traffic, and vice versa. Reason #2 – You can also get lower bid estimates: When you set an advertising campaign on AdWords, you’ll get bid estimates. These are the amounts that Google recommends that you bid if you want to show up in the top few ad spots, when a relevant search query is entered. Reason #3 – A higher quality score equals a better ad position:  As you improve your quality score during an advertising campaign, you will notice that your average ad rank starts to improve as well (unless it was already in first position). This is due to the ad rank formula. The higher your quality score goes, the better your ad rank gets. Reason #4 – Some extensions require high quality scores: One way to get a higher clickthrough rate (CTR) on your ads is with ad extensions. These are special features that make your ad campaign stand out of the ad group to a potential customer, and will attract a higher CTR. There’s a few different common Google Ad Extensions: Locations Business contact info Star ratings Sitelinks (just more links to different parts of your site) Some are added automatically by Google, while you’ll have to set up others. In order to get these extensions to actually appear, you need a high enough quality score and ad rank. If you have a low quality score, it is very difficult to get them to show up, because your ad rank will be too low. You’d have to pay a ton per click and it probably wouldn’t be worth it. Increasing the quality score of your ad campaign will increase your ad rank.  The bottom line is that if your going to do Google adwords and pay per click marketing for your law firm, then you want to do whatever you can to cut costs and have your marketing dollars go farther. The key is the LANDING Page that you use. You want to have a lot of different landing pages, one for each of your practice areas, maybe more then one.  You want to test them out and there are a lot of different things you can do.  It would make sense to take a look at what your competitors are doing and see what kind of landing pages are working for them. Google Adwords for Lawyers – Free PPC Analysis Let us help you create a new PPC account at adwords OR fix an existing account.   Do you think your account could be working better? We will take a look and run a free PPC analysis and let you know what your doing right and wrong, and what your competitors are doing, exactly. —> Call us at 312-620-6190 [Contact_Form_Builder id=”13″]

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Google Adwords Quality Score (QS) Explained

Google AdWords, Google Mobile, Google My Business, Google Quality Score, Google Search Engine, Pay Per Click Marketing /

Google Adwords Marketing for Lawyers Quality Score, aka QS is super key when it comes down to how the whole Google adwords formula works.      Just because you spend the most money, doesnt always mean you are going to be #1 when bidding at Google adwords. ‘ Google adwords is actually now known as Google Ads but either way its the main pay per click marketing option most lawyers would use in order to drive traffic to the firms website and landing pages.    There are many things that go into doing a Google adwords campaign and its really easy to mess it up and if your bidding on high dollar keywords, which most lawyers are, then it makes sense to bring in a pro that has been doing Google adwords marketing for years and is familiar with everything that goes into it.    The main factor is your QS or Google Quality Score. What Is The AdWords Quality Score? In the simplest of definitions, the AdWords Quality Score is a numerical value given to a keyword that sits between 1 and 10, that then tells the advertiser how relevant Google thinks your keywords, ads, and landing pages are in combination. The lower the score, the more you pay per click. The higher the score, the less you pay per click (notice how I said “click”, not “conversion”). HOW GOOGLE ADWORDS WORKS – ITS NOT WHO BIDS THE MOST If you look at the graphic below, it shows how 4 different advertisers would be ranked based on factors like how much the max bid is, the quality score and then ad rank to determine the actual amount spent per click.     The main thing to notice here is how advertiser #1 has the lowest max  bid, but a high QS. So the bottom line is that they are only paying $1.61 as the #1 advertiser for that keyword, where the advertiser #3 had a max bid of $6 and wound up paying $4.01 as the #3 spot.   Doesnt seem to make sense but it comes down to the formula that I will explain and really its all about the QS, if you can get this higher, you will pay less no matter what. —>  The Max Bid TIMES the Quality Score = AD Rank —> Then the CPC = The Ad Rank of competitor below you / Your Quality Score + 0.01 SO in the example above, the #1 person is bidding $2 times his 10 QS = Ad Rank of 20 Then his cost is 16/10 + 0.01 = $1.61. It call comes down the QS and getting that higher. First here is some basics on Google Quality Scores for lawyers. Let’s start with the GQS basics… Any time that someone searches a term in Google, AdWords may show ad campaigns above and to the side of the organic search results.  I say “may” because ads will only be shown if advertisers are interested in bidding on the keyword contained in the search term. With AdWords, the ads are ordered based on their “Ad rank.”   Your ad’s ad rank is composed of 2 factors: how much you bid (cost per click – CPC) and your quality score. The quality score is Google’s best guess at how useful your landing page is for the searcher of that search term. This can be understood as the ad relevance. It’s composed of many different factors. Since it depends on the specific keyword searched, your landing page will get an individual quality score for each keyword in your advertising campaign. Usually they will cluster around one specific number (from 1 to 10), but sometimes you’ll see significant variation in quality score. —> Read more on PPC Marketing for Attorneys —> Free PPC and Google Adwords Analysis for Lawyers 4 Reasons a High Google Adscore Will Save Your Legal Practice Money Reason #1 – Quality score affects your CPC: Google has a tough job when it comes to AdWords. They want to make money, but, at the same time, they don’t want to lower the quality of their search results. So how do you balance this? Google came up with their ad rank formula. Since your ad rank is determined by some formula involving multiplying quality score by CPC, this means that one way you can decrease your CPC, is by improving your quality score. —> Read the full article on Google Quality Score Google Adwords for Law Firms – Free Analysis Google PPC For Lawyers Let us help you create a new PPC account at adwords OR fix an existing account.   Do you think your account could be working better? We will take a look and run a free PPC analysis and let you know what your doing right and wrong, and what your competitors are doing, exactly. Call us at 312-620-6190 —> Read more on PPC Marketing for Attorneys —> Free PPC and Google Adwords Analysis for Lawyers [Contact_Form_Builder id=”15″]

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Pay Per Click Marketing for Lawyers, Worth It?

Google AdWords, Google My Business, Google Search Engine, Pay Per Click Marketing /

Lawyer Google Adwords Marketing PPC for Lawyers, Good Idea?? –> YES 100% for Sure, if Done Right! Pay per click marketing for law firms is just another way to bring potential clients to your website.   Yet for some lawyers., its the only way!  Yet really you should always be doing something towards organic and local SEO for lawyers. It just makes sense when your paying $77 a click, or even higher.  I had a lawyer the other day have some bids at over $170!   This is what happens when you do personal injury PPC marketing for lawyers, it gets really really pricey.  So does Bankruptcy Law, Family Law, DUI, Criminal Defense and many others.   That doesnt mean your going to get a ton of cases if you decide to also bid, you might but its going to cost for sure and you have to test out things to see what works best. Lawyers Google Ads Marketing We have helped many lawyers save big money on ads advertising. Contact us today for a Free Google Ads Review. Google Ads for Lawyers Done Right A lot of lawyers and other businesses try to do Google adwords with not the greatest success.  Most of the time they are making one of many PPC mistakes such as: Allowing Google to choose how much they will pay for you so they can Maximize Clicks Doing only Broad Match keywords… Which is the default and seems like the right thing to do, yet its not big time Not setting up Conversion Tracking or Performance Goals Putting all the keywords into one campaign and one ad group Not bidding on the right keywords, or enough keywords Using the HOME PAGE as the Landing page, on every ad! Choosing a super high of an amount to bid and as a budget. This list can go on and on.  Its really easy to mess up Google adwords or just not set it up right.  This is why you have to constantly monitor it and check the results and how much you are paying per click.     You also need to make sure that you have a high Google Quality Score and this is done in a variety of ways but mainly via a great landing page Google AdWords for Law Firms Tips Google adwords is not the only game in town.  Instead of competing with everyone for the right to be #1 and spend $99 a click, why not instead goto Bing and take that $99-999 you just saved and invest it in a PPC campaign here? Usually the keywords are cheaper and you can make your budget last longer.    Not always the best conversions but really you never know where your next client is coming from.   You want to be covered and you really need to be everywhere these days.  Local, organic, video, Facebook, twitter, Youtube! So at Google adwords you want to make sure your doing keyword research and checking out your competitors for starters. ** PPC Marketing Tip #2 for Lawyers  —> If your competitors have been doing Google adwords pay per click marketing for years, odds are they have figured it out and its working. SO you can easily find out what they have been bidding on, how much they are spending, the exact ad copy and much more.    You can also figure out what keywords are working best and which ones you should be bidding on.  *** We can tell you EXACTLY what the ads and keywords are. Google Ads for Law Firms – Free Analysis PPC Marketing for Lawyers Free PPC Analysis & Quote

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Lawyer SEO Marketing Services

Google My Business, Law Firm Marketing, Legal Internet Marketing, Legal SEO Marketing, Organic Search Engine Optimization /

SEO Marketing for Attorneys Is your lawyer website highly ranked?  Is it ranked for right keywords at Google?  Sometimes just knowing what keywords to focus on is half the battle. Then you can write content around those keywords and create videos to use around the keywords. How Do You Get a Lawfirm Ranked at Google? Thats the million dollar question and the easy answer is you pay Google to do it! This is done via Google adwords and some lawyers will do this no matter how well that are ranked at the organic search results or local seo results.     If you want to get your law firm ranked higher at Google, focus on CONTENT.  You want to write 600 plus word posts and the longer the better usually.  You want to keep people on your site for as long as possible.  This is a new ranking signal for Google, User Experience and how well they interact with your site and pages.   If Google sees you have a high bounce rate and that people that find your site leave right away, thats not good for organic SEO.    You want people staying on your lawyer website for as long as possible.   So longer posts, images like infographics and engaging videos can help people stay on your site longer.    This is part of overall formula but solid content and links from other sites are the biggest factors. SEO FOR SMALL LAW FIRMS AND SOLO LAWYERS Search engine optimization (SEO) is a marketing strategy where you work to increase the visibility of a website in a search engine’s unpaid results. SEO is often referred to as “natural,” “organic,” or “earned” results. As a general rule, the earlier (or higher ranked), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine. So really most lawyers think that what they want is to be ranked #1 for a term like Chicago Lawyers…. or even the more specific Chicago Tax Lawyer or Asheville Accident Attorney.  Yet really those terms are much more competitive and really wouldn’t bring in a ton of traffic.  So what you want to really focus on are the long tail keyword phrases.  The more content you can create, the more likely your legal website is going to be ranked for a LOT of keywords that you didnt even intend on it ranking for, but that are relevant.   Like obviously if your Just a Chicago Criminal Lawyer, you dont want to be ranked for a Divorce Lawyer term, only terms related to criminal defense in that location.   Yet there are a lot of different types of keywords people will type in when searching, usually they will type in long searchs like “Find a tax lawyer with good reviews in Chicago, Illinois” thats a 10 word phrase.     So the more content you can write, the better your organic SEO results are going to be. —>  FREE LAWYER SEO SITE ANALYSIS  Google My Business for Lawyers Google My Business (GMB) is more important then ever and should be one of the first things that you do for your law firms Internet marketing strategy. Google is obviously the most important search engine but usually people think organic results and where your ranked for certain keywords.   Yet really its possible that even if your firm has low or no organic rankings, you can possibly dominate the local seo results.  This is done by optimizing your GMB lawyer listing and doing a few things that will help get your LAW FIRM ranked on the first page of the search results in the Google local 3 pack.  AKA the Goldmine. GOOGLE MY BUSINESS FOR LAWYERS FORM [Contact_Form_Builder id=”13″]

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Has Google’s August Broad Core Algorithm Update Made Your SEO Rankings Drop?

Google Search Engine, Google Updates /

Google SEO Rankings for Lawyers – Latest Google Update…. On August 1st, 2018, Google released a broad core algorithm update that seems to have had an impact on both local and organic rankings. One of the functions of the update has been to demote advice pages with questionable expertise, authoritativeness, and trustworthiness (E-A-T) in rankings. YMYL (Your Money or Your Life) websites and pages seem to have been a particular focus. You’ll no doubt have noticed, whether from reading the news or experiencing its effects yourself, that on August 1st, Google released what it’s called a ‘broad core algorithm’ update. This is the same way it referred to the updates in March and April, perhaps in an effort to move away from the irregular, major updates like Possum, Pigeon, Panda, etc. which inevitably send shockwaves throughout the SEO and content industry. What is E-A-T in SEO? E-A-T stands for ‘expertise, authoritativeness, and trustworthiness’ and plays a big part in Google’s Search Quality Guidelines. I’m going to assume you don’t have the time right now to read the 164-page PDF I just linked to, so I’ll summarise this for you here. Making expertise, authoritativeness, and trustworthiness big factors in Page Quality is Google’s way of trying to avoid negatively impacting people’s lives. By ranking sites that offer questionable advice from non-authoritative sources lower than more authoritative ones, they reduce the risk of searchers being scammed, or in more extreme cases, suffering worse physical and mental health. For example, as Google states in its guidelines, with regard to medical sites, “High E-A-T medical advice should be written or produced by people or organizations with appropriate medical expertise or accreditation. High E-A-T medical advice or information should be written or produced in a professional style and should be edited, reviewed, and updated on a regular basis.” This approach extends to news articles (something that’s particularly relevant these days), information pages, financial/legal/tax advice, home improvement sites, and even pages on hobbies such as photography or musicianship. Qualifying a website or content creator’s expertise, authoritativeness, and trustworthiness, without performing deep research into authors’ experience or qualifications, is highly subjective, so it’s assumed that Googlers have a way of fairly quickly assessing these factors for millions of websites. In this update, it would seem that websites with low E-A-T are being hit the hardest, so if you’re working with a local business with a tendency to overreach their expertise with their site content, you’ll want to look carefully at its site rankings and assess whether it’s time to find another way to highlight the worth of the site and business. What is a YMYL website? Another term that’s cropping up more since Google’s August core broad algorithm update is YMYL, which stands for ‘Your Money or Your Life’. What Google calls YMYL websites are closely tied to E-A-T, as they include pages that “could potentially impact the future happiness, health, financial stability, or safety of users.” YMYL isn’t a statement of quality; it’s more a category of page or website that has the potential to significantly affect someone’s life, for better or for worse. These include the following (per Google): Shopping or financial transaction pages Financial information pages Medical information pages Legal information pages Legal information pages News articles or public/official information pages important for having an informed citizenry Other (based on evaluator judgment) I’d encourage you to take a look at page 9 of the Google Search Quality Guidelines for more details on these. Conclusion This latest algorithm update, if what we’re seeing from the community is to be believed, may well have been focused on demoting YMYL pages with low E-A-T. Whilst this will definitely impact websites like forums with low-quality advice, it should be noted that local businesses are just as at risk (as shown by Joy and Marie above) from providing advice that doesn’t come from a place of expertise, authoritativeness, and trustworthiness. Google is basically saying here that you MUST create high quality content to prove your an expert, and if you do, you will be rewarded with higher rankings. That actually seems fair and is a huge reason for lawyers to have more content done. Write articles, do blog posts, create FAQs, create many videos.

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Google My Business (GMB) Marketing for Lawyers

Google My Business, Google Places, Google Search Engine, Legal SEO Marketing, Local Search Marketing /

Google Local SEO for Attorneys We have a special going for lawyers who want to get top Google My Business rankings and get more 5 star reviews from Google.    You can try this for FREE for 30 days to see how it works and only pay $499 and 99 per month for ongoing local seo and review marketing work. We have put together a package for lawyers that covers what any lawyer needs…….. #1- To have your firm listed in the Google Local 3 pack for keywords related to your practice #2- To have a system setup to make it easier to get 5 star reviews at Google #3- To have new Images, Videos and Content created and used on your blog and social media accounts #4- To have your NAP (Name, Address and Phone #) all setup and consistent across all sites. #5- To have high quality citations setup for your lawfirm at a number of different related sites and directories. #6 – Having a Press Release done announcing any news related to your law firm. The press release will then be distributed to 100’s of news media sites and will contain a link to your website and your firms NAP, Name, Address and Phone #, which are then citations that are listed at numerous high ranking and trusted media sites.   This can have a big impact on your Local SEO results.    * This is an advanced feature performed after first month and part of ongoing monthly service. ** SPECIAL Lawyer Local SEO & Reviews Package – 100% FREE FOR 30 Days, No Commitment and if your not satisfied with the results after the first 30 days, you can cancel and pay nothing. After the first 30 days, then it’s a one time flat fee of $499 and then mk$99 per month for the ongoing Local SEO & Review work on your site.   You can cancel anytime and no contracts. Sign up now below to start your free 30 day trial.  We will start the initial work to get your site better listed in the Google 3 pack, have the review system setup and create graphics and videos for your firm.    We are confident that you will want to continue the service after you see the initial results.  We then have a number of advanced things we will do including the creation and distribution of a press release with your firms contact information. [Contact_Form_Builder id=”13″]

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Social Media Marketing for Lawyers

Social Media Management, Social Media Marketing, Video Marketing, Videos /

PPC for Lawyers – Social Media Marketing Social Media is big and Social Media Marketing is getting bigger every day.       Social Media Marketing is different then Social Media Management.    Social Marketing is more about doing Facebook Ads and other paid advertising at different social media sites like Twitter, LinkedIn, Pinterest and others. DOES SOCIAL MEDIA MARKETING WORK FOR LAWYERS?    Ask Joey!! Social media management for lawyers is about managing your different social media accounts, doing posts of new content, videos and images and then doing that on a regular basis.     Sometimes and a lot of times you combine the two.  If your doing a facebook post and then you boost that post or do some kind of facebook ad around the post, then your doing both. Social Media Marketing for Lawyers Social Media is another way to advertise your law practice and possibly get new clients.    A lot of lawyers do not use social media at all, let alone for marketing.  So that should mean its wide open for those that decide to use it!   No doubt most of the time I see that getting clicks are cheaper at Facebook ads vs. Google adwords.          Yet you can not bid on keywords at Facebook like you can at Google adwords. Its a different kind of advertising.  Its more about targeting the right people and then also using the facebook pixel to track visitors to your website, then you can do campaigns of ads that only get shown to those people who showed interest in your site in the past up to 180 days.  Many other things you can do with facebook marketing and you should at least take a look and see if it would be a good fit for you. SOCIAL MEDIA ACCOUNTS TO DO SOCIAL MARKETING #1- Facebook #2- Twitter #3- LinkedIn #4- YouTube So first off you want to make sure these social media accounts are setup and optimized with images for your logo and banner. Then you want to make sure that you update these accounts with content, images and videos.   Then you can run ads at the different programs and use the content you posted along with images and videos.     We can help you setup the accounts, then create different ad campaigns that consist of different ad groups.   Each Ad group will focus on a different audience and within each ad group we will have 2-5 ads running.   These ads will have different images, videos and ad copy.    You want to test out what works and sometimes you need to spend a little money to get the best data, then once you optimize the campaigns, the costs can go down because your ads have a HIGH RELEVANCY SCORE with facebook.  Contact us for a FREE Estimate for your law firm. ** Special Social Media Marketing Program for Lawyers – First Month FREE Special ** PRICING–> $500 FLAT Fee to Setup Program ; $300 per month for ongoing monitoring, content, images and more. —>  Call us at 312-620-6190 or fill out the Social Media for Lawyers contact form to take advantage of this deal ASAP. —> 2018 Social Media Marketing for Law Firms —> 2018 Social Media Management for Lawyers

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Social Media Management SPECIAL for Law Firms

Featured Content, Legal Internet Marketing, Legal SEO Marketing, Social Media Management /

LAWYER SOCIAL MEDIA MANAGEMENT We Will Manage Your Social Media Accounts & Create Content ** Special Social Media Management Program for Lawyers – First Month FREE Special ** PRICING–> $500 FLAT Fee to Setup Program ; $250 per month for ongoing monitoring, content, images and more. —>  Call us at 312-620-6190 or fill out the Social Media for Lawyers contact form to take advantage of this deal ASAP.   We have a special social media management program for lawyers that includes the following: Review and Optimization of your main 5 Social media Accounts (Facebook, Twitter, Google, Youtube and Instagram) Setup of any social accounts you do not have already setup – Includes graphic work for accounts. Setup of all social media accounts in special Legal Social Media Management Software that will keep track of all account, post content to all accounts. Creation of new Content to use within blog and social media sites (We can take existing content and images and create a video to use in a new post) Creation of high quality images to use in blog and social media accounts. Creation of high quality videos to use in blog, Youtube and Facebook. Curation of content to use from other related websites RSS feeds Setup of CONTENT QUEUES for different social media sites to post content automatically on a set 2-5 times per week. Social Media Reports showing traffic, Likes, Followers and other key info related to social media accounts PRICING–> $500 FLAT Fee to Setup Program ; $250 per month for ongoing monitoring, content, images and more.  (*Additional social media accounts extra) —>  Call us at 312-620-6190 or fill out the Social Media for Lawyers contact form to take advantage of this deal ASAP. —> 2018 Social Media Marketing for Law Firms —> 2018 Social Media Management for Lawyers CONTENT MARKETING CALENDAR  There are a number of ways you can do this and I use a few different social media management programs that allow you to manage multiple accounts, post content on a regular basis and setup a schedule where you can post content from different sources to your different accounts.  Sometimes you can post every hour of every day, or just once a week.   The key is having the content and then setting up a schedule to have the content posted on certain times of certain days. MONITOR YOUR SOCIAL ENGAGEMENTS You also want to monitor your inbox and engagements of your social media content.   If people have questions and post to your wall, the sooner you get back to them, the better.    If people make comments, respond if you can and the more engagement that you can create, the better. CREATE UNIQUE CONTENT, IMAGES AND VIDEO Make sure you create a steady flow of new content, custom images and videos around the content.   You  can also currate content and find other blogs that have interesting or related stories and post those on your social sites.     You can create a content queue for your facebook account and just have content post to your facebook page, then have a queue for your Twitter account and all other accounts. —> fill out the Social Media for Lawyers contact form —> 2018 Social Media Marketing for Law Firms —> 2018 Social Media Management for Lawyers

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Google SEO Five Step Special Package to #1

Featured Content, Google My Business, Google Search Engine /

Do You Need Your Website Ranked Higher in Google? Thats an obvious answer but what you really probably need is website traffic of people looking for your legal services.    Google organic traffic should be your #1 target, then having social media accounts setup and fresh content on a regular basis will help get your ranked higher in Google.  You can rank #1 for many keywords if you do it right. We have put together a 5 Step Plan that will guarantee your law firm site comes up #1 at Google for keywords related to your local area and practice area.   You want a LOT of keywords ranking at Google and the key to that is fresh content for your blog and social media sites. **** JULY SPECIAL – Google SEO For Lawyers Package – $3750 worth of SEO Services for $799!! No Monthly Fees!!!  We are running a special this month for lawyers and now is the time to take action on your legal website.     This package has EVERYTHING and a TON of value.  The bottom line is that these days it takes a lot more to be ranked high in Google.   You need content, social media sites, links, citations and more. You want to rank not only at Google organic search, but also Google Local and Google Video searches.      This package has it all, money back guarantee. —> Fill out contact form to get started now.    We are only taking the first 25 law firms for this special.  (Read below for everything included in this package) Google SEO for Lawyers 5 Step Plan Step – I: Full Website SEO Health Check (Day 1) • Initial Backlinks analysis • Google Penalty Check • Competition Analysis Step – II: On Page Optimization: (week-1) • Keyword Research (12 best keyword suggestions) • On page Changes Up to 10 Pages • Title Tags Optimization • META Tags Optimization • Content Optimization • HTML Code Optimization • Internal Linking Optimization • Heading Tags Optimization • Images Optimization • Hyperlink Optimization • Robots.txt Creation/Optimization • Sitemap Creation • Google Webmaster Tools Setup • Bing Webmaster Tools Setup • Google Analytics Setup & Integration Step: III: Social Media Marketing  (We will create accounts if needed, or optimize existing social accounts) • Facebook Account Setup • Twitter Account Setup • Google+ Account Setup • Linkedin+ Account Setup • Instagram + Account Setup • 5 Unique Social Media Posting Step: IV: Local SEO Optimization  (This is KEY to getting ranked on the Google My Business & Map Listings) • NAP Syndication • Google Business Page Creation • Bing Local Listing Creation • Local Map Optimization • 10 Local Citations listings • 5 Local Business Listings • 5 Local classified listing Step: V: Content Marketing & Link Building • Search Engine Submissions • 2 Blogs Writing • 10 Blog Posting Links • 10 Blogs Social Bookmarking Links • 1 Press Release Writing • 5 Press Release Links • 2 Guest Blogging Links • 1 Article Writing • 2 article links • 5 Image Sharing Links • 20 high authority directory links • 5 Social sites Links • 2 Video Sharing Links • 1 PDF Sharing Links • 2 Audio Sharing Links • 20 Social Bookmarking —> Fill out contact form to get started now.    We are only taking the first 25 law firms for this special. 

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Lawyers Need an SSL Certificate by July per Google

Google Search Engine, Google Updates, Site Security, SSL Security /

GOOGLE SEO MARKETING FOR LAWYERS: SSL is Needed Upgrade your WEB HOSTING to a webhost that automatically gives you the SSL Security certificate and so that you have the https instead of the standard http.    When people on Google chrome visit a site without SSL, they will warn them that its NOT SECURE.  That will turn a LOT of people off bottom line.  Also its possible that you will get a boost in your organic SEO rankings by having SSL, so its really a no brainer and you should upgrade ASAP. —> Contact us about setting up SSL for your law firm.  Google Chrome to Flag Sites with SSL Certificates as Insecure GOOGLE HAS MADE JULY AS THE DEADLINE FOR SSL On February 8th, Google made clear its intentions to formally mark websites lacking SSL Certificates (the certificate which once installed on the website results in an HTTPS secure URL string) as insecure. Google has confirmed a date of “early July 2018” as the start date. They have also disclosed how they will alert web surfers of the non-HTTPS status, or not secure. Sites that remain on the HTTP non-secure protocol will be flagged with a warning in the URL bar of the surfer’s browser. The non-secure flag will be built into the release of Chrome 68, which will be ready for download in early July. HTTPS encryption growth shows that most site owners are taking Google’s warnings seriously. However, it remains that a large group of site owners has been less than motivated to make the change. This adaptive lag is likely a result of confusion over what HTTPS encryption is, the annual cost associated with HTTPS encryption maintenance, and general laziness. WHAT IS AN SSL CERTIFICATE? An SSL certificate is a security certificate that once installed on a web server activates a secure connection between the browser the surfer is viewing the content on and the web server that the content is derived from initially. The website’s URL protocol will change from HTTP to HTTPS. Currently, a security padlock will also be present in the URL as a way to further signal the status of the website’s Google SSL certificate. SSL certificates help the web cut down on instances of cybercrime that are often performed through security loopholes in web browsers. If the connection between the surfer’s web browser and web server are not secure through an SSL connection, a moderately skilled hacker could seize information, such as credit card numbers, as it is being typed into a form on an unsecured website. SSL SECURITY FOR LAWYERS Why are Google SSL Requirements Important? —> Establishes Trust and Builds Brand Power —> Provides Encryption of Sensitive Information —> Provides Authentication —> Contact us about setting up SSL for your law firm. 

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