Setup a Lawyer Chatbot Virtual Assistant

Chat Service, Chatbots, Legal SEO Marketing, Live Chat, SEO Tips, Web Site Tips /

Chatbot Virtual Assistants for Attorneys I wrote about using a chatbot for your legal site over the last month and there are two different types of chatbots.    One is the kind you will use at Facebook with facebook messenger and facebook ads.  THEN the other kind is the virtual assistant kind that is specifically for your website that I am writing about here. REPLACE YOUR LIVE CHAT TODAY LIVE Chat has been the next big thing for awhile now and a LOT of law firms have those chat boxes setup where they have a “Live” agent ready to answer any questions and collect names, phone #s and email lead info.   They are trained on what to say….almost like ROBOTS!  Wait, how about just using a robot, or BOT?  They pretty much do the exact same thing and the Bot here via AI (Artificial Intelligence) can get smarter as it learns and it can suggest new questions and answers to use. SO usually these Live chat services are PRICEY, like a monthly fee and then a per lead fee.  So for every lead they collect, it can be like $20-30 or more. Maybe its less now but I know its a pretty high fee and if you get 10 leads thats awesome, but for $300 over the week?!   Plus a monthly fee and another vendor to deal with. WHAT IS THE SOLUTION? It’s using a Virtual Assistant Chatbot.    Ive tested this out and its a really awesome system.  It allows you to have a chat box come up where your asking the person if they have any questions.  THEN you can have some answer buttons that they can click on, and you can also program the BOT so that it has answers to many different questions.  SO if someone asks the question “Do you give free consultations”, the BOT will respond with YES if you do, along with some info and links to the form.   Then if they ask for directions or hours or anything related to a specific practice area or attorney name, the BOT will have the answer and will try to engage the user and will have the person leave their name, email and phone #. CHATBOT VIRTUAL ASSISTANT FOR LAWYERS Setup this chatbot box on your website so that you can capture users that might otherwise leave.   Here they might click on the chat and wind up leaving an email or phone number, which is a HOT LEAD!  Plus when someone is looking for info, they appreciate it if you make it easier for them.   So you can program the bot here to answer a lot of questions,     You could also do some pay per click marketing and send the user to a landing page that has the chatbox come up to engage them right away and hopefully at least get the contact info.   ALSO another difference with this system vs the facebook chat system, is that YOU can jump in to the chat and take over and answer any questions live with the person.  OR you can leave it to the bot to follow a script and have a big FAQ library.   This makes sense and the thing here is that once this is setup, it works like a charm.   The BOT works 24/7, 365 days and will email any new leads it gets of any new chats. What answers can my Legal Chatbot Agent provide? You can teach your Agent answers on dozens of questions.  The best part of it is that your Virtual Agent includes Self-Learning features that will automatically detect valuable questions for which it has no answers. More about Self-Learning It is quite complex for website owners to find out what visitors look for (in their own words), what questions they have, and what the best answers are, in order to convert. This is exaclty what your Agent will learn for you, i.e. what questions/answers are most important for visitors to turn into leads. The Agent self-learning feature determines this based on analyzing previous chats against lead generation rate.This in turn enables it to identify important question that have no answers.   Your Agent will send you notifications on newly added “questions” for which it is recommended to provide answers.Once new answers are provided, it use them in chats with visitors, and it will measure the impact of the changes on the lead generation rate, and provide new recommendations. Over the course of weeks and months your Virtual Agent becomes smarter and smarter, making it your best skilled salesmen into the art of converting visitors into leads! Give your Legal Bot a Personality! Your Bot doesnt have to be lame!  Make it so it has a big fun personality, while keeping a professional tone as well.    Yet you can make it so it has non robotic answers showing a good sense of humor.   You can even have it suggest a good joke once in awhile.  Clean of course and maybe even a lawyer joke.  The main thing you want your bot to be is SMART and Helpful. If its also funny, well that a triple threat that your not going to get from most human assistants! HIRE US TO CREATE A BOT FOR YOUR LEGAL WEBSITE We can help you setup a bot like we have on this website.   Your bot can be pretty basic where its just collecting basic info from anyone who engages in a chat. It can also be more advanced where you program it with answers to questions related to your firm and practice. —> Fill out online BOT Contact Form —> Chatbot Marketing For Lawyers —> Facebook Messenger Chatbot (Use now)

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Top 7 WordPress Plugins for Lawyers

Legal Internet Marketing, SEO Tips, Web Site Tips, Wordpress Plugins, Wordpress Software /

Top WordPress Plugins for Attorneys WordPress plugins are great tools for adding and extending functionality to WordPress. Below are the top 7 any law firm or any other business site should have setup. They are all FREE and most of them have some kind of premium version you can buy to expand plugin further but all the free versions are usually plenty for what your going to need from them. There are plenty of handy plugins in WordPress framework which reduce lots of work on your part. The official plugin repository has over 47,000 WordPress plugins and counting. That means there are plugins for almost every function or feature you need on your website.   TOP 7 WORDPRESS PLUGINS FOR LAWYERS #1 – Jetpack (Freemium) A powerful plugin from the brilliant team behind the WordPress software itself (Automattic), Jetpack is a must have plugin for every WordPress website. As the name suggests, it offers a pack of awesome features for your website to fly up high and make it a success. Jetpack takes care of your site security, website performance, traffic growth, image optimization, website appearance and a lot more. Most of all, it protects your website security by preventing brute force attacks. It also monitors your site every five minutes for downtime and instantly notifies you for any issues found. —> Download for FREE #2 – YOAST SEO PLUGIN Yoast SEO (formerly known as WordPress SEO by Yoast) is one of the most popular WordPress plugins. It allows you to optimize your WordPress site for search engines. It not only helps you add meta tags, it optimizes your site as a whole.  Yoast SEO is an awesome plugin which guides you all the way to create better content and improve your ranking on search results. It focuses on creating the content which is useful to the users as well as technically SEO friendly. The goal is to help the users, gain trust and sustain the rankings which they call sustainable SEO. —> Download Here ************************ #3 – Akismet (Freemium) Akismet is yet another plugin developed by the people behind WordPress (Matt and his team at Automattic). It is one of the default plugins of WordPress that comes with every new WordPress core installation. It is basically an anti-spam plugin which checks all comments and filters out the spammy comments. The plugin provides a status history for each comment so that you can learn which comments were found spammy by Akismet or the moderator. Moderators also can view the number of approved comments for each user, see the URLs in the comment body and remove the suspicious links. The plugin is free for the personal site and blogs while you have to subscribe its monthly plans for commercial sites. The premium plans provide advanced security solution besides spam protection. —> Download Here for Free ***********************  # 4- W3 Total Cache (Freemium) Speed is one of the most important SEO factors. Faster websites rank higher in Google, this means more visitors for your business website and more conversions. W3 Total Cache allows you to serve compressed and cached files to your visitors. This reduces the load on your server and your website becomes faster. W3 Total Cache WordPress plugin is one of the most popular plugins and probably the best caching plugin for WordPress. It features page cache, database caching, object caching, browser caching and a lot more. Besides, it lets you integrate CDN services to reduce page load time. Besides, it has options to minify and HTTP compression of the HTML, JS, and CSS files so that you can save bandwidth up to 80%. —> Download here for free # 5 – All in One Schema.org Rich Snippets Rich Snippets are special markup that you can add to your content and describe your content more precisely to search engines. This information is then used by search engines to show your content differently. For example, star ratings below your product listings, maps when someone searches for your business, and so on. All in One Schema.org rich snippets plugin provides you an easy user interface to generate that markup and use it in your WordPress posts and pages.   —> Download Here  #6 – Everest Forms (FREE) One of the fundamental pages you need in a website is ‘Contact‘ page. No matter how big or small website you have or whatever type of website it is, you definitely need a contact page from where your website audience can contact you. The purpose of contact can be anything; to provide you feedback on your work, reach you out for business deals, or suggestions in general, a well-designed contact page is a must. So, to create contact forms, here is a plugin ‘Everest Forms‘. It’s a modern WordPress contact form plugin with drag and drop interface that lets you build beautiful contact forms easily and quickly. It has a set of general fields along with advanced fields which you can easily drag and drop to create forms. View Everest Forms demo, and learn how it works. The plugin is available for free, however, it comes with a complete set of features to enable you to build full-fledged forms. It features Google reCaptcha support, editable email settings, redirect page options after successful submission, editable form validation message etc. Summing up, it’s an incredible plugin for WordPress contact forms. —> Download here for free   #7 – WP Smush (Freemium) Images are the great assets for your post/ page which easily grab the users’ attention. Uploading images helps you deliver the message many times better that simply the texts can. They make your page look attractive, catchy and engaging. While being so helpful to make you site more appealing to users, images also take up a lot of storage space and slow down your website. You can’t simply afford to ignore the slow site speed and look for the disaster to happen. Wait a while, here’s good news – you can compress images! Yes, you can compress and optimize the images without reducing the quality of the images using WP Smush plugin. It optimizes

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Social Media Marketing for Attorneys

Facebook, Facebook Ads, Featured Content, Social Media Management, Social Media Marketing /

Social Media Marketing Program for Attorneys Social Media is another way to advertise your law practice and possibly get new clients.    A lot of lawyers do not use social media at all, let alone for marketing.  So that should mean its wide open for those that decide to use it!   No doubt most of the time I see that getting clicks are cheaper at facebook ads vs. Google adwords. We have a program available that will create a social media marketing campaign for your firm.   You can do a number of things here including creating a Facebook Like campaign to build the number of likes to your site. You can create a facebook ad campaign that targets ONLY people from your Email List,  Or a campaign that targets a Look a Like audience that is close to your email list.  There are many things you can do with facebook ads including just putting up an ad and targeting people in your local area. Does Facebook Ads for Law Firms work? YES, just ask Happy Joey! You can also advertise on other social media networks including Twitter, Instagram, Linked In, pretty much everywhere! YET You only want to advertise where it would make sense for you, You have to figure out where your potential clients would most likely be and then put your ad in front of them in order to get them to your site.   Then once they are on your site, you want to make some contact with them and the best idea is to get them to join your email list or facebook messenger bot. SOCIAL MEDIA MANAGEMENT FOR ATTORNEYS We have a special social media management program for lawyers that includes the following: Review and Optimization of your main 5 Social media Accounts (Facebook, Twitter, Google, Youtube and Instagram) Setup of any social accounts you do not have already setup – Includes graphic work for accounts. Setup of all social media accounts in special Legal Social Media Management Software that will keep track of all account, post content to all accounts. —> Read more on Social Media Management Program for Lawyers PRICING–> $500 FLAT Fee to Setup Program ; $250 per month for ongoing monitoring, content, images and more. —>  Fill out the online contact form to take advantage of this deal ASAP.

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NEW – Google My Business Agency Dashboard

Google My Business, Google Places, Google Search Engine, Legal SEO Marketing, Local Search Marketing /

Announced by Google just over a month ago, but finally launched today, Google My Business Agency Dashboard aims to give agency partners full control over their multi-location clients’ multiple GMB profiles. You can register here to get access to the new dashboard. —> Read our 2018 Google My Business TIPS for Lawyers This news is long-awaited by the countless poor SEOs previously stuck manually logging into a separate GMB profile for each location, and, provided it works as well as it claims, this could drastically improve the efficiency and efficacy of your GMB profile updates. Coming as it does after a raft of new features for and improvements to Google My Business (and the local search experience as a whole), this is a timely reminder that Google is taking local SEO very seriously in 2018. Here’s a rundown of the main features in the Google My Business Agency Dashboard: Google My Business Agency Dashboard Features Manage an unlimited (well, Google says ‘thousands’) number of locations from within one account. New ‘Location Groups’ can be set up to collect organizations. Access to the Location Group can by sought by or given by both client and agency. Quick search function allows for easier access to locations within your entire account or Location Group. User Groups help management of teams and access control, with permission levels available for different user types. Invite others to manage listings and view invite status. There are new things that Google is adding every month to the GMB interface.  You can now add short 30 second videos to your listing.   You can also add posts to your listing, so the post will show up under your listing on the google page. Call us today at 630-202-9208 or fill out the online SEO analysis contact form for a free estimate. —> Read our 2018 Google My Business TIPS for Lawyers

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Facebook Ads & Messenger Marketing for Lawyers

Facebook, Facebook Ads /

SOCIAL MEDIA MARKETING FOR ATTORNEYS Using social media is more important then ever for lawyers.  You have to do as much as you can with social and facebook is your most important social account.   You can do a lot with your facebook account including running facebook ads.  Usually these will drive people to your website. but you can also do an advanced ad that targets people and sends them to messenger app instead of the website. FACEBOOK MESSENGER AND ADS = GENIUS You can setup your chatbot to use with facebook ads and drive people to your messenger instead of website.     First off odds are this is going to be cheaper then most forms of internet advertising because its so new and not that many law firms are doing this. So lets say your a lawyer who gives a FREE Consultation, you can run a facebook ad which promotes your practice and talk about how you give a free consultation.  THEN if someone is interested and clicks on the ad, it will then take them into the messenger app instead of going to your site.   Then once they are in messenger, the bot takes over and you talk about your services and then the bot asks “Are you interested in getting a FREE Consultation?” , and YES is the only answer listed, they then click on YES and the bot then responds with ways to setup this free consultation.     One advanced thing you should do is setup a calendar at a system like Calendly, where you can then put a link to that page where person can setup an appointment right from messenger. Also when the person clicks YES, they are then automatically included in your facebook messenger list and you can now send them messages with some restrictions.  Also the person is in the messenger program once they start a chat, SO this means that you can follow up with people easily from within messenger and not lose people who come to your site but are not ready to really contact you. So you first need a chatbot setup using a chat program like chatfuel or manychat, then you need to have a facebook ads account where you can then setup a facebook messenger ad. You would then need to add this special JSON code which you would generate from your chat program like ManyChat and then plug it into your facebook ad. LAWYER CHATBOT MARKETING We can assist your law firm with getting more leads using a chatbot with facebook,  We have a special going this month where we have a chatbot package that would include a new chatbot for your firm and a facebook ads campaign using facebook messenger. —> You can also test out our new assistant bot, Law-Bot  Contact us today at 630-202-9208 or fill out the contact form below. [Contact_Form_Builder id=”11″]  

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Why Chatbots Make Perfect Sense for Lawyers

Chatbots, Facebook, Internet Marketing News, Lawyer Marketing Tips, Legal Internet Marketing /

Chatbots for Lawyers Chatbots are here to stay and I can see why.   They basically are assistants that work 24/7 365 days a year.  They can serve in a customer service function and make it easier for people to find answers they might have.    They also can help generate leads and be used in combination with facebook ads. Chatbots are one of the hottest tech tools on the market today.  Almost every business is looking to use chatbots for customer service. LIVE AGENT CHAT IS DEAD ALSO for a few years now, CHAT has been somewhat of a hot topic in the legal industry.   It seemed that having a LIVE CHAT option available made perfect sense because you could get an overseas person to easily read a script and take down basic contact info, and then pass it along to the law firm,    YET I aways thought that wasnt that great of a solution because Each lead can costs upwards of $30.  As you can imagine, this gets expensive fast.  Paying someone to collect data from prospects 24/7 often becomes too expensive for many law firms to utilize for the long term.  Cost, therefore, is a major drawback when using live agent chat. CHATBOTS MAKE MORE SENSE People are worried about Robots and AI and rightfully so.  When Elon Musk says hes worried about it, you take it serious.    Yet at this level, bots can be very useful and provide a lot of value.      I mean the chatbot can replace the Live Chat system that many law firms have right now.    I mean whats the big deal about a live agent collecting info from a potential client?  They are just reading a script and probably have a worse personality then most bots!  Then they pass on the info to the lawyers, ok and for that firms are being charged a big setup fee, monthly fees and per lead fees? I would say WTF?! SETTING UP CHATBOTS You can setup the chatbot on your facebook page so that when someone trys to message you, the chatbot will take over and have answers to any questions the person might have.  Then you can also set it up on your site in a few different ways, including like I have right now on this site at the top of the page.     You can also setup a landing page where you can send people to engage with your bot, or send someone a link to your bot, OR you can also setup facebook ads and send people to messenger instead of your website. So once the chatbot is setup and programmed to answer questions, you can then connect it to your site and facebook page.  Once its setup, then its ready to work for your 24/7, 365!  There are many advanced things you can do here as well, like collect email info and pass it on to your email program. The language used in a chatbot should be: Short (one or two sentences) Conversational Simple (avoid heavy legal terms if possible) If you’re building answers into your chatbot, make sure you structure them in a way that it is easy for the user to read and understand. Effectively using chatbots on your law firm’s website can help improve the customer experience and save you time and money in the long run. You can also use Chatbots to generate new leads. You can use facebook ads along with facebook messenger to build up leads and usually for much cheaper then Google adwords.   This is a more advanced service, but really just the customer service assistant part of this should be enough to convince any lawyer to utilize a chatbot. Also to replace any live chat system that is setup.    I mean why not instead pay a fraction of the price to have chatbot for your firm that will serve as assistant, as well as possibly a lead generation machine. Contact us today at 630-202-9208 or fill out the contact form below. [Contact_Form_Builder id=”11″]

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Using Chatbots for Your Legal Website

Chat Service, Chatbots, Featured Content, Legal Internet Marketing, Legal SEO Marketing /

What are Chatbots and How Do They Work? A chatbot is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods.   It basically is a personal assistant that works 24/7 and has all the answers related to your business. Do you remember when it wasn’t necessary to have a website for your legal practice? When most online boards would scoff at the value of running a Facebook page for your legal practice? Now Gartner is telling us that customers will manage 85% of their relationship with brands without interacting with a human by 2020 and publications like Forbes are saying that chat bots are the cause.    SO it makes sense that you should start using chatbots sooner then later. I’m sure most of you must’ve interacted with a chatbot by now on Facebook Messenger. It is adopted by thousands of companies and becoming more and more popular. A chatbot publishing platform is a medium through which the chatbot can be accessed and used by the users. This is where your chatbot that you create with software like Chatfuel or Manychat, is then accessed on something like facebook messenger. A chat bot development platform, on the other hand is a tool/ application through which one can create a chatbot. Chatbot platform helps you by letting you add more functionality to your bot by creating a flow, machine learning capabilities, API integration etc.     (This is where you would TEACH Your Robot! You would program the robot to have answers to a variety of different questions a potential client might have for you) Chatbots for Lawyers There are a number of reasons people will use chatbots but the main reason might be to provide assistance to anyone looking for help on your site or facebook page.    You can have the chatbot setup so that its the first thing someone sees when visiting your site or facebook page, and then you can have it be helpful and even entertaining.    So the chatbot has to be built or programmed so that it has the answers to any question a potential client might ask.    SO if your a criminal lawyer and someone is looking for help after an arrest, they probably want to get some answers QUICK.  So with the chat feature, you can have it setup so they can easily call you or visit the key pages of your site. Yet you can also provide some easy answers to basic questions.     So this person might have a question about being arrested and what happens next.   The bot can provide the answers and list content about the arrest process.   Then the client might ask about DUI and the bot could respond to specific questions about what is DUI, the penalties, etc. You could also have the bot be a Legal Dictionary and have answers to questions about legal definitions. You could also have the bot answer a number of questions clients might have related to your legal practice.  Like questions about directions, reviews of the lawyers, social accounts of the firm, latest blog posts and info related to the lawyers on the case. I will be testing out all of the different chat platforms and the first one Ive used is Chatfuel.   This is a Free product with a pro version, but it has most of the things you would need for free.  Its easy to use for the most part but takes a little setup.    Manychat is the next and most popular chat program on the market.   Either way you just want something that will allow you to easily create a Chatbot for your law firm and program it to use with Facebook Messenger. Chatfuel – www.chatfuel.com Any person without any knowledge of coding can create his/her own bot on Facebook Messenger using Chatfuel. It provides features like adding content cards and sharing it to your followers automatically, gathering information inside Messenger chats with forms and let users request info and interact with your bot with buttons. Since people are more comfortable with chatting than selecting options from a chatbot. It also provides Artificial Intelligence technology for scripting interactive conversations. And using AI to recognize user answers to provide the appropriate response. It is completely free for anyone to make a bot on its chatbot platform. Although after your bot reaches 100K conversations/month you will have to contact their team to subscribe as a premium customer. Many multinational companies like Adidas, MTV, British Airways, Volkswagen etc are using Chatfuel for their Facebook Messenger chatbots. Help with Lawyer Chatbots Contact us today for assistance with setting up a chatbot for your legal practice today.  

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Top Citations for Lawyers in 2018

Citations, Google My Business, Lawyer Marketing Tips, Legal Internet Marketing, Local Search Marketing /

Lawyer Local SEO Marketing   LIST OF TOP 2018 LAWYER CITATIONS Legal Citations are key to your law firms Google My Business (GMB) and Local SEO success.   Citations are like links, the more QUALITY and legal focused you are, the better your overall results will be with Google.       Bright Local puts out a listing of the top niche citation sites and have updated it for the current year.    So here you can see the best citations for lawyers below.  Lots of obvious sites like Findlaw, Avvo, Lawyers.com and most likely every lawyer are listed in those sites, so you need to differentiate your firm and have more focused citations.    So first off you want to focus on some of the other not so obvious legal directory sites below such as Lawguru.com and then also you want to do some Paid legal directories and then also try and focus on getting some listings at any local related directory or site. Online directories (often referred to as ‘citation sites’) are crucial for local search optimization, and our recent research shows that consumers lose trust in businesses with inaccurate business listings. But which online business directories and citation sites are the best? The citation lists below are the outcome of a huge project to compile the most comprehensive list of niche lawyer citation sites available on the internet. These lawyer sites are all listed by DA or Domain Authority.   Most of the sites give you a free listing and might already have one setup for you, and guess what? It might be WRONG and sabatoging your local SEO and Google My Business rankings.   You need to have all of your citations have the correct contact info or NAP, Name, Address and Phone #.  You want them all to be 100% the same if possible. Citation Site D.A. Country Free / Paid Listing URL findlaw.com 87 USA Free Click here nolo.com 81 USA Free Click here avvo.com 78 USA Free Click here wallethub.com 75 USA Free Click here justia.com 74 USA Free Click here lawyers.com 72 USA Paid Click here bestlawyers.com 71 ALL Free Click here hg.org 64 ALL Free Click here lawguru.com 59 ALL Free Click here lawinfo.com 57 USA Paid Click here lawyers.uslegal.com 56 USA Free Click here divorcemag.com 49 USA / CAN Paid Click here lawyer.com 47 USA Free Click here justgreatlawyers.com 43 ALL Paid Click here legaldocs.com 43 USA Free Click here canadianlawlist.com 41 CAN Free Click here leadcounsel.org 41 USA Free Click here attorneypages.com 40 USA Paid Click here lawfirms.com 39 USA Free Click here lawqa.com 38 USA Free Click here lawyercentral.com 37 USA Free Click here uslawyersdb.com 37 USA Paid Click here lawfirmdirectory.org 36 USA Paid Click here lawlink.com 35 ALL Free Click here lawresearch.com 35 USA Paid Click here gaylawnet.com 35 ALL Free Click here legalhelpmate.com 32 USA Paid Click here lawyerlegion.com 30 USA Free Click here bailbond.com 28 USA Free Click here findacriminaldefenseattorney.com 28 USA Free Click here town-court.com 27 USA Free Click here dilawctory.com 26 ALL Free Click here alphalegal.com 26 USA Free Click here dilawctory.com 26 USA Free Click here findafamilyattorney.com 25 USA Free Click here getlawyersonline.com 25 USA Paid Click here courthousesquare.com 24 USA Free Click here legalwebfinder.com 23 USA Free Click here mylegalpractice.com 22 USA Reciprocal Click here lawfiles.net 22 ALL Free Click here ilawyersource.com 21 USA Paid Click here findabankruptcylawyer.com 21 USA Free Click here bestattorneysrankings.com 20 ALL Paid Click here lawyers-and-solicitors.com 19 UK Paid Click here lawyerprofiles.com 18 USA Paid Click here lawyersdb.com 18 USA Free Click here pathlegal.com 18 ALL Free Click here lawreferralconnect.com 18 ALL Free Click here truckaccidentlawyerdir.com 17 USA / CAN Paid Click here attorneyslawyer.org 17 USA Free Click here divorceattorneydir.com 16 USA / CAN Paid Click here aplawyers.com 15 USA Paid Click here familyattorneydir.com 14 USA / CAN Paid Click here domesticviolenceattorneydir.com 14 USA / CAN Paid Click here indexlawyer.com 14 ALL Reciprocal Click here bankruptcyattorneydir.com 14 USA / CAN Paid Click here usaattorneys.org 13 USA Free Click here usattorneynetwork.com 13 USA Paid Click here list-lawyers.com 13 USA Free Click here caraccidentattorneydir.com 13 USA Paid Click here caraccidentlawyerdir.com 13 USA / CAN Paid Click here injuryattorneydir.com 13 USA Paid Click here braininjurylawyerdir.com 12 USA / CAN Paid Click here lawyerucla.com 12 USA Paid Click here lawyersolicitor.co.uk 12 UK Paid Click here legalfeefinancing.org 12 ALL Free Click here —> Read Full List of Citation Categories  

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Google My Business (GMB) Marketing Tips

Featured Content, Google My Business, Google Places, Google Search Engine, Legal Internet Marketing, Legal SEO Marketing, Local Search Marketing /

Lawyer GMB SEO Marketing Tips Google My Business (GMB) is more important then ever and should be one of the first things that you do for your law firms Internet marketing strategy. Google is obviously the most important search engine but usually people think organic results and where your ranked for certain keywords.   Yet really its possible that even if your firm low or no organic rankings, you can possibly dominate the local seo results. What is Google My Business? Google My Business is a free service designed to make it easy for local businesses to manage their listings in Google search results. Anytime you search Google for local services in your area, you have likely seen Google My Business at work. It displays results on a map, and lists other important details about businesses, including their contact information, website, and even reviews. Since Google is the premier search engine online, listing your law firm with Google’s My Business is essential for proper search engine optimization, or SEO. A basic approach to Google My Business is to list your law firm’s name, address, and contact information. When someone searches your firm by name, your firm’s listing appears to the right of the Google search results. The display therefore gives your firm much more attention than a search link in a list of other firms. LAWYER GOOGLE MY BUSINESS MARKETING TIPS 1. Claim your Google My Business Profile If you haven’t claimed your law firms GMB profile, which stands for Google My Business – also known as the local 3 pack – then you need to get this done right away. GMB profiles are some of the first organic listings people see when searching for law firms. By default, many firms already have a GMB profile created by Google and sometimes you will find that certain lawyers will have a GMB profile that is created by Google, and sometimes your clients will find this and even though you haven’t claimed or verified this listing, they still can leave you a review. So it makes sense to claim these listings so that you can not only optimize it, but you respond to any reviews you might get. Walk through the following process to claim it: Search for your law firm or attorney name in Google When you see the Knowledge Graph card for your firm, click on the ‘Are you the owner?’ link near the bottom. Start the process of verifying the firm’s ownership. Note that Google will want you to verify ownership in one of two ways – either by phone or through regular mail.  Once you’ve verified ownership, you can edit your GMB profile. 2. Add Photos & Videos to your GMB Lawyer profile Make sure your GMB profile is complete and contains consistent contact information.  Then adding as many images as possible of your law firm can help it rank far better in the local 3 pack.    So add all the existing images you might have put on your blog and facebook. Then create more images and get creative.  Try to have a LOT of images, like 30 – 50! You can do it over time and it seems to make a difference. Here are some image ideas to get you started: show your legal offices on the inside and outside show your firms team, partners, and you describe the areas of law that you practice show your firms logo include your firms tag lines, quotes, or other marketing messages You do not want to put generic stock images or videos into your Google listing.  Google wants images that are related to your firm and what your firm does. So this means photos of the people who work at firm, photos of your locations and the type of law you practice. 3. Onsite Website Optimization Onsite SEO are the things done to your website structure to make it rank well, This is one of the most top tasks you can do to achieve good local rankings. Start with a location-based page: Create a location-based page for the keyword phrases you want to rank for. An example could be ‘Chicago auto accident lawyer’ or ‘Michigan Malpractice Attorney.’   Then you can create other location posts for all the different cities, zips, neighborhoods in your area and then interlink them together. Here are some other tips: Include the location in the copy of the page Include the keyword phrase in the title, the headings, meta description and URL of the page Include the keyword as an image file name of any images on the page Include the keyword in any alt attributes of images on the page Add your firms NAP (name, address, phone number) to the header: Your firm’s name, address and phone number should be on the header of every page, but especially on location-based pages or pages that link to your Google my business – GMB profile. This should also be the same information used in other listings around the web. Make sure it’s all consistent. Substantial quality content: Include a lot of useful content on your pages. Most short articles are like 300 words. So articles longer than 500 words is a good start and the longer the better. 2000 words is a really good start and if you are trying to rank for highly competitive keywords, then the longer the better. 4. Citation signals: Mentions of your firm NAP across the web Citations are like links and are the fuel towards getting higher Google local rankings. Building citations is one of the most influential strategies for ranking well in local search. Citations are simply mentions of your law firm’s NAP, which is Name, Address and Phone numbers on other websites such as directories, social media profiles, business listing websites, and data aggregators. You want to get listings at all of the obvious top directories like Yelp, Yellow Pages and a number of other places that will list your law firm.   Most of these will automatically create listings for your

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Responding to Google Reviews

Fake Reviews, Featured Content, Google My Business, Lawyer Reviews, Reputation Management /

REPUTATION MANAGEMENT FOR ATTORNEYS Google Reviews for Lawyers – Responding to Reviews Google reviews are becoming more important then most anything else.  The reason is because when someone GOOGLES YOU, they are going to google and plugging your name or firm name in the search box and usually they are getting back your Google my business listing, which will show your Google reviews right away with number of reviews and total review star average.  Then it will also list reviews from other key sites like Facebook, AVVO and Lawyers.com. With the reviews, it makes great sense to monitor them and RESPOND to any reviews you get.  If they are good 5 star reviews, thank the person. If they are bad 1 star reviews, express your concern and reach out to try and fix the situation.    If someone else is reading the review and sees that your on top of the situation and trying to make it right, it goes a long way and fixes some of the damage done by that 1 star review.    Either way, it shows that your on top of your reviews and a concerned business owner! HOW TO RESPOND TO A GOOGLE REVIEW Responding to a Google review will require that you have a Google my business account.  If you dont have this yet, that means you haven’t verified your business listing with Google yet and you must do that first.     If you have a Google my business account, then its a matter of logging in and responding to the review. Sign in to Google My Business. If you have two or more locations, click Manage location for the location you’d like to manage. Click Reviews from the menu. (Note that your business needs to be verified in order to respond to reviews.) Click Respond to respond to a customer review. Write a response and click Submit. REPUTATION MANAGEMENT FOR LAWYERS Do you need help with getting more Google reviews?  Do you need help in getting a fake review removed? We can assist your law firm with setting up a Lawyer Review Strategy for not only Google reviews, but also Avvo, Facebook, Yelp and other review sites.    Call us at 630-393-0460 or fill out the form below for more info. [Contact_Form_Builder id=”11″]

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