Blog - Legal Search Marketing

Top Reasons Chatbots Work for Attorneys Since the beginning of modern digital era, having live chat features on websites has been vastly engaging for the law firms that are interested in conversions and bringing a special touch to collect leads from their website. And that is where chatbot for attorneys comes in. Chatbot for lawyers is a new evolving technology that solves the present market deficiencies through an intellectual software solution. The main reason to have a chatbot setup is to not let any potential clients that come to your site just leave without possible leaving their contact info. If they leave, they are gone. If the chatbot gets them to start chatting and leave the phone and email, then you can contact them and follow up and maybe they become client, thanks to your chatbot! HERE ARE FIVE REASONS CHATBOTS WORK FOR LAW FIRMS 1. Chatbots are 24/7 Assistants that offer ease of access Your Chatbot does not need a break or a vacation like the human workforce. It works 24/7 to provide the customers with legal help whenever and from wherever they need it. This technology could add a lot to the legal firms’ services making them better, smoother, and more proficient. You can train your chatbot, like you might train someone who is going to handle the live chats. You can provide answers to a variety of questions your potential clients might have. You could program the chatbot to give info on each lawyer in the firm, answers to questions about specific practice areas and many other things. As time goes on, you can learn from the answers you get from people using the chatbot. The chatbot also learns via Artificial Intelligence and can add new questions people might have. This is a big difference from a chatbot for facebook, here the chatbot will only give answers that you program, their is no AI in that case. 2. Chatbots Are Quick to Repond to People Chatbots understand natural language questions and are quick to respond with serviceable and supportive legal information in simple English. A user can chat with the chatbot to get whatever information he or she need. They are also very beneficial for people doing introductory research. Its chief benefits are easiness and accessibility, which means that anybody can find appropriate legal information. The bottom line is that if someone comes to the website after hours or really anytime, it looks good that the firm would have a chatbot setup that can potentially help someone answer a question they might have. They might just need directions, or want to read your reviews, or want to know if you give a free consultation. These questions can easily be answered by the BOT, thus taking some burden off whoever else might have to answer these questions. 3. Chabots help collecting data Chatbots come equipped with a tool to gather, study, and optimize the data. By using a chatbot, a legal firm can go through the conversation record to trace and evaluate the engagement process of the users. It helps them in identifying users’ behavior and the potential leads. If the firm knows how often the clients make use the chatbots, what their queries are, and what motivates their continual involvement, it proves to be a very valuable asset, which offers new perspective for the firms and encourages them to enhance their commercial practices. The chatbots can collect a users email address and phone # and email you right away with this valuable info. You can also go back through the chats and gather info that you might otherwise have no record of. 4. Chatbot for Customer Service & Educational Purposes Chatbots for lawyers can also be used to engage and educate a client. As modern technology, for instance natural language processing helps in developing clients’ online association with legal firms as it converts the one-way communication into a mutual dialogue. It helps the lawyers in demonstrating their expertise and share new and significant content pertaining to the laws and policies of their residing city or country. You can setup the bot so it has a customer service script vs. a lead generation script if your main goal is to provide customer service to the people that visit your lawyer website or blog. The customer service script is more setup to provide as many answers to potential questions a user might have. 5. Chatbot for possible Lead Generation Chatbots can be used for lead generation by simply engaging the user on the website and getting them to leave their contact info. Some people might not want to go through hassle of calling a firm or even filling out a contact form, yet some people like the idea of instant satisfaction to a question that is on their mind. So if the chatbox comes up, they very well might start typing a question they have and then wind up leaving their contact details, as well as describing their legal problem. Looking at it from the outsider’s point of view, chatbots are a win-win situation for both clients and the law firms as they help and improve clients’ engagement while providing a valuable tool for lawyers to generate fresh leads and expand the clients’ base of the firm. In last few years, the chatbot environment has been flourishing in almost all the sectors. Legal expertise and digital revolution give lawyers vital competitive advantages over their competitors and also helps them in bringing in new clients with new cases. When a legal firm starts using chatbots, it sets free the lawyers or human representatives in customer support team from managing everyday repetitive tasks that are time consuming and allowing them to concentrate on more important tasks that are of higher value and effect for the firm. HIRE US TO CREATE A CHATBOT FOR YOUR LEGAL WEBSITE We can help you setup a bot like we have on this website. Your bot can be

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Facebook Ads for Lawyers

Facebook, Facebook Ads, Social Media Management, Social Media Marketing / AI Law Guy

Internet Marketing for Attorneys Facebook Social Media Marketing for solo lawyers and smaller law firms. Does it work? Does it make sense? YES AND YES FACEBOOK ADS & SOCIAL MEDIA MARKETING FOR LAW FIRMS Facebook ads are HUGE business for Facebook, just like Adwords is huge for Google. Facebook ads are different then adwords because your not bidding on keywords. Instead your putting up your ad and showing the ad to a specific audience. How specific and good that audience will determine how well your advertising goes. You want to show your ad to people who might want to see it, so for starters it should be shown to people who live within a certain mile radius from your firm and where your serve people. You can really pinpoint it and only show ads to people 5 miles from this zipcode, and people who are business owners, or are married or own a home. There are a lot of combinations and for lawyers its a littler trickier because they are not selling something that everyone might want. So you dont want to just show your ad to everyone and have it show up in some 18 year old high school seniors facebook feed or someone over 65 who is in town visiting. SELECTING THE RIGHT FACEBOOK AUDIENCE You can create as many different audiences as your want and thats the key. You want to create a number of different audiences and then test them out on the different campaigns you will run. So you will need to be creative and test different combinations of things out but sometimes it can be as simple as choosing people within 2 miles of a zipcode that make over a certain income, are married and in certain age bracket. USING FACEBOOK PIXEL AND CREATING RE TARGETING CAMPAIGN You want to get the facebook pixel setup on your lawyer site ASAP. This will help facebook track all the traffic that goes to your site. Then once that builds up a little, you can then create a pixel custom audience of JUST the people that visited your site over say the last 60, 90 or up to 180 days of stats. Then your ad would just be shown to those people on facebook. CREATING A CUSTOM AUDIENCE USING AN EMAIL LIST You can also create a custom audience from an email list. So if you have a client list of say 500 emails of people who joined your newsletter or are somehow on your email list, then you can take that list and import it into facebook. They will then match that list up and find those people on facebook if they can, usually they can. Then just like the pixel audience, this audience of your email list will then see whatever ads you show. CREATING LOOK A LIKE AUDIENCES You can then have Facebook create a LOOK A Like audience which will take your pixel data and go out and find an audience that is pretty close to the people on that list and then create a new audience. You can then whittle that audience down and then test out different audiences on different campaigns. SETTING UP CAMPAIGNS, ADSETS AND ADS You will want to setup a campaign for each of your main topics that you want to promote. So if your a firm that handles bankruptcy and personal injury matters, you might setup 3 campaigns. One for each of those practice areas and then a general law campaign. So for the first campaign of Bankruptcy, you would then create ADSETS for each bankruptcy topic. The adset is where you will choose the audience that will see your ad and then under each adset you will have multiple ads. SO the first ADSET here would be General Bankruptcy and I would choose an audience, choose how much I will pay and how I will be billed (Per Click, impression, etc), THEN I would create ads under that adset which would have images or videos, along with text describing what the ad is about. So here it might just be an ad with the firm name and that it handles bankruptcy matters in that area. THEN you can create a 2nd ad which might have different text and images. THEN you could create the next adset for Chapter 7 Bankruptcy and then you would choose a new audience (You could here choose a pixel audience if you have this created OR an email list audience or any other custom audience) Then you would create different ads and then keep that process going. PAYING FOR THE ADS So the first thing to do is set a daily budget of no more then $5-10. Then also set an end date for your campaign so they are just going forever. Then you can choose if you want to pay every time someone clicks on your sites link OR you can choose to pay on impressions and a few other options. So this is another place it can be tricky and you need to pay attention to this and monitor things to see what works. Sometimes you need to stop campaigns and switch it up to something else. Change images, use videos, use different ad copy and landing pages. —> Social Media Management for Lawyers —> Social Media Marketing for Attorneys

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Setup a Lawyer Chatbot Virtual Assistant

Chat Service, Chatbots, Legal SEO Marketing, Live Chat, SEO Tips, Web Site Tips / AI Law Guy

Chatbot Virtual Assistants for Attorneys I wrote about using a chatbot for your legal site over the last month and there are two different types of chatbots. One is the kind you will use at Facebook with facebook messenger and facebook ads. THEN the other kind is the virtual assistant kind that is specifically for your website that I am writing about here. REPLACE YOUR LIVE CHAT TODAY LIVE Chat has been the next big thing for awhile now and a LOT of law firms have those chat boxes setup where they have a “Live” agent ready to answer any questions and collect names, phone #s and email lead info. They are trained on what to say….almost like ROBOTS! Wait, how about just using a robot, or BOT? They pretty much do the exact same thing and the Bot here via AI (Artificial Intelligence) can get smarter as it learns and it can suggest new questions and answers to use. SO usually these Live chat services are PRICEY, like a monthly fee and then a per lead fee. So for every lead they collect, it can be like $20-30 or more. Maybe its less now but I know its a pretty high fee and if you get 10 leads thats awesome, but for $300 over the week?! Plus a monthly fee and another vendor to deal with. WHAT IS THE SOLUTION? It’s using a Virtual Assistant Chatbot. Ive tested this out and its a really awesome system. It allows you to have a chat box come up where your asking the person if they have any questions. THEN you can have some answer buttons that they can click on, and you can also program the BOT so that it has answers to many different questions. SO if someone asks the question “Do you give free consultations”, the BOT will respond with YES if you do, along with some info and links to the form. Then if they ask for directions or hours or anything related to a specific practice area or attorney name, the BOT will have the answer and will try to engage the user and will have the person leave their name, email and phone #. CHATBOT VIRTUAL ASSISTANT FOR LAWYERS Setup this chatbot box on your website so that you can capture users that might otherwise leave. Here they might click on the chat and wind up leaving an email or phone number, which is a HOT LEAD! Plus when someone is looking for info, they appreciate it if you make it easier for them. So you can program the bot here to answer a lot of questions, You could also do some pay per click marketing and send the user to a landing page that has the chatbox come up to engage them right away and hopefully at least get the contact info. ALSO another difference with this system vs the facebook chat system, is that YOU can jump in to the chat and take over and answer any questions live with the person. OR you can leave it to the bot to follow a script and have a big FAQ library. This makes sense and the thing here is that once this is setup, it works like a charm. The BOT works 24/7, 365 days and will email any new leads it gets of any new chats. What answers can my Legal Chatbot Agent provide? You can teach your Agent answers on dozens of questions. The best part of it is that your Virtual Agent includes Self-Learning features that will automatically detect valuable questions for which it has no answers. More about Self-Learning It is quite complex for website owners to find out what visitors look for (in their own words), what questions they have, and what the best answers are, in order to convert. This is exaclty what your Agent will learn for you, i.e. what questions/answers are most important for visitors to turn into leads. The Agent self-learning feature determines this based on analyzing previous chats against lead generation rate.This in turn enables it to identify important question that have no answers. Your Agent will send you notifications on newly added “questions” for which it is recommended to provide answers.Once new answers are provided, it use them in chats with visitors, and it will measure the impact of the changes on the lead generation rate, and provide new recommendations. Over the course of weeks and months your Virtual Agent becomes smarter and smarter, making it your best skilled salesmen into the art of converting visitors into leads! Give your Legal Bot a Personality! Your Bot doesnt have to be lame! Make it so it has a big fun personality, while keeping a professional tone as well. Yet you can make it so it has non robotic answers showing a good sense of humor. You can even have it suggest a good joke once in awhile. Clean of course and maybe even a lawyer joke. The main thing you want your bot to be is SMART and Helpful. If its also funny, well that a triple threat that your not going to get from most human assistants! HIRE US TO CREATE A BOT FOR YOUR LEGAL WEBSITE We can help you setup a bot like we have on this website. Your bot can be pretty basic where its just collecting basic info from anyone who engages in a chat. It can also be more advanced where you program it with answers to questions related to your firm and practice. —> Fill out online BOT Contact Form —> Chatbot Marketing For Lawyers —> Facebook Messenger Chatbot (Use now)

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Top 7 WordPress Plugins for Lawyers

Legal Internet Marketing, SEO Tips, Web Site Tips, Wordpress Plugins, Wordpress Software / AI Law Guy

Top WordPress Plugins for Attorneys WordPress plugins are great tools for adding and extending functionality to WordPress. Below are the top 7 any law firm or any other business site should have setup. They are all FREE and most of them have some kind of premium version you can buy to expand plugin further but all the free versions are usually plenty for what your going to need from them. There are plenty of handy plugins in WordPress framework which reduce lots of work on your part. The official plugin repository has over 47,000 WordPress plugins and counting. That means there are plugins for almost every function or feature you need on your website. TOP 7 WORDPRESS PLUGINS FOR LAWYERS #1 – Jetpack (Freemium) A powerful plugin from the brilliant team behind the WordPress software itself (Automattic), Jetpack is a must have plugin for every WordPress website. As the name suggests, it offers a pack of awesome features for your website to fly up high and make it a success. Jetpack takes care of your site security, website performance, traffic growth, image optimization, website appearance and a lot more. Most of all, it protects your website security by preventing brute force attacks. It also monitors your site every five minutes for downtime and instantly notifies you for any issues found. —> Download for FREE #2 – YOAST SEO PLUGIN Yoast SEO (formerly known as WordPress SEO by Yoast) is one of the most popular WordPress plugins. It allows you to optimize your WordPress site for search engines. It not only helps you add meta tags, it optimizes your site as a whole. Yoast SEO is an awesome plugin which guides you all the way to create better content and improve your ranking on search results. It focuses on creating the content which is useful to the users as well as technically SEO friendly. The goal is to help the users, gain trust and sustain the rankings which they call sustainable SEO. —> Download Here ************************ #3 – Akismet (Freemium) Akismet is yet another plugin developed by the people behind WordPress (Matt and his team at Automattic). It is one of the default plugins of WordPress that comes with every new WordPress core installation. It is basically an anti-spam plugin which checks all comments and filters out the spammy comments. The plugin provides a status history for each comment so that you can learn which comments were found spammy by Akismet or the moderator. Moderators also can view the number of approved comments for each user, see the URLs in the comment body and remove the suspicious links. The plugin is free for the personal site and blogs while you have to subscribe its monthly plans for commercial sites. The premium plans provide advanced security solution besides spam protection. —> Download Here for Free *********************** # 4- W3 Total Cache (Freemium) Speed is one of the most important SEO factors. Faster websites rank higher in Google, this means more visitors for your business website and more conversions. W3 Total Cache allows you to serve compressed and cached files to your visitors. This reduces the load on your server and your website becomes faster. W3 Total Cache WordPress plugin is one of the most popular plugins and probably the best caching plugin for WordPress. It features page cache, database caching, object caching, browser caching and a lot more. Besides, it lets you integrate CDN services to reduce page load time. Besides, it has options to minify and HTTP compression of the HTML, JS, and CSS files so that you can save bandwidth up to 80%. —> Download here for free # 5 – All in One Schema.org Rich Snippets Rich Snippets are special markup that you can add to your content and describe your content more precisely to search engines. This information is then used by search engines to show your content differently. For example, star ratings below your product listings, maps when someone searches for your business, and so on. All in One Schema.org rich snippets plugin provides you an easy user interface to generate that markup and use it in your WordPress posts and pages. —> Download Here #6 – Everest Forms (FREE) One of the fundamental pages you need in a website is ‘Contact‘ page. No matter how big or small website you have or whatever type of website it is, you definitely need a contact page from where your website audience can contact you. The purpose of contact can be anything; to provide you feedback on your work, reach you out for business deals, or suggestions in general, a well-designed contact page is a must. So, to create contact forms, here is a plugin ‘Everest Forms‘. It’s a modern WordPress contact form plugin with drag and drop interface that lets you build beautiful contact forms easily and quickly. It has a set of general fields along with advanced fields which you can easily drag and drop to create forms. View Everest Forms demo, and learn how it works. The plugin is available for free, however, it comes with a complete set of features to enable you to build full-fledged forms. It features Google reCaptcha support, editable email settings, redirect page options after successful submission, editable form validation message etc. Summing up, it’s an incredible plugin for WordPress contact forms. —> Download here for free #7 – WP Smush (Freemium) Images are the great assets for your post/ page which easily grab the users’ attention. Uploading images helps you deliver the message many times better that simply the texts can. They make your page look attractive, catchy and engaging. While being so helpful to make you site more appealing to users, images also take up a lot of storage space and slow down your website. You can’t simply afford to ignore the slow site speed and look for the disaster to happen. Wait a while, here’s good news – you can compress images! Yes, you can compress and optimize the images without reducing the quality of the images using WP Smush plugin. It optimizes

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Social Media Marketing for Attorneys

Facebook, Facebook Ads, Featured Content, Social Media Management, Social Media Marketing / AI Law Guy

Social Media Marketing Program for Attorneys Social Media is another way to advertise your law practice and possibly get new clients. A lot of lawyers do not use social media at all, let alone for marketing. So that should mean its wide open for those that decide to use it! No doubt most of the time I see that getting clicks are cheaper at facebook ads vs. Google adwords. We have a program available that will create a social media marketing campaign for your firm. You can do a number of things here including creating a Facebook Like campaign to build the number of likes to your site. You can create a facebook ad campaign that targets ONLY people from your Email List, Or a campaign that targets a Look a Like audience that is close to your email list. There are many things you can do with facebook ads including just putting up an ad and targeting people in your local area. Does Facebook Ads for Law Firms work? YES, just ask Happy Joey! You can also advertise on other social media networks including Twitter, Instagram, Linked In, pretty much everywhere! YET You only want to advertise where it would make sense for you, You have to figure out where your potential clients would most likely be and then put your ad in front of them in order to get them to your site. Then once they are on your site, you want to make some contact with them and the best idea is to get them to join your email list or facebook messenger bot. SOCIAL MEDIA MANAGEMENT FOR ATTORNEYS We have a special social media management program for lawyers that includes the following: Review and Optimization of your main 5 Social media Accounts (Facebook, Twitter, Google, Youtube and Instagram) Setup of any social accounts you do not have already setup – Includes graphic work for accounts. Setup of all social media accounts in special Legal Social Media Management Software that will keep track of all account, post content to all accounts. —> Read more on Social Media Management Program for Lawyers PRICING–> $500 FLAT Fee to Setup Program ; $250 per month for ongoing monitoring, content, images and more. —> Fill out the online contact form to take advantage of this deal ASAP.

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NEW – Google My Business Agency Dashboard

Google My Business, Google Places, Google Search Engine, Legal SEO Marketing, Local Search Marketing / AI Law Guy

Announced by Google just over a month ago, but finally launched today, Google My Business Agency Dashboard aims to give agency partners full control over their multi-location clients’ multiple GMB profiles. You can register here to get access to the new dashboard. —> Read our 2018 Google My Business TIPS for Lawyers This news is long-awaited by the countless poor SEOs previously stuck manually logging into a separate GMB profile for each location, and, provided it works as well as it claims, this could drastically improve the efficiency and efficacy of your GMB profile updates. Coming as it does after a raft of new features for and improvements to Google My Business (and the local search experience as a whole), this is a timely reminder that Google is taking local SEO very seriously in 2018. Here’s a rundown of the main features in the Google My Business Agency Dashboard: Google My Business Agency Dashboard Features Manage an unlimited (well, Google says ‘thousands’) number of locations from within one account. New ‘Location Groups’ can be set up to collect organizations. Access to the Location Group can by sought by or given by both client and agency. Quick search function allows for easier access to locations within your entire account or Location Group. User Groups help management of teams and access control, with permission levels available for different user types. Invite others to manage listings and view invite status. There are new things that Google is adding every month to the GMB interface. You can now add short 30 second videos to your listing. You can also add posts to your listing, so the post will show up under your listing on the google page. Call us today at 630-202-9208 or fill out the online SEO analysis contact form for a free estimate. —> Read our 2018 Google My Business TIPS for Lawyers

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Facebook Ads & Messenger Marketing for Lawyers

Facebook, Facebook Ads / AI Law Guy

SOCIAL MEDIA MARKETING FOR ATTORNEYS Using social media is more important then ever for lawyers. You have to do as much as you can with social and facebook is your most important social account. You can do a lot with your facebook account including running facebook ads. Usually these will drive people to your website. but you can also do an advanced ad that targets people and sends them to messenger app instead of the website. FACEBOOK MESSENGER AND ADS = GENIUS You can setup your chatbot to use with facebook ads and drive people to your messenger instead of website. First off odds are this is going to be cheaper then most forms of internet advertising because its so new and not that many law firms are doing this. So lets say your a lawyer who gives a FREE Consultation, you can run a facebook ad which promotes your practice and talk about how you give a free consultation. THEN if someone is interested and clicks on the ad, it will then take them into the messenger app instead of going to your site. Then once they are in messenger, the bot takes over and you talk about your services and then the bot asks “Are you interested in getting a FREE Consultation?” , and YES is the only answer listed, they then click on YES and the bot then responds with ways to setup this free consultation. One advanced thing you should do is setup a calendar at a system like Calendly, where you can then put a link to that page where person can setup an appointment right from messenger. Also when the person clicks YES, they are then automatically included in your facebook messenger list and you can now send them messages with some restrictions. Also the person is in the messenger program once they start a chat, SO this means that you can follow up with people easily from within messenger and not lose people who come to your site but are not ready to really contact you. So you first need a chatbot setup using a chat program like chatfuel or manychat, then you need to have a facebook ads account where you can then setup a facebook messenger ad. You would then need to add this special JSON code which you would generate from your chat program like ManyChat and then plug it into your facebook ad. LAWYER CHATBOT MARKETING We can assist your law firm with getting more leads using a chatbot with facebook, We have a special going this month where we have a chatbot package that would include a new chatbot for your firm and a facebook ads campaign using facebook messenger. —> You can also test out our new assistant bot, Law-Bot Contact us today at 630-202-9208 or fill out the contact form below. [Contact_Form_Builder id=”11″]

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Why Chatbots Make Perfect Sense for Lawyers

Chatbots, Facebook, Internet Marketing News, Lawyer Marketing Tips, Legal Internet Marketing / AI Law Guy

Chatbots for Lawyers Chatbots are here to stay and I can see why. They basically are assistants that work 24/7 365 days a year. They can serve in a customer service function and make it easier for people to find answers they might have. They also can help generate leads and be used in combination with facebook ads. Chatbots are one of the hottest tech tools on the market today. Almost every business is looking to use chatbots for customer service. LIVE AGENT CHAT IS DEAD ALSO for a few years now, CHAT has been somewhat of a hot topic in the legal industry. It seemed that having a LIVE CHAT option available made perfect sense because you could get an overseas person to easily read a script and take down basic contact info, and then pass it along to the law firm, YET I aways thought that wasnt that great of a solution because Each lead can costs upwards of $30. As you can imagine, this gets expensive fast. Paying someone to collect data from prospects 24/7 often becomes too expensive for many law firms to utilize for the long term. Cost, therefore, is a major drawback when using live agent chat. CHATBOTS MAKE MORE SENSE People are worried about Robots and AI and rightfully so. When Elon Musk says hes worried about it, you take it serious. Yet at this level, bots can be very useful and provide a lot of value. I mean the chatbot can replace the Live Chat system that many law firms have right now. I mean whats the big deal about a live agent collecting info from a potential client? They are just reading a script and probably have a worse personality then most bots! Then they pass on the info to the lawyers, ok and for that firms are being charged a big setup fee, monthly fees and per lead fees? I would say WTF?! SETTING UP CHATBOTS You can setup the chatbot on your facebook page so that when someone trys to message you, the chatbot will take over and have answers to any questions the person might have. Then you can also set it up on your site in a few different ways, including like I have right now on this site at the top of the page. You can also setup a landing page where you can send people to engage with your bot, or send someone a link to your bot, OR you can also setup facebook ads and send people to messenger instead of your website. So once the chatbot is setup and programmed to answer questions, you can then connect it to your site and facebook page. Once its setup, then its ready to work for your 24/7, 365! There are many advanced things you can do here as well, like collect email info and pass it on to your email program. The language used in a chatbot should be: Short (one or two sentences) Conversational Simple (avoid heavy legal terms if possible) If you’re building answers into your chatbot, make sure you structure them in a way that it is easy for the user to read and understand. Effectively using chatbots on your law firm’s website can help improve the customer experience and save you time and money in the long run. You can also use Chatbots to generate new leads. You can use facebook ads along with facebook messenger to build up leads and usually for much cheaper then Google adwords. This is a more advanced service, but really just the customer service assistant part of this should be enough to convince any lawyer to utilize a chatbot. Also to replace any live chat system that is setup. I mean why not instead pay a fraction of the price to have chatbot for your firm that will serve as assistant, as well as possibly a lead generation machine. Contact us today at 630-202-9208 or fill out the contact form below. [Contact_Form_Builder id=”11″]

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Using Chatbots for Your Legal Website

Chat Service, Chatbots, Featured Content, Legal Internet Marketing, Legal SEO Marketing / AI Law Guy

What are Chatbots and How Do They Work? A chatbot is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods. It basically is a personal assistant that works 24/7 and has all the answers related to your business. Do you remember when it wasn’t necessary to have a website for your legal practice? When most online boards would scoff at the value of running a Facebook page for your legal practice? Now Gartner is telling us that customers will manage 85% of their relationship with brands without interacting with a human by 2020 and publications like Forbes are saying that chat bots are the cause. SO it makes sense that you should start using chatbots sooner then later. I’m sure most of you must’ve interacted with a chatbot by now on Facebook Messenger. It is adopted by thousands of companies and becoming more and more popular. A chatbot publishing platform is a medium through which the chatbot can be accessed and used by the users. This is where your chatbot that you create with software like Chatfuel or Manychat, is then accessed on something like facebook messenger. A chat bot development platform, on the other hand is a tool/ application through which one can create a chatbot. Chatbot platform helps you by letting you add more functionality to your bot by creating a flow, machine learning capabilities, API integration etc. (This is where you would TEACH Your Robot! You would program the robot to have answers to a variety of different questions a potential client might have for you) Chatbots for Lawyers There are a number of reasons people will use chatbots but the main reason might be to provide assistance to anyone looking for help on your site or facebook page. You can have the chatbot setup so that its the first thing someone sees when visiting your site or facebook page, and then you can have it be helpful and even entertaining. So the chatbot has to be built or programmed so that it has the answers to any question a potential client might ask. SO if your a criminal lawyer and someone is looking for help after an arrest, they probably want to get some answers QUICK. So with the chat feature, you can have it setup so they can easily call you or visit the key pages of your site. Yet you can also provide some easy answers to basic questions. So this person might have a question about being arrested and what happens next. The bot can provide the answers and list content about the arrest process. Then the client might ask about DUI and the bot could respond to specific questions about what is DUI, the penalties, etc. You could also have the bot be a Legal Dictionary and have answers to questions about legal definitions. You could also have the bot answer a number of questions clients might have related to your legal practice. Like questions about directions, reviews of the lawyers, social accounts of the firm, latest blog posts and info related to the lawyers on the case. I will be testing out all of the different chat platforms and the first one Ive used is Chatfuel. This is a Free product with a pro version, but it has most of the things you would need for free. Its easy to use for the most part but takes a little setup. Manychat is the next and most popular chat program on the market. Either way you just want something that will allow you to easily create a Chatbot for your law firm and program it to use with Facebook Messenger. Chatfuel – www.chatfuel.com Any person without any knowledge of coding can create his/her own bot on Facebook Messenger using Chatfuel. It provides features like adding content cards and sharing it to your followers automatically, gathering information inside Messenger chats with forms and let users request info and interact with your bot with buttons. Since people are more comfortable with chatting than selecting options from a chatbot. It also provides Artificial Intelligence technology for scripting interactive conversations. And using AI to recognize user answers to provide the appropriate response. It is completely free for anyone to make a bot on its chatbot platform. Although after your bot reaches 100K conversations/month you will have to contact their team to subscribe as a premium customer. Many multinational companies like Adidas, MTV, British Airways, Volkswagen etc are using Chatfuel for their Facebook Messenger chatbots. Help with Lawyer Chatbots Contact us today for assistance with setting up a chatbot for your legal practice today.

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