Pay Per Click Marketing

Google AdWords for Lawyers: Example of how to save money for Law Firm Ads

Google AdWords, Google Search Engine, Pay Per Click Marketing /

Adwords for Law Firms – How to Save Money on Campaigns Google Adwords is the main way your going to do Pay Per Click Marketing for attorneys usually.   Its a pretty simple thing where you pay Google to show your ads when a user does a search for your practice area keywords. Is Google AdWords worth if for solo lawyers and small law firms? YES! 100% for sure if done right, you will get new potential clients contacting you. Yet many lawyers will waste 1000’s of dollars because the campaign is not setup right. There are a lot of different options with Adwords and the problem comes when your bidding on SUPER PRICEY Keywords for Lawyers.  Personal Injury, Bankruptcy, Family Law and a few others are really really expensive.  I mean its no big deal if your paying 40 cents a click BUT if your paying $30-200 per click, then it get get bad really quick. Ive seen a lot of lawyer campaigns where they are bidding way to high, or not setting a budget, or bidding only on broad match keywords and a number of other things that will make your campaign not a winning one. *** Here are a few TIPS to make your lawyer AdWords account work better. #1-  Setup Conversions in your AdWords campaign to measure the ROI of your campaign. #2- For Every Ad, have a Landing Page that fits the keywords you are bidding. Do not use the HOME Page. #3- Organize your campaign into different AdGroups #4- Have at least THREE Ads for each Adgroup #5- Research your competitors to see what Keywords they are using RECENT CAMPAIGN FOR LAWYER USING GOOGLE ADWORDS – Huge increase in Impressions, Clicks & Lower Costs I had a lawyer client recently who wasnt thrilled with the last couple of months of Google adwords advertising because they spent about $2000 and only had one conversion and no real leads.  This is what can happen when your bidding on personal injury or car accident terms. Lawyers will bid as high as $200 per click, Ive seen it as high as $721 and Im sure someone will pay $1000 per click if they feel it will lead to a new client. SO with this lawyers campaign at Adwords, I was able to login and review it and could see a few issues right away that could be improved. Some of the issues that I saw: The bidding strategy was setup so that Google would decide on the bid and the max bid was set to $75 The landing pages were almost ALL the sites home page instead of practice specific pages. No contact form on the landing page Broad Match keywords resulting in searches that were not related to personal injury —> Numbers from Previous Adwords Campaign for 12 day period…..  (7/23 – 08/03/18) (Practice Area Campaign #1…) —> Total Impressions = 389   (The ads didnt really run much because the budget was spent so quick after just 1-2 keyword clicks) —> Total Clicks =  7 —> Avg Cost Per Click = $35.00 —> Conversions = 0 —> Total spend = $230.00  **************************************** (Personal Injury Campaign #2…) —> Total Impressions = 777 —> Total Clicks =  12 —> Avg Cost Per Click = $40.00 …… —> Conversions = 0 —> Total spend = $474 + 230 = $704.00 So here you can see they spent $704 on ONLY 19 clicks from those two campaigns. Since they cost $35-40 per click, it was more expensive and the campaigns had to be shut down early and why the impressions are lower.      Then the even bigger issue was the ZERO conversions. 19 Clicks for $704  vs. 110 Clicks for $515  I created a new Campaign with multiple adgroups and ads.  Instantly the cost per click went from $35-150 down to $2-15 tops. Also because the past campaign was setup so the price was so high, the ads stopped running and the total impressions were low. New Campaign I setup for PI keywords and that has run for past 12 days… —> Total Impressions = 4,300  —> Total Clicks =  110  —> Avg Cost Per Click = $4.95  —> Conversions = 2 —> Total spend = $515  BETTER RESULTS IN 2 WEEKS – Lawyer PPC Marketing * Impressions went from 1000 to 4000 over same 2 week period. * Clicks went from 19 to 110 over same period * Total cost was lower ($515 vs. $704) and Per Click went from $40 to $5. Then even better the campaign got 2 conversions and a number of phone call clicks.  So this is an example of how you can #1 lower the overall cost and #2 Improve the Google Quality Score and conversion rate. Google AdWords for Lawyers  If your law firm needs assistance with Pay Per Click Marketing or Google AdWords assistance, please contact us for a Free Estimate. [Contact_Form_Builder id=”15″]  

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4 Reasons a High Google Adscore Will Save Your Law Firm Money

Google AdWords, Google Quality Score, Google Search Engine, Pay Per Click Marketing /

Google Adwords Marketing for Lawyers – Quality Score (QS) I would say most lawyers would NOT know what a Google adwords quality score is.  Im sure they would all make great educated guesses but most non marketing people would not know what  this is or why its important.   Yet when you say its the thing that can save you 1000’s over lifetime of your adwords campaigns. The quality  score in AdWords is very important and simply put, if you can make your ad near perfect, Google will reward you with a high quality score (1-10) and lower costs per click.  Yet if do everything wrong and have a low quality score, well then you will pay more for every click. What Is The AdWords Quality Score? In the simplest of definitions, the AdWords Quality Score is a numerical value given to a keyword that sits between 1 and 10, that then tells the advertiser how relevant Google thinks your keywords, ads, and landing pages are in combination. The lower the score, the more you pay per click. The higher the score, the less you pay per click on Google adwords. 4 Reasons a High Google Adscore Will Save Your Legal Practice Money Reason #1 – Quality score affects your CPC: Google has a tough job when it comes to AdWords. They want to make money, but, at the same time, they don’t want to lower the quality of their search results. So how do you balance this? Google came up with their ad rank formula. Since your ad rank is determined by some formula involving multiplying quality score by CPC, this means that one way you can decrease your CPC, is by improving your quality score. ** You want to make sure that your Ad Copy is top notch and that your landing pages are all optimized and setup correctly.  So if your a bankruptcy lawyer, you want to create different ad groups for chaper 7 keywords, chapter 13 keywords, general filing keywords.  Then in each ad group, you will have a small set of keywords related to the group and then your landing page should be about that topic.  SO if its the Chapter 7 keywords, then the landing page would be about Chapter 7 and have the keywords your bidding on that page, as well as a contact form.   THIS is a much better idea then making the landing page your home page or other not as relevant page. Any page with a high landing page quality can show up on the higher ad spots, which have a higher click-through rate and have an overall lower cost. The ad campaigns in this higher ad group have a higher quality score than those shown in the ad group on the right of the search engine. If someone wants to drive traffic to a low quality landing page with a high bounce rate, they’re going to have to pay much more per click. Obviously, the less you pay per click, the more likely it is that you can profit from the traffic, and vice versa. Reason #2 – You can also get lower bid estimates: When you set an advertising campaign on AdWords, you’ll get bid estimates. These are the amounts that Google recommends that you bid if you want to show up in the top few ad spots, when a relevant search query is entered. Reason #3 – A higher quality score equals a better ad position:  As you improve your quality score during an advertising campaign, you will notice that your average ad rank starts to improve as well (unless it was already in first position). This is due to the ad rank formula. The higher your quality score goes, the better your ad rank gets. Reason #4 – Some extensions require high quality scores: One way to get a higher clickthrough rate (CTR) on your ads is with ad extensions. These are special features that make your ad campaign stand out of the ad group to a potential customer, and will attract a higher CTR. There’s a few different common Google Ad Extensions: Locations Business contact info Star ratings Sitelinks (just more links to different parts of your site) Some are added automatically by Google, while you’ll have to set up others. In order to get these extensions to actually appear, you need a high enough quality score and ad rank. If you have a low quality score, it is very difficult to get them to show up, because your ad rank will be too low. You’d have to pay a ton per click and it probably wouldn’t be worth it. Increasing the quality score of your ad campaign will increase your ad rank.  The bottom line is that if your going to do Google adwords and pay per click marketing for your law firm, then you want to do whatever you can to cut costs and have your marketing dollars go farther. The key is the LANDING Page that you use. You want to have a lot of different landing pages, one for each of your practice areas, maybe more then one.  You want to test them out and there are a lot of different things you can do.  It would make sense to take a look at what your competitors are doing and see what kind of landing pages are working for them. Google Adwords for Lawyers – Free PPC Analysis Let us help you create a new PPC account at adwords OR fix an existing account.   Do you think your account could be working better? We will take a look and run a free PPC analysis and let you know what your doing right and wrong, and what your competitors are doing, exactly. —> Call us at 312-620-6190 [Contact_Form_Builder id=”13″]

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Google Adwords Quality Score (QS) Explained

Google AdWords, Google Mobile, Google My Business, Google Quality Score, Google Search Engine, Pay Per Click Marketing /

Google Adwords Marketing for Lawyers Quality Score, aka QS is super key when it comes down to how the whole Google adwords formula works.      Just because you spend the most money, doesnt always mean you are going to be #1 when bidding at Google adwords. ‘ Google adwords is actually now known as Google Ads but either way its the main pay per click marketing option most lawyers would use in order to drive traffic to the firms website and landing pages.    There are many things that go into doing a Google adwords campaign and its really easy to mess it up and if your bidding on high dollar keywords, which most lawyers are, then it makes sense to bring in a pro that has been doing Google adwords marketing for years and is familiar with everything that goes into it.    The main factor is your QS or Google Quality Score. What Is The AdWords Quality Score? In the simplest of definitions, the AdWords Quality Score is a numerical value given to a keyword that sits between 1 and 10, that then tells the advertiser how relevant Google thinks your keywords, ads, and landing pages are in combination. The lower the score, the more you pay per click. The higher the score, the less you pay per click (notice how I said “click”, not “conversion”). HOW GOOGLE ADWORDS WORKS – ITS NOT WHO BIDS THE MOST If you look at the graphic below, it shows how 4 different advertisers would be ranked based on factors like how much the max bid is, the quality score and then ad rank to determine the actual amount spent per click.     The main thing to notice here is how advertiser #1 has the lowest max  bid, but a high QS. So the bottom line is that they are only paying $1.61 as the #1 advertiser for that keyword, where the advertiser #3 had a max bid of $6 and wound up paying $4.01 as the #3 spot.   Doesnt seem to make sense but it comes down to the formula that I will explain and really its all about the QS, if you can get this higher, you will pay less no matter what. —>  The Max Bid TIMES the Quality Score = AD Rank —> Then the CPC = The Ad Rank of competitor below you / Your Quality Score + 0.01 SO in the example above, the #1 person is bidding $2 times his 10 QS = Ad Rank of 20 Then his cost is 16/10 + 0.01 = $1.61. It call comes down the QS and getting that higher. First here is some basics on Google Quality Scores for lawyers. Let’s start with the GQS basics… Any time that someone searches a term in Google, AdWords may show ad campaigns above and to the side of the organic search results.  I say “may” because ads will only be shown if advertisers are interested in bidding on the keyword contained in the search term. With AdWords, the ads are ordered based on their “Ad rank.”   Your ad’s ad rank is composed of 2 factors: how much you bid (cost per click – CPC) and your quality score. The quality score is Google’s best guess at how useful your landing page is for the searcher of that search term. This can be understood as the ad relevance. It’s composed of many different factors. Since it depends on the specific keyword searched, your landing page will get an individual quality score for each keyword in your advertising campaign. Usually they will cluster around one specific number (from 1 to 10), but sometimes you’ll see significant variation in quality score. —> Read more on PPC Marketing for Attorneys —> Free PPC and Google Adwords Analysis for Lawyers 4 Reasons a High Google Adscore Will Save Your Legal Practice Money Reason #1 – Quality score affects your CPC: Google has a tough job when it comes to AdWords. They want to make money, but, at the same time, they don’t want to lower the quality of their search results. So how do you balance this? Google came up with their ad rank formula. Since your ad rank is determined by some formula involving multiplying quality score by CPC, this means that one way you can decrease your CPC, is by improving your quality score. —> Read the full article on Google Quality Score Google Adwords for Law Firms – Free Analysis Google PPC For Lawyers Let us help you create a new PPC account at adwords OR fix an existing account.   Do you think your account could be working better? We will take a look and run a free PPC analysis and let you know what your doing right and wrong, and what your competitors are doing, exactly. Call us at 312-620-6190 —> Read more on PPC Marketing for Attorneys —> Free PPC and Google Adwords Analysis for Lawyers [Contact_Form_Builder id=”15″]

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Pay Per Click Marketing for Lawyers, Worth It?

Google AdWords, Google My Business, Google Search Engine, Pay Per Click Marketing /

Lawyer Google Adwords Marketing PPC for Lawyers, Good Idea?? –> YES 100% for Sure, if Done Right! Pay per click marketing for law firms is just another way to bring potential clients to your website.   Yet for some lawyers., its the only way!  Yet really you should always be doing something towards organic and local SEO for lawyers. It just makes sense when your paying $77 a click, or even higher.  I had a lawyer the other day have some bids at over $170!   This is what happens when you do personal injury PPC marketing for lawyers, it gets really really pricey.  So does Bankruptcy Law, Family Law, DUI, Criminal Defense and many others.   That doesnt mean your going to get a ton of cases if you decide to also bid, you might but its going to cost for sure and you have to test out things to see what works best. Lawyers Google Ads Marketing We have helped many lawyers save big money on ads advertising. Contact us today for a Free Google Ads Review. Google Ads for Lawyers Done Right A lot of lawyers and other businesses try to do Google adwords with not the greatest success.  Most of the time they are making one of many PPC mistakes such as: Allowing Google to choose how much they will pay for you so they can Maximize Clicks Doing only Broad Match keywords… Which is the default and seems like the right thing to do, yet its not big time Not setting up Conversion Tracking or Performance Goals Putting all the keywords into one campaign and one ad group Not bidding on the right keywords, or enough keywords Using the HOME PAGE as the Landing page, on every ad! Choosing a super high of an amount to bid and as a budget. This list can go on and on.  Its really easy to mess up Google adwords or just not set it up right.  This is why you have to constantly monitor it and check the results and how much you are paying per click.     You also need to make sure that you have a high Google Quality Score and this is done in a variety of ways but mainly via a great landing page Google AdWords for Law Firms Tips Google adwords is not the only game in town.  Instead of competing with everyone for the right to be #1 and spend $99 a click, why not instead goto Bing and take that $99-999 you just saved and invest it in a PPC campaign here? Usually the keywords are cheaper and you can make your budget last longer.    Not always the best conversions but really you never know where your next client is coming from.   You want to be covered and you really need to be everywhere these days.  Local, organic, video, Facebook, twitter, Youtube! So at Google adwords you want to make sure your doing keyword research and checking out your competitors for starters. ** PPC Marketing Tip #2 for Lawyers  —> If your competitors have been doing Google adwords pay per click marketing for years, odds are they have figured it out and its working. SO you can easily find out what they have been bidding on, how much they are spending, the exact ad copy and much more.    You can also figure out what keywords are working best and which ones you should be bidding on.  *** We can tell you EXACTLY what the ads and keywords are. Google Ads for Law Firms – Free Analysis PPC Marketing for Lawyers Free PPC Analysis & Quote

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Google AdWords Has New Enhanced Campaigns

Google AdWords, Pay Per Click Marketing /

GOOGLE PPC FOR LAWYERS Google announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context like location, device type, and time of the day, in a single campaign. Enhanced Campaigns have three main features: Campaign and budget management: An advertiser with a local presence could increase bids based on context, such as the location of the user or to adjust for device (e.g., “if this query is from mobile device, increase bid by 10%”). Bid adjustments will be found in the campaigns settings tab. Ads Based on Context: Advertisers will be able to differentiate mobile preferred creative where an ad would appear if the query is from a mobile device. This would take into consideration the capabilities of the device – such as whether the device can download apps or make phone calls. Mobile preferred creative will be a type of ad selection in AdWords. New conversion types: This will integrate phone calls from click-to-call and app downloads in AdWords reports. It will be easier to see the full value of campaigns across actions and from new platforms. Phone calls and app downloads will be additional columns as a conversion in reporting. Why enhanced campaigns? (From Google Blog) People are constantly connected and moving from one device to another to communicate, shop and stay entertained. In fact, a recent study of multi-device consumers found that 90% move sequentially between several screens to accomplish a task. There’s also a proliferation of new devices — PCs, laptops, tablets, smartphones, hybrid devices, mini-tablets, televisions, and more. And there are many more digital screens and devices to come, with the lines between them continuing to blur. For example, as devices converge, consumer behaviors on tablets and desktops are becoming very similar. This creates great opportunities for businesses, but can also make marketing more complex and time-consuming. For example, a pizza restaurant probably wants to show one ad to someone searching for “pizza” at 1pm on their PC at work (perhaps a link to an online order form or menu), and a different ad to someone searching for “pizza” at 8pm on a smartphone a half-mile from the restaurant (perhaps a click-to-call phone number and restaurant locator). Signals like location, time of day, and the capabilities of the device people are using have become increasingly important in showing them the right ad. With enhanced campaigns, instead of having to cobble together and compare several separate campaigns, reports and ad extensions to do this, the pizza restaurant can easily manage all of this in one single place. Enhanced campaigns help you reach people with the right ads, based on their context like location, time of day and device type, across all devices without having to set up and manage several separate campaigns. This all sounds good but it does seem like you can’t control certain things as well. Also this is a big thing for MOBILE because the ads will be shown to people on mobile devices by default. Also there are new ad extensions you can use that seem pretty exciting, like offers you can put with your ads and many other things.  This means for one you better have a mobile version of your site setup!

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Pay Per Click and Mobile For Lawyers

Google AdWords, Mobile Advertising, Mobile for Lawyers, Pay Per Click Marketing /

PAY PER CLICK MARKETING AND MOBILE I see it all the time, lawyers who are advertising with Google adwords or other pay per click programs and they do NOT HAVE A MOBILE SITE. So unless they go in and change the settings to not include mobile devices, then anyone on a mobile device will then see the ad, and possibly click on it, and then they will be led to a NON MOBILE FRIENDLY Site, which is hard to read and has to be tapped in to navigate. People might leave if it’s hard to navigate your site and are less likely to continue on your site.  SO if your paying for these visitors, then it might be like throwing money away.  Example of Desktop Site on Smartphone                  Non Mobile                                        Mobile Friendly   CHANGE YOUR PPC CAMPAIGN SETTINGS If you do not have a mobile friendly site, then its probably best to change the campaign settings within Google Adwords so that you uncheck the box for mobile devices. This way your ad will NOT be shown to people on smartphones. YET that then means your losing out on all that valuable mobile traffic. SO the better idea is to first off get a mobile site for your law firm, one that is easy to read, navigate and contact you.  Then after you have a mobile site, it makes sense to create a Google adwords campaign that just focuses on mobile devices. Then you would make your landing page your mobile friendly site home page.  So now the visitors that come from these Pay Per Click campaigns will see your mobile friendly site and have a much better experience. LEGAL MOBILE WEB DESIGN So make sure you create a mobile friendly version of your lawyer site and then utilize it in your PPC campaigns.  If your not doing this, your possibly throwing money away and also losing potential clients.   Visit MOBILE FOR LAWYERS For assistance with both legal mobile design and Google Mobile PPC Campaigns.

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iMobiTrax to Combat Mobile Ad Network Click Fraud

Mobile Advertising, Mobile PPC, Pay Per Click Marketing /

On Friday, the team behind iMobiTrax spoke an uncomfortable truth: the mobile advertising networks on which most advertisers place their mobile advertisements  run rampant with click fraud. This means millions of dollars are being wasted by honest advertisers while the mobile ad networks are making fortunes providing sometimes useless and even fraudulent traffic practices. If you’re not familiar, iMobiTrax is a self-hosted application designed specifically to track and optimize campaigns that target mobile devices. With iMobiTrax, merchants, agencies and affiliates will be able to quickly and accurately analyze click data from smart phones, feature phones and tablets, right down to the device, carrier and operating system. This will allow for incredibly accurate post-click optimization, resulting in higher ROIs and increased scalability. “Mobile marketing is way more than just its own unique marketing channel, it’s a UNIQUE mass media,”says managing partner of iMobiTax, Ralph Ruckman. “Even thought TV, Print and Internet advertising was before it, mobile advertising is the most widespread form of mass media worldwide. It’s also the most personal. What makes mobile advertising such an effective marketing tool for advertisers is that you are reaching consumers one at a time on their mobile devices versus tv, print, radio and Internet advertising where you are reaching mass audiences all at once.” “Advertisers whom utilize the Proprietary mobile tracking platform of iMobiTrax have already reported less click loss from mobile devices which have slower load speeds than traditional computers,” Ruckman added. “In mobile, a fast platform is essential in retaining the clicks and visitors you already paid for. iMobiTrax has been benchmarked and optimized for speed, reducing the chance that any request will time out.” Source: Mobile Marketing Watch

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Getting Top Listings at Google AdWords

Google AdWords, Google Search Engine, Pay Per Click Marketing /

Everyone wants to be at the very top of the search engine listings, both in the organic results and also at the Google AdWords pay per click program. When someone does a search at Google, depending on the search, the paid ad results which come from Adwords are listed at the very top of the screen and then on the right side.  In order to be listed at the very top of the screen in the first 3 results, your ad must have a good QS (Quality Score) and you also must bid higher then the other people bidding on the same keyword. Google Bid Simulator The bid simulator doesn’t predict the future, but it can estimate what your advertising results could’ve been on the Search Network over the last seven days, if you’d set different bids. So it shows you how many impressions you might have gotten and how many TOP Impressions. If you look at the graphic below, this bid simulator is for the keyword “Personal Injury Attorney” and its for a geographic location campaign.  It shows that at teh current $3.25 bid, we would have only receieved 11 impressions and no top impressions.  Yet if we had increased the bid to $34.20, we would then have gotten 170 impressions and 34 of those would have been at the very top. So you can see it can be hard to always have your ad at the very top of Adwords results, especially if you have a lot of competitors who are also bidding high. Yet if your goal is to be listed at the very top, then first off you need to make sure you have good ads and good Quality scores on your keywords, then you need to bid higher then you have been bidding and use the Google tools to get an idea of what it costs to be at the top, it isnt cheap, especially with personal injury keywords! Google AdWords for Lawyers If you need assistance with your Google Adwords campaigns, contact us at 630-393-0460 or fill out the online form below. [si-contact-form form=’1′]

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Create a Mobile PPC Campaign at Google AdWords

Google AdWords, Google Search Engine, Mobile Advertising, Mobile for Lawyers, Pay Per Click Marketing /

What is Google AdWords? Google AdWords is Google’s main advertising product and main source of revenue. Google AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. Google Adwords MOBILE Interested in showing ads on mobile devices? AdWords allows you to target high-end mobile devices, WAP-enabled devices, or both. High-end mobile ads look like desktop ads and can show on high-end mobile devices, like smartphones. WAP mobile ads are shorter than normal ads and can show only on WAP-enabled devices (sometimes called “feature phones”). High-end mobile ads High-end mobile devices, such as smartphones, have full Internet browsers and can display websites similar to the ones you’d see on a desktop computer. To compensate for the smaller screen size, these devices typically allow you to zoom in and out to more easily navigate around a page. High-end mobile ads come in two varieties: text ads and image ads. High-end mobile text ads: These ads look like normal text ads that you’d see on a desktop computer. The main difference is that we can show more ads per page when someone’s searching on a desktop computer, and fewer ads per page when someone’s searching on a mobile device. High-end mobile image ads: These ads are similar to normal image ads that you’d see on a desktop computer. However, the most common size for ads on mobile devices is the 300 x 50 banner. Learn more about mobile image ad sizes. To have your text ads run on mobile devices, just select the “Mobile devices with full browsers” device option when creating your campaign. To have your image ads run on mobile devices, make sure your campaign is opted in to the Display Network. To run on mobile apps and sites that are designed for mobile devices, your image ad size should be 300 x 50. WAP mobile ads WAP-enabled devices let people browse mobile websites that are specifically designed for small mobile devices. These websites are typically much simpler than the full-fledged websites you’d normally see on a desktop computer. WAP mobile ads come in two varieties: text ads and image ads. WAP mobile text ads: These ads have two lines of text, with as many as 12 or 18 characters per line, depending on the language you use. Your website URL appears on the third line, if you want to enter one. You can also add a “Call” link that allows customers to call you directly from your ad. WAP mobile image ads: These ads look like whatever image file you’ve uploaded. See our guidelines for WAP mobile image ads. Google Mobile AdWords Pay Per Click Marketing for Attorneys Pay Per Click Marketing (PPC) is one of the best ways to market your legal site. Its a way to control when your ads shows up, how often and you can also set a budget per day or per month. Its a great way to drive focused and qualified traffic to your site. Google Adwords MOBILE is a really good idea because right now the cost per click (CPC) is lower typically on mobile search vs. normal search. We can help your lawyer practice succeed via Google Adwords for Mobile. We have helped many lawyer clients market via Adwords and have driven a steady stream of qualified visitors that have turned into new clients. Google Adwords is one of the best ways to market your lawyer site online and it can give you immediate results. MOBILE is getting bigger and bigger and now is the time to get in and this is one way to do it and an easy way, do it! Contact us at 630-393-0460 or visit our Google Adwords for Attorneys page.  

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Google Adwords Tip for Lawyers

Google AdWords, Pay Per Click Marketing /

GOOGLE ADWORDS MARKETING TIPS Marketing your site with Google Adwords is a very good idea, but theres a lot of different things to keep in mind when setting up a new campaign. By default a new campaign will show ads on the search AND display networks. These are two very different networks and should be handled separately. Search is based on what the user actually typed and indicates a user that is actively involved in looking for something. Display is placing ads next to content on various sites around the Internet. These people are not actively looking and you need to pull them away from what they’re reading. This means different ad copy and different targeting. Most people might not even know what the display network is or how it works. It might not be a good idea for your business and can cost you more money. I dont know why Google opts people into the network, I mean you have a choice when setting up campaign but some people might miss it. SO either way, the bottom line is that you should when setting up an initial campaign OPT OUT of the Content network and just setup your initial campaign for Search only. THEN if you do think you might want to use the content network and try advertising on it, then setup a separate account and this way it can be less confusing. Also you should probably setup different types of ads on each. The main reason to setup different campaigns is because if you ahve them on both, it will effect your overall CTR (Click through rate) and that could have a negative effect on your Google adwords quality score. CONTACT GOOGLE ADWORDS MARKETING EXPERTS If your law firm needs assistance with marketing with Google adwords or doing any kind of pay per click (PPC) marketing, contact us today at 630-393-0460 or visit our Google adwords for lawyers page.  

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